• ETRI Journal
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• v.32 no.1
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• pp.102-111
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• 2010

Recently power attacks on RSA cryptosystems have been widely investigated, and various countermeasures have been proposed. One of the most efficient and secure countermeasures is the message blinding method, which includes the RSA derivative of the binary-with-random-initial-point algorithm on elliptical curve cryptosystems. It is known to be secure against first-order differential power analysis (DPA); however, it is susceptible to second-order DPA. Although second-order DPA gives some solutions for defeating message blinding methods, this kind of attack still has the practical difficulty of how to find the points of interest, that is, the exact moments when intermediate values are being manipulated. In this paper, we propose a practical second-order correlation power analysis (SOCPA). Our attack can easily find points of interest in a power trace and find the private key with a small number of power traces. We also propose an efficient countermeasure which is secure against the proposed SOCPA as well as existing power attacks.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.15 no.2
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• pp.98-111
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• 1990

In this paper a queneing model for the D channel access protocal recommeded by CCITT is developed, and delays of the signalling and packet messages are analyzed using the model, Behaviors of packet and signalling messages in the D-channel access system are also investigated. The analytical results have been verified by simulation.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.1
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• pp.88-103
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• 2018

Message sidedness of fashion salespersons on consumer behavior with the consideration of the mediating roles of trust and cognitive efforts, and the moderation of a regulatory focus of consumers. Two scenarios were devised, a single message in which a salesperson explains only the advantages of a product to customers, and the second with a double message that explains both the advantages and drawbacks of the product. The results showed that participants trusted a fashion salesperson more and perceived stronger cognitive effort for two-sided messages. The two-sided messages mediated the consumer's trust in the salesperson and cognitive effort, and influenced consumers' buying behavior. This study also found that salesperson trust was stronger in the two-sided messages scenario than in the one-sided message scenario, regardless of consumers' focused preference, and that it was more effective for promotion focus customers. The analysis of the results on consumers' cognitive effort indicated that prevention focused customers did not exhibit any difference in cognitive effort concerning two-sided messages. However, promotion focused customers exhibited an increased cognitive effort in the two-sided message scenario than in the one-sided message scenario. Marketing implications were discussed based on the findings.

• Korean Journal of Health Education and Promotion
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• v.30 no.5
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• pp.189-199
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• 2013

Objectives: This paper aims to explain principles of gist-based health message design and discuss their implications for health promotion and public health education. Methods: After reviewing Reyna and Brainerd's Fuzzy Trace Theory(FTT), the authors explicate how to transform FTT into a practical guidance of health message design. Our explication is based upon FTT's reasoning that human intuition, rather than analysis, takes a primary role in message recall and comprehension, followed by judgment and decision making. We expect gist-based message design to be appropriate to serve such intuition. Results: Four principles of gist-based message design are offered: (1) provision of qualitative, as well as quantitative, information of gist, (2) inclusion of visual images corresponding to gist, (3) use of effective message formats to emphasize the gist (4) inclusion of relevant reasons and contextutal information. Conclusions: Gist-based message design has theoretical and practical implications for health promotion, specifically in the field of public health education, the press and governmental communication toward the public, and provider-patient communication in medical settings.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2017.10a
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• pp.533-535
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• 2017

MQTT provides three QoS levels on top of the TCP/IP layer to ensure message delivery reliability. However, in an environment where messages are concurrently transmitted and received in a node, messages are lost due to the delivery method for QoS level. In this paper, it construct an experimental environment in which MQTT generates concurrently messages, and confirm the message reliability according to QoS level. Therefore, we analyze the message reception ratio on the subscriber side by changing number of publisher and transmission cycle of message. Experimental results show that the message reception ratio of 1 and 2 except QoS level 0 decreases as the number of publisher increases or the message transmission cycle increases.

• The Journal of Information Systems
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• v.31 no.4
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• pp.189-207
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• 2022

Purpose Previous research on customer engagement in SNS marketing has mainly addressed the conceptualization of type of word-of-mouth messages. However, there is a lack of researches about the effect of the brand-page characteristics on the type of word-of-mouth messages. Therefore, this study examined the effect of brand-page characteristics in terms of the type of word-of-mouth messages as the main objective and the effect of the type of word-of-mouth messages in terms of the brand loyalty as the secondary objective in the context of Facebook. Design/methodology/approach The empirical research was based on a poll done through 400 research candidates in the Facebook and the final 342 responses were collected and used in statistical data analysis. The adaptability, trust, and validity to measurement model were verified and the structural relationship in the research model was analyzed through these 342 responses. The collected data verified hypotheses established using the SPSS statistical package and structural equation model using AMOS. Findings The results showed that the BP-information provision had a non-significant effect on the factual word-of-mouth message and a significant effect on the evaluative word-of-mouth message. The BP-reliability had a significant effect on the factual word-of-mouth message and the evaluative word-of-mouth message. The BP-entertainment had a significant effect on the factual word-of-mouth message and the evaluative word-of-mouth effect. The BP-interaction had a non-significant effect on the factual word-of-mouth message and the evaluative word-of-mouth message. Finally, the factual word-of-mouth message and the evaluative word-of-mouth message had a significant effect on the brand loyalty.

