• 한국생활과학회지
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• 제24권4호
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• pp.513-529
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• 2015

This study performed corroborative analysis by establishing hypothesis so as to corroboratively define the effect on brand attitude of psychological risk recognition in the case where consumers reading negative media news related to bakery recognize crisis communication on the basis of which point. According to corroborative analysis, the role of psychological crisis perception as parameter is confirmed in the causal relation between crisis communication recognition and brand attitude. Such result of study confirms that the positive change in crisis communication recognition reduces psychological risk perception to bakery products and such psychological risk perception eventually become factor which affects brand attitude over products. Such result of study suggests that when reading negative media news on bakery, the influence on consumer's evaluation of news on the basis of certain point and the influence on the formation of causal relation between psychological risk perception and brand attitude has scientific ground. In the aspect, the main result of this study is to find the clue that when comparing precedent study between crisis communication recognition and brand attitude, psychological risk perception is realized with brand attitude as media by verifying the parameter role of psychological risk perception.

• 한국생활과학회지
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• 제8권3호
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• pp.499-509
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• 1999

The purpose of this study is to make up an effective market strategy for distinguishing clothing shops through analysing the influences on store choice behaviors by demographical characteristics, clothing shopping orientations and information search activities as well as analysing the effects of information search activities according to clothing shopping orientations, together with clarifying the dimension of clothing shopping orientations and information search activities. Clothing shopping orientations were factor analyzed resulting five factors, such as Recreational Shopping, Store/Brand Loyalty, Economic Shopping, Fashion Synchronization, Careful shopping. Information search behavior were factor analyzed resulting five factors, such as mass media information, commercial media information, personal information, store information, past experience information. According to a result of looking into the influences of clothing shopping orientations on information search behaviors, as shopping orientation for pleasure, fashion synchronization orientation, brand store royal orientation & economical orientation go high, the search degree of store information & mass media information, commercial media information & personal information, past experience information and personal information raise up respectively more and more. The results of regression analysis at factors affecting the store choice behaviors are significantly different.

• 한국언론정보학보
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• 제57권
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• pp.69-83
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• 2012

이 글은 한국의 언론노조운동의 전개 과정과 당면 과제를 논의한다. 언론노조운동은 미디어 지니는 독특한 생산물인 정보의 특성으로 인하여, 권위주의 체제 하에서 국가의 억압과 규제를 받아 왔다. 민주화를 계기로 이러한 억압과 규제가 어느 정도 약화되었지만, 언론노조운동은 자본의 억압과 규제에 저항하는 노조의 인정투쟁과 편집권 독립투쟁을 동시에 수행해야 했다. 동시에 노동시장 조직으로서의 언론노조는 고용안정과 임금보장을 추구해야 한다는 점에서 언론노조운동은 정치적 차원과 경제적 차원의 이해를 요구한다. 1990년대 후반 들어서 직접적인 국가의 미디어 통제는 약화되었지만, 미디어 시장경쟁이 가속화되고, 독점 언론사들이 등장하면서, 시장화에 따른 미디어 생태계 변화가 나타났다. 한국 언론노조운동은 이러한 시장화에 대응하면서 동시에 미디어 노동자들의 연대를 만들어 내야하는 과제를 안고 있다. 아직까지도 미디어의 공공성 확보라는 민주화의 요구와 시장화에 대응하여 산별언론노조 건설이 여전히 가장 중요한 시대적 과제로 남아있다. 이를 위해서 한진중공업 희망버스 사례처럼, 시민사회와 노동운동의 연대를 통한 언론노조운동의 강화가 모색될 필요가 있다.

