• International journal of advanced smart convergence
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• 제13권2호
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• pp.166-171
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• 2024

Recently, there has been an increasing trend in the role of social media in tourism marketing. We analyze changes in tourism marketing trends using tourism marketing keywords through social media networks. The aim is to understand marketing trends based on the analyzed data and effectively create, maintain, and manage customers, as well as efficiently supply tourism products. Data was collected using web data from platforms such as Naver, Google, and Daum through TexTom. The data collection period was set for one year, from December 1, 2022, to December 1, 2023. The collected data, after undergoing refinement, was analyzed as keyword networks based on frequency analysis results. Network visualization and CONCOR analysis were conducted using the Ucinet program. The top words in frequency were 'tourists,' 'promotion,' 'travel,' and 'research.' Clusters were categorized into four: tourism field, tourism products, marketing, and motivation for visits. Through this, it was confirmed that tourism marketing is being conducted in various tourism sectors such as MICE, medical tourism, and conventions. Utilizing digital marketing via online platforms, tourism products are promoted to tourists, and unique tourism products are developed to increase city branding and tourism demand through integrated tourism content. We identify trends in tourism marketing, providing tourists with a positive image and contributing to the activation of local tourism.

• 한국병원경영학회지
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• 제17권1호
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• pp.43-58
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• 2012

Gangwon province has been chosen as a health tourism site by one of the nation level projects from 2008. This study surveyed local governments in the province in 2009, in order to develop suitable approaches to health tourism for the province. From the result, all respondents supported the health tourism in their city. Furthermore, an appropriate type of health tourism for the province identified as health promotion whereby the natural environment rather than advanced medical care. To respond to this, cooperation between local governments and hospitals is important, thus Gangwon province should seek the strategies for this.

• 문화기술의 융합
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• 제4권2호
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• pp.75-80
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• 2018

국내 의료관광산업은 지난 2009년 외국인환자유치지원법 도입 이후 해외환자 유치기관과 유치업체, 정부의 노력으로 매년 30만명 이상의 해외환자가 한국을 방문하고 있다. 하지만 이러한 성과에도 불구하고 상품개발의 한계상황에 직면하고 있으며 그에 따른 환자모객 증가속도가 둔화되고 있다. 따라서 본 연구는 의료관광서비스의 각 단계별 상품개발의 주요 요인에 대한 계층분석(AHP)을 통해 다양한 상품개발의 중요성과 그 의미를 제시함으로써 향후 국내 의료관광산업의 상품개발 방향성을 제시하고자 한다.

• 한국병원경영학회지
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• 제17권4호
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• pp.58-70
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• 2012

The purpose of this study is to examine the preparation of medical institutions for medical tourism and its effects. The sample of this study were 99 case which were selected from Korea Health Industry Development Institute list. Data were collected through the mail questionnaire survey from Sept. 15 to Oct. 30 in 2010. The collected data were analyzed using Chisquare test, t-test. The main findings of study are as follows: Using Chisquare test, we found statistically significant differences in resources prepared for medical tourism between hospitals and clinics. In general, hospitals were well prepared in human resources(e.g., proportion of employees with foreign language capability) and physical resources(e.g., helpdesk, brochures) compared to clinics.

• 문화기술의 융합
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• 제7권4호
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• pp.577-582
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• 2021

본 연구는 코로나19 팬대믹 이후 외국인 환자의 급감으로 심각하게 타격을 입은 국내 의료관광 산업 회복을 위한 방안을 모색하고자 연구하게 되었다. 전문가 패널 에게 순위별 키워드 자문을 구하여 Kendall의 W검증을 사용하였다. 연구의 결론은 외국인 환자를 유치하는 기관은 중증 외국인 환자 치료 확대로 위기상황을 기회로 바꾸는 계기가 필요하겠다. 또한 가상, 증강현실을 통해 해외 방문이 어려운 상황에서 병원에 대한 친숙함과 신뢰를 얻을 수 있고 언택트 시대에 감염의 위험을 막고 환자를 보호 할 수 있는 원격지료 서비스를 시행함으로써 국내 입국을 하지 않고도 현지에서 의료의 혜택을 누릴 수 있다고 하겠다. 그리고 블록체인은 환자의 정보 보완을 유지하며 안전하게 공유가 가능하고 가상화폐 등을 활용한 지불 수단을 이용해 고객의 불편함을 최소화 할 수 있고 마지막으로 스마트 헬스 케어는 장소와 관계없이 환자를 관리하고 정보를 제공 할 수 있다.