• The Research Journal of the Costume Culture
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• v.12 no.4
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• pp.566-578
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• 2004

The purposes of this study were to identify the dimensions of advertising evaluation and to examine the influence of advertising evaluation on advertising attitude and buying intension. Also this study categorized the advertising responses. Through the pretest, 15 casual wear brand＇s advertisements were selected and presented as stimuli. The data was collected from 377 female university students using questionnaire and analyzed by descriptive statistics, factor analysis and multiple regression fer path analysis. The results of This study were as follows. First, 5 factors were identified for the dimensions of advertising evaluation: model/message/product/brand/tone ＆ manner. Second, through the path analysis, advertising evaluation had direct and indirect influences on buying intension. The influences of dimensions of advertising evaluation on buying intension were also examined: model, message and product had indirect influence on buying intension mediated by advertising attitude, whereas product and brand had direct influence on buying intension. Especially, product affected considerably on buying intension. Third, advertising responses were categorized into five dimensions: tone ＆ manner/model/message/product/brand.

• Management & Information Systems Review
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• v.28 no.1
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• pp.99-124
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• 2009

This study has observed the influence of green advertisemen on the attitude of consumers in relation to its message effect. The analysis has been conducted in the perpective of awareness-emotion -behavior targeting housewives based on the message structure of the advertisement(conclusion omission type/ conclusion offer type). Results of the analysis are as follows : 1) Green advertisement was more effective for the attitude toward advertisement and products than non-green advertisement and in the case of high involvement the conclusion omission message was more effective than the conclusion offer message. 2) Green advertisement was more effective also for the emotion side than non-green advertisement and the conclusion omission message was found more effective than the conclusion offer message. 3) Green advertisement was found more effective for purchasing activities than non-green advertisement and the conclusion omission message was found more effective than the conclusion offer message in the case of high involvement. 4) In case of the conclusion offer type structure of green advertisement the awareness side influenced purchasing activities and in case of the conclusion omission type structure of green advertisement the emotion side influenced purchasing activities. Besides that in case of the conclusion offer type structure of non-green advertisement both the awareness and emotion sides were found to influence purchasing activities. No difference was found in the conclusion omission type structure of non-green advertisement.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.11 no.1
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• pp.13-27
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• 2012

According to the development of Intelligent Transportation System technology, VMS(Variable Message Signs) are operating on highway. But, VMS display information which don't reflect traffic condition and driver's human factor. So driver can't read VMS message during limited time, it makes to reduce VMS's reliability. This paper presents a model for VMS message reading time and distance considering traffic condition and human factor. We built driving simulator by Winroad package which is able to copy real driving condition. Subjects were comprised of 20 people who reflect domestic driver's condition such as sex. We did regression analysis with experiment results and draw the model. The model could be possible to develop message- set considering traffic condition and human factor.

• Journal of KIISE:Computer Systems and Theory
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• v.26 no.10
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• pp.1248-1257
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• 1999

MDDS는 디스크 시스템의 성능을 향상시키기 위해 하이퍼큐브의 각 노드에 디스크 블록들을 분산 저장하며, 인접한 노드에서 분산 저장하고 있는 디스크 블록을 중복 저장하고 있는 디스크 시스템이다. 본 논문에서는 디스크 서비스 시간을 분석하기 위한 선행 연구로서 소스 노드에서 생성된 디스크 서비스 요구 메시지가 디스크 서비스를 제공하는 목적 노드에 수신될 때까지의 시간인 전송 시간을 분석한다. 이러한 메시지의 전송 시간을 분석하기 위해 이 메시지가 링크를 통해 전송되지 못하고 대기할 확률인 전송 대기 확률을 분석한다. 이들 메시지의 전송 대기 확률을 분석하기 위해 메시지가 각 링크에서 전송되지 못하고 대기해야 하는 시간인 전송 대기 시간을 분석한다. 또 디스크 서비스 요구 메시지의 전송을 위해 링크가 사용되는 비를 분석하며, 메시지의 전송 대기 확률, 전송 대기 시간, 메시지 전송을 위해 링크가 사용될 비를 이용하여 디스크 서비스 요구 메시지의 전송 시간을 분석한다. Abstract Mirrored Declustering Disk System(MDDS) is the disk system to enhance the performance of disk system for hypercube. In MDDS, each node stores the disk blocks using the declustering technique. And the node also duplicates the disk blocks stored in neighboring nodes. In this paper, as the leading research for analyzing the disk service time, we analyze the transmission time of the disk service request message from the source node to the destination node. To analyze the transmission time of disk service request message, we analyze the probability of blocking the message related to the disk service request. For the analysis of the blocking probability, we analyze the blocking time at the link. We also analyze the rate at which the transmission link is used for transferring the disk service requests. And we analyze the transmission time of disk service request message by using the blocking probability, the blocking time, and the usage rate of link for transmitting the message.