• The Journal of Asian Finance, Economics and Business
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• v.8 no.4
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• pp.491-499
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• 2021

The purpose of this study was to examine the moderating effect of attitude toward green brand on green brand positioning and repurchase intention of environmentally friendly products, product knowledge on attitude toward green brand and the effect of green product knowledge on green repurchase intention. This study uses a structural equation approach with a sample size of 175 and uses an eight-point Likert scale. The data collection technique used purposive sampling. The criteria for respondents are to use environmentally friendly cosmetic products and the respondents live in Central Java and have consumed more than two times. Online sampling using google form. Data were analyzed using statistical software AMOS 22. The results showed that green brand positioning has a significant effect on repurchase intention. Attitude toward green brand has a positive effect in mediating the relationship between green brand positioning and repurchase intention. Similarly, green brand knowledge has a positive effect on attitudes, although green knowledge has no positive effect on repurchase intention. Product positioning in the minds of consumers is important in shaping attitudes. It is important for companies to continue to develop environmentally friendly products so that product positioning can be distinguished from competitors' products.

• Journal of the Korean housing association
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• v.26 no.1
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• pp.139-150
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• 2015

The number of 1 or 2 households is rapidly increasing due to the participants of women in the working society, the increment of unmarried men, and the change in family structure. The current housing market and the housing administration focuses more on the bigger number of households so that single person households are being neglected. As more individuals move to the capital, living in the city for a single person household has become very difficult. Sharing has become an important aspect among the society and shared housings have hit the minds of single person households as a new way of living. Comprehensive properties, boarding houses, housings for studying (Go-Si-Won), and officetels match the ideas of shared housings. The absent of clear standards on private rooms and shared facilities is making the living very challenging. This study aim to understand foreign (England, Australia, and Japan) institutional characteristics for shared housings to build foundations in order to bring in shared housings into Korea. The residential concept can not be applied to shared housings in Korea directly since the idea of living is different for each nation and its cultural distinctions. However, a clear classification and standards on shared housings depending on the size of the house and number of residents are needed alongside with an index of principles and residential criteria.

• Korean Institute of Interior Design Journal
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• v.22 no.6
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• pp.49-57
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• 2013

This study aims to provide direction for the brand goals approaching and analyzing previous studies in social psycholog y perspective, focusing on man and society relationship. 526 preceding 'brand space' associated papers from 1992 to 2012 were collected and analyzed them by year, by space and by theme utilizing the realism methodology, the theor etical relationship methodology. The numbers of the study for 'brand space' had increased gradually from 2003 to 2010 then climbed vertically and the most common study was about place, that shows there is a relationship between variou s social phenomena and human psychology. For the thematic analysis, 'Social psychological components of the brand' based on social psychology was used for analyzing the cognitive aspects, the relational aspects, and the attitudinal aspects. The most common study was the study of the cognitive aspects, and relational aspects, and lastly the attitud inal aspects in order. The strategy was the most common research for the brand associated study. The ultimate point of the strategy is to get 'attitude'. From social psychology perspective, there is a cycle in the minds of consumers, 'Identification', 'Internalization', 'Conformity' and 'Compliance'. Structure of these relationships can provide a clue that consumers' attitude lead the consumers' action.

• The Mathematical Education
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• v.44 no.2 s.109
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• pp.265-280
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• 2005

According to the characteristics of elementary school students in favor of playing games, and to their high energy levels and physical growth states, it is fair to say that students can learn mathematics through 'game playing activities.' These activities are considered to intrigue their interest in class and make them feel less stress from the burden of studying mathematics. Mr. Skemp, who had conducted research on 'game activity' with experimental studies relating to elementary mathematics, recommends that math teachers try to give as many activity-oriented classes as possible to students. The method of 'game activity' by Skemp's operation deals with the whole range of mathematical themes. It is believed by other math teachers that this is not a way to substitute free time or just to have fun in class, but an intentionally well-organized way of learning an entire mathematical course during elementary school. In this research, 5th and 6th grade students needing extra classes after school had been exposed to 'ame activity' by Skemp's operation. As a result, we can figure out its influence on their understanding of arithmetic ability, and on the cognitive definition territory in their minds.

• Korean Journal of Plant Resources
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• v.24 no.3
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• pp.330-336
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• 2011

The recent disaster of earthquake and tsunami on March 11, 2011 severely attacked East Japanese cities and people, and in addition, the accident of nuclear power station will inevitably damage the agricultural activities there. The economical depression influences on the horticulture and floriculture industry as well, through the reluctant consumption all over the country. Such a situation reflects a conventional perception that the garden plants or ornamental plants have been regarded as a symbol of capitalism, representing the success, luxury, beauty or other metaphors indicating the winners of business war. But as the word "culture" means "cultivation" originally, horti "culture" or flori "culture" should have played some roles in cultivating lands as well as cultivation of human minds, leading to develop a modern "culture" which may lay emphases on personality, originality, partnership, cooperation, diversity and so forth. In this article, a brief history of garden plants in Japan, as well as some current movements in Japanese horticulture and floriculture, is reviewed with some commodities which possess messages on creating a new humane culture.

