• Korean Institute of Interior Design Journal
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• v.24 no.3
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• pp.30-37
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• 2015

The target of design is a harmony between Beauty and Usefulness. Design is a result from representation of visual language by designer's creative thinking system. also, As an ill-defined problem cannot be described completely. and subjectively interpret depend on the situation, it is very difficult to present a theoretical standard. There have been many Design Sciences researches in recent years. such as Rule Based Design, Parametric Design, Replacement Design, Analogy Design, Metaphor Design, Genetic Algorithm. but Objective research is still unsatisfactory condition to investigate true nature about Design. At this point, It is very important to formulating about meaning of Design Language and Thinking. This study will define about that, and based on this definition, Lay out a logical basis for Treatment design variable and materialization of process by "Elements", "Relationship", "Schema". ultimately it look forward to provide a framework and minimize the complexity about Design Thinking.

• The Journal of the Korea Contents Association
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• v.11 no.9
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• pp.76-84
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• 2011

This paper describes the development of the media art environment concept, in which the user's interaction becomes visual arts in both digital and analogue media. It describes AD-Trace, an experimental media art component that investigates the aesthetic and technological possibilities through the development of interactive media artworks that utilizes that the traces of the user's interaction. The AD-Trace consists of three design components: Analogue Trace, Digital Trace, and Interaction Metaphor to guide user interactions with user's understanding. Three artworks are proposed to demonstrate the real world applications of the concept: AD-PD(analogue digital picture diary), AD-Star (analogue digital star), and AD-Map (analogue digital map).

• Proceedings of the Korean Institute of Interior Design Conference
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• 2005.10a
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• pp.147-150
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• 2005

Arata Isozaki is one of Japan's most important contemporary architects with an international reputation and has designed notable buildings in Asia, Europe, and the United States. The study was aimed to identify the key characteristics implied in his overall design concept. Through the analysis of his works, the key features underlined in his works were characterized by five key words, which are tradition, eclectic, metaphor, metabolism and proportion . These five characteristics have been well presented in his works individually and sometimes as a whole. His unique combination among these key design concepts has been impressed by many other architects in worldwide. Through in-depth analysis of his design philosophy, this study raises a foundation for further studies on exploring an optimal solution for the harmonization between tradition and globalism.

• 한국HCI학회:학술대회논문집
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• 2006.02b
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• pp.424-434
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• 2006

최근 다양한 디지털 컨텐츠를 온라인의 서버와 오프라인의 개인 컴퓨터 혹은 소형 정보기기에서 공유하여 사용이 가능하도록 도와주는 시스템과 서비스들이 출현하고 있다. 이와 같은 시스템은 사용자가 언제, 어느 곳에 있더라도 원하는 디지털 컨텐츠에 접근할 수 있도록 도와준다는 장점을 갖고 있으며, 또한 해당 디지털 컨텐츠의 저작권을 보호할 수 있다는 부가적인 이점을 제공한다. 그러나 이들 시스템은 도입 초기에 대부분의 개발자들이 저지르기 쉬운 기능 중심적 사고에 치우친 시스템인 경우가 많다. 이들 기능 중심적인 시스템은 사용자가 해당 시스템을 어떻게 인지할 것인지에 대한 이해가 부족한 한계를 갖고 있으며, 이는 결국 시스템의 사용 편의성에 영향을 미칠 수 있다. 본 연구에서는 디지털 컨텐츠를 온라인과 오프라인에서 공유하여 사용할 수 있는 시스템의 구조적 메타포로 공간을 선택하였다. 사용자의 시스템 환경으로서 온라인과 오프라인, 그리고 사용자가 디지털 컨텐츠를 이용하여 수행하는 과업으로서 관리/저장과 사용으로 시스템의 구조를 구분하였으며, 이상의 구분에 따라 공간의 메타포를 이용하여 시스템을 디자인하였다. 이와 같이 구분한 시스템의 공간에 따라 사용자가 시스템에 대하여 갖는 관여도와 동기를 측정하였으며, 관여도의 수준과 동기의 차원에 따라 사용 편의성을 높일 수 있는 디자인 요소로서 시스템을 구현하고 있는 색상들 사이의 대비 수준과 색상의 색조 차원을 규명하고자 한다.

• Korean Institute of Interior Design Journal
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• v.14 no.6 s.53
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• pp.21-28
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• 2005

Arata Isozaki is one of the Japan's most important contemporary architects with an international reputation and has designed notable buildings in Asia, Europe, and the United States. Arata Isozaki is not an architect simply explained by a single ism or style, he has dedicated himself to express all diversities implied in different periods and styles. With an avant-garde spirit and enthusiastic creativity, he has devoted all his efforts to bring these diversities and complexities into his own architectural works. The study was aimed to identify the key characteristics implied in his overall design concept. Through the analysis of his works, the key features underlined in his works were characterized by five key words, which are tradition, eclectic, metaphor, metabolism and proportion. These five characteristics have been well Presented in his works individually and sometimes as a whole. His unique combination among these key design concepts has been impressed by many other architects in worldwide.

• Korean Institute of Interior Design Journal
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• no.39
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• pp.3-11
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• 2003

The attempt to find the origin of Post-modern aesthetics from the Middle Ages is easy to perceive the thinking system of contemporary design. The Middle Ages showed that things and God's relation were symbolized all things were connected with analogical ideas as mysticism(alchemy, gnosticism), and God's world was represented with the metaphor. While the hybrid style of Post-modern architecture expressed that the rationalism was opposed to Ideology, partly, the idea of irrational with mysterious, also unscientific with analogical discourse . And the Symbolism of Post-Modern Design is means of popular Communication. Exactly, the common feature of ideology with pre-rationalism and anti-rationalism are against the dominated ideology in present. In conclusion, the relation of significancy effect In Chaos and In composition can be considered inspirational source historically.

