• Cartoon and Animation Studies
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• s.19
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• pp.145-159
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• 2010

Similar to the other cultural contents, the character industry is based on the media which acts as the technological background. In fact, the character industry is the process of that a created character accesses to the consumers via media, builds its value and becomes licensed as a brand in the market. Therefore, it is crucial to select the most effective media for the consistence of a character in the market, as well as for construction of a higher brand quality of the character. Today, "Webtoon" might be considered as one of the marketing means which utilizes the Internet media for raising the character as a brand. Webtoon has apparent strength because it can be produced in shorter period and with less expense than through other media. Furthermore, Webtoon can be simply featured by the easiness of two-way communication and transference to another media through it. For these reasons, and according to the result of analyzing some Korean Webtoons, it seems obvious that the most effective media in character marketing is the Internet. In addition to the Internet, the strategic development in the media-mix is also important for establishing a brand of a character. However, the effective media-mix is available only when the character's external identity meets with the trait of its media. For the purpose of learning how the media-mix works when a character reaches for the consumers, a character "Hamataeng" was born and used in the experiment. This study will explain the marketing process through the use of own-created Webtoon and other contents, and suggest the ways to build a brand of a character. In addition, it is also indicated that a media-mixing strategy for transformation and expansion of the character to other media.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2022.06a
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• pp.1278-1281
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• 2022

현재 Action classification model은 computational resources의 제약으로 인해 video전체의 frame으로 학습하지 못한다. Model에 따라 다르지만, 대부분의 경우 하나의 action을 학습시키기 위해 보통 많게는 32frame, 적게는 8frame으로 model을 학습시킨다. 본 논문에서는 이 한계를 극복하기 위해 하나의 video의 많은 frame들을 mix-up과정을 거쳐 한장의 frame에 여러장의 frame 정보를 담고자 한다. 이 과정에서 video의 시간에 따른 변화(temporal- dynamics)를 손상시키지 않기 위해 linear mix-up이라는 방법을 제안하고 그 성능을 증명하며, 여러장의 frame을 mix-up시켜 모델의 성능을 향상시키는 가능성에 대해 논하고자 한다.

• (The) Korean Journal of Advertising
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• v.27 no.3
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• pp.113-139
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• 2016

The purpose of this study was to investigate perception of media characteristics inorder to provide a theoretical background for the media mix strategy. Considering the qualitative-vale of each medium, this study conducted a survey consisting of 60 academic and advertising industry experts to examine how they perceive and evaluate the characteristics of TV, radio, newspaper, OOH, Internet, mobile, and digital signage in terms of media effectiveness. The results, first, show that 'media engagement', 'effective reach', and 'behavioral targeting' are three most important indices to assess the media effectiveness. Second, the Internet was best evaluated in its various aspects according to the MAIX model, which gauges the effectiveness of each advertising medium. The study also proved that each advertising medium has unique advantages so that each medium should adopt a strategic positioning to differentiate it from other media. As such, this study provides meaningful evidences to understand the various characteristics and competitive value of advertising media and useful guidelines for media planning.

• Journal of Digital Convergence
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• v.15 no.11
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• pp.441-446
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• 2017

As mentioned on the paper, this study does not tackle the issue of contention about different media mix. It rather analyzes the capability and intensity of new media created through the correlation of different media, and researches the intermediality relationship among media to create new type of fine quality media. Along with the development of digital technology, the intermediality relationship among painting, video media such as movie and animation has become active. Also, as the study examined, the mix of 'painting and movie', 'movie, animation, game' has blurred the boundary, and formed a mutual inevitable relationship. Thus, this study examined the transfer of media and correlation based on intermediality relationship insisted by Rajewski and Deleuze's theory. Deleuze's theory explains the relationship of being which analyzed the variation of media. As for the intermediality relationship of media, the study examined process of media combining and converting based on 3 types of category of Rajewski, "media combination, media conversion, intermedial relationship matching".

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.571-575
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• 2008

Recently, media mix, or mix Policy, the marketing mix, as several different personalities mixed media, as appropriate to maximize the effectiveness of interactive for the increased interest. This is the era of constrained expression of the existing inter-rack area or add to interactivity, the reproduction of the emerging relationship with the user, and extend it by looking for a new alternative, in this thesis is that the elements of these inter activity When applied to the area of the city would be extended. Only the concept of a writer at work that gives meaning to the poem from the perspective of the author's intent at the same time, and enjoy self-representation within the subjective meaning of work and how to seek grant. Therefore, work on the readers and writers are interactivity variety of ways to communication and effect relationship sincerity rise causes. This thesis at the interactivity are three ways to take advantage of the present work in the area of the author and sentimental self-image gain. First, the type of sentimental survey based on the rack at the interactivity to expand the city's area of representation, and second, through user existing types of active interaction in a variety of subjective interpretations allow us to escape, and Third, the interaction between the author and user way through the city to establish new forms of expression.

