• 한국병원경영학회지
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• 제18권2호
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• pp.57-80
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• 2013

The purpose of this study is to examine the information search behavior of medical consumers visiting a hospital, and investigate the consumption values of medical consumers, classified according to the information search behavior, and characteristics of online health and disease information. This study also tried to identify the factors affecting medical consumers classified according to information search behavior, and gain an extensive understanding of medical consumers'consumption values and online information use. The analysis results of this study are as follows: First, the consumption values of medical consumers were classified into a total of 7 factors, i.e. future-positive value, family-oriented value, sustainablehealth value, rational-progressive value, social-cooperative value, socialachiever value and hedonistic-individual value. Next, the characteristics of medical consumers'online information search behavior were classified into three types of consumer groups, i.e. the limited information-oriented consumer group, the practical information-oriented consumer group and the passionate information-oriented consumer group. Second, the analysis of the differences among the three groups classified according to the characteristics of the information search behavior in terms of consumption values, use of online information sources, utility and the intention to reuse online information showed that all the differences were statistically significant. The passionate information-oriented consumer group showed the highest scores in the sustainable-health value, the social-achiever value and the hedonisticindividual value. Third, the factors affecting medical consumers, classified into three groups according to the characteristics of the information search behavior, were found to be socio-demographic variables like consumers' age and occupation, consumers'consumption values, use of online information sources, and utility of online information. This study tried to understand what values medical consumers have according to the differences in the information search behavior by examining the consumption values of medical consumers according to the information search behavior. The significance of this study lies in the fact that consumption values are instrumental in understanding medical consumers by identifying the fundamental motives and desires of consumers' behavior.

• The Journal of Asian Finance, Economics and Business
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• 제1권4호
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• pp.29-37
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• 2014

This study investigated effects of five consumption values of family restaurants, that is to say, functional value, economic value, social value, creative value and emotional value, upon consumers'satisfaction and brand reliability, and effects of satisfactions upon brand reliability, and effects of satisfaction and brand reliability upon consumers' behavioral intention to help develop family restaurant industry. Frequency analysis was done. The interviewees had demographic characteristics of gender: 156 men (54.4%) and 131 women (45.6%). The interviewees live in the places: 136 persons (47.4%) in Gyeonggi and Metropolitan area, 57 persons (27.0%) in Gangbuk, Seoul, 38 persons (13.2%) in other areas in Seoul, 34 persons (11.8%) in Gangnam, Seoul, 18 persons (6.3%) in Incheon and 4 persons (1.4%) in other regions. Values of the use of family restaurants, for instance, functional value, economic value, social value, emotional value and rarity value had influence upon satisfaction and brand reliability, had influence upon satisfaction as well as brand reliability. This study investigated consumption values of which consumers thought much, effects of consumption values upon satisfaction and brand reliability, effects of consumer's satisfaction upon brand reliability, and consumer's satisfaction and brand reliability upon behavioral intention, and to verify effects having influence upon local and foreign family restaurant.

• Journal of Preventive Medicine and Public Health
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• 제30권2호
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• pp.413-427
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• 1997

This research is based on the Consumption Values Theory proposed by Sheth(1991). The purpose of this research is finding the factors related to the process of hospital choice. The expectation of six hospital outpatients 600 was analyzed by six consumption values categories: functional value, social value, emotional value, rarity value, condition value, health related values. The main results of this research is as following; 1. In the result of factor analysis 22 consumption value factors which affect the hospital preference were extracted; kindness/clearness, service speed, comfort of space, technical competence in functional values, high income/active social life, low income/blue collar unmarried/man, middle aged/big family, woman/married, introvert in social values, high-class, comfort, reliability in emotional value, newness, classiness in rarity value, social relationship, close to residence, social reputation in conditional values, priority on health, health behavior, active sense of value on health in health related values. 2. The difference of consumption values among hospital types were analyzed. The critical factors in reference for corporate hospitals newly established were kindness/clearness, service speed, convenience, classiness, comfort, and newness. University hospitals were preferred by the factors of reliability, and social reputation. In general hospital, convenience and close to residence were critical factor. 3. In logistic regression, age, marital status, education level and income as socio-demographic variables were significantly related to general hospital choice. Also service speed and close to residence were positively and high income/active social life and high class value were negatively related to general hospital choice. On university hospital choice, age and marital status, education show posive relationship whereas income showing negative relationship. Kindness/clearness, service speed, comfort of space, unmarried/man, comfortable feeling, newness and close to residence showed negative relationship with university hospital selection whereas technical competence, reliability in emotional value, classiness in rarity value, social relationship in functional values showed positive relationship. Lastly kindness/clearness, comfort of space, high income/active social life, unmarried/man, high-class, comfort and newness were positively related to corporate hospitals newly established choice in contrast to negative relationship in reliability in emotional value and classiness. In summary, we found that hospital user also choose to hospital in base of various consumption value. Further studies to investigate the hospital consumer behavior will be needed.

