• 한국항공운항학회지
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• 제25권4호
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• pp.1-23
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• 2017

Organizational culture among flight crews has a profound impact on the individual attitude and behavior of member flight crews, and active training is conducted focusing on improving flight crews' Crew Resource Management(CRM) performance. However, adequate research and training on the relationships between flight crew's individual culture and CRM performance have not been conducted. Hence, this study examined the effect of individual cultural values on CRM performance and the moderation effect of psychological safety, with captains and first officers working for commercial airlines as participants. For the factors related to individual cultural value scale, power distance had no significant effect on CRM performance, uncertainty avoidance had a significant negative effect, and individualism had a significant positive effect. With regard to the moderation effect of psychological safety on the relationships between individual cultural values and CRM performance, a significant interaction was found between power distance and CRM performance, but not between uncertainty avoidance and CRM performance, or between individualism and CRM performance. Power distance and CRM performance exhibited a strong negative correlation in case of low psychological safety. Compared to existing research measuring the cultural characteristics of pilot groups on a national or organizational culture level, this study is uniquely valuable in that it also covers the relationship between individual cultural values of commercial airline flight crews and CRM performance.

• CRM연구
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• 제1권1호
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• pp.3-22
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• 2006

고객관계관리(CRM)의 전략적 중요성이 증대함에 따라 CRM에 대한 성과평가가 최근 중요한 이슈로 등장하고 있다. 본 연구에서는 CRM 성과평가를 위한 개념적인 모델을 제시하고, 모델 내에 포함된 평가 관점과 평가요소들간의 상대적 중요도를 분석하여 전략적 우선순위를 제시하였다. 성공적인 CRM 전략 수행을 위해 필요한 성공요인들을 광범위한 문헌연구와 각 계의 CRM 전문가들과의 인터뷰를 통해 도출하고, CRM 성과평가를 위한 네 가지 평가 관점으로 분류하였다. 그리고, 28명의 CRM 전문가들에게 평가 항목들에 대한 이원비교 설문을 실시하였고, AHP 기법을 이용하여 평가 항목들간의 가중치를 산출하였다. AHP 분석 결과, 평가 관점들간의 상대적 중요도는 고객 관점, 재무적 성과 관점, 프로세스 관점, 그리고 인프라 관점 순으로 나타났고, 평가 요소들 간의 상대적 중요도는 재무적 성과 관점에서 고객 순자산 가치 (customer equity)가, 고객 관점에서는 고객 충성도(loyalty)가, CRM 프로세스 관점에서는 고객 관계 강화(expansion)가, 그리고 인프라 관점에서는 최고경영자의 태도와 CRM 목표의 명확성이 비슷한 수준으로 가장 중요한 요소임이 확인되었다.

• 한국지구과학회지
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• 제24권5호
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• pp.467-476
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• 2003

사이드 스캔 소-나를 이용한 해저면 음향영상자료의 처리과정에서 가장 첫 번째 단계는 수중예인체의 절대위치를 결정하는 것이다. 예인체를 조사선박에 부착하지 않고 후미에서 수중예인하기 때문이다. 수중에서 음향을 이용하여 위치를 추적하는 장치나 예인체의 움직임을 관측하는 추가적인 지원장비 없이도 절대위치를 계산할 수 있는 기술적인 알고리즘이 제안되었다. 예인항적으로 작성된 모자이크 결과도면에서, 인접한 측선 간의 불일치나 모호하게 접합되는 해저형태를 발견할 수 없었다. 절대위치 계산과정에서 수중예인체의 진행방향이 부드럽게 되는 부차적인 효과가 있다. 그 결과 진행방향에 대하여 수직으로 분포하는 영상자료의 펼침형태가 안정적으로 배열되며 음향조사역(音響照射域)의 평면투영에서 자료의 유실현상도 현저하게 줄어든다. 수중에서 예인하는 방식의 다른 분야 해양조사에서도 이 연구결과의 적절한활용이 기대된다.

