• 한국실내디자인학회논문집
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• 제26권5호
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• pp.117-124
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• 2017

Current socio-demographic change that small households are increasing fast requires new business model in housing industry. Purpose of this study is to suggest a strategic direction to the private constructors by analyzing the condition of small household's housing and small-housing market in Seoul metropolitan area. With referring to literature and analyzing statistical raw data, it was found that residents of small household were residing in different type, scale and occupation of housing depending on their age, gender and region, and small housing market was at the beginning stage so that there was no dominant figure yet. Implications are as follows: private supplier should satisfy the needs of individual subgroups of small household, then should respond to the industrial change towards rental business, finally were suggested to launch a new brand of small housing.

• 복식문화연구
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• 제16권4호
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• pp.709-721
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• 2008

The purpose of this study is to identify different consumer clusters based on clothing involvement and to examine the differences in consumer characteristics related to clothing purchasing. As consumer behavior characteristics, this study included visiting purpose of Internet shopping malls, purchasing situation, consumer confidence, and clothing satisfaction. Data were gathered by surveying university students living in Seoul metropolitan area using convenience sampling, and 321 questionnaires were used in the statistical analysis. In analyzing data, cluster analysis and one-way ANOVA were conducted. The cluster analysis identified four different consumer clusters, and there were significant differences in the consumer behavior characteristics among the four clothing involvement clusters.

• 한국의류산업학회지
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• 제8권5호
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• pp.530-536
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• 2006

The purpose of this study was to classify the clusters based on two behavioral intentions toward purchasing originals and counterfeits of foreign fashion luxury brands and to examine the differences in personality characteristics and demographics. This study included attitude toward counterfeit, consumer ethnocentrism, materialism, and need for uniqueness as personality characteristics and gender, monthly household income, and pocket money as demographics. Data were gathered by surveying university students living in Seoul metropolitan area using convenient sampling, and 320questionnaires were used in the statistical analysis. In analyzing data, cluster analysis, x-test, and One-way ANOVA were conducted. As a result of the cluster analysis based on two behavioral intentions toward purchasing originals and counterfeits, four groups were identified. There were significant differences in attitude toward counterfeit and materialism according to the purchasing intention clusters. x-tests also showed there were significant differences between the number of male and female subjects in each of the four clusters. Females are significantly more represented than females in all four clusters.

• 한국의류학회지
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• 제30권2호
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• pp.286-295
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• 2006

The purpose of this study was to identify the determinants of purchasing non-deceptive counterfeit luxury brands. As determinants, this study exmained subject-related variables(consumer ethnoncetrism and attitude toward counterfeit), product-related variable(similarity with originals), and social influence(social recognition by others). Data were gathered by surveying university students living in Seoul metropolitan area using convenient sampling, and 323 questionnaires were used in the statistical analysis. In analyzing data, confirmatory factor analysis and path analysis were conducted using structural equation modeling. Results showed that consumers' attitudes toward counterfeits significantly influenced their attitudes toward purchasing counterfeit luxury brands which directly influence purchasing frequency of counterfeit luxury brands. Consumers who evaluated the counterfeit more similar to the originals had more positive attitudes toward purchasing counterfeit luxury brands. The results show why consumers have increasing demands for counterfeits and the implications for anti-counterfeit business are suggested.

• Agribusiness and Information Management
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• 제5권2호
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• pp.1-5
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• 2013

Demographic transition drives changes in consumer demand for food products. This study examines how rising incomes and population trends affect spending on food purchased for home. The objective of this study is to characterize the relationships between selected socio-demographic factors and food selection among South Korean households. Panel data from Rural Development Administration (RDA) in South Korea in 2010 was used (n=971). Household food purchases were classified into one of the five food groups from Composition of Foods of RDA. Multiple regression analysis was used to analyze the effects of household size and income based on the expenditure share on each food group. All statistical analyses were performed using SAS/ PC version 9.3. Results show that household socio- demographic characteristics have a strong influence on food purchasing, with the purchase of vegetables and fruit, and processed food and pre-packaged being particularly sensitive.