• 품질경영학회지
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• 제37권4호
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• pp.71-86
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• 2009

The healthcare environment today is changing rapidly with factors of healthcare consumers in selecting medical institutions also altering at a fast pace under the circumstances. In this study, the theory of consumption values established by Sheth in 1991 is adopted in order to examine particular value affecting consumer selection of healthcare institutions. For the purpose of this study, healthcare consumers were surveyed using questionnaires developed based on the five values of Sheth supplemented by value of effort to acquire hospital information and value in health. Consequently, 24 consumption values affecting selection process were confirmed through discriminant analysis. As a result of regression analysis on factors affecting consumer selection of healthcare institution, effort to acquire hospital information and age among demographic characteristics of respondents are determined important predictors for consumer selection of general hospitals over clinics or small-sized hospitals. Further, service, reputation scale of healthcare institution among functional values and importance of health and effort to acquire hospital information among value in health are identified as significant predictors for consumer selection of large-sized general hospitals over clinic or small-sized hospitals. This study suggests not only vital implications for marketing strategy of healthcare institutions, but also methods to promote positive image for healthcare providers. In addition, this study closely examines the cause of the leaning phenomenon of healthcare comsumers toward large-sized general hospitals.

• Journal of Nutrition and Health
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• 제53권3호
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• pp.271-287
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• 2020

본 연구는 한국인의 상용 식품에 대한 요오드 데이터베이스를 개정하고, 버전을 달리하여 한국인의 요오드 섭취수준을 평가하였으며, 배설량을 이용하여 섭취량과의 상관성을 살펴보았다. 요오드 데이터베이스는 기존의 Han 등 [2]의 데이터베이스를 기초로 최신의 참고문헌들을 활용하여 개정하였다. 요오드 데이터베이스 구축은 상용 식품 목록에 분석값, 문헌값, 대체값, 결측값 등의 우선순위 순서로 요오드값을 적용하였고, 분석값은 총 166개 (19.4%), 문헌값 318개 (37.2%), 대체값 총 247개 (28.9%), 결측값 124개 (14.5%)이었다. 대체값은 레시피나 수분함량을 고려하여 계산하거나 유사식품들의 일반값을 생성하여 사용하였고, 일반값 생성 시 평균값과 최솟값을 선정하여 버전 1과 2로 구분하였다. 한국 성인의 요오드 섭취 수준 평가는 제6기 국건영을 활용하였고, 요오드 섭취량의 중앙값은 전체의 경우 352.1 ㎍/일이었고 남자는 400.8 ㎍/일이며, 여자는 389.0 ㎍/일이었다. 이는 버전 2과 비교하여 조금 높았지만 큰 차이는 보이지 않았다. 전체 요오드 섭취량에 대한 식품군별 기여도의 경우 해조류 55.7%, 절임 채소류 16.0%, 우유 및 유제품류 6.9%이었고 버전 2에서도 순서는 동일하였다. 해조류 섭취 여부에 따라 해조류 섭취군과 미섭취군으로 나누어 평가한 결과, 해조류 섭취군의 요오드 섭취량의 중앙값은 495.7 ㎍으로 미섭취군의 241.2 ㎍보다 약 2배 이상 높았다. 해조류의 분석값 차이에 따른 요오드 섭취량의 차이를 살펴보기 위해 세부 버전을 사용하였고, 버전 1_1을 이용하였을 때의 요오드 섭취량의 중앙값은 478.1 ㎍으로 버전 1의 요오드 섭취량의 중앙값은 495.7 ㎍에 비해 낮았다. 요오드 섭취수준 평가는 해조류 미섭취군에서는 평균 필요량 (95 ㎍/일) 미만으로 섭취하는 비율이 남자 8.8%, 여자 8.1%로 높게 나왔고, 해조류 섭취군에서는 상한섭취량 (2,400 ㎍/일) 초과하여 섭취하는 비율이 남자 8.0%, 여자 6.3%로 높게 나타났다. 요오드 섭취량과 배설량 간의 상관성을 소변 요오드 배설량과 소변 속 크레아티닌의 비율을 이용하였고 섭취량과의 회귀계수는 버전 1은 0.11718, 버전 2는 0.11512이었고 모두 유의적 상관성을 나타내었다 (p < 0.0001). 이상의 결과에서 요오드 데이터베이스를 개정하고 데이터베이스 버전에 따라 한국의 요오드 섭취수준을 파악하였고, 해조류 섭취가 한국인의 주요한 급원 식품이었으며, 해조류 섭취 시 요오드 섭취의 과잉이, 해조류 미섭취 시 요오드 섭취의 부족이 나타날 수 있음을 제시하였다. 본 연구는 향후 요오드 데이터베이스의 지속적인 개정과 관리에 기초자료가 될 것으로 사료되고, 해조류 섭취 유무에 따른 요오드 섭취의 교육자료나 영양 프로그램 자료에 활용될 수 있을 것이며, 요오드 섭취와 연관성이 높은 갑상선 관련 질환과의 연구에도 활용될 수 있을 것으로 생각된다.