• 제목/요약/키워드: marketing education

검색결과 827건 처리시간 0.021초

2007 Summer Women's Street Fashion in Shenyang, China

  • Bae, Soo-Jeong;Wee, Eun-Hah;Jung, Kyung-Hee
    • 패션비즈니스
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    • 제12권3호
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    • pp.1-15
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    • 2008
  • The purpose of this study is to analyze women's street fashion in Shenyang and to understand the regional design preference. The city, Shenyang is not only known as the one of three major northeastern province in China, but also known as the city where large numbers of Korean fashion companies have launched in. The observation focused mainly on young/young adults and missy in Oe Market and ZungJie(中街) which are the most busy streets in Shenyang. A digital camera or a camcorder were used to take photos of these women. In addition, video captures or photos were analyzed by three fashion experts. Finally, the photos were classified by item and data was coded for statistics and reviewed through frequency and percentage. As a result, it was found that most young women in Shenyang liked to wear a casual style such as easy t-shirt, denim pants or skirt and a feminine style such as a one-piece dress in summer. Top items that were favoured by young women in Shenyang were t-shirts and blouse types, while they favoured to wear denim pants of indigo blue for bottom items. Frequently found colors among these womens' clothing were white, black, vivid blue, red and red purple. I strongly believe this study will provide basic but significant information for the establishment of design and marketing strategies to the Korean fashion brands, who is trying to access Chinese fashion market.

The Impact of Leadership Styles on the Engagement of Cadres, Lecturers and Staff at Public Universities - Evidence from Vietnam

  • Suong, Huynh Thi Thu;Thanh, Do Dinh;Dao, Truong Thi Xuan
    • The Journal of Asian Finance, Economics and Business
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    • 제6권1호
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    • pp.273-280
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    • 2019
  • Many studies have shown that job performance and leadership are important in our society. In addition, to improve the quality of work or to improve the work efficiency is still a lot of challenges for each leader. In Vietnam, there are few specific studies on the impact of leadership styles on employee engagement such as: transformational leadership styles, business leadership styles and leadership styles. In the field of higher education, the fewer studies on these issues. A study is conducted to test the impact of leadership styles on the engagement of cadres, lecturers and staff at public universities in Vietnam. Using adjustment techniques, inspecting the scales and theoretical models representing the relationship among the influential factors. The research is based on a sample of 309 cadres, lecturers and staff currently working in universities in Vietnam and used Structural Equation Modeling (SEM) to test the relationships among the variables. The study results show that the scales of the variables: transformational leadership, transactional leadership, laissez faire leadership, job satisfaction and organizational engagement attain the validity and reliability in the research. The study results also show transformational leadership, transactional leadership and laissez faire leadership are directly and indirectly affected by job satisfaction and organizational commitment.

다치 함수의 차분을 이용한 상황 인식 모델 및 응용 (A Context-Aware Model and It's Application Using Difference of Multiple-Valued Logic Functions)

  • 고현정;정환묵
    • 한국지능시스템학회논문지
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    • 제16권6호
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    • pp.659-664
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    • 2006
  • 최근 유비쿼터스 컴퓨팅 환경에서 핵심적인 요소 기술인 상황 인식 시스템을 실현하기 위해 필요한 상황 정보를 수집하는데 점차 센서의 활용과 응용분야가 확대되고 있다. 상황 인식 서비스는 센서로부터 수집된 상황 정보를 통합하고 해석 및 추론 과정을 거쳐 사용자에게 상황에 따라 적절한 서비스를 제공하는 것으로 매장, 의료, 교육 등의 응용분야에서 많이 연구되고 있다. 본 논문에서는 다치 함수의 차분 및 구조적 성질을 이용하여 주변 상황 등을 인식하는 방법과 그 인식 결과를 해석하여 주변상황의 변화에 따른 적절한 서비스를 제공할 수 있는 모델을 제안하고 적용 예를 통하여 확인한다.

