• Archives of design research
• /
• v.19 no.1 s.63
• /
• pp.335-340
• /
• 2006

This study introduces mass-customization design development of bathroom sink that satisfies both the manufacturer's need for productivity increase and the consumer's need for individuality, which allows for expansibility based on numerous mixing and matching. The nature of the product brings the balance between functional aspects and emotional aspects as the focus of the concept. To maximize the efficiency of design development process, consumer behavior analysis was conducted to reveal the unspoken consumer needs, and the plan for mix and use of new materials came as a result of the trend analyses on overall living environment, bathroom and sink. In order to increase the expansibility based on consumers' individuality, modular design was utilized.