• 마케팅과학연구
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• 제18권4호
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• pp.245-276
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• 2008

본 연구는 상표자산의 구성요소에 대한 선행요인을 분석하고 이를 토대로 하여 상표자산 구성요소와 상표자산 영향요인간의 관계 그리고 상표자산 구성요소와 구매의도간의 관계를 규명하고 한국과 영국을 중심으로 비교하여 상표자산관리 방안을 도출해보고자 하였다. 연구결과, 정보탐색은 제품지식에 정(+)의 영향을 미치며, 상표태도와 상표지식은 상표 충성도와 상표 가치에 정(+)의 영향을 미치는 것으로 나타났다. 그리고 상표충성도와 상표가치는 구매의도에 정(+)의 영향을 미치는 것으로 나타났다. 정보원천의 경우, 한국에서는 제품지식에 정(+)의 영향을 미치고 있는 반면, 영국에서는 영향을 미치지 않는 것으로 나타났다.

• Journal of Yeungnam Medical Science
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• 제6권2호
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• pp.159-172
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• 1989

일부 가두 및 단체 헌혈자와 헌혈 미경험자들의 헌혈에 대한 태도, 지식 및 동기 등을 비교조사하기 위해 1989년 3월 1일부터 3월 31일까지 대구적십자 혈액원 소속 가두헌혈차를 방문하여 헌혈한 사람과 동 기관에서 실시한 단체헌혈캠페인의 헌혈자 622명과 가두헌혈자를 방문하여 헌혈을 거부하였거나 단체헌혈캠페인에서 거부한 322명을 대상으로 자기기입식 설문서를 이용하여 조사분석하여 다음과 같은 결과를 얻었다. 헌혈자군은 남자가 84.1%, 여자 15.9%였고 비헌혈자군은 남자 73.6%, 여자 26.4%였고 16-24세군이 헌혈자군 63.2%, 비헌혈자군 72.7%를 차지하였다. 그 외 교육정도, 직업분포, 종교, 가구당 월수입, 결혼상태 및 건상상태의 분포도 헌혈자군과 비헌혈자군이 유사하였다. 헌혈에 관한 정보습득 매체는 TV가 헌혈자군 75.2%, 비헌혈자군 78.9%로 가장 많았고, 헌혈차직원, 라디오, 신문 순이었다. 잡지를 통한 정보습득이 헌혈자군에서 유의하게 많았다(p<0.05). 헌혈자군의 70.6%, 비헌혈자군의 58.1%가 헌혈을 권유받은 적이 있다고 대답했으며(p<0.01), 권유의 근원은 두군 모두에서 친구가 가장 많았고 헌혈차직원이 그 다음이었다. 헌혈 및 혈액에 관한 지식측정 문항 중 정답률이 가장 높은 것은 "혈액의 생성 및 소멸"에 관한 것이었으며 오답률이 가장 높았던 문항은 "수혈을 통한 암전파 가능"이었다. 헌혈자군의 평균정답률은 62.6%였고 비헌혈자군은 54.1%로 뚜렷한 차이가 있었다(p<0.01). 그리고 교육수준이 높을수록 정답률도 높아지는 경향이었다. 헌혈에 대한 태도측정 문항중에서 "혈액에 대한 느낌", "수혈을 가정한 혈액선택" 및 "혈액부족상황에 대한 견해"가 헌혈자군과 비헌혈자군 사이에 태도가 차이가 있었다(p<0.05). 헌혈자군 비헌혈자군에서 헌혈의 가장 큰 동기는 "예치성 동기"였고 그 다음이 "인도주의적 이유"이었다. 헌혈에 응하지 않은 이유의 분포는 헌혈자군과 비헌혈자군 모두에서 "주사침공포", "헌혈차나 혈액원 방문이 두렵다" 그리고 "헌혈이 건강이나 활동에 지장" 등의 순으로 중요한 이유였다. 이상의 소견으로 보아 헌혈에 대한 홍보 및 계몽활동시 잡지를 이용하는 방안이 더욱 고려 되어야겠으며 홍보내용은 위의 지식측정문항중 오답률이 높은 것과 헌혈에 응하지 않은 이유중 잘못 인식하고 있는 부분에 대해 중점적으로 다뤄져야겠으며 각종 두려움에 관한 문제를 해결하기 위해서 다회 헌혈자의 비중을 높여야겠다.

