• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.7
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• pp.671-678
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• 2017

In this paper, we conducted an industry input-output analysis to examine the impact of the advertising industry on the movie industry. As a result, the production inducement effect increased from 1993 to 2008, and it decreased from 2009 to 2012. In 2014, the production inducement effect increased to 0.028 won. Value added effect is found that it fluctuated yearly. As a result of the sensitivity coefficient of the advertising industry, it decreased increasingly. In the case of the influence coefficient for backward linkage effect, it showed a decreasing tendency after 1998, but it increased from the beginning of 2009. This study examines the influence of the advertising industry on the input of the output by analyzing the impact of the advertising industry on the movie industry. As a follow-up study, it is necessary to compare the impact of the advertising industry on the movie industry and other industries such as publishing and broadcasting.

• Journal of the Korean Society of Floral Art and Design
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• no.44
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• pp.75-100
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• 2021

The purpose of this study is to explore ways in which the flower design industry can utilize podcasts that are rapidly growing in recent years. I selected foreign flower podcasts that are ranked on the global podcast chart, and examined the genre, content, components, show hosts and etc. By analyzing the characteristics of the podcast, the type of communication between the host and the audience, the audience interaction, the industry connection, and the media expansion strategy, I tried to derive the possibility of the flower podcast in Korea. As a result of analyzing foreign flower podcasts, podcasters built listener communities based on their rich experience and knowledge through podcasts and used them for education and marketing. They acted as leaders in the industry or led public opinion such as the sustainable flower industry. Podcast shows were repurposed as various content and used to spread flower design culture. In Korea, flower podcasts can be the basis for the formation of a community related to the flower design industry. Flower design experts can use podcasts as a source asset for various content. Listeners within the industry can get hands-on knowledge about the business from flower podcasts. The popular flower podcast will contribute to the vitalization of flower design culture and industry. Flower podcasts can be a starting point to actively cope with the era of personal media.

• Journal of Korea Multimedia Society
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• v.17 no.7
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• pp.895-905
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• 2014

Recently the trade show is a massive marketing effort of a particular industry and introduces new products to potential customers, as well as the ability to elevate the brand's image and corporate identity. It is increasing its importance as a venue of communication. In these changes, the exhibition is required to have the emotional approach to enhance the dynamic and creative image of companies. Therefore, the product itself as well as the importance of various visual contents of the exhibition is increasing positive effect of the image and marketing on their products. In this sense, this study analyzes video contents of the exhibition that was held in Amsterdam, the Netherlands, Europe's largest display show 'ISE (Integrated Systems Europe)' in 2013, focusing on the domestic company, Samsung, LG Electronics and other four foreign companies. The analysis is based on the Herbert Zettl's applied media aesthetics related to the video contents, through which we can find the way to the development of exhibition video contents making for Trade show.

• Fashion & Textile Research Journal
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• v.13 no.6
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• pp.917-925
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• 2011

Flagship store opening is one of the most frequently reported retail news in which it is widely used to promote a new store opening. The purpose of this study was to explore the flagship stores on media reports. Flagship store cases were collected from the news article database of the largest internet portal in Korea. A total of 210 cases were collected and content-analyzed. Though various business types of flagship stores were observed, most were in fashion. The most common characteristic of the flagship cases was the location of the prime sites in a metropolitan city. Global luxury and designer fashion brands met most characteristics, but many flagship stores were not more than a brand-owned store. The flagship store term is emphasized with dramatic expressions and various promotional events for media interests and in turn for marketing communication effect.

• Journal of information and communication convergence engineering
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• v.21 no.3
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• pp.192-197
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• 2023

A Distributed reflection denial of service (DRDoS) is a variant of DDoS attacks that threatens the availability of services to legitimate users. In response to this evolving threat landscape, the cybersecurity industry and service providers have intensified their efforts to develop effective countermeasures. Despite these efforts, attackers continue to innovate, developing new strategies and tools while becoming more sophisticated. Consequently, DRDoS attacks continue to be harmful. Therefore, ongoing research and development is essential to improve defense against DRDoS attacks. To advance our understanding and analysis of DRDoS attacks, this study examines the unique characteristics of DRDoS attacks and quantifies the risks involved. Additionally, it adopts a quantitative rather than traditional qualitative methods to derive and apply risk, particularly the probability of loss that can be caused by DRDoS attacks.

• Journal of Korea Society of Digital Industry and Information Management
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• v.12 no.1
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• pp.119-129
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• 2016

Rapid changes to the paradigm of smart media have created a communication environment through merging with various media such as IoT technology, which is internet of things. Among them, user' need for a start home, which is one of people living conditions, has been growing and values of the communication environment in a living space using a smart mirror have been growing. However, studies on figuring out behavior and analyzing needs of family members who actually use the living space are insufficient. This study is to draw the service system of the home smart mirror by analysis of behavior and needs of users of the living space. For a research method for analysis of behavior of family members, I wrote two kinds of user's experience maps, which are frequency of use of a quantitative space of a living space and space's important value scales by persona study and depth interview. Through this, applied spaces of the home smart mirror (living room, bathroom, powder room, dress room, porch, kitchen, room) and the types of user needs (type of providing information, entertainment type, control type, service type) have been drawn and statistical analysis methodology has been utilized for a research of user preferences in regard to correlation between living spaces and types of user needs based on a survey. As a result of analysis of ages and gender, types of user needs by space have been drawn and the service system of the home smart mirror has been drawn. It would be utilized as a basic material for various contents development and design using the smart mirror in the future.