• Korean Institute of Interior Design Journal
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• no.23
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• pp.3-8
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• 2000

The overall trend of the contemporary society which is characterized by the variety and de-unification shows many that object to the language system of the structuralism. The typical characteristics of deconstruction in contemporary architecture and products are deconstruction of meanings, deconstructuralism of he form by the use of material, new material, deconstruction of metaphor and way of expression, deconstruction of proportion and deconstruction of ideas. The design elements of the deconstruction are re-defying the function, changing shapes, the structures, metaphors, dening of the golden proportions and the emphasizing the kitsch elements. From the various style, the kitsch style is a phenomenon that comes from the way of representing emotion, inspiration, understanding of the popularity, and the authority of consumers for choice.

• Archives of design research
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• v.16 no.3
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• pp.59-70
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• 2003

The consumer's feelings toward products is each evaluated and appears in different way that is to say there are various types of motives for deciding a purchase for example, there might be an interesting function and emotional reaction. How is the product image that induces motives like this metaphorized and evaluated to be existing in the mental image. This study inquired into, it by presenting problems conscious of both sides indicated above, the major points associated with image of the product, characteristic positions of product elements and evaluation of the product. To draw out a clear conclusion, first three hypotheses were established and case a study was performed as part of conclusive research for verification of this. The collected data was made, by simple tabulation to represent the overall flow, and based on this, concrete analysis was conducted on the three reserch items. The analysis method weighted on quantitative analysis with consideration to consumer's psychological aspect. As the result, three important conclusions could be drawn out or ratiocination for evaluation of mental image formation.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.334-339
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• 2008

요즈음 각종 미디어를 통해 '디지로그' 라는 신조어가 주목 받고 있다. 디지로그의 핵심은 디지털 기반의 이분법적인 사고의 틀을 보완하기 위해 아날로그적인 감성의 도입을 의미한다. 이는 기능중심적인사고로 해결할 수 없는 인간과 컴퓨터의 간극을 새롭게 조명할 수 있는 기회를 제공함으로서 HCI 문제의 새로운 대안으로 떠오르고 있다. 기존 생활가전제품 인터페이스의 중요한 목적은 사용성, 유용성과 같은 기능적인 측면 이었다. 이는 제품자체의 목적을 그 기능에 국한하였기 때문이다. 하지만 현재 에어컨, 냉장고와 같은 생활 가전제품들의 위상은 기능을 넘어 집안의 인테리어의 요소로써의 역할 뿐만 아니라 자신을 대변 할 수 있는 혹은 과시하고 싶은 명품 이미지로써 점차 자리잡기 시작하였다. 또한 TFT Color LCD의 도입은 제품의 상태를 단순히 전달해 주는 단계를 벗어나 심미적인 표현까지 가능하게 해주었다. 이를 계기로 수채화 표현기법과 같은 아날로그 메타포를 활용한 감성적 인터페이스가 시도될 수 있었다. 아날로그 메다포를 활용한 디지털 가전 인터페이스의 첫 번째 단계는 스타일이다. 아날로그적인 스타일을 가장 대표적으로 보여주는 것은 바로 회화영역이다. 에어컨 공기청정기능의 프로그레시브 영역에 수채화로 표현된 산과 들을 보여줌으로서 인터페이스가 하나의 풍경화로서의 접근이 가능하게 된다. 이는 소비자들에게 정신적인 만족감과 더불어 제품의 프리미엄의 이미지를 각인시킨다. 두 번째 단계는 스토리이다. 기능을 디지털의 On/Off에 의거하여 나열 하기보다 기능과 기능사이의 문맥을 스토리로 연결함으로서 아날로그적인 접근이 가능하다. 이러한 스토리의 기준은 사용자의 경험에 기인하여 만들어지게 된다. 마지막으로 활용할 수 있는 단계는 컨텐츠이다. 이제는 한가지로 집중된 기능만으로는 사용자를 만족 시킬 수 없다. 사용자에게 인간적인 체온이 느껴지는 아날로그적인 컨텐츠를 제공함으로서 인터페이스 자체로 감동을 줄 수 있게 된다. 이와 같은 변화는 디지털제품의 궁극적인 목표가 사용자에게 있다는 것을 다시 한번 확인시켜준다. 이제는 똑똑하고 편리한 인터페이스를 넘어 사용자체가 감성적 만족감을 주는 매력적인 인터페이스로 진화 하고 있는 것이다.

• The Journal of the Korea Contents Association
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• v.6 no.11
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• pp.190-201
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• 2006

A Study on the Effect of Metaphor in Public Service Advertising. The study carried out a positivistic research on university students with a view to contributing to the building of a metaphoric ad strategy by analyzing the effect of metaphoric expressions in public service advertising, which showed the following: First, the metaphoric ads using positive approach and indirect copy were effective for heightened emotional attitude of viewers. Second, the metaphoric ads using positive approach and indirect copy were effective for heightened source credibility, which was further heightened when the two were simultaneously used. Third, the metaphoric ads using positive approach and indirect copy were effective for heightened design preference, and the design preference became even preferable when the two were simultaneously used. Fourth, the metaphoric ads using indirect copy were effective for behavioral intention. The study suggested that the strategy of adopting metaphoric ads with indirect copy of positive approach was quite useful in strengthening the effect of public service advertising.