• 치위생과학회지
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• 제11권6호
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• pp.471-479
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• 2011

본 연구는 치과위생사를 대상으로 자기효능감과 방사선 이용에 대한 의식도 그리고 방사선 안전관리에 대한 지식, 태도를 측정하여 행위에 영향을 미치는 요인을 알아보고자 하였으며, 향후 치과 의료기관 종사자들의 방사선 안전관리행위 수준을 향상시키고자 부산지역에 소재한 치과 의료기관에 근무하는 치과위생사를 대상으로 설문조사한 후 다음과 같은 결론을 얻었다. 1. 조사대상자 특성에 따른 자기효능감에 대한 평균을 비교한 결과 주관적 건강상태, 방어시설 상태에 따라 통계적으로 유의한 차이가 있었다(p<0.05). 2. 조사대상자 특성에 따른 방사선 이용에 대한 의식도 평균을 비교한 결과 의료기관 형태, 방어시설 상태에 따라 통계적으로 유의한 차이가 있었다(p<0.05). 3. 조사대상자 특성에 따른 방사선 안전관리지식에 대한 평균을 비교한 결과 방어시설 상태에 따라 통계적으로 유의한 차이가 있었다(p<0.05). 4. 조사대상자 특성에 따른 방사선 안전관리태도에 대한 평균을 비교한 결과 월수입, 방사선 교육 유무, 방어시설 상태에 따라 통계적으로 유의한 차이가 있었다(p<0.05)(p<0.01). 5. 조사대상자 특성에 따른 방사선 안전관리행위에 대한 평균을 비교한 결과 월수입, 의료기관 형태, 방사선 안전관리교육 유무, 교육 횟수, 교육 형태, 방어시설 상태에 따라 통계적으로 유의한 차이가 있었다(p<0.05)(p<0.001). 6. 자기효능감, 방사선 이용에 대한 의식도, 지식, 태도 행위간의 상관분석을 하여본 결과 방사선 안전관리 행위와 자기효능감, 의식도, 지식, 태도의 상관관계는 각각 r=0.197, 0.149, 0.136, 0.209로 모두 양의 상관 관계가 있었다(p<0.05)(p<0.01). 7. 방사선 안전관리행위에 영향을 미치는 요인을 알아보기 위해 방사선 안전관리행위를 종속변수로 하고 자기효능감, 의식도, 지식, 태도를 독립변수로 하여 분석한 결과 행위에 상대적으로 영향을 많이 주는 요인은 태도, 자기효능감 순으로 나타났다(p<0.05). 결론적으로 치과위생사의 방사선 안전관리행위 수준을 향상시키기 위한 선행요건으로 방사선 안전관리에 대한 지식을 제공할 수 있는 다양한 프로그램을 제공할 필요가 있으며, 각 행위별 안전관리행위 수준을 높이기 위하여 방사선 안전관리지식 및 태도와 자기효능감 그리고 의식도를 향상시킬 수 있는 프로그램 제공도 동행되어야 할 것으로 보여진다.

• Asia Marketing Journal
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• 제12권4호
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• pp.137-164
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• 2011

본 연구는 경험가치척도(EVS; Experiential Value Scale)를 바탕으로 측정된 쇼핑가치차원이 쇼핑점포에 대한 소비자 반응에 미치는 효과를 분석하는데 그 목적이 있다. 또한 각 쇼핑가치차원이 쇼핑점포에 대한 소비자반응에 미치는 상대적 효과가 백화점과 할인점에 따라 다르게 나타나는지도 분석했다. 실증분석결과 점포에서 제공하는 실용적 쇼핑가치와 쾌락적 쇼핑가치는 점포에 대한 호의적 태도와 점포에 대한 감정적 반응에 긍정적인 영향을 미치는 것으로 나타났다. 구체적으로 실용적 쇼핑가치의 하위차원인 서비스우수성, 효율성, 경제적 가치가 증가할수록, 소비자들의 점포에 대한 호의적 태도가 증가하는 것으로 나타났다. 그리고 쾌락적 쇼핑가치의 하위차원인 시각적 매력, 오락적 가치, 일상탈출, 내재적 즐거움이 높은 것으로 지각할수록, 쇼핑과정에서 소비자들의 긍정적인 감정이 증가하는 것으로 나타났다. 또한 쾌락적 쇼핑가치는 소비자들이 점포에 대한 호의적 태도를 형성하는데 있어서 직접적 영향이 아닌 점포에 대한 소비자들의 감정적 반응을 통해 간접적으로 영향을 미치는 것으로 나타났으며, 점포에 대한 호의적 태도와 점포에 대한 긍정적 감정형성은 점포충성도에 긍정적인 영향을 미치는 것으로 나타났다. 흥미롭게도 쾌락적 쇼핑가치가 점포에 대한 긍정적 감정반응에 미치는 영향은 백화점보다 할인점에서 높게 나타났다.

