• Title/Summary/Keyword: marketing stimulator

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The Study on the Standard of Test Method for Estimation of Safety and Performance of Ultrasonic Stimulator for Medical Use (초음파자극기의 안전성 및 성능평가를 위한 표준시험방법 연구)

  • Park, S.K.;Na, K.I.;Moon, I.H.;Cha, J.H.;Park, K.J.
    • Journal of rehabilitation welfare engineering & assistive technology
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    • v.4 no.1
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    • pp.15-21
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    • 2010
  • Ultrasonic wave stimulator need estimation of quality and security of safety by courtesy call about malfunction or side effect. Need a standard of test method for estimation of safety and performance in type test before marketing or removal examination after marketing for this. In this paper, studied standard of test method for estimation of essential electrical safety and performance for ultrasonic wave stimulator.

A Study on Factors that Affect Impulse Purchase on Cable TV Home-shopping (Cable TV 홈쇼핑에서의 충동구매에 영향을 미치는 요인)

  • 이은희;종은영
    • Journal of Families and Better Life
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    • v.21 no.2
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    • pp.61-74
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    • 2003
  • Recently, the number of consumers who buy various goods using the shopping channels on cable TV has increased. The objectives of this study are to examine the propensity of consumers to make an impulse purchase through cable TV, and to investigate the factors that influence consumers' impulse purchase. The following was found in this study: (1) The propensity of consumers to make impulse purchases on cable TV is somewhat low, Among sub-areas of impulse purchase, the propensity to make impulse purchase by suggestion is the highest. (2) Among the variables that affect consumers' impulse purchase on cable TV, the most influential variable is the psychological factor, followed by the frequency of shopping on cable TV, positive testimony from consumers who have used the product, and the amount of time spent in watching shopping channels on cable TV, in that order.