• 산경연구논집
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• 제9권1호
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• pp.67-76
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• 2018

Purpose - With the worldwide aging problem and the development of globalization, customers prefer to seek affordable medical services with the higher quality overseas. This new trend has urged some destination countries to improve their services for the more competitive advantages over other countries. Literature research indicate that medical quality and cost may be the key factors influencing global patients' decisions. In the international environment, however, medical tourism destinations are selected due to cultural similarity between the hosting country and the customers' own country. The more similarity perceived between the two countries leads foreign patients to choose the considering country as the destination for medical tourism. However, little research has been conducted on this topic. Thus, we empirically investigate how cultural similarity influences Chinese medical customers' choice of the destinations. We also consider the factors related to medical competency and travel attribute which might affect customers' decisions along with some moderating roles of disease types. Research design, data, and methodology - We proposed a research model in order to confirm the relations among different variables of cultural similarity, medical competency, travel attractiveness, disease types, and destination choice. The questionnaire survey is processed in the more economically developed regions of China such as Beijing, Shanghai, and Jiangsu. Conditional logit regression is applied to analyze the data of 881. Results - Results indicate that cultural similarity is the important predictor of Chinese customers' decision to select a medical country. However, the effects of cultural similarity vary according to the disease types. We also find that medical competency and travel attractiveness influence their decisions with the moderating role of disease types. Conclusions - Cultural similarity is the important factor that influences Chinese potential medical tourists' decisions to select a destination. Marketing managers should consider the effects of cultural similarity when developing strategies for attracting Chinese medical tourists. Since medical competency and travel attractiveness are still the critical key elements for them to evaluate the destination countries, it is necessary to continuously improve medical service quality and facilities. The results also recommend that medical managers should sharpen their marketing strategies by segmenting Chinese potential customers in terms of disease types.

• 한국정보컨버전스학회:학술대회논문집
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• 한국정보컨버전스학회 2008년도 International conference on information convergence
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• pp.121-124
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• 2008

One field that the information society has recently taken much interest in and has continuously implemented is medical services. Health tourism services which emphasize today's patient-oriented management rather than the past hospital-oriented management are highly value-added. As interest in physical fitness increases in keeping with such trends of the society at large as the declining birth rate and increasing life expectancy, and the medical market is opened, the added value of medical services that attract and manage domestic and foreign patients from the global market and satisfy their diverse desires with domestic medical competitiveness such as excellent medical staff and technology is on the spotlight. Hereupon, this study intends to suggest the possibility of developing competitive domestic medical services into a highly value-added industry in keeping with changing environment.

• 한국조리학회지
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• 제17권2호
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• pp.168-181
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• 2011

본 연구는 외식산업 고객을 대상으로 외식산업의 서비스회복 공정성이 관계혜택, 관계만족과 장기관계지향성에 미치는 영향을 알아봄으로써 마케팅 경영전략 차원에서 효과적인 마케팅 전략을 수립하는데 목적을 갖고 연구하였다. 연구결과 서비스 회복 공정성의 절차, 상호작용, 분배공정성에 따른 관계혜택에 긍정적인 영향을 미치고, 관계혜택을 통해 고객만족을 극대화시켜 종국적으로는 장기적 우호고객으로 상호관계가 지속될 수 있음을 시사해 주었다. 이는 서비스기업들이 서비스와 관련된 목표를 정하고 여러 가지 노력에도 불구하고 서비스 실패는 다양한 내 외부적 요인에 의하여 빈번하게 발생하고 있으므로 이러한 서비스 실패에 적극적으로 대처하고 고객만족과 장기관계지향성을 유지하기 위하여 서비스 회복전략차원에서 공정한 관계혜택을 통한 적극적인 노력이 요구됨을 입증해 준 것이라 할 수 있다.

• 한국정보통신학회논문지
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• 제20권8호
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• pp.1517-1523
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• 2016

최근 세계 및 아시아 의료관광 시장이 활성화 되고 있다. 글로벌 의료관광 산업은 최소의 비용으로 보다 높은 수준의 의료서비스도 받으면서 관광도 즐기려는 소비자들이 증가하고 있다. 의료관광을 찾는 소비자들은 자신에게 맞는 맞춤형 서비스를 찾고 있는 성향으로 변화하고 있다. 소비자는 자신에게 맞는 의료서비스와 관광 정보를 제공받고, 병원에서는 외국인 환자 유치와 통역 문제를 해결하고, 통역 관광가이드는 소비자와 병원에 맞춤형 정보를 제공하여 서로에게 필요한 서비스를 매칭 하는 것이 필요하다. 본 논문에서는 병원, 의료관광을 찾는 사용자, 통역 관광가이드를 매칭 하는 글로벌 클리닉 기반의 O2O(Offline to Online) 매칭 플랫폼을 제안한다. 소비자가 의료서비스와 관광에 대한 경험치를 의료관광에 대한 소비자의 맞춤형 홍보 방법에 대해 제안한다.

• 한국중재학회지:중재연구
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• 제29권2호
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• pp.225-237
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• 2019

Recently, it has been argued that it is necessary to attract foreign patients outside domestic insurers and to allow foreign doctors to treat in domestic hospitals in order to develop the insurance industry and revitalize the medical industry. Currently, large medical institutions in Korea are attracting foreign patients in connection with foreign insurance companies. It is desirable to increase the number of overseas patients who want excellent medical services in Korea, and to provide opportunities for domestic insurance companies to attract overseas patients by expanding job creation through a revitalization of the medical industry. Therefore, this study suggests the development direction for insurers who aim to attract foreign patients through the side effects of attracting foreign patients in accordance with the Financial Services Commission's plan to strengthen the competitiveness of the financial industry. In addition, this study intends to contribute to the strengthening of the competitiveness of attracting foreign patients, through domestic insurance business, to the insurance direct payment market for overseas patients using domestic medical institutions that are concentrated in foreign insurance companies and in the blind spot of domestic law application.