• 보건교육건강증진학회지
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• 제19권1호
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• pp.87-107
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• 2002

Recently, the industrialized world is suffering from accidents referring from the lack of safety consciousness. According to Korean Safety Regulation Department(1996), students at junior high schools are mostly involved in safety accidents, and this is due to lack of safety consciousness. To prevent these accidents, we need to have safety consciousness and attitude. To make junior high school students who are mostly affected in these accidents act safely, they need to know their level of safety consciousness. The purpose of this study is to develop a guideline of measuring the scale of safety consciousness and analyze the relationship between safety education, accident experiences and safety consciousness. This study is based on a survey of 708 junior high students in Seoul, which was carried out from 12 November, 2001 to 21 November, 2001. 1. The main fields of safety consciousness are home safety, school safety, fire safety, emergency management based on documents. Home safety is again divided into facility safety and livelihood safety, school safety is divided into facility safety, livelihood safety and laboratory safety, traffic safety is divided into pedestrian safety, bicycling safety and public transportation safety, fire safety divided into prevention and escaping during fire breakouts, emergency management safety is divided into general principles and escaping during emergency situations. 2. The primary safety consciousness scale was made according to every field of safety consciousness. A preliminary examination based on the scale and a study of reliance and the factors was held. Based on these results, 27 questions which were concerned to be impairing reliability or lacking in factor were deleted on the secondary safety consciousness scale development The secondary safety consciousness scale which constituted of 73 questions was put into another preliminary study and after analyzing reliability and the factors, 12 questions of low reliabilities were deleted and with these results, the third scale were made consisting of 61 questions. 3. A study based on the third safety scale which is made of 61 questions, were held and with a analysis of the reliability and factors made, the relationship between safety education, accident experience and safety mind were examined. (1) The study of reliability and factors show that Cronbach's coefficient in home safety fields is .7598, in school safety .7924, in traffic safety .8306, in emergency treatment .7775, in fire safety .7247. The questions indicating low reliability were deleted. The factor analysis revealed that home safety is converged on facility safety and livelihood safety. But one question was deleted because it showed incongruence of validity. School safety was converged on facility safety, livelihood safety and laboratory safety. But 2 questions showed incongruence of validity and these were deleted. Traffic safety fields were converged on pedestrian safety, bicycle safety and public transportation safety. One question showing incongruence of validity was deleted. Emergency treatment fields converged on general principles and acting in emergency situations and three questions showing incongruence of validity were deleted. Fire safety was converged on prevention and acting in fire breakouts. Totally, eight questions were removed and the final scale were consisted of 53 questions (2) The 3/sup rd/ grade students scored higher average safety mind scales than 1st graders(p〈.05). And students who had high scores at school tend to have a higher scale than those who do not(p〈.001). (3) Average scale of students who had experience in safety education were higher(p〈.001). Students who had previously been involved in home safety accidents had a low score(p〈.001). This was same to students with experience in school safety accidents(p〈.001). Students with traffic safety accidents and fire safety accidents tend to have a lower scale too(p〈.05, p〈.001).

• Asia pacific journal of information systems
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• 제22권1호
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• pp.53-77
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• 2012