Residential Environment Satisfaction of One-person Households : Focused on Young (19-39) Women in Korea

  • KIM, Sun-Ju
    • 융합경영연구
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    • 제9권6호
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    • pp.15-24
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    • 2021
  • Purpose: The purpose of this study is to analyze the residential environment satisfaction of young women's one-person households and the characteristics of young one-person households, and to present policy implications for their housing problems. Research design, data, and methodology: This study used 11th Korea Financial Panel Data. Analysis methods in this study include basic statistical analysis, frequency analysis, multiple regression analysis, and artificial neural network analysis. Results: As a result of the analysis of this study, 1) young one-person households showed that women had higher ratios of non-regular workers, real estate debt than men, and lower average income. The percentage of young people owning their own homes was very low at about 5%. 2) For young women, the higher the education level and monthly consumption, the lower the housing satisfaction. 3) Young women living in rental housing had lower housing satisfaction than their own. Conclusions: Women are paying more for housing security than men in young one-person households. In addition, the proportion of their own houses is very low. Therefore, there is a need for a policy on the housing safety issue of young women's one-person households. And policies to support young one-person households to own their own homes are required.

Perceived Distribution Quality Awareness, Organizational Culture, TQM on Quality Output

  • ISNAINI, Dewi Budhiartini Juli;DANILWAN, Yuris;MANSUR, Daduk Merdika;ILYAS, Gunawan Bata;MURTINI, Sri;TAUFAN, Muhammad Ybnu
    • 유통과학연구
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    • 제19권12호
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    • pp.1-14
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    • 2021
  • Purpose: For the last few decades, TQM has become a hot topic in the inner-disciplinary field in the production management line. Still, unfortunately, the study of TQM and Quality Output management is partially only attached to the tangible side in the production management line. Whereas theoretically, the implications of TQM require incremental improvement in all management lines (e.g., HRM, Marketing, Operations, and Distribution Management). Therefore, starting from the main problem, this study aims to analyze the effect of total quality management, Organizational Culture, Perceived Distribution of Quality Awareness, and quality output through a more in-depth analysis. Research design, data and methodology: We conducted a survey of 170 respondents from managers, staff, and employees from 48 companies in Indonesia. We used a quantitative approach with the SEM method to answer this study's problem formulation and hypotheses. Results: The results of our research stated that based on the demonstration of statistical test results, all hypotheses were positive and significant, both direct and indirect relationship demonstrations. Conclusions: Universally, the findings in this study illustrate that the supporting factor for creating value-added in TQM and Quality output lies in the optimal and positive organizational culture and Perceived Distribution Quality Awareness factors in the organization.

The Impact of Microfinance Programs on Borrowers' Asset Accumulation: An Empirical Study in Bangladesh

  • AHAMAD, Shamsuddin;BHUIYAN, Abul Bashar;SOLAIMAN, Mohammad;JOARDER, Mohd Hasanur Raihan
    • The Journal of Asian Finance, Economics and Business
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    • 제8권5호
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    • pp.1147-1154
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    • 2021
  • The study aimed to investigate the impact of the microfinance program on loan borrowers' asset accumulation. In doing this, the study used descriptive and statistical methods to achieve the objectives. Primary data were collected from 192 respondents from Bangladesh using survey questionnaires. The data were analyzed using the multiple linear regression model. The result revealed that the majority of the borrowers said their assets such as farm, land, and livestock remained the same, which implies that microfinance borrowers still lag behind accumulating household assets. However, in the case of housing conditions and household appliances, there was a marginal increase. The regression result provides evidence that, among other factors, the amount of loan received from microfinance institutions and time duration with them is the most significant role-playing factor for borrower's sustainable well-being. The age and education level of borrowers are identified as positively related to asset accumulations, but not substantially so. Moreover, training provided by microfinance institutions is not effective and influential for microfinance borrowers' wealth accumulation, which is evidenced by the findings. This study's insights are worthwhile for any microfinance institution's decision-makers, development partners, and government to stress the shortcomings and accelerate the borrower's wealth status.

