• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.9
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• pp.454-463
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• 2017

Advancement of science and technology have led to development of the media, which has evolved election campaign strategies. Nowadays, media development has made communication more important, and it is a growing trend where smart-device applications are widely used to facilitate communication with electors. Based on Google's Fire base Cloud Messaging (FCM) push service, which keeps up with the fast-changing election trends and supports election campaigns systematically, this research aims to help accomplish the goals of an election campaign by developing an information system and performing empirical analysis of the variables that the information system affects. The system consists of an elector's application and a management system. The management system includes browsing and management of received-and sent-message history, and direct management of the application. By managing the push system in more progressive ways, this system will help to improve the effectiveness of election campaigns and accomplish election goals.

• Korean Journal of Community Nutrition
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• v.16 no.2
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• pp.239-252
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• 2011

The aim of the study was to explore the current status as well as personal views, attitudes, and beliefs regarding daily meal consumption (DM) and food supplement use (FS) in conjunction with the improvement of health condition of the women. Eight focus group interviews were performed and the interview material was condensed systematically with the aim to extract core meanings related to DM, FS, and menopause-associated health. Participants were 40 in number and showed ages ranging from 45 and 60 years with various menopausal status. Current status and beliefs about DM, resources of purchase motivation of FS, types of FS that are currently used, and perceived effects and personal beliefs about FS are discussed. Theme content analysis revealed 3 themes for beliefs about DM, 5 themes for beliefs pertaining FS, and 4 themes for the association between DM and FS. Non-dietary factors such as positive mental attitude and exercise appeared to be also important to maintain good health. The bottom line message from this study may be that proper nutrition through daily meals is essential for good health, while food supplement are used merely to supplement the diet. Findings from this study may deepen our understanding of how women who translate their lifespan through "menopause" perceive the roles and meaning of DM and FS, suggesting health professionals need to monitor and evaluate DM and implement strategies targeting the improvement of daily meal quality of middle and older aged women.

• Korean Institute of Interior Design Journal
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• v.21 no.2
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• pp.123-132
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• 2012

In the trend of concentrating on the consumer driven experience market as a new marketing concept according to the improvement of life standard and the change of consummation pattern, SPA brand has applied experience marketing strategies to the market successfully to be grown constantly with consumer secure and production of business benefit through brand image and positive consumer attraction. Therefore, this study aims to research the experiential representation element and attribute in the competitive Global SPA brand space due to the sustainable growth from the recent domestic fashion market based on the strategy type of the experiential marketing. Thus, the experiential marketing strategy type was drawn based on the experiential marketing and the theoretical reflections of Global SPA brand, and the SPA brand space was classified depending on the attribute of the commercial space for making the framework of case analysis, so it was progressed as the method of analysis through the experiential representation attribute in the SPA brand space. The marketing strategy and representation for advertising the image of company and product message by the SPA brand should be planned, so successful application of the experiential marketing to the shop is connected to the corporate interests, and forming the meaning more than space by impressing on the consumers the brand and arousing the emotional experience of the consumers and meeting the consumers' a variety of needs had effects on forming a lasting relationship between the brand and consumers. Therefore, this study is expected to be an opportunity to vitalize the domestic SPA brand behind the competition with the Global SPA brand.

• Korean Journal of Cognitive Science
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• v.25 no.1
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• pp.25-49
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• 2014

Advertisement for one type of product competes against another type using different advertising strategies. It is important to know which factors influence people's perception of the message within the advertisement and their formation of attitudes towards the advertisement. Using multidimensional scaling, this study investigated what main factors were important when people perceive beverage advertisements on TV. A positioning map was constructed based on similarity ratings of 14 drink advertisements. We examined the meaning of the three dimensions of the positioning map by asking a different group of participants to rate on components of attention, attitudes toward advertisements and products, and intention to purchase the product in each advertisement. It was found that three dimensions in the map was attention to content, color, and motion respectively. More importantly, the attentional component to content was related to the attitude of affection and action toward a beverage introduced in advertisement. These results suggest that content-based attention in advertisements induces a positive attitude toward the advertisements.

• The Journal of Information Systems
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• v.26 no.2
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• pp.1-23
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• 2017

Purpose Facebook is a social network service that has the highest number of Monthly Active Users around the world. Hence, marketers have selected Facebook as the most important platform to get customer engagement. With respect to the customer engagement enhancement, the most popular and engaging post type in the Facebook brand fan pages related to what was usually classified as 'sweepstakes'. Sweepstakes refer to a form of gambling where the entire prize may be awarded to the winner. Which makes customers more engaged with the brand. This study aims to explore sweepstakes-oriented social media marketing approaches based on the application of big data analytics. Design/methodology/approach we collect sweepstakes data from each company based on the data crawling from the Facebook brand fan pages. The output of this study explains how companies in each category of FCB grid can design and apply sweepstakes for their social media marketing. Findings The results show that they have one thing in common across the four quadrants of FCB grid. Regardless of the quadrants, most frequently observed type is 'Simple/Quiz or Comments/Quatrains [event type of sweepstakes] + Gifticon [type of reward prize] + Image [type of message display] + No URL [Link toother website] +Single-Gift-Offer [type of reward prize payment]'. So, if the position of the brand is hard to be defined by the FCB grid model, then this general rule can be applied to all types of brands. Also some differences between the quadrants of the FCB grid were observed. This study offers several research implications by analyzing Sweepstakes-oriented social media marketing approaches in Facebook brand fan pages. By using the FCB grid model, this study provides guidance on how companies can design their sweepstakes-oriented social media marketing approaches in the context of Facebook brand fan pages by considering their context.