Financial firms, especially large scaled firms such as KB bank, NH bank, Samsung Card, Hana SK Card, Hyundai Capital, Shinhan Card, etc. should be securely dealing with the personal financial information. Indeed, people have tended to believe that those big financial companies are relatively safer in terms of information security than typical small and medium sized firms in other industries. However, the recent incidents of personal information privacy invasion showed that this may not be true. Financial firms have increased the investment of information protection and security, and they are trying to prevent the information privacy invasion accidents by doing all the necessary efforts. This paper studies how effectively a financial firm will be able to avoid personal financial information privacy invasion that may be deliberately caused by internal staffs. Although there are several literatures relating to information security, to our knowledge, this is the first study to focus on the behavior of internal staffs. The big financial firms are doing variety of information security activities to protect personal information. This study is to confirm what types of such activities actually work well. The primary research model of this paper is based on Theory of Planned Behavior (TPB) that describes the rational choice of human behavior. Also, a variety of activities to protect the personal information of financial firms, especially credit card companies with the most customer information, were modeled by the four-step process Security Action Cycle (SAC) that Straub and Welke (1998) claimed. Through this proposed conceptual research model, we study whether information security activities of each step could suppress personal information abuse. Also, by measuring the morality of internal staffs, we checked whether the act of information privacy invasion caused by internal staff is in fact a serious criminal behavior or just a kind of unethical behavior. In addition, we also checked whether there was the cognition difference of the moral level between internal staffs and the customers. Research subjects were customer call center operators in one of the big credit card company. We have used multiple regression analysis. Our results showed that the punishment of the remedy activities, among the firm's information security activities, had the most obvious effects of preventing the information abuse (or privacy invasion) by internal staff. Somewhat effective tools were the prevention activities that limited the physical accessibility of non-authorities to the system of customers' personal information database. Some examples of the prevention activities are to make the procedure of access rights complex and to enhance security instrument. We also found that 'the unnecessary information searches out of work' as the behavior of information abuse occurred frequently by internal staffs. They perceived these behaviors somewhat minor criminal or just unethical action rather than a serious criminal behavior. Also, there existed the big cognition difference of the moral level between internal staffs and the public (customers). Based on the findings of our research, we should expect that this paper help practically to prevent privacy invasion and to protect personal information properly by raising the effectiveness of information security activities of finance firms. Also, we expect that our suggestions can be utilized to effectively improve personnel management and to cope with internal security threats in the overall information security management system.

• 동아시아식생활학회지
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• 제8권1호
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• pp.36-50
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• 1998

The purpose of this study was to investigate quantity food production practices in foodservices by analysing the menus of April, 1996, The questionnaire was developed and responded to by 96 dietitians in Sangju, Munkyung, Gumee, Kimchun, and Andong during November, 1996. The survey was performed by simple random samplings. The results were as follosw; 1. Hospitals and industry served food for thirty days and schools for twenty days. Kimchi was a select-menu for hospitals and one side dish for industry and schools. The type of menu was a single use menu which consisted of cooked rice, soups and three side dishes. 2. The most frequently used ingredients were green onions, rice, carrots, onions, Korean radish roots, pork, eggs, glutinous rice, and milk. Kimchis were served most frequently in all food services and cooked rices and soups were next. 3. The age of most of the respondents was 26 to 30.54.2% of subjects were juniou college graduates and 77.1% were single. Fifty seven point three percent of the dietitians lived with family relatives, or friends. 87.5% of the dietitians had been working for 1 to 5 years. 4. Most foodservices were self-operated. The number of meals served was determined by meal coupon counting in hospitals(37.5%), meal board counting in industry(29.2%), and attendance card counting in schools(41.1%) The cost of sales per meal was approximately 2,450 won in hospitals and was approximately 1,100 won in industry and schools. The average number of days per menucycle was 7.4 in hospitals. 10.3 in industry and 25.5 in schools. Hospitals, industry, and schools held about 118, 265 and 263 recipes respectively. The average number of dietitians was 2.6 in hospitals and 1.0 in industry and schools. Except for the number of recipes, the general practices of foodservices were significantly different(P<0.05). 5. In the general quantity food production, food and seasonings measuring was hardly done. the percentage of foodservices using chemical seasonings was higher in hospitals and industry than in schools. the most important concern was taste, Registered cooks were employed in 75% of schools but only 50.0% in hospitals and 20.8% in industry. Most of the dietitians respinded that their cooks skill was not bad. The education of unregistered cooks was performen once or two times a month in hospitals and industry, and in schools performed everyday. The problem when educating cooks was the lack of cooking skill of the dietitians in schools, and the lack of time in hospitals, and the negative attitude toward education in industry. The method for improving cooking in all foodservices was OJT, or the extension of education facilities and the development and dissemination of standard recipes. The frequency of throwing away leftovers was higher in hospitals. But in industry, the frequency of saving leftovers was higher. 6. Though all foodservices have standard recipes, the number that used them was low, Another problem is that standard recipes resulted in leftovers. The inconveniences of using standard recipes were the difficulty of applying standard recipes to various numbers of customers the complication of use, or facility insufficiency.