• 패션비즈니스
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• 제8권5호
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• pp.100-114
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• 2004

This is a basic study for developing educational dress forms of male adults' pattern making. While examining the reality of each university's men's wear education and the production of male dress forms, this paper found the following findings: 1. Survey of Dress Forms Used by Men's Apparel Companies The men's apparel companies had dissatisfaction with domestic dress forms but satisfaction with foreign-made ones. In general, among the unsatisfied items were wide discrepancy in male Korean body sizes, unfitting domestic somatotypes, lacking dress forms for those in the 20s, and no diverse forms per body type. To be specific, unsuitable hip and shoulder parts as well as weak fixing parts were pointed out. Every apparel companies found it necessary to develop male dress forms based on Korean male adults. When they are developed for sale, they will be highly utilized in the order of fitting, pattern making, male design research, and somatotype research. 2. Survey of Education for Men's Wear in Fashion Dept. of University 61.54% of the investigated universities had some teaching as far as men's wear were concerned. Application areas of male dress forms were such as pattern making (53.85%), fitting (41.38%), and design research (5.77%). As to the degrees of utilization, 73.08% predicted them high.

• 복식문화연구
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• 제17권4호
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• pp.723-732
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• 2009

The quick response(QR) system is very popular in Korean apparel companies. However, the usage of QR system was not known well. The purpose of this study is to identify the usage of the quick response decision support system(QR DSS) and postponement manufacturing in the Korean apparel company. The researched company was the only one which used the QR DSS. The researchers carried out the depth interview with the QR decision makers of the company. This company had 14 brands, and had used the QR DSS since January, 2008. The results are as follows: The QR DSS was supportive computer software program, and it helped the staffs to make agile decision about QR repeat production of clothing. The QR DSS automatically calculated the related data, and suggested the expected sales volume and the proper supply amounts of the styles. There were four functions in QR DSS : 'QR Alert', 'Proper Supply Amount Simulation', 'Sensible QR', and 'Supply/Sales Simulation by Item'. The men's clothing brands effectively used 'Supply/Sales Simulation by Item' function. And the women's clothing brands effectively used 'QR Alert' function. This company also used the postponement production system for QR repeat production. The postponement production was conducted with four methods : the yarn stocking, the grey fabric stocking, the dyed fabric stocking, and the fabric sourcing. The men's clothing brands usually used of the yarn stocking methods and the dyed fabric stocking methods. The women's clothing brands usually used the grey fabric stocking methods. By using QR DSS and postponement production system the company was able to shorten the lead time for QR decision making.

• 패션비즈니스
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• 제18권3호
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• pp.91-103
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• 2014

Shirts which have been a inner-wear in men's suit in the past, are being changed into an item that 20's men utilize to their individuality. Dress shirts have gotten out of its shape, becoming tight and slim with activity and fashion trend. In this study, two patterns of fitted dress shirts in a clothing construction text book were compared with the pattern of an apparel company with regard to the size tolerance and appearance silhouette; this comparison was performed through a fitting test and an appearance evaluation. According to the study, size tolerance of chest girth and waist girth were about 6~8cm and 10~18cm, respectively. Neck girth of the collar was tight in both the fitting test and appearance evaluation. Thus, the measurement value of the neck base girth had to be used for the collar pattern making. Moreover, approximately 35cm is a moderate size for the width on the upper arm in sleeve. Therefor the factors such as size tolerance of waist girth, height of sleeve cap, slim sleeve width and measurement value of neck base girth are being considered for the pattern making of fitted dress shirts.

• 한국의류학회지
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• 제20권3호
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• pp.527-537
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• 1996

This study tries to understand the characteristics of a man's clothes from the late 17th century to the early 18th century, held by the Ewha Womans University Museum. The author adopted the Assy CAD, an apparel CAD system developed by Assysit Company of Germany, in measuring clothes which is intended to solve the problems raised in the previous measurement of clothes, as well as in the making of patterns. The author used tracing paper to make copies of the curved parts, put them into the computer by digitiger, and made the patterns for more accurate restoration. Furthermore, the author compared Lee Hwang's with the contents of the related literature and excavated apparel from other tombs. As a result, Chopri among Lee Hwang's clothes, retained the typical characteristics of the mid-Chosun men's fashion in its ratio of bodice to skirt, form of sleeves, and size of breast- ties for fastening which appeared in the 17th century. Daechangeui and Jungchimak also were distinctive for Changot and the width of sleeves since the 17th century and were in wide use not only as the daily clothes but also as the shroud. These changes were brought about from the two wars which emphasized prestige and beauty of the clothes rather than their functions. As a result, Changeuis were used more widely, while Chopri which was used as the underwear of officials' uniform, was in decline.