• International Commerce and Information Review
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• v.13 no.4
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• pp.3-21
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• 2011

In this study, several experiments were designed to test the effectiveness of social media in export marketing. In particular, the experiments were made using Twitter and Facebook. The results showed that users' interest were able to increase the effects combined with B2B and B2C marketing events. The B2C marketing events could be made by personal target Event, Poll event, guest comments and social commerce. The B2B marketing was performed using Page Manager, Affiliate page, building and affiliate marketing group. Special features of Facebook such as social plug-in, Twitter integration, and Photo Tagging were found effective. A couple of implications were found in this study. First, the link between social media channel system was key success factor in effective export marketing. Second, the corporate marketing mix and social media consistent with the marketing mix strategy, communication between the managers and the managers' competencies were obtained for the key success factors.

• Journal of the Korea Convergence Society
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• v.8 no.1
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• pp.149-154
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• 2017

The purpose of this study is to investigate the possibility of Hologram media as Advertising media in terms of comsumer communication. First, Motivation and Personality Traits was set variables that drive consumer media experience and, also examined the impact on eWOM and Purchase Intention structurally. As the result, it Found that Intrinsic and Social motivation of consumers have a positive impact on the media experience, eWOM and PI. In the case of Personality Triats, Openness to the motivation, Openness and Extraversion had an impact of positive to the degree of eWOM. Furthermore, eWOM influence on PI positively. This result can be considered the need for the Media MIX Strategy or IMC.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2022.06a
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• pp.231-234
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• 2022

본 논문에서는 '스케치로부터 RGB 이미지로의 변환'을 수행하는 웨이블릿 기반의 네트웍에서 생성된 이미지 품질을 높이기 위해, 네트워크가 저주파수에 편향되어 학습이 되는 것을 완화하고자 Wavelet Mix Module(WMM)을 제안하였다. WMM 은 UNet 구조의 skip-connection 과정에 적용되며, 웨이블릿 변환을 사용하여 인코더 특성으로부터 세부값을 추출하여 디코더 특성으로 전달함으로써 네트워크 내에서 고주파 성분이 보존되도록 한다. WMM 이 적용된 네트워크로부터 생성된 이미지는 정량적 및 정성적인 결과가 개선됨을 실험을 통해 확인하였다.

• Broadcasting and Media Magazine
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• v.4 no.4
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• pp.46-51
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• 1999

The introduction of broadcast digital television (DTV) was, at one time, seen as an opportunity to rationalise video formats. The reality is quite different with a rapid divergence as the united States' ATSC offers 18 formats to cover both standard definition (SD) and high definition (HD), and yet more are supported by Europe's DVB. At the same time multi-media is expanding both as an area for source material and for finished work. Post production needs to move away from single-format facilities as requirements for multi-format operation is already increasing. A 'format-independent' solution is described which allows efficient operation with any mix of input formats and able to output any format with high quality. Attention is given to retaining the speed, accuracy and immediacy which is a feature of today's professional facilities -even while handling the greater demands of HD. Another route, using 24 frames-per-second is also examined.

• Information Systems Review
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• v.24 no.2
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• pp.1-20
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• 2022

Researchers are making contradictory claims through the concept of superstars and long tails about how the development of IT technology affects demand distribution. Unlike previous studies that focused on changes in demand from a macro point of view, this study explored whether the relationship between a company's marketing activities and consumer response differs depending on the product location (i.e., superstar vs. long tail) from a micro point of view. Based on the marketing mix framework, hypotheses were developed based on the relevant literature. In the case of empirical analysis, 2,835 daily data from 63 Korean films were tested using the quantile regression method. As a result of the analysis, it was found that the influence of marketing mix factors on sales varies depending on the location of the product. Specifically, the appeal breadth of the film and the effect of owned media are enhanced in superstar products, and the effect of acquisition media in long-tail products is enhanced and the negative effects of competition are mitigated. Unlike previous studies that focused on macroscopic changes in demand distribution, this study suggested marketing activities suitable for practitioners through microscopic analysis.