• International Journal of Costume and Fashion
• /
• 제14권2호
• /
• pp.19-32
• /
• 2014

The sewing machine was the most widely-advertised item in mid-Victorian English periodicals. However, no historians have so far analyzed how English advertisers created the link between the domestic sewing machine and middle-class women, or what impact they may have had on gender relations. This paper treats sewing machines as a medium to enhance our view of gender and social history, consumer culture as well as material culture studies. Studying the advertisements of sewing machines reveals the traditional values and modern consumer culture of mid-nineteenth England, and also offers a sense for how advertisers expected people to react. Sewing machines could not only offer women aspiration and authority, but could also function as a timesaver through which a woman could attain a truly modern lifestyle. Buying a sewing machine for their wives symbolized their status as a breadwinner and a caring husband, as well as serving as an appreciation of their wives' domesticity. Sewing machines also provoked anxiety for both sexes because some believed that women would lose their morality and gender identity, whereas others believed that if relieved of domestic drudgery women would have time to educate themselves, which threatened to men and the gender hierarchy.

• 한국의상디자인학회지
• /
• 제1권1호
• /
• pp.141-156
• /
• 1999

This paper is to analyze the classification of textile pattern design focusing on the 19th century in England. The purpose of this study is. firstly to research the thoughts and ideas of these design in the time of mid-Victorian age; Secondly. to classify the textile pattern design from many points of view. We could find such William Morris's thought and ideas of 19th century to reform from textile pattern design. We wish to use these studies for textile pattern designers to develop this tradition onward to modern and future trends.