• Asian Journal of Innovation and Policy
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• v.2 no.1
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• pp.20-36
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• 2013

In this practice article, we present the results of a scenario planning approach that is a hybrid of the three main schools of thought. Our research objective was to study the future of Interactive Digital Media applications such as online music, on-demand television and massively multi-player online role-playing games. Our approach, while essentially qualitative in nature, nevertheless draws from the rigors of the quantitative school in identifying and then tracking the significant dimensions of analysis that emerge over time as strands of events leading to plausible scenarios. Our empirical analysis revealed mapping strands to three themes - ownership, distribution and innovation - which we used in an expert validation exercise to formulate scenarios. We present and discuss the major findings and implications of this empirical investigation. In a nutshell, we conjecture that an open, competitive IDM marketplace with performance safeguards may serve both and lead to a win-win scenario. While there are differences among IDM sectors, a unified approach to regulation and policy would be effective.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2009.10a
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• pp.651-654
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• 2009

This article, by presenting its historical development and experience in different periods of time, introduces a development path of Chinese CG in a justifiable manner.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.12 no.12
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• pp.5669-5684
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• 2018

The new mobile edge network architecture has been required for an increasing amount of traffic, quality requirements, advanced driver assistance system for autonomous driving and new cloud computing demands on highway. This article proposes a hierarchical cloud computing architecture to enhance performance by using adaptive data load distribution for buses that play the role of edge computing server. A vehicular dynamic cloud is based on wireless architecture including Wireless Local Area Network and Long Term Evolution Advanced communication is used for data transmission between moving buses and cars. The main advantages of the proposed architecture include both a reduction of data loading for top layer cloud server and effective data distribution on traffic jam highway where moving vehicles require video on demand (VOD) services from server. Through the description of real environment based on NS-2 network simulation, we conducted experiments to validate the proposed new architecture. Moreover, we show the feasibility and effectiveness for the connected car media service on highway.

• International Journal of Internet, Broadcasting and Communication
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• v.13 no.2
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• pp.267-275
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• 2021

The advent of the "un-tact 2.0 era," described as a "new normal non-face-to-face social relationship," accelerates the transformation of the living paradigm as a fully digital mediated social relationship. The emergence of these new forms of digital behaviors and mediated relationships significantly influences the industry prospect and consumers' individual lives. Advertising has played a decisive role in moving the formation forces of society, creating a dynamic flow of the capitalist system across races and geographical boundaries. Its role will become more fundamental in the physical contactless environment due to the COVID-19 outbreak. Accordingly, advertising has changed and modified its shape and meaning throughout history to adapt to the dynamic external environment. In this article, we illustrated four primary stages of the evolution in the advertising industry from simple advertising to convergence of advertising. Finally, we also identified the challenges of the present advertising industry and the paradigm transformation of "un-tact 2.0" with various related examples.

• Korean journal of communication and information
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• v.18
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• pp.269-303
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• 2002

This article presents a historical account of media role in the transition and consolidation period of democracy. Despite the assumption that media plays a important role in the construction of democracy, it is less clear how the media can affect the process of political change itself. This article seeks to answer some of these question, based on the Mill's macro-social comparative 'method of difference' of Korea and Spain. It is widely agreed that both states achieve democracy through transaction from above(pacts). Media role, however, differs significantly in accordance with authoritarian legacies and civic representativeness of the pacts. Whereas Korean dailies is deepening given market oligopoly and prior practices after democratization, Spain dailies market entirely changed in both structural and spiritual respects. As a result, Korean dailies substantially lacks in civic representativeness as before, contrary to Spain. Spain television settled a sort of the external pluralism. Korean television is pursuing the BBC type of internal pluralism. In Korea, television is more commercial than Spain. Consequently, Spain media serve the consolidation of democracy more than Korea on the whole.

• Journal of Information Science Theory and Practice
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• v.7 no.4
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• pp.33-44
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• 2019

Altmetrics measure the frequency of references about an article on social media platforms, like Twitter. This paper studies a variety of factors that affect the popularity of articles (i.e., the number of article mentions) in the field of psychology on Twitter. Firstly, in this study, we classify Twitter users mentioning research articles as academic versus non-academic users and experts versus non-experts, using a machine learning approach. Then we build a negative binomial regression model with the number of Twitter mentions of an article as a dependant variable, and nine Twitter related factors (the number of followers, number of friends, number of status, number of lists, number of favourites, number of retweets, number of likes, ratio of academic users, and ratio of expert users) and seven article related factors (the number of authors, title length, abstract length, abstract readability, number of institutions, citation count, and availability of research funding) as independent variables. From our findings, if a research article is mentioned by Twitter users with a greater number of friends, status, favourites, and lists, by tweets with a large number of retweets and likes, and largely by Twitter users with academic and expertise knowledge on the field of psychology, the article gains more Twitter mentions. In addition, articles with a greater number of authors, title length, abstract length, and citation count, and articles with research funding get more attention from Twitter users.