• 복식
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• 제50권4호
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• pp.103-115
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• 2000

The purpose of this study is to provide consumers with practical information for reasonable purchasing by analyzing apparel purchasing behavior. information source use, demographic differences in terms of life style patterns, moreover, to support apparel manufacturers in producing goods and making a plan by developing more effective advertisements and efficient marketing strategy, such as media strategy. This study targeted 832 men and women wearing sports casual wear. Information source is used to analyze the data and MANOVA, ANOVA. Scheffe is employed for post-inspection and demographic bases are based on the frequency of each type. The followings are the conclusions of this study : 1. In case of print media, TV, PC factor, fashion advocates and individuality advocates most frequently used information source. In case of purchasing experience factor, individuality advocates skewed higher frequency than conformity type. and then, in case of observation information use factor, individuality advocates were ranked as the highest and conformity type as the lowest. In case of human information use factor, fashion advocates and individuality advocates showed higher frequency than practical type and conformity type. 2 In case of female, Individuality advocates was ranked as the highest. In case of male, practical type and conformity type were rank as the highest. Fashion advocates ranked as the lowest in any case. 3. Individuality advocates were ranked as the highest among people aged 14 to 16, practical type among 17 to 19, conformity type among 20 to 23, conformity type among over 20. 4. Middle school students tended to be the individuality advocates, high school students the practical type, university students the practical type and the conformity type, and company workers conformity type.

• 마케팅과학연구
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• 제20권3호
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• pp.239-248
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• 2010

本文阐述了产业和学术之间的合作项目. 这个合作项目关注美国东北部的一家大型地区连锁百货商店的两个自有品牌服装的营销和产品开发战略发展. 这个项目的目标是通过和学生的想法的合作来振兴产品线. 从而给学生提供真实产业环境中的实践经验. 这个项目中有很多关键者. 在美国东北部的一家私有连锁百货商店为已有的两个自有服装品牌寻求一个学术伙伴. 他们的目标客户是追求休闲, 适中价格的中年消费者. 这个公司想要改变包装和展示的方向, 甚至是产品的设计. 公司的品牌和产品开发部门联系东北一个州立大学的学术部门的教授. 有两位教授认为这个项目非常适合他们的课程-一个是初级的媒介品牌管理课程; 一个是高级的时装产品开发课程. 这些教授认为通过合作项目, 学生在安全的学术学习环境中能进入一个真实的工作场景中在一个多学科协作团队, 提供超出一个学生的能力, 经验和资源优势, 并增加了解决问题的过程中的 "智囊" (Lowman 2000). 这种提高学生的能力目标的方向让每班教师去组织品牌和产品开发类的跨学科团队. 此外, 许多大学都聘请科研和教学的产业伙伴关系, 协作的时间(学期)和环境(教室/实验室)的约束有助于提高学生的知识和对现实世界的经验. 在田纳西大学, 产业服务中心和UT-Knoxville's 工学院和一家公司合作来发展它们美国公司的的设计进步. 本研究中, 因为是和一个自有商标零售品牌, Wickett, Gaskill 和Damhorst's (1999) 指出产品开发和品牌管理团队使用的零售服装产品开发模型. 之所以选择这个框架是因为它从零售这个角度强调了服饰产品开发. 两个班级参与了这个项目: 一个初级品牌管理班级和一个高级时装产品开发班级. 7个团队包括四名学习品牌管理的学生和两名学习产品开发的学生. 这两个课程在同一个学期但是不同的时间. 在学期开始的时候, 每个班级都被介绍给了产业合作伙伴并接受了问题. 一半的团队指定为男士品牌, 另一半是女士品牌. 这些小组负责制定解决问题的方法, 制定自己的工作时间表, 在与业界代表保持接触, 并确保每个小组成员以积极的方式负责任. 这些小组的目标是通过用销售规划进程来计划, 发展和展示一条产品线(遵循Wickett, Gaskill和Damhorst 模型) 并为这条产品线发展新的品牌战略. 这些小组展示了趋势, 色彩, 面料和目标市场调查; 制定一个产品线的草图;编辑了草图, 介绍他们的执行计划书写说明书, 配上合适的模型并最终开发生产样品. 品牌班的学生完成了SWOT分析, 品牌测量研究报告, 品牌心智图和完整综合的营销报告. 这些报告在介绍新产品线时同时发表. 将来如果有更多这样的协作机会而且公司希望同时考虑品牌和产品开发战略, 那么课程应该定在相同的时间, 这样学生有更多的时间在一起讨论时间表和被分配的任务. 像上面的任务, 学生不得不每堂课之外的时间见面. 这使得团队工作变得具有挑战性(Pfaff和Huddleston, 2003). 虽然这项工作的后勤是费时设立和管理, 但教授认为对学生的好处是多种多样的. 根据两堂课的学生的回复, 最重要的好处是和产业专业人士一起工作的机会, 跟进他们的进程, 并看到公司里做决定级别的高层对他们作品的评估. 教员们都感激有一个 "真实的世界" 的案例. 制定的创意和战略扩大和加强了品牌和产品开发两个部门的联系. 通过和来自不同知识领域的学生一起工作并且和产业伙伴联系, 遵守产业活动的框架和时间表, 学生小组在新的环境中完成优秀创新的作品是具有挑战性的. 在产品开发和为 "现实生活" 品牌的品牌工作, 这些品牌都在努力给学生一个机会, 看看他们的课程是如何紧密的与现实世界联系, 以及公司运营中设计和商业方面如何需要创造性, 协作和灵活性. 行业人员对(a)学生的知识水平和深度以及执行力, (b)品牌的新思路的创造性产生了深刻的印象.

