• Title/Summary/Keyword: media exposure

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Profiling American Television Home Shoppers (미국 소비자의 텔레비젼 홈쇼핑 행동에 관한 연구)

  • Lee, Seung-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.24 no.4
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    • pp.583-593
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    • 2000
  • 이 연구의 목적은 첫째, 계속 확대되어가고 있는 미국 TV 홈쇼퍼에 대한 인구통계학적인 특성과 그들의 구매행동을 조사하여 TV 홈쇼핑에 대한 이해의 폭을 넓히고 쇼핑이용자의 만족도를 증진시킬 수 있는 방안을 모색하는 데 있다. 둘째, TV shopping channel 에의 많은 노출은 TV 홈쇼핑의 유통 특성상 강박구매를 야기 시킬 경향이 높은 데 과연 TV shopping channel 노출과 강박구매와 관련이 있는 지, 그리고 TV 홈쇼퍼중 어느 정도의 강박구매자가 존재하는 지 조사하는 데 있다. 미국 전지역 51주에 걸쳐 회수된 설문지 결과, 일반적 마케팅 타겟에서 소외시되온 소비자집단, 예를 들면, 중년이나 노인 여성들, 몸이 비대한 여성들, 장애인등과 같은 다양한 집단들이 TV 홈쇼핑을 그들의 주요 쇼핑형태로 이용하였고, 특히, 대다수의 TV 홈쇼퍼들은 의류를 구매한 경험이 있었다. 또한, TV shopping media에 노출이 강박구매행동과 유의한 관련이 있는 것으로 나타났는데, 특히 이 연구의 TV 홈쇼퍼중 일반인에 비해 약 2배가량의 강박구매자가 있는 것으로 밝혀졌다. 이 연구 결과를 토대로 사회지향적 마케팅전략이 논의되어진다.

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A Study on Development of Multi-Channel Voice Guidance System based on Active 2.45GHz RFID (능동형 2.45GHz RFID 기반의 다채널 음성 안내 시스템 개발에 관한 연구)

  • Jho, Yong-Chul;Li, Zhong-shi;Lee, Doo-Yong;Kim, Jin-Young;Han, Woon-Soo;Lee, Chang-Ho
    • Journal of the Korea Safety Management & Science
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    • v.10 no.2
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    • pp.169-174
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    • 2008
  • In this study we develop core technology of Multi-Charmel Voice Guidance System based on active 2.45GHz RFID that can be used in the field of advertising. Through this, we can service more familiar with voice information to foreigners by own language in large scale international event. As an alternative to the current high-expensive voice guidance system in exhibition hall and provide more value added services to user. As the result, we present the configuration of integrated software platform which include media server, media client and receiver. It can be as a basis infra equipment for a signtseeing in RFID/USN environment. Additionally through tag information analysis about exposure of advertisement that is collected late, supposed system may achieve role as a new marketing tool.

Analysis of Opinion Social Data on the SNS (Social Network Service) by Analyzing of Collective Damage Reply (악성 집단 댓글 분석에 의한 SNS 여론 소셜데이터 분석)

  • Hwang, Yun Chan;Koh, Chan
    • Journal of Digital Convergence
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    • v.11 no.5
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    • pp.41-51
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    • 2013
  • A lots of social data are distributed, utilized and opened through the social media. They have characterized effectiveness and pleasure of information to the media by social data but it is ignored about excessive exposure of information and damage from collective reply of personal attack type. In this paper, we study about analysis of opinion social data on the SNS (Social Network Service) by analyzing of collective damage reply. It is analysed by diverse measurement method for distribution and disuse of the amount of Buzz data that is analysed data from structured social network.

Environmental Risk Assessment of MTBE (MTBE의 환경위해성평가)

  • Park, Jeong-Gue
    • Journal of Environmental Policy
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    • v.1 no.1
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    • pp.75-90
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    • 2002
  • Methyl tertiary-butyl ether(MTBE) is used as an octane enhancer in gasoline. MTBE can enter the environment at any stage in the production, storage, and transport of undiluted MTBE or MTBE-blended gasoline. Although data on concentrations of MTBE in the environment are not available, modelling of fate of MTBE has provided predictions for concentrations of MTBE in the various media to which humans and other organisms may be exposed. Many individuals do not taste or smell MTBE at the $5{\mu}g/L$ level, and thus may be exposed to higher concentrations for a significant amount of time. MTBE exposure through inhalation is likely to be below health-threatening levels, except for occupational workers such as gasoline station attendants and auto mechanics. It should be stressed, however, that there are important data gaps in our understanding of the acute and chronic toxicity of MTBE. Little or no research concern including being conducted that directly addresses these issues. Rather than any immediate ban on MTBE, I recommend consideration of phasing out MTBE in USA and other countries. During the transition phase, a number of policies are suggested to reduce the risk of using MTBE. One of these policies is that the state should invest in a research program. Such research should, for example, examine effective alternatives for motor vehicle fuels, and detect concentrations of MTBE in ambient air, water, and other environmental media.