• Weed & Turfgrass Science
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• 제4권4호
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• pp.338-347
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• 2015

Reinforcement cells are used to aid grass growth and taken together, this serves to extend greenery beyond the conventional spaces of lawns, tree pits, gardens, and parks, and is advantageous to urban cities since space for greening is often limited. Drought has variable effects on plant life and the resilience of turf to drought resistance also varies with species. Changes in photosynthetic ability were more pronounced for media rather than grass species. The media of sand without organic matter was found to be least suited for drought resistance. Normalized difference vegetation index (NDVI) and digital image analysis (DIA) data were generally in favour of Zoysia species as oppose to A. compressus. In A. compressus, selective traits such as, a more extensive root system and lower specific leaf area (SLA) were not an underlying factor that assisted this grass with enhanced drought resistance. Generally, WUE was found to be strongly related to plant characterises such as overall biomass, photosynthetic features as well as the lushness indexes, and specific leaf area. This study found a strong relationship between WUE and a suite of plant characteristics. These traits should serve as useful selection criteria for species with the ability to resist water stress.

• International Journal of Contents
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• 제14권4호
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• pp.10-17
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• 2018

China media environment has drastically changed leading to the an inevitable change of public opinion ecology. Empirical studies have focused less on public opinion guidance, which forms an important component of the government officials' media literacy. This study applied quantitative method in the investigation of media literacy in China. Ideally, media literacy is measured from media cognition, media contact, media usage under the view of public opinion guidance. The findings reveal that the existing problem on 1) incorrect media cognition and public opinion guidance; 2) insufficient contact of personal social media 3) improper tendencies in the use of media to guide the public opinion, especially, on confidential information. Consequently, in order to improve media literacy in China government officials, enhancement of their basic knowledge on news diffusion and public opinion is necessary. Secondly, to effectively deal with "agenda settings", it is important for the government to consider the provision of valuable information and platforms to effectively spread information. So they need to learn how to personally and officially use social media platforms such as Weiboa and Wechat. This ensures they have maximized their potential to acquire valuable information and spread them on valuable platforms. Thirdly, government officials should be able to analyze and understand public opinion trends for official and personal use. Finally, they should understand the development of public opinion and the how online public opinion laws are formed and the target group.

• 한국언론정보학보
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• 제43권
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• pp.152-172
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• 2008

기본적으로 미디어 공익성이라는 개념은 사회적 차원에서 미디어에 대한 비판적 대응과 관리, 통제를 위해 확립된 이념체계, 즉 사회적 이익의 실현을 위해 미디어에 개입하는 철학적 근거로 기능해오고 있다. 그러나 문제는 공익성 철학을 미디어 융합시대에 걸맞은 현실의 정책으로 해석 적용하기 위한 수많은 논의와 연구에도 불구하고 실제 제시되는 구체적 정책내용이나 방안은 융합환경 이전이나 이후에도 사실상 유사하다는 점이다. 이 같은 한계는 여러 이유가 있겠지만 공익성의 제도화 관련 논의가 대체로 미디어에 대한 도구적 관점에 기초해있기 때문이라고 할 수 있다. 그러나 미디어는 도구, 또는 도구의 집합 이상의 의미를 갖고 있으며 이는 '미디어 과잉'이라는 사회적 상황을 조성하고 있는 융합시대에 들어 더욱 분명해지고 있다. 이러한 문제의식에서 출발하는 이 연구는 공익성과 관련한 기존의 정책과 정책논의가 가지고 있는 미디어에 대한 시각과 인식의 한계를 '미디어-환경'개념에 입각해 반성적으로 짚어보고자 한다. 미디어-환경개념은 말 그대로 미디어를 환경, 특히 '문화적 생태환경 체제'로 인식하는 것을 의미한다. 미디어에 대한 환경론적 접근은 융합시대에 요구되는 미디어 공익성 관련 정책의 철학적 기초와 내용을 보다 풍성하게 하는 한편 공익성의 실천적 기준과 주체의 범위를 더욱 확대해준다는 점에서 그 의의를 찾을 수 있다.