• Journal of the Korean Graphic Arts Communication Society
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• v.25 no.2
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• pp.29-44
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• 2007

The printing industry is getting more digitalized and integration. It has enabled the interactive information and networking from Pre-Press, Press, to the Post-Press. These are efficient management and the improved process and productivity are getting more important. Such trends improved in the functionality and automation. This paper tries to find out how technology for CIP3/4 -based process may be applied and resolved. Such subject includes the domestic and international cases regarding each manufacturer's CIP3/4 technology types. Another purpose is to emphasize on the needs to establish the environment. Under this environment, it is possible to integrate network in exchangeable form through JDF standard format after CIP3/4. Based on the data from this study, it is expected to collect further substantial data which is related to the domestic printing company's CIP 4 operation. It will be also possible to perform subsequent studies on the proper variables of the market segment. CIP4 stands for "International Cooperation for Integration of Prepress, Press and Post-press, it is an association of around forty international companies, mostly manufacturers of prepress, press and post-press, as well as suppliers and users. In this paper, we studied on the acting application of CIP4 work flow.

• Journal of Korean Library and Information Science Society
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• v.8
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• pp.155-184
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• 1981

The publication of the result of scholarly research is an integral part of the process by which learning is advanced. The university presses, as one of the major scholarly publishers are now confronted with many critical problems, such as the declining unit sales, the explosion of manuscripts, the challenge of new publishing technologies, etc., in performing the role of the scholarly communication system. The purpose of this study is to identify the problems imposed on the university presses and alternative strategies for them. For the study, the related literature to the subject were read, analyzed and synthesized, from which the overall prospect of the problems and alternative strategies are derived. The conclusion of the study can be summarized as follows: (1) The faith of the university should lie in its role to advance scholarly learning through production and dissemination of high-quality knowledge, and the university press should materialize such a faith. (2) The scholarly books, though not the best media of scholarly communication taking a side view of its timeliness and brevity, can perform the function of the best media for the specific subject and readers. (3) The scholarly books as national resource must be published for the scholars demanding them even though the publication can't help depending on the subsidiary fund. (4) For the survival and activation of the university presses, the following strategies should be examined, and put in force if necessary. (a) The role of the foundation su n.0, pporting the university presses should be expanded (b) The Co-operative system among the operations of the presses should be established. (c) It is desirable that the university without the press should participate in the university with the press for both the financial su n.0, pporting and the publicizing its faculty's manuscripts. (d) The positive efforts should be made for the increase of sales copies by implementing the dual-system of publication. (e) It is desirable that 'recording system' should be incorporated in the traditional publication system both for the lightening of financial problems and the explosion of publications. (f) It is necessary that the effective methods of the bibliographical control should be developed for the improvement of the scholarly communication. (g) Any kind of the permanent organization composed of the representatives from all the infrastructures of information industry should be established to study the character and direction of technological changes and to discern the better choice of specific, technologies in the scholarly communication system.

• International journal of advanced smart convergence
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• v.7 no.4
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• pp.50-56
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• 2018

The Internet of Things (IoT) and Visible Light Communication (VLC) is opening up new services in lighting industry by integrating sensory network features in addition to standard illumination functionality. In this progressive developments, the next generation lighting devices for smart homes are capable to sense the environmental conditions and transfer the captured data through lights to gateway controller to access remotely. The smart home environmental sensor information's are few kbps only so VLC systems need to built-in with low rate light connectivity to transfer data to the gateway. To provide error free communication, the quality of a received light signal is important to be considered when designing an VLC receiver. Therefore, this paper proposes the design of robust low rate IoL receiver design using NCP302 voltage detector for micro controller to adapt the IoT/IoL front end module for system integration. To evaluate the proposed system performance, the Arduino UNO based IoT/IoL controller designed with lighting, sensors and lights connectivity interfaces. The experimental result shows that the robust interference rejection is feasible on proposed VOL receiver and possible to have an error-free communication up to 10 kbps at a low SNR using OOK modulation.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.17 no.4
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• pp.61-70
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• 2017

This study analyzes various aspects of the Internet broadcasting that has rapidly increased in South Korea recently. Due to the development of technology, the Internet Broadcasting industry that ordinary viewers do the broadcasting themselves has appeared. Today, the most popular platform of the Internet broadcasting in South Korea is "Afreeca TV", which allows BJs do broadcasting in their channel with own contents. Related to current chaotic Korean society, Current Affairs/Politics becomes one of the new popular genres. Specifically, this study focuses on BJ Hammer Wife as a case study, who is famous in the Current Affairs/Politics industry. Then it examines what characteristics of her channel, her opinions, and the method of communication with common viewers implicate messages regarding the freedom of speech in South Korea. Throughout this, it explores that the Internet Broadcasting functions as a place for conspiracy or discussion, and discusses the blueprint of the Internet broadcasting.