• Title/Summary/Keyword: marketing audit

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The relationship between audit quality and Investment efficiency

  • Dashtbayaz, Mahmoud Lari;Mohammadi, Shaban
    • The Journal of Economics, Marketing and Management
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    • v.4 no.2
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    • pp.20-32
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    • 2016
  • The purpose of the present study is to investigate the audit quality and Investment efficiency of the listed companies on the Tehran Stock Exchange (TSE). The population includes 94 firms selected through systematic sampling. The data is collected from the audited financial statements of the firms provided by TSE's website from 2008 to 2015. In this study the variables, auditor industry specialization, auditor reputation, auditor tenure and auditor independence has been used to investigate audit quality. The results of multiple linear regression analysis show that there is a significant relationship audit quality and Investment efficiency.

Relationship Between the Audit Committee and Earning Management in Listed Companies in Vietnam

  • NGO, Diem Nhat Phuong;LE, Anh Thi Hong
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.2
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    • pp.135-142
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    • 2021
  • This study aims to examine the impact of audit committee characteristics on income management of companies listed on the Stock Exchange of Vietnam. Research data was collected from all 745 listed companies on Vietnam's stock market over four years, from 2015 to 2018. After excluding companies that did not qualify, there were 216 companies with 864 observations. With the help of dedicated software Stata 15, the impact of audit committee characteristics (through independent variables and control variables such as Audit Committee Independence, Auditing Committee size, Auditing Committee Expertise, Auditing Committee Meeting Frequency, Company Size, Financial Leverage, and Operating Cash Flow) to earning management through a multivariate regression model was determined. Research results from Vietnamese listed companies during this period show that the size and expertise of the audit committee are inversely related to the discretionary accruals representing earning management. At the same time, the research results also identify a positive relationship between firm size and earning management, and the inverse relationship between financial leverage, net cash flow from operating operations and earning management. However, the multivariate regression results do not find clear evidence of a relationship between audit committee independence and the audit committee meeting frequency to earning management.

A Quantitative Method for Quality Improvement of Information System Audit Evaluation (정보시스