• 한국조리학회지
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• 제8권3호
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• pp.21-37
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• 2002

The purpose if this study is to analyze the psychological preference of Family Restaurants and their behavioral characteristic and its segmentation, positioning, new product development and marketing min. Result of analysis, index and type of MBTI psychological preference are related to Family Restaurant Choice attributes intimately. Specially, "Menu composition reflected restaurant image", and "Providing of corresponded value to price"were shows considerable difference according to psychological preference. And "Providing of the corresponded value to price"of Value, Price and Image Factor, indexes, types, including all the other aspects, shows the most considerable difference. Therefore, all market of Family Restaurant when inventing or designing a menu, they should consider restaurant′s concept and image to manage a menu, and keep in mind that all customer take "value"at up most importance.

• 한국조리학회지
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• 제23권5호
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• pp.109-120
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• 2017

This study aimed to develop Chinese restaurant set menu which was proper to tendency of market segmentation by using conjoint analysis. In order to examine tendency of market segmentation, this study investigated the important factors and effective values of whole market and segment market. First, the study found that whole market and segment market seemed to prefer seafood to meat except Cluster 3 (Gentle demand type). Second, regarding efficiency of attribute level, the study found that crap soup is favored over seafood in both whole market and segment market except Cluster 1 (strong demand type). Third, Cluster 1 (strong demand type) showed a high level of efficiency on menu which is mixed with meat and seafood. In Cluster 2 (middle demand type), there was a high level of efficiency in meat menu. In case of Cluster 3 (gentle demand type), seafood menu showed high level of efficiency. Forth, there was a high level of efficacy in rice and western dessert menu on the result of analysis on whole market and segment market. Therefore, this study suggests that the preference of seafood is more higher than the preference of meat. It means that current customers care their health more than they used to be. According to this study, people who want to develop Chinese restaurant menu should focus on seafood more than meat. What's more, marketers of chinese restaurants have to not only present new awareness and fresh atmosphere but also provide typical composition of set menu for target customers.

• 한국조리학회지
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• 제16권1호
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• pp.254-268
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• 2010

본 연구의 목적은 레스토랑 선택 속성의 상대적 중요도를 파악하고, 각 세분 시장별 레스토랑 선택시 중요하게 생각하는 속성 및 선호하는 레스토랑 등을 분석하고자 하였다. 조사 기간은 2009년 8월 23일부터 9월 4일까지였으며, 조사 대상은 서울, 경인 지역의 20~30대 400명을 대상으로 설문조사를 실시하였다. 통계분석은 SPSS 12.0으로 컨조인트 분석을 실시하였다. 연구결과, 전체 응답자의 레스토랑 선택 속성은 맛(43.46%), 가격(27.62%), 레스토랑유형(18.49%), 분위기(10.44%) 순으로 나타났다. 세분집단 1은 가격(45.96%), 레스토랑 유형(40.00%), 맛(11.93%), 분위기(2.11%), 세분집단 2는 맛(50.93%), 가격(33.37%), 레스토랑 유형(10.75%), 분위기(4.95%), 세분집단 3은 맛(56.24%), 레스토랑 유형(22.60%), 가격(14.06%), 분위기(7.10%) 순으로 중요도를 평가하였다. 가장 선호하는 레스토랑은 전체 응답자의 경우 '메뉴가 다양하고 음식이 맛있음', '10,000~20,000원', '조용하고 차분하다', '패밀리 레스토랑'으로 나타났다. 세분집단 1은 '메뉴가 단순하고 음식이 맛없음', '20,000원 이상', '조용하고 차분하다', '고급 레스토랑'을 선택하였고 세분집단 2는 '메뉴가 다양하고 음식이 맛있음', '10,000원 이하', '동적이고 활기차다', '고급 레스토랑'으로 나타났으며 세분집단 3은 '메뉴가 다양하고 음식이 맛있음', '10,000~20,000원', '조용하고 차분하다', '패밀리 레스토랑'을 선택하였다.

• 한국조리학회지
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• 제20권1호
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• pp.89-104
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• 2014

본 연구는 소비자들의 성별, 결혼여부, 연령, 최종학력, 직업, 월평균 소득 등과 같은 인구통계학적특성에 따라 다양한 메뉴 즉, 업종, 식재료, 조리법, 맛, 음식온도 등에 대한 선호도를 살펴보고자 하였다. 본 연구의 목적을 달성하기 위해 대구 경북지역의 커피숍, 지하철 등에서 일반 소비자를 대상으로 설문조사를 실시하였다. 조사는 2013년 1월 5일부터 1월 10일까지 약 6일간 진행되었고, 307부가 최종분석에 사용되었다. 분석결과 인구통계학적특성에 따라 업종 별(한식, 양식, 중식, 일식, 뷔페, 약선음식, 분식)에 따라 가장 많은 차이를 보였다. 그 차이를 살펴보면, 결혼여부, 연령, 학력, 직업에 따라 유의한 차이를 보였다. 대체로 기혼자는 한식과 약선음식을 선호하는 것으로 나타났고, 미혼은 양식, 중식, 뷔페, 분식 등을 더 선호하는 것으로 나타났다. 또한, 젊은 소비자들은 양식, 중식, 뷔페, 분식을 선호하는 것으로 나타났고, 연령대가 높은 소비자들은 한식을 더 선호하는 것으로 나타났다. 또한, 미혼자이면서 젊은 소비자는 쇠고기, 돼지고기 메뉴를 좋아하고, 기혼자이면서 40대 이상인 소비자는 야채메뉴를 좋아하는 것으로 나타났다. 아울러 40대 이상보다 30대 이하가 볶음 메뉴와 튀김메뉴를 더 좋아하는 것으로 나타났다.

• 한국식품조리과학회지
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• 제19권5호
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• pp.581-590
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• 2003

The purpose of this study was to identify the combinations of factors combinations conferring the highest utility of family restaurants to university students, and establish the relative importance of these factors in terms of their contribution to total utility. 196 of 200 questionnaires were utilized for the analysis. (Eds note: to whom were the questionnaires administered) Frequencies, crosstabs, and the conjoint, max. utility, BTL and Logit models, K-means cluster and one-way ANOVA analysesis, and the Friedman test were the statistical methods used for this study. The findings from this study were as follows: 1) the Pearson's R and Kendall's tau statistics (Eds note: these were not mentioned earlier) show that the model (Eds note: which model is this) fits the data well. 2) it was found that of all the respondents, especially the first and third clusters, regarded both the type of food and the price as very important factors. 3) it was found that all the respondents, especially the third cluster, most preferred a family restaurant (design and simulation) that provided less than 6 fusion and traditional foods. The first cluster most preferred family restaurant (design) that provided over 10 traditional and less than 6 ethnic foods. The second cluster most preferred a family restaurant (design and simulation) that provided over 10 traditional foods. 4) the results of the study have provided some insights into the effective types of family restaurant designs that can be successfully developed by those who manage menu variety, quality and type of food, price, and quality of service to university students dining at family restaurants.