• 제목/요약/키워드: marketing stimulator

검색결과 2건 처리시간 0.013초

초음파자극기의 안전성 및 성능평가를 위한 표준시험방법 연구 (The Study on the Standard of Test Method for Estimation of Safety and Performance of Ultrasonic Stimulator for Medical Use)

  • 박수강;남기일;문인혁;차치훈;박기정
    • 재활복지공학회논문지
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    • 제4권1호
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    • pp.15-21
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    • 2010
  • 초음파자극기의 오동작이나 부작용에 대한 예방으로 안전성 확보와 품질 향상이 필요하며 이를 위한 시판전의 시험검사나 시판후의 수거검사시에 안전성 및 성능평가를 위한 표준시험방법 이 필요하다. 본 논문에서는 초음파자극기에 대한 전기적 안전성 평가를 위한 필수시험과 성능평가를 위한 표준시험방법을 연구하였다.

Cable TV 홈쇼핑에서의 충동구매에 영향을 미치는 요인 (A Study on Factors that Affect Impulse Purchase on Cable TV Home-shopping)

  • 이은희;종은영
    • 가정과삶의질연구
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    • 제21권2호
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    • pp.61-74
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    • 2003
  • Recently, the number of consumers who buy various goods using the shopping channels on cable TV has increased. The objectives of this study are to examine the propensity of consumers to make an impulse purchase through cable TV, and to investigate the factors that influence consumers' impulse purchase. The following was found in this study: (1) The propensity of consumers to make impulse purchases on cable TV is somewhat low, Among sub-areas of impulse purchase, the propensity to make impulse purchase by suggestion is the highest. (2) Among the variables that affect consumers' impulse purchase on cable TV, the most influential variable is the psychological factor, followed by the frequency of shopping on cable TV, positive testimony from consumers who have used the product, and the amount of time spent in watching shopping channels on cable TV, in that order.