• Smart Media Journal
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• v.10 no.1
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• pp.39-46
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• 2021

This study is about a method of extracting a summary from a news article in consideration of the importance of each sentence constituting the article. We propose a method of calculating sentence importance by extracting the probabilities of topic sentence, similarity with article title and other sentences, and sentence position as characteristics that affect sentence importance. At this time, a hypothesis is established that the Topic Sentence will have a characteristic distinct from the general sentence, and a deep learning-based classification model is trained to obtain a topic sentence probability value for the input sentence. Also, using the pre-learned ELMo language model, the similarity between sentences is calculated based on the sentence vector value reflecting the context information and extracted as sentence characteristics. The topic sentence classification performance of the LSTM and BERT models was 93% accurate, 96.22% recall, and 89.5% precision, resulting in high analysis results. As a result of calculating the importance of each sentence by combining the extracted sentence characteristics, it was confirmed that the performance of extracting the topic sentence was improved by about 10% compared to the existing TextRank algorithm.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.11
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• pp.381-391
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• 2020

This research article investigates the way eWOM in social media influences the formation of destination image through development of trust and satisfaction for the potential tourist. The research involved administering an 18-point questionnaire taking online reviews, tourist involvement, and eWOM, destination image components of trust and satisfaction as variables. Data was collected from 554 individuals forming a cross-section of social media users and analyzed using multi-variate techniques (Reliability, CFA, and SEM). Results indicate a positive and significant relationship between all except online review and destination trust and satisfaction. Indirect and direct effects indicate that eWOM fully mediates the relationship between destination satisfaction and involvement and partially mediates the relationship between destination trust and involvement. In the case of online reviews, eWOM acts as a full mediator between destination trust and destination satisfaction for the future traveler using social media. The study proposes that components of image vary depending upon the degree of involvement, volume online reviews and eWOM generated also termed as 'virality' and these in turn influence the intention to revisit or recommend a destination. The study highlights its utility for National Tourist Organizations (NTOs) and online travel intermediaries to enhance destination marketing efforts.

• Asia-Pacific Journal of Business
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• v.12 no.1
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• pp.41-56
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• 2021

Purpose - This empirical study examined the influence of post-communist countries sociol-political factor of freedom of expression preconditioning, and trust in agency, mediating performance expectancy of social media users representing the citizens' behavioural intention to utilize social media in a post-communist country, the case of Mongolia. Design/methodology/approach - This research collected 403 valid survey data from citizens those who use social media in Mongolia. The study used Partial Least Squire (PLS) analysis with the research conceptual model founded on the UTAUT model. Findings - The study shown that citizens in post-communist, they strongly willing freedom of expression, which driving as a positive precondition factor, and this has an indirect positive influence, and trust in agency mediates to enhance performance expectancy. Social influence, and effort expectancy factors have direct positive influence on the intention to use of social media systems in the public sector domain of Mongolia. Research implications or Originality - This research proposed a new model to test citizens' intention to use social media as a communication tool to engage with public organizations in the pre-adoption stage of post-communist countries. Theoretically, this research builds up to the unique theoretical contribution with social media by examining a new social media-based third-party intercommunication medium, incorporating intent to utilize for citizens with government in post-communist countries. Practically, this article lays out the directions to aid social media usage for government sector with concerning citizens intentions in the post-communist situation.

• International Journal of Computer Science & Network Security
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• v.21 no.4
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• pp.229-240
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• 2021

The article seeks to explore Ukrainian media art and its features in a global context. In particular, it performs an in-depth analysis of the stages of its development from video art of the 1990s, media installations of the 2000s, and to various digital and VR technologies today. Due to historical circumstances, the development of media art was quite rapid, as young artists sought to gain new experience in media art. Most often, their experience was broadened through international cooperation and studying abroad. The paper analyzes the presentation of Ukrainian media art outside the country during 1993-2020 and distinguishes the main thematic areas of the artists' work. It examines how artists present and reveal the peculiarities of the Ukrainian worldview, aesthetics, and culture through the problematization of certain aspects and themes in their work. Specifically, among the principal topics which are problematized in the work of media artists are a sensory experience, limited sensory capabilities, gender issues, the Chernobyl tragedy, the development of utopian models of the city, and global communication. The leading themes of Ukrainian artists also include revolution and war. Notably, political and social sentiments determine the unique energy and vitality of contemporary Ukrainian art, create a revolutionary creative environment, and unite media artists in group art projects. It is concluded that by showing, exhibiting, and presenting them outside the country, artists shape the image of Ukrainian art in a global context.