• 한국콘텐츠학회논문지
• /
• 제15권9호
• /
• pp.96-105
• /
• 2015

최근 백화점에서는 고객 유치와 홍보적 수단으로 미디어파사드를 활용하고 있다. 특히, 대형 백화점을 이용하는 고객을 살펴보면 남성보다 여성의 비율이 4.6배나 많다. 이는 성별에 따른 차별화된 미디어파사드 콘텐츠를 제작해야 하는 필요성이 제기되고 있다. 이에 본 연구는 남녀에 의한 미디어파사드의 인지정도에 따른 실증분석을 목적으로 하고자 한다. 먼저 선행연구를 통해 심미성, 예술성, 쾌적성, 조화성 총4개의 인지요인을 도출하고 "각 인지요인이 성별에 따라 지각하는 데는 차이가 있을 것이다"라는 가설을 설정하였다. 이를 검정하기 위해 미디어파사드가 설치되어 있는 국내 대형 백화점을 선정하고 실증실험을 수행하였다. 실험결과, 심미성, 예술성, 조화성은 채택되었고 쾌적성은 기각되었다. 이는 백화점에서 더 많은 여성고객 유치를 위해서는 공간과 미디어파사드의 조화, 형태, 색, 배치 등의 아름다움, 그리고 콘텐츠의 연출방식 등에 대해 여성을 고려해야 할 것이다.

• 복식
• /
• 제55권4호
• /
• pp.79-94
• /
• 2005

The goal of this research, contorted from the perspective of media aesthetics, is to uncover the ways how mechanical/cybersensual fashion products express aesthetic characteristics of cybernetics, by comparing them with digital products designed by an application of cybernetics. The other goal is to provide a cultural and design framework of cybernetics as d digital-environmental medium for fashion in which hightech and human sensibilities are fused. The results urged to explore two new contrasting perceptual possibilities for an understanding of digital technology application: negative and positive feedbacks. Cybernetic optimism, centered on technological dimensions, focuses on a concept of fashion that emphasize instrumental aspects-efficiency and convenience. In contrast, cybernetic pessimism focuses on digital fashion that expresses environmental destruction and the loss of human identity. A comparative analysis of the aesthetics of expression in digital fashion design and digital industrial products from a cybernetic perspective showed that in digital environment society, the combination of negative and positive feedbacks resulted in design products in which internal and external aspects of beauty complemented each other.

• 한국엔터테인먼트산업학회논문지
• /
• 제13권6호
• /
• pp.87-94
• /
• 2019

한국 영화는 섬세한 서사, 함축적인 감정 표현, 아름다운 장면으로 동양 미학 독특적인 묘미를 보여준다. 본 연구는 영화 서사학 이론을 활용하여 한국 영화 <신과 함께 -죄와 벌>에서 나타난 동양 미학적 의미를 분석하고자 한다. 이 영화는 가족애를 주제로 한 판타지 영화이다. 아시아에서 많이 알리는 불교의 인과응보와 환생륜회를 영화의 틀로 하며 가족애를 영화의 핵심으로 하였다. 그리고 놀라운 시각 효과로 지옥의 세계를 그려졌는데 스릴러의 메인라인에서 가족애를 표현했다.

• 디자인학연구
• /
• 제18권3호
• /
• pp.209-218
• /
• 2005

영상 제작의 창작과정에서 제작자들은 의식적으로 혹은 무의식적으로 다양한 미적표현의 선:l을 하게 된다. 이러한 선택을 위해 공감될 수 있는 보편적인 미학적 원리가 제시될 수 있다면 제작 과정의 시행착오를 줄일 수 있는 심미적 판단의 기준이 될 수 있을 것이다. 본 논문은 3D 애니메이션 제작환경에 맞는 카메라 기법의 미학적 기준을 정립하여 애니매이션 제작과정에서 최적의 화면 구성을 하기 위한 이론적 접근을 시도했다. 허버트 제틀(Herbert Zettl)의 영상 미학의 구성원리 중 카메라와 관련이 있는 힘과 구도의 2차원, 깊이와 입체의 3차원, 시간과 동작의 4차원 영역으로 나누어 고찰하였다. 이러한 이론접근을 위해 일반 영화영상을 위한 카메라와 3D 애니메이션에서 카메라 기법을 비교하여 분석하였다. 2차원 영역은 종횡비에 따른 여백 및 크기, 방향에 따른 힘의 논리, 힘의 상호작용과 샷(shot)의 크기를 중심으로, 3차원 영역은 심도와 관련한 Z-축의 축소와 확장, 깊이감 표현을 중심으로, 4차원 영역은 피사체와의 이동방향에 따른 시간, 주관적시간, 피사체 시점, 동작 등을 중심으로 3D 애니메이션 제작환경에 맞는 원리로 재구성하였다. 이러한 전통적 카메라 기법의 영상미학 원리들이 3D 애니메이션에서의 카메라를 이용한 화면 구성에 적용될 때 효율적 제작 진행을 위해 활용될 수 있다. 또한 이를 기반으로 다양한 조형언어들과의 상호 관련성을 연구한다면 3D애니메이션 제작을 위한 더욱 창의적인 화면구성 기법들이 정립될 수 있을 것이다.

• 한국멀티미디어학회논문지
• /
• 제20권7호
• /
• pp.1129-1135
• /
• 2017

Due to the development of the media, the digital image is gradually developed, giving some motion to the still image called Cinemagraphs, thereby enhancing the visual perceptional ventilation. In today's advertising media, visual stimuli are transmitted through Cinemagraphs. Demonstrate what is conveyed by aesthetics through case studies and experimental studies. In addition, through Cinemagraphs, the possibility of aesthetic technique is confirmed, and the features of Cinemagraphs will become a new trend in the field of design studying digital images. As IT technology becomes increasingly sophisticated and easy to make, it is expressed as a cultural symbolic pleasure of the masses. The value of future research will be significant.