• 마케팅과학연구
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• 제16권1호
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• pp.117-141
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• 2006

최근 우리나라는 주5일 근무제가 확대 실시되면서 여가가 많아지는 한편 각 업종별 소매점포에서의 요일별 매출도 예전과는 다른 양상을 보이고 있다. 특히 이론적으로 설명할 수 없는 요일별 수요 패턴이 체계적이고 지속적으로 나타나는 것을 요일효과라고 하는데, 요일 마케팅 관점에서 볼 때 어느 소매업종에서의 요일효과 존재여부와 그 크기를 체계적으로 파악하는 것은 소매업의 마케팅에 있어 매우 중요하다. 따라서 본 연구는 남성복 소매시장에서도 요일효과가 존재 하는지의 여부와 만일 존재 한다면 각 요일별 그 차이는 어떠한가를 알아보고자 하는 목표로 수행되었다. 그러나 요일효과 등의 이상현상에 관한 마케팅차원의 연구가 전무하여 주로 재무관리 등의 분야에서 이루어진 연구결과를 토대로 본 연구에서는 우선 개별 수요를 변화시키는 일반적 수요이론과 주식시장에서의 요일효과에 관한 선행연구 등을 토대로 이상현상에 대한 이론적 배경을 고찰 하여 소매유통시장에서의 적용가능성을 탐색하였다. 실증분석에 있어서는 국내 남성복 소매업체인 P사의 과거 5년간 매출 자료를 토대로 데이터 정제와 통계처리를 통하여 요일효과를 분석하였다. 연구결과 남성복 소매시장에 있어서도 요일효과는 존재하며, 월요일에서 일요일로 갈수록 양(+)의 요일효가를 보이고 있으며, 또한 요일효과는 계절별로 각각 다르게 나타나는 것으로 파악되었다. 본 연구는 소매업을 경영하는 기업들이 보다 효율적인 소매점포 운영방안을 강구할 수 있는데 유익한 시사점이 제공되리라 기대한다.

• The International Journal of Costume Culture
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• 제4권1호
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• pp.25-33
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• 2001

This study is to analyze Korean-Chinese women's Costume in Yabian with factors such as reform opening-up, economic growth, change of social values, development of technology, more education opportunities and influence of mass media. It divides the 1990's into two halves. Photos, interview, observation and relevant literature were used for this study. Even though economy grew rapidly, they needed to purchase daily goods other than clothes. In a way that they preferred practicality, it showed somewhat it was still developing. The trend in the first half of the 1990's was characterized : first, Synthetic or artificial fibers and ready-made suits were popular ; second, there still remained the men's style ; third, they wore Tanrikoo(彈力袴), Tisingkoo(體型袴), Jiaotakoo(脚袴) because of its properties of activeness and comfort ; fourth, shoulders looked ore prominent with pads as they were used in Chungsanfoo(中山服) ; fifth, clothes in grey and dark blue was in fashion ; sixth, they wore hand-made knit vests and sweaters and often mountain-climbing gears for its light and warm quality ; seventh, along with opening-up, various materials and colorful clothes were in style, which satisfied women's desire for beauty. They decorated Hanbok(韓服), using sleeves with colors, golden ornaments, flower patterns embroidery, materials of different color in collar and tie and dyes of sleeves and skirts. In the first half of the 1990's when the opening-up was beginning, there were diverse styles and colors in fashion, yet not close to good quality. As the economy grew, the second half of the 1990's was characterized by good palate, individuality, favouritism on foreign goods, rapid change of fashion. For instance, fur coat and woolen fabric were favored. Economic growth led to abundance of cloth, dyes and decorative materials. In addition, people possessed more clothing and it was possible for them to wear both Hanbok and wedding dress in wedding ceremony. People placed their standards on competency and financial ability rather than ideology. Worship disappeared and individuality arose. Therefore, apparel functioned not only as protection but as suits with aesthetic purpose. This resulted in introduction of bold style, imitation of western countries and extension of use of Hanbok. With the help of mass media, transportation, telecommunication, contact with Korean company and civilians, Korean and western cultures, through Korea, were accepted. Change in structure of economic status caused excessive spending and more educational opportunities that enabled people to accept foreign culture quickly. Values moved onto new, beautiful and better characteristics. it was possible to have suits ready-made due to improvement of mass production and cotten, wool, linen, silk became popular owing to technology. New technology, the bases of mass consumption, increased possession of clothing and accelerated change of fashion. In summary, women's Costume in Yanbian were affected by the factors in economy, politics, culture contact as well as change of society and technology.