An Empirical Investigation of Work Life Balance and Satisfaction among the University Academicians

  • MALIK, Azam;ALLAM, Zafrul
    • The Journal of Asian Finance, Economics and Business
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    • 제8권5호
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    • pp.1047-1054
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    • 2021
  • University academicians are playing a significant role in nation building and striving hard to impart quality education to students and also instill moral and ethical values in them. The current study aims to determine the relationship between work-life balance (WLB) and satisfaction among academicians. For the study purpose, 154 academicians from different universities with varied designations were selected randomly from the Kingdom of Saudi Arabia. Pareek et al. (2011) constructed and validated a scale to gather responses from respondents with the aim of understanding WLB in relation to satisfaction. Descriptive and inferential statistics were used to interpret the results to make the study more authentic and valuable. The study's findings revealed that (i) all facets of WLB have positive relationships with one another, resulting in workplace satisfaction; (ii) the result also reflects that male faculty members have a lot of pressure and responsibility in the universities than the female faculty members which reflect that male are more prone to dissatisfaction in comparison to the dfemale faculty members (iii) the factor personal needs is having the high degree of correlation followed by the social needs. Results indicate that WLB plays a crucial role to provide satisfaction and surely ignite new information in the contemporary knowledge of work life balance among the Saudi Arabian Universities.

토빗분석을 적용한 X세대, MZ세대의 외식지출 영향요인 (The Factors Affecting Dining-out Expenses by Generation X and Generation MZ Based on Tobit Model)

  • 민지은;한경수
    • 한국식생활문화학회지
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    • 제36권3호
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    • pp.284-292
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    • 2021
  • The food service industry has grown larger with changes in the economic and socio-cultural environment. In this saturated food service industry, generation X and MZ are the main consumer forces that demand attention. That is because a generation is the main psychographic factor that reflects personal values and lifestyle based on one's life cycle. From such a perspective, a generation in marketing has been used as a variable to predict a market by supplementing demographic factors. Accordingly, this study classified generations into generation X and generation MZ with the use of the 2019 consumer behavior survey for food by Korea Rural Economic Institute (KREI) and then investigated the factors influencing group and personal dining-out expenses. The analysis was carried out applying the Tobit model using SPSS and R. The positively influential variables on generation X's personal dining-out expenditure were male, single person, high income and simple lifestyle, whereas housewives, personal ethical consciousness, behavioral ethical consciousness, and safe dietary life were negatively influential variables. The positively influential variables on generation MZ's personal dining-out expenditures were male, dual-income, high education level, corporate and governmental ethical consciousness, while the number of family members and safe dietary life were negatively influential variables.

GS인증산업 활성화를 위한 요인분석 (Factor Analysis for Activation of Certification industry)

  • 김신표;이순배;이길민;김종식
    • 산업융합연구
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    • 제13권2호
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    • pp.1-9
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    • 2015
  • This Study aims to present the guidelines for the activation of the domestic GS certification market through the assessment of the characteristics of the demands of the domestic SW companies pursuing to acquire GS certification. As the results of the factor analysis of the guidelines for the activation of the domestic GS certification market, (1) strictness of the certification standards, (2) level of satisfaction on the certification services and (3) certification effects were deduced as the specific variables. This study is highly significant in that the fact that the certification market is more effectively activated when the 3 factors, namely, strictness of the certification standards, level of satisfaction on the certification services and certification effects, have been intensively reinforced although there exist countless number of specific variables including certification system, certification cost, certification expertise and certification marketing, etc. in order to activate GS certification market has been statistically verified.

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A Study on Economic Value of Korean Private Universities' Profitable Business Based on Successful and Failed Cases

  • LEE, Choon-Ho
    • 융합경영연구
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    • 제9권4호
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    • pp.9-18
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    • 2021
  • Purpose: This study examines some successful and failed cases of Korean private universities' profitable business and explores the desirable economic value and direction of their profitable business business operations with a view to shedding light on some clues conducive to their financial health and quality education. Research design, data and methodology: This study reviews news articles, reports and literature to find out Korean universities' financial condition and examines some successful and failed examples of their corporations' profit-making business operations to suggest a direction. Results: Private universities suffer declining enrollments and/or tuition freeze but they lack in making efforts to secure financial health. The reviewed examples of private universities' profit-making business operations suggest both universities and their corporations should first assume the public accountability prior to engaging in diverse business activities. Conclusions: First, to remain financially healthy, university corporations should exert themselves to transform their low-profit-margin lands and buildings into high-profit-margin businesses and to credit the realized income to their school-expense accounts. And, the ultimate purpose of universities' profit-making business operations is to realize a decent income without prejudice to their public accountability for the country and community, while forging a virtuous cycle by investing the income for the betterment of their educational quality and competitiveness.