• 문화기술의 융합
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• 제9권6호
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• pp.1039-1048
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• 2023

본 연구는 화장 경험에 관한 여성 소비자의 내러티브 사례를 토대로 소비 중심 사회에서 개인에게 '의미 추구 소비'가 가능한지, 가능하다면 개개인은 이를 어떻게 지각하고 획득하는지 심층적으로 밝혀보고자 하였다. 내러티브 사례분석 결과, 여성들은 기본적으로 화장품의 기능적 소비 및 쾌락적 소비과정을 통해 신체적 외모 관리 및 사회적 변모를 달성할 목적으로 화장을 전략적으로 활용하고 있었지만, 여성에게 화장이 일상의 의례적 소비의 반복적이고 지속적인 실천 행위가 되면서 자기 삶의 과정에서 나름의 주관적 우선순위에 따라 사회 세계와 생활세계에서의 다양한 이슈와 변화를 이해하고 자기의 존재론적 가치를 확신하기 위해 독특한 방식으로 의미 추구 소비가 이루어지고 있음을 확인할 수 있었다.

• 가정과삶의질연구
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• 제32권4호
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• pp.91-104
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• 2014

This study aims to understand how consumers consume by presenting the concept of 'consumption style' and the meaning of consumption for modern consumers. As modern consumers cannot lead their daily lives without engaging in consumption, their daily lives are deeply related to consumption. However, we have not been largely interested in how we manage consumption. It is a fact that marketing-oriented studies are focused on consumers for the establishment of corporate activities and strategies until now. For the analysis of the research, SPSS for Windows and AMOS were used. In order to examine the general characteristics of the investigation object, the technical statistics of frequency, percentage, average and standard deviation were obtained. To develop the research item analysis, Cronbach's ${\alpha}$, exploratory factor analysis, confirmatory factor analysis and cluster analysis were conducted. Based on the meaning of consumption through the consideration of preceding studies, the consumption style was extracted with 4 economic, socio-cultural, psychological and ethical perspectives. Also, 4groups were classified according to the type of consumption style: professional consumers, practical consumers, indifferent consumers and emotional consumers.

• 한국의류산업학회지
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• 제23권1호
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• pp.31-43
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• 2021

This study analyzes the characteristics of fashion flex, which have recently spread on social media. The study was conducted with big data analysis that derived flex keywords from news articles and social media as well as case studies that collected 136 posted images on Instagram to analyze the content. The meaning of flex was positively accepted based on big data results. Flex was also a buzzword frequently used on social media as well as a symbolic meaning when discussing luxury goods or fashion brand experiences. The characteristics of fashion flex in social media were largely divided into three categories. First, conspicuous consumption is considered an active expression of individual fashion tastes or self-oriented consumption and emphasizes individuality through consumption. The second characteristic is that the public actively participates in events or fashion flex challenges. People use similar fashion styles or products to participate in playful social interactions with others using various Instagram functions. Finally, acts of pursuing psychological well-being in social media were used as the term flex in a broad sense and were shown to actively explore fashion-related materials and experiences for individual happiness. This study found that the meaning of existing conspicuous consumption is transforming into positive consumption, such as the expression of taste-based identity or the seeking of fun and psychological well-being. It is also meaningful that fashion has become an effective means to express individuality and taste in expressing flex.

• 한국의상디자인학회지
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• 제20권2호
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• pp.1-16
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• 2018

Recently people are trying to lead their life with meaning and value, and people are oriented to value consumption as the values they pursue can be realized through consumption. Consumer demand on value consumption had an effect on Korean wedding culture and 'value consumption wedding culture' which emphasizes the value of marriage, is on the rise as a new wedding custom. Accordingly, Korean wedding market is more segmented and diversified for individual customization to create value. Especially, wedding dress evidently reflects the tendency of value consumption as it gives special meaning for brides. As a result, suggestion and development of detailed design elements of wedding dress to meet the various needs of customers are needed. Therefore, this study has the purpose of investigating the required value of wedding dress aligned with the characteristics of value consumption wedding culture through in-depth interviews and how the intrinsic value of consumers is shown up to a particular design element through investigating on the relationships between design elements. In addition, the study provides a direction for specialized and high-valued wedding dress design development by suggesting wedding dress design aligned with the new trend based on the analysis of detailed design elements that reflects the value.