• 한국의류학회지
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• 제28권9_10호
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• pp.1197-1207
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• 2004

The purpose of this study was to identify the impact of materialism on the attitude toward purchasing foreign luxury brands and the moderating effect of consumer ethnocentrism on this impact. Data were gathered by surveying university students living in Seoul metropolitan area using convenient sampling, and 325 questionnaires were used in the statistical analysis. In analysing data, confirmatory factor analysis and path analysis were conducted using structural equation modeling. Results showed that success factor of materialism gave rise to negative attitude toward purchasing foreign luxury brands while centrality factor of materialism spurred positive attitude. Consumer ethnocentrism also showed a significant effect as a moderator on the relationship between materialism and attitude: The relationship between materialism and attitude was stronger among subjects who had lower consumer ethnocentric tendencies than among subjects who had higher consumer ethnocentric tendencies.

• 한국의류학회지
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• 제28권9_10호
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• pp.1243-1252
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• 2004

The purpose of this study was to identify the impact of personal values on fashion orientation. As personal values, this study adopted materialism and consumer conformity. Data were gathered by surveying university students living in Seoul metropolitan area using convenient sampling, and 325 questionnaires were used in the statistical analysis. In analyzing data, confirmatory factor analysis and path analysis were conducted using structural equation modeling. Confirmatory factor analysis revealed that fashion orientation has three factors such as fashion leadership, fashion interest, and importance of being well dressed. Path analysis showed that centrality factor of materialism spurred all three factors of fashion orientation and that happiness factor of materialism gave rise to importance of being well dressed of fashion orientation. Informational conformity also significantly increased all three factors of fashion orientation.

• 가정과삶의질연구
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• 제19권2호
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• pp.129-141
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• 2001

The main purpose of this study is to examine the alienation of low-income female earners and to investigate the affected variables of their alienation. For this empirical analysis, the data was collected from 356 poor, female-earners whose first child was of school age in the Seoul metropolitan area from the 14th of Feb. to the 18th of Mar. 2000. The collected data was analyzed by statistical methods such as freqency, mean, oneway ANOVA, and multiple regression. The major findings were as follows : First, poor female-earners alienation level was not higher than the average level. However among sub areas of alienation, powerlessness was higher than the average level. Second, the significant variables that affected the level of alienation were the amount of support from the child the cost from the work role, perception of the cost of child raising, economic strain events, the level of education, and the reward from the work role.

• 한국대기환경학회:학술대회논문집
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• 한국대기환경학회 2002년도 추계학술대회 논문집
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• pp.161-161
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• 2002

수도권 지역에서 3차원 바람장 및 농도장의 공간 특징을 모의하기 위해 AWS 자료동화 기법을 호주 CSIRO에서 개발된 비정역학 TAPM(The Air Pollution Model, V.2) 에 적용하여 2002년 7월 2일부터 7월 11일까지 10일 동안 1km$\times$1km격자에서 바람장 및 농도장을 도출하였다. (중략)

• 한국대기환경학회지
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• 제12권4호
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• pp.377-387
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• 1996

This study was carried out to monitor the visibility including measurement and analysis of the various parameters such as particle size distribution, chemical composition, and meteorotical conditions to understand the characteristics and causes of this phenomenon. According to the analysis of intensive sampling, $SO_4^{2-}, NO-3^-, Cl^-, NH_4^+$ ion concentration increased together with the mass concentration around 1 $\mu$m in the case of low visibility. $(NH_4)_2SO_4, NH_4NO_3$, and $NH_4Cl$ were thought to be the major components of fine particles. The statistical analysis showed that the scattering effect of particle was 81.2%, the absorption effect was 14.9%. Therefore, these effects were the major factors to reduce the visibility. In conclusion, the visibility was reduced by the fine particle of sulfate (18.6%), nitrate (14.2%), organic carbon (10.8%), element carbon (25.8%), and residual (24.8%) during this study.