• Asian Journal of Business Environment
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• v.6 no.4
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• pp.19-26
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• 2016

Purpose - The purpose of this paper is to elicit antecedents that influence the buying of counterfeit products in Raipur, an emerging capital city. Research Design, Data, and Methodology - 203 responses to the questionnaire were collected to come out with the results of the study. From the exploratory study, 20 variables were identified to have an influence on the buying of counterfeit products. Factor analysis was applied on the data collected and these items were grouped into four factors. Result - The findings suggest that safety implications have a significant impact on the buying of counterfeits in an emerging city - Raipur, India. Further studies that are specific to geographical locations could be carried out to validate the findings of this paper as the tastes and preferences of each of the markets are unique. Conclusions - For manufacturers, marketers and law enforcers it might be of great interest to learn that safety concerns are uppermost on the minds of people who deliberately or inadvertently consume counterfeits. If it can be conveyed effectively that consumption of counterfeits can cause more harm than increase in perceived value, it can be checked to a good extent.

• Research in Community and Public Health Nursing
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• v.12 no.1
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• pp.105-114
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• 2001

It was orginally thought that runaway adolescents needed to improve their ability to cope with personal problems based on their own understanding of them. As a result we exchanged theoretical background on the matter as follows: 1. Generally, adolescency is a transitional period from childhood to adulthood and characterized by a dramatic conversion period with unique phenomena relative to other periods. Futhermore, it is the key transitional moment in the development of an adult personality. 2, Runaway adolescents are defined as 'adolescents who leave impulsively or intentionally their homes without permission of their parents for at least 24 hours.' 3. The reasons for this behavior are generally regarded as complex, interdependent and dynamic including a cast-away factor. seducing factors, and other action-provoking factors. There is also another view to explain the adolescent run-away as a combination of personal. domestic, academic, peer, or socal factors. 4. We found that adolescent runaways have different attitudes dependent on the reasons and procedures of runaways, lifestyles of adolescents. and results of their runaway experience. In conclusion, runaway adolescents are in a very important period in their development and growth of bodies and minds, but are in a great crisis for various complex reasons. Therefore, we propose that nursing should provide effective nursing interventions to improve the ability of the runaway adolescents address theses problems by themselves.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.7 no.5
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• pp.967-979
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• 2013

Now a day, Wireless Sensor Networks (WSNs) are being widely used in different areas one of which is healthcare services. A wireless medical sensor network senses patient's vital physiological signs through medical sensor-nodes deployed on patient's body area; and transmits these signals to devices of registered medical professionals. These sensor-nodes have low computational power and limited storage capacity. Moreover, the wireless nature of technology attracts malicious minds. Thus, proper user authentication is a prime concern before granting access to patient's sensitive and private data. Recently, P. Kumar et al. claimed to propose a strong authentication protocol for healthcare using Wireless Medical Sensor Networks (WMSN). However, we find that P. Kumar et al.'s scheme is flawed with a number of security pitfalls. Information stored inside smart card, if extracted, is enough to deceive a valid user. Adversary can not only access patient's physiological data on behalf of a valid user without knowing actual password, can also send fake/irrelevant information about patient by playing role of medical sensor-node. Besides, adversary can guess a user's password and is able to compute the session key shared between user and medical sensor-nodes. Thus, the scheme looses message confidentiality. Additionally, the scheme fails to resist insider attack and lacks user anonymity.

• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.1
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• pp.135-147
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• 2016

The purpose of this research is to study the semantic characteristics of outdoor brand names by analyzing 94 brand names in domestic market, so as to propose ways to develop strategic brand names. The results are as follows. When it comes to outdoor brand products, the emphasis is placed on their functional features. Thus, the majority of outdoor brands surveyed in this Study were using strategic descriptive brand names which clearly denote the properties and effects of the relevant products to leave lasting impressions on consumers'minds. In other words, the outdoor brands surveyed herein were using brands which inform consumers of the specific business and product categories, express the concept of the brands, and provide them with information on the features and benefits of the products such as high quality, high-class, and luxurious lifestyle. In conclusion, the components of outdoor brand names are crucial elements which symbolize the concepts, functions or features of the relevant brands. In order to develop brand names consisting of components which build brand powers and enhance brand images, it is imparetive to develop more unique and characteristic brand names.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.3
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• pp.123-134
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• 2012

As a mirror of its time, fashion exactly reflects the trend of today' s society. In addition, as a tool to satisfy our desire and express images, it brings diverse image changes in people's minds. This kind of pattern is frequently found in wedding images, especially in wedding dresses. When it comes to a wedding dress, in general, we often think of a modest and pure-white one. In modem times, however, people prefer a differentiated image which reflects their personality and ego. In other words, it is an important means of expressing their own personality by focusing on their active and personal aspects and getting away from the passive, stable and formative aspects in the past. These days, a combination of narcissism and eroticism is found on wedding dresses. This kind of trend has been expressed into romanticism. In terms of the latest sensitive wedding dress trend, unique and creative couture wedding dresses have appeared. Therefore, this study has classified this kind of trend into two categories; Formative and Design aspects. According to an analysis on the formative and design aspects of romanticism in wedding dresses, diverse characteristics were observed in shape, color, material and ornament in the Formative Aspect. In terms of design, the characteristics of sensuality, ornament, exoticism and compromise were observed.