• 한국실내디자인학회:학술대회논문집
• /
• 한국실내디자인학회 2007년도 추계학술발표대회 논문집
• /
• pp.44-48
• /
• 2007

The advent of new media resulted in the revolutionary change of human way of life, which have big influence on the society and new culture other than that of the past appeared. This study aims preparing indicators of digital display space which meets with paradigm of the new age by studying characteristics of expression of new media in digital display space. his study searched for their meaning and possibilities by analyzing their characteristics of expression through cases of digital display space at homeand overseas since 1990s with key words of characteristics of expression of new media. Characteristics of expression in modern digital display space are characterized by immateriality, interrelated actions, nature of non-rectilineal figure, space is immaterial and abstract by new media, and new aesthetics completed by expression of images. Accordingly, we expect that this study will be the medium of development of digital display space which is developed more and communicated mutually by rapidly understanding changes of digital display space in the future.

• 복식문화연구
• /
• 제22권4호
• /
• pp.579-594
• /
• 2014

The areas of fashion research and fashion design aesthetics & fashion history have been studied under a common research heading as a Humanities subject in the UK and the USA, and as Clothing and Textiles Studies in Korea. The purpose of this paper was to analyze the 2004~2013 research tendencies in terms of reporting methods and contents from 181 world-renowned Fashion Theory research papers within the UK and USA fashion research corpus, and 359 Korean research papers from The Research Journal of Costume Culture related to fashion design aesthetics & costume history field. The subject areas, periods, methodologies, and differences in the topics of the studies were examined. The results of the research are as follows. Regarding the research authorship and length of the research papers, in Fashion Theory most papers were written by a single English-speaking or other foreign language-speaking author and were on average longer than 21 pages, while in The Research Journal of Costume Culture, many papers were jointly written by two Korean researchers and were between 11 and 20 pages. Regarding the content, Fashion Theory was connected to relatively wide and diverse periodical and regional boundaries including the body, clothing, the fashion media, and the overall fashion system, while The Research Journal of Costume Culture revolved around the body and clothing, textiles, the fashion media, and costumes. In addition, since the late $20^{th}$ century, the studies appeared to be related to the current Western world overall or to the country of the author. Regarding the research methodology, Fashion Theory used diverse research subjects and methodologies, and research was conducted on topics relating to fashion culture or fashion aesthetics. On the other hand, The Research Journal of Costume Culture featured relatively more dynamic studies aimed at suggesting developments or solutions to problems. It was found that a large share of that research focused on detailed style analyses and suggestions for aspects such as design elements and design developments. Such differences are considered to be caused by the inherent differences between the academic departments for the Humanities, and the Human Ecology. The above research results are expected to provide fundamental information in setting a direction for future research to assist the globalization of domestic research.

• Journal of Multimedia Information System
• /
• 제7권2호
• /
• pp.157-164
• /
• 2020

Considering the frustration affordability level of college entrants and investigating the frustration tolerance of undergraduates in Shenyang City University, this paper provides the basis for the research of improving frustration tolerance of undergraduates through quantitative research results and applies film therapy to the frustration regulation of college students by discussing the role of film therapy in improving frustration affordability ability of college entrants. This paper has concluded that the necessary of improving the frustration tolerance of college students in Northeast China and the feasibility of the film therapy programs on improving the frustration tolerance of college students in Northeast China. Meanwhile, this paper shows that the principle of film selection in film therapy should be based on the requirements of the aesthetics of the film industry in the IT environment. This paper provides a reference for refining the target of film therapy for film therapists to better apply film and television psychotherapy technology, and a basis for the film therapy activity program; Furthermore, it also has a certain reference significance for film and television media workers.

• Asian Journal of Business Environment
• /
• 제8권3호
• /
• pp.5-12
• /
• 2018

Purpose - The purpose of current paper is to identify features of advertisements at social media that generate the ad-click and to further identify if these advertisements lead to purchase. If no purchase is made, then reasons for not making purchase are identified. Users' purchase experience after users clicked at advertisements are also studied. Research design, data, and methodology - Research design followed is exploratory research, where various factors leading to ad-clicks and generating purchase at social media platform were explored. Raw data was gathered by means of survey among a sample of 185 respondents in India using online structured questionnaire. GLM model and multinomial regression were used to analyze the data. Results - Several factors including endorsement by friends, advertisement aesthetics, product reviews, and aggressive pricing played major role in generating ad-clicks. Major impediment to purchase on were product misrepresentation in advertisement, false discounts, and site security. Female users clicked more on social media advertisements and made more purchases compared to their male counterpart. Conclusions - Social media advertisements have significant positive effect on buying behavior of online customers. Transactions culminating from social media ad-click generated significant positive experience for social media users. Thus, social media can be effective marketing tool.

• 패션비즈니스
• /
• 제10권2호
• /
• pp.166-180
• /
• 2006

The purpose of this study is to analyze the fashion images and the aesthetic characteristics of hand work imaged design. The 'hand work' has not only affected the contemporary life style but also the current fashion trend. The primary source of data has been a collection of recent books, news repots, and many articles from various kinds of mass media and fashion magazines since the year 2000. The results of this study can be summarized as follow. First, hand work imaged fashion design can be divided the background into three parts : post-materialism, aesthetics of slowness, personalize trend. Second, hand work imaged fashion design can be identified with the following images : folklore & craft image, second hand image, high touch image. Third, the aesthetic characteristics of hand work image reflects the concepts of sustainability and process communication.