• 한국생활과학회지
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• 제20권3호
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• pp.625-636
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• 2011

The purpose of this study was to investigate the effects of mass media and personal factors on attitudes towards plastic surgery and plastic surgery behavior. For this study the personal factors included concern for appearance, self-esteem, and body satisfaction. Subjects were 472 college students in Ulsan. The results showed that favorable attitudes towards plastic surgery were a little higher than the median, meaning that the respondents had a slightly positive attitude towards plastic surgery, and only 20% of the respondents had had an experience with plastic surgery. A multiple regression analysis was computed and indicated that a more positive attitudes towards plastic surgery was related to high levels of concern for appearance, more time watching TV, a higher household income, and being a female student, in terms of gender. The results of logit analysis indicated that a more positive attitude towards plastic surgery and being a female student related to a higher probability of having had plastic surgery.

• 한국가정과학회지
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• 제7권4호
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• pp.71-81
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• 2004

This study was to understand the credit economic society and the frequency of credit use, and to suggest the method of home management in credit economic society. First of all, the consumer education of credit will have to convenience the utilization of consumer education, to supply the information of credit value and a contract thinking, and to develop the variety of media and tools in consumer education.

• 한국생활과학회지
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• 제15권1호
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• pp.141-148
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• 2006

The purpose of this study is to analyze the dimensions of clothing involvement of female undergraduates in Busan and some influential factors of TV on the clothing involvement. This research also shows the correlations among variables and the differences in clothing involvement and TV media-related influential factors by the customer types. The results of this study are as follows: 1. The clothing involvement is categorized into five factors: pleasure, fashionableness, symbolism, danger awareness, and disinterest in clothing. Four TV media-related influential factors are identified: conformity to entertainers' clothing, interest in entertainers, interest in TV-watching, and imitation of entertainers. 2. An analysis of correlation between clothing involvement and TV media-related variables shows that there is a correlation between conformity to entertainers' clothing and various clothing involvement factors as fashionableness, symbolism and pleasure. A factor of interest in TV-watching is related to symbolism and interest in clothing. A factor of imitation of entertainers is related to fashionableness and disinterest in clothing. 3. An analysis of the differences by the customer types leads to four types of categorization. Type 1 shows low interests in clothing and TV media-related variables. Type 2 demonstrates high clothing involvement and interest in TV-watching. Type 3 is classified as a high involvement/ conformity group, which not only shows high involvement in pleasure and symbolism of clothing but also high conformity to entertainers' clothing. And lastly, type 4 is an disinterest group but it shows high interest in TV-watching, entertainers and imitation of entertainers.

• 한국환경생태학회지
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• 제20권1호
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• pp.9-19
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• 2006

본 연구는 치악산국립공원 탐방객을 대상으로 자기안내식 환경해설 방식으로 활용되고 있는 해설매체에 대한 이용과 평가 현황을 파악하여 공원관리 기초자료 제공을 목적으로 수행하였다. 이를 위해 탐방객 직접기입방식의 설문조사를 실시하였고 총275매의 유효 자료를 분석에 이용하였다. 응답자들의 사회경제적 특성과 탐방행태는 동일 대상지에서 실시한 결과와 유사하였다. 환경해설 매체를 이용했던 탐방객중 '공원 이용자원 안내판'의 이용률이 가장 높았으며(77%) '탐방로변수목해설판', '탐방로변 문화자원 해설판', '공원정보제공 LED사인'의 이용률은 높은 편이었다. '공원안내지도', '국립공원 홈페이지', '간이탐방안내소 전시물', '정보게시판'은 40%미만의 적은 이용을 한 것으로 나타났다. 5점 리커트 척도를 이용한 환경해설 매체에 대한 중요도와 성취도 분석결과 중요도는 전 항목에서 측정값이 평균4점 이상으로 나타나 중요성을 높게 인식하고 있었다. 성취도도 '간이탐방안내소 전시물'을 제외하고는 대체적으로 긍정적인 반응을 보였다.