• 한국의류학회지
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• 제40권2호
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• pp.382-396
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• 2016

This study explores 1) the cultural meanings that television beauty programs deliver, 2) the ways consumers consume TV beauty programs, and 3) the differences in the meaning of television beauty programs according to personality types. An Enneagram was used to define different personality types. The Enneagram explained personalities according to underlying core energies and was useful to grasp consumer behavior. Exploratory data were collected through in-depth interviews of fifteen women in their twenties who watched television beauty programs regularly. The personality types were classified according to three core energies: head-centered, heart-centered, or body-centered. The results were: First, television beauty programs were celebrity-focused, product-focused, and consumer-focused. They were found to help consumers improve their appearance in an appearance-oriented contemporary society by sharing appearance management information. Second, consumers consumed the products from television beauty programs as well as sought a "beautifully transformed self". Third, cultural meanings moved first from a culturally-constituted world to consumer goods through television beauty programs that then moved these goods to the individual consumer through symbolic consumption behavior along with grooming rituals, evaluation practices, appreciation practices, and accounting practices. Symbolic consumption behavior differed with personality type: heartcentered consumers transferred meaning through grooming rituals and appreciation practices, head-centered consumers through evaluation practices, and body-centered consumers through accounting practices.

• 한국의상디자인학회지
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• 제15권4호
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• pp.83-99
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• 2013

This research is a follow-up study about analysis on the many different customer groups and their various culture trend, which intends to realize diverse values depending on the sense. The purpose of this study was to develop direction forecast for the future fashion industry through consideration about the characteristics of contemporary fashion industry by the change of different customer's culture trend. And also try to find solution to survival strategy of fashion fields able to evolve with customer. Change of the customer's cultural trend draws a shift in policy in the 21st fashion industry as follows : 1) mash-up 2) complexation through decentering and blurring 3) invisible and immaterial value oriented 4) expansion of minor small market. Moreover, this shows sociocultural meaning as follows. First is spread of flexible and horizontal relationship through collaborative consumption and collaboration. Second is concentration on floating and indeterminate chance through dismantling of various different fashion categories. Third is formation of the permanent difference by selection and focus. Last is expansion of understanding about cultural-ecology. Customer cultural trend is 'meme' of cultural gene in fashion field, so it intends to co-evolute with customer by continuous change.

• 복식
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• 제58권3호
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• pp.93-104
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• 2008

The purposes of this study are to examine the concept of customized fashion product design as a new industrial paradigm reflecting individual customers' needs in modern society, and to grasp its sociocultural meaning. It is thought that this study will be helpful to investigate the cultural thinking of contemporaries represented through the consumption. For this, the documentary study and practical case study have been executed. As modern fashion business becomes more consumer-oriented due to the industrial paradigm shift, there appeared the prosumer as both consumer and producer. The type of customized fashion product design can be classified as 1) the traditional custom-made design in haute couture and classic tailoring 2) the tailor-made design in the prestige line of ready to wear 3) DIY custom design 4) mass customized design of customer involvement. The traditional custom-made design in haute couture and classic tailoring and the tailor-made design in the prestige line of ready to wear is to provide the distinguished product which has the best quality as well as the excellent beauty for VIP consumer. The DIY custom design is for creative consumer searching for the fun of craftsmanship to take part in producing personally. The mass customized design of customer involvement is to personalize product by selecting design module in mass production. Ultimately the sociocultural meaning of the customized fashion product design can be interpreted as (1)endowing special meaning to personal identity (2)distinguishing the privilege by rarefied authenticity (3)returning to analog sensibility 4)pursuing creative fun 5)thinking in a user-centered way.