• KDI Journal of Economic Policy
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• v.32 no.1
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• pp.69-96
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• 2010

This paper aims to put forward some policy suggestions regarding the goal and strategies of the regional development policy in Korea. We first survey past regional policies and examine the regional disparity in Korea. It is found using the OECD data that although population and income are highly concentrated, inequalities of income and other living standards do not seem as problematic as to call for strong government intervention. Moreover, recent development in the new economic geography implies that the 'capital vs. non-capital area' framework that has been shaping the Korean regional development policy should be reconsidered. The main message of this paper is that it is not desirable for the central government to disperse agglomeration to enhance regional equity and that local governments should be responsible for regional development. Therefore enhancing the autonomy and accountability of the regional government is essential.

• Journal of the Computational Structural Engineering Institute of Korea
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• v.22 no.6
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• pp.527-532
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• 2009

In this paper simulations for the impact into ceramics and/or metal materials have been discussed. To model discrete nature for fracture and damage of brittle materials, we implemented cohesive-law fracture model with a node separation algorithm for the tensile failure and Mohr-Coulomb model for the compressive loading. The drawback of this scheme is that it requires a heavy computational time. This is because new nodes are generated continuously whenever a new crack surface is created. In order to reduce the amount of calculation, parallelization with MPI library has been implemented. For the high-speed impact problems, the mesh configuration and contact calculation changes continuously as time step advances and it causes unbalance of computational load of each processor. Dynamic load balancing technique which re-allocates the loading dynamically is used to achieve good parallel performance. Some impact problems have been simulated and the parallel performance and accuracy of the solutions are discussed.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• v.1
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• pp.141-144
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• 2006

The deviations in the injection orbital parameters, resulting from launcher dispersions, need to be estimated and used for autonomous satellite operations. For the proposed small satellite mission of the university there will be two GPS receivers onboard the satellite to provide the instantaneous orbital state to the onboard data handling system. In order to meet the power requirements, the satellite will be sun-tracking whenever there is no imaging operation. For imaging activities, the satellite will be maneuvered to nadir-pointing mode. Due to such different modes of orientation the geometry for the GPS receivers will not be favorable at all times and there will be instances of poor geometry resulting in no output from the GPS receivers. Onboard the satellite, the orbital information should be continuously available for autonomous switching on/off of various subsystems. The paper presents the strategies to make use of small arcs of data from GPS receivers to compute the mean orbital parameters and use the updated orbital parameters to calculate the position and velocity whenever the same is not available from GPS receiver. Thus the navigation message from the GPS receiver, namely the position vector in Earth-Centered-Earth-Fixed (ECEF) frame, is used as measurements. As for estimation, two techniques - (1) batch least squares method, and (2) Kalman Filter method are used for orbit estimation (in real time). The performance of the onboard orbit estimation has been assessed based on hardware based multi-channel GPS Signal simulator. The results indicate good converge even with short arcs of data as the GPS navigation data are generally very accurate and the data rate is also fast (typically 1Hz).

• Journal of the Korea Society of Computer and Information
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• v.11 no.4 s.42
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• pp.155-164
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• 2006

VoIP technology is Eight New Services among Ubiquitous-IT839 strategies. This paper tested wiretapping or VoIP service in connected a soft phone and LAN and WAN sections, Internet telephones and a device. IP PBX, a banner operator network to have been connected to VoIP Internet network. As a result of having experimented on wiretapping of VoIP networks, Vulnerability was found. and a wiretapping by attacks of a hacker was succeeded in a terminal and proxy and attachment points of a VoIP network like a hub to follow a CVE list. Currently applied a security plan of an each wiretapping section in viewpoints of 6 security function of Access Control. Confidentiality, Authentication. Availability, Integrity. Non-repudiation in VoIP networks named to 070. Prevented wiretapping of contents by the results, the AES encryption that executed wiretapping experiment about a packet after application of a security plan. Prevented wiretapping, and kept security and audit log. and were able to accomplish VoIP information protection to network monitoring and audit log by an access interception and qualification and message hash functions and use of an incoming refusal.

• The Research Journal of the Costume Culture
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• v.29 no.1
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• pp.48-64
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• 2021

Eco-friendly consumption is a prominent trend in the fashion industry, by which many firms attract the interest of consumers using a green marketing strategy. However, "greenwashing" (caused by distorted, exaggerated, and false information) gives rise to consumer confusion. The purpose of this study is to investigate the effect of consumer confusion and value on price sensitivity and purchase intention. Data was collected from 228 respondents using a questionnaire that was distributed to consumers living in Seoul and Kyunggi, South Korea. The data was analyzed by factor analysis, regression analysis, and Cronbach's alpha using SPSS 23.0. The results were as follows: First, factor analysis showed the consumer value variable was significantly categorized in altruistic and self-expressive values. All variables (altruism, selfexpression, consumer confusion, price sensitivity, and purchase intention) were shown to have significantly good internal validity. Second, altruistic consumer value was shown to positively affect the purchase intention of eco-friendly fashion products, but self-expressive consumer value had no significant effect. Third, consumer confusion on eco-friendly fashion products had a negative effect on purchase intention. Fourth, altruistic and self-expressive consumer values had no effect on price sensitivity. Fifth, consumer confusion on eco-friendly fashion products positively affect price sensitivity. Sixth, price sensitivity on eco-friendly fashion products had a negative effect on purchase intention. Therefore, fashion firms should provide a certified green mark to consumers to eliminate confusion and deliver the right message without greenwashing. Moreover, fashion firms should develop green marketing strategies that are more focused on altruistic consumers.