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Estimated Environmental Distribution of Acetanilide Using EQC Model (EQC모델을 이용한 Acetanilide의 환경중 분포예측)

  • 박광식;권민정;최윤호;송상환;박혜연;구현주
    • Environmental Analysis Health and Toxicology
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    • v.16 no.3
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    • pp.133-137
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    • 2001
  • Acetanilide is a High Production Volume Chemical, which is produced about 2,300 tons/year in Korea as of 1998 survey. Most is used as an intermediate for synthesis of pharmaceuticals and dyes and the chemical is one of seven chemicals of which human and environmental risks are being assessed by National Institute of Environmental Research under the frame of OECD SIDS program. The chemical is water soluble (4 g/1 at 20$\^{C}$) and readily biodegradable (68.7%). Partition coefficiency (Log Pow) is 1.16 at 23$\^{C}$ so that the chemical has a low potential for bioaccumulation. The acute toxicities of algae, daphnia and fish are not high. The 72 hr-EbC50 of algae is 13.5 mg/1,48 hr-EC50 of daphnia is over 100 mg/1 and 96 hr-LC50 of Oryzias latipes is over 100mg/1. Regarding the exposure, levels in air, water, soil or sediment have not been monitored or estimated so that risk evaluation of acetanilide was not possible. In this study, distribution of the chemical among environmental media was estimated using EQC model based on the chemical-physical properties. In Level I and IIof which the chemical are hypothesized in equilibrium and no transfer through the media, more than 98% of acetanilide are estimated to be distributed in water. However, in Level Ⅲ of which non-equilibrium and intermedia transfer could be occurred, the chemical is estimated to distributed to soil as 51.8% and water as 47.8% as of total amount.

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Effect of Co-Culture with Mammalian Spermatozoa on In Vitro Maturation of Porcine Cumulus-Enclosed Germinal Vesicle Oocytes

  • Kim Byung Ki
    • Reproductive and Developmental Biology
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    • v.28 no.4
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    • pp.235-240
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    • 2004
  • In vitro maturation of denuded porcine immature oocytes can be enhanced by co-incubation with spermatozoa even before fertilization. This study was to determine whether the addition of spermatozoa into the culture medium could influence the nuclear maturation of porcine cumulus-enclosed germinal vesicle (GV) oocytes. Cumulus-oocyte complexes (COCs) were collected from follicles of 3- to 5-mm diameter. Porcine COCs were cultured in tissue culture medium containing spermatozoa. After 48 h culture, oocytes were examined for evidence of GV breakdown, metaphase I, anaphase-telophase I, and metaphase II. The proportion of oocytes reaching at metaphase II was significantly (P < 0.05) increased in the oocytes cultured in media containing spermatozoa compared to those in media without spermatozoa (52.3% vs 12.5%). No difference in the percentage of metaphase II was observed among the different periods of spermatozoa exposure and among the spermatozoa from different species. The proportion of oocytes reaching metaphase II was significantly different between high and low concentrations of spermatozoa. The present study suggests that manunalian spermatozoa contain a substance(s) that improves nuclear in vitro maturation of porcine cumulus-enclosed GV oocytes. Enhancing effect of spermatozoa for in vitro maturation of oocytes is a highly dose-dependent.

Optcal and thermal diffusion properties of Ge-Sb-Te multi-layered thin films for optical recording media (광기록매체용 Ge-Sb-Te 다층 박막의 광학적 특성 및 열전달 특성)

  • 김도형;김상준;김상열;안성혁
    • Korean Journal of Optics and Photonics
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    • v.12 no.5
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    • pp.394-400
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    • 2001
  • We studied thermal diffusion properties diffusion properties of multi-layered Ge-Sb-Te alloy thin films for optical recording media by solving the thermal equation. Based on the numerical analysis of optical energy distribution and absorption inside multi-layered films including temperature gradient and heat transfer simultaneously, we proposed the optimum parameters of the input laser power and the multi-layer structure as follow. i) Input laser power is 18 mW, ii) laser exposure time is 60 ns, iii) the thicknesses of the lower and the upper ZnS-SiO$_2$are 140 nm and 20~30 nm respectively, and iv) thickness of Ge-Sb-Te recording film is 20 nm.

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Characterization of a protein-based filtering cartridge for the removal of atrazine-induced effects on living cultured cells

  • Basini, Giuseppina;Grasselli, Francesca;Bussolati, Simona;Conti, Virna;Bianchi, Francesco;Grolli, Stefano;Bianchi, Federica;Ramoni, Roberto
    • Membrane and Water Treatment
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    • v.10 no.2
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    • pp.121-125
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    • 2019
  • Chronic exposure to atrazine (ATR) raises concerns about adverse effects on reproductive functions. We tested our previously validated filtering device, the OBP-based filter, onto a biological model constituted of cultured swine granulosa cells treated for 48 h with media conditioned with 0.1 or $10{\mu}M$ ATR evaluating cell viability and steroidogenesis. The tested atrazine concentrations did not change granulosa cell viability and no filtering effects was observed following treatments with media prepared with differently filtered water. As for steroidogenesis, treatment of water with OBP-based filter containing $10{\mu}M$ atrazine completely suppressed the stimulatory effect of $10{\mu}M$ atrazine on progesterone production as well as the inhibitory effect of $0.1{\mu}M$ ATR on estradiol-$17{\beta}$ production by granulosa cells. Our data demonstrate that the impairment of steroidogenesis induced by ATR is effectively removed after water filtration in the experimental device thus suggesting potential use in biotechnological applications on living cells and/or organisms.

Contrast-Associated Acute Kidney Injury (CA-AKI) in Children: Special Considerations

  • Windpessl, Martin;Kronbichler, Andreas
    • Childhood Kidney Diseases
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    • v.23 no.2
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    • pp.77-85
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    • 2019
  • Contrast-associated acute kidney injury (CA-AKI) is a major concern when iodinated contrast material is administered, especially in patients at risk. Efforts have been undertaken to understand the detrimental effects of contrast media (CM). With the use of low-osmolar or iso-osmolar CM the incidence of CA-AKI has steadily decreased within the past decade; however, especially in the pediatric population information is scarce. Incidence rates have been reported to range between 0% to 18.75%, particularly depending on indication, selection of population (i.e. preexisting co-morbidities), and definition of AKI. Different biomarkers have been proposed, but confirmatory studies are either lacking or have contributed to their lack of diagnostic power. Proteomic approaches have been employed and may pave the way to such discovery. Prevention strategies have been tested and proposed, but the recently published AMACING and PRESERVE trials have shown that commonly used strategies (such as systematic hydration or administration of N-acetylcysteine) have no role in the prevention of CA-AKI. We propose that thoughtful assessment of one's fluid state is the most appropriate approach and depending on the hydration status diuretics or fluid administration should be provided to achieve an euvolemic state ahead of contrast exposure.

Evaluation of continuous cultivation of anaerobic ammonium oxidation bacteria immobilized on synthetic media and granular form (입상형태와 합성담체에 고정화된 혐기성 암모늄 산화균의 연속배양 특성 평가)

  • Kim, Jiyoung;Yun, Wonsang;Jung, Jinyoung;Choi, Daehee
    • Journal of Korean Society of Water and Wastewater
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    • v.35 no.2
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    • pp.135-142
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    • 2021
  • The activity of anaerobic ammonium oxidation (ANAMMOX) immobilized in synthetic media (Poly Ethylene Glycol, PEG) and granular form was evaluated comparatively to investigate the effect of influent nitrogen concentration and exposure of oxygen. In ANAMMOX granule reactor, when concentration of influent total nitrogen increased to 500mg/L, removal efficiency of ammonium, nitrite and nitrate were shown to 90.5±6.5, 96.6±4.9, and 93.2±6.1%, respectively. In the case of the PEG gel, it showed lower nitrogen removal performance, resulting in that the removal efficiency of ammonium, nitrite and nitrate were shown to 83.3±13.0, 96.4±6.1, and 90.3±7.5%, respectively. In second step, when exposed to oxygen, the nitrogen removal performance in the ANAMMOX granule reactor also remained stable, but the activity of PEG gel ANAMMOX was found to be inhibited. Consequently, the PEG gel ANAMMOX was a higher sensitivity than that of granular ANAMMOX with two variables applied in this study.