• 디지털콘텐츠학회 논문지
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• 제10권2호
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• pp.333-340
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• 2009

웹2.0시대에서 디지털 콘텐츠는 주요 문화주체로 부상되었고 디지털 콘텐츠 기술 산업은 그 범위나 부가가치가 확장되고 있다. 멀티미디어 영상세대에게 소비지향적인 콘텐츠의 무분별한 확산을 막고 콘텐츠 산업을 교육적 또는 산업적 문화적 측면으로 향상된 산업으로 부상시켜서 교육콘텐츠를 교육과 오락의 의미가 향상된 전략적 상품으로 특화시켜야 한다고 본다. 이에 따라 본 연구에서는 에듀 게임 콘텐츠가 소비자에게 어떻게 소통되고 있는지에 대한 사용자의 특성을 남성과 여성 집단으로 나누어 분석하였다. 효율적 학습을 위한 모바일 플랫폼 콘텐츠로 확보하기 위한 사용자변화에 따른 에듀 게임 활용을 통해 에듀 게임의 확장성을 위한 발전요인을 추출하여 에듀 게임 콘텐츠 개발 특성에 대한 방향성을 제시한다.

• 한국실내디자인학회논문집
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• 제23권3호
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• pp.125-133
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• 2014

While shifting from modern society to post-industrial society, social structure is changing from the period which pursues material affluence to that which pursues psychological abundance. Formation of various values along with pursuit of psychological abundance has made the illusion of standardization, massification, and popularization meaningless. Different from functionality oriented approach in the past, today's design requires diversified, multiple and integrated thinking and way in fast-changing social phenomena and stream, and lets human loose from the restriction of time and space thanks to technological development. It appears as new and various attempts along with paradigm shift of the wholle society, however the existing physical and actual things gradually transit to non-physical and non-actual things. Tendency of dematerialization has spread as far as esthetic and environmental genre on the basis of social and philosophical base along with change of consumption culture, and has displayed complex and de-genre aspect. Paradigm shift has expanded the range of communication by changing to user's independent awareness and sensitive concept, among them, light displays various changes of space by taking the role of new medium. Particularly, the light as the media expression beyond the phenomenon of light of traditional concept acts as an essential element to stimulate sensitivity and for experience as an immaterial element which shows this change of space most dramatically. This research aimed at recognizing space in complex dimension, exploring the relation between the light and space through media expression displayed in the realization of immateriality, expanding the meaning of light, and recognizing it as the possibility of creative and future-oriented light space creation which responds to technological development and social change.

• 기독교교육논총
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• 제67권
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• pp.415-447
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• 2021

본 연구의 목적은 기후변화의 위기에 있어, 기독교교육이 생태학적 교육으로서 나아가야 할 방향을 모색해보는 데 있다. 기후변화가 보여주는 것은 불과 2-3도만 지구의 온도가 올라가도 생존이 불가능하다는 사실이다. 그러나 현재 우리의 모습은 삶을 변경하지 않는 한에서 기후변화의 위기를 염려하고 있다. 이를 위해 먼저 기후변화의 의미와 그 원인에 대해 살펴보았다. 인간중심주의적 세계관, 현대의 산업적, 과학기술적 성장, 그리고 소비지향적 사회구조 등을 그 원인으로 들 수 있는데, 인간중심주의적 세계관은 모든 것을 인간의 관점에서 정당화하며, 자연은 인간의 지배대상이나 하나의 도구로 간주해왔다. 또한 인간의 경제활동 규모가 커지면 커질수록 에너지 소비량은 증가하고, 이 증가에 따라 생태계 파괴의 위협도 증가한다. 개인의 소비증가와 풍요가 생태계 긴장을 가중시키는 것이다. 이러한 기후변화의 문제를 해결하기 위해서 성서 속의 창조를 통해 인간과 자연의 관계가 상생과 공존임을 규명하고, 안식의 원리를 통해 인간과 자연의 회복을 가져올 수 있으며, 성육신의 관점에서 세계를 하나님의 '몸'으로 이해하는 생태교육적 단초들을 발견하였다. 이 단초들을 토대로, 인간과 자연이 배려와 존중의 관계성을 가지는 생태적 패러다임으로의 전환, 창조영성의 회복, 청지기로서의 책임과 지구 차원의 연대를 이루어가기 위해 생태적 상상력의 함양을 제시함으로써 기독교 생태교육의 방향을 모색해보았다. 기후변화의 위기에 있어, 기독교의 생태교육적 단초들을 통한 기독교교육적 접근을 통해 지구의 회복이 이루어지고 책임적 존재로 다시금 설 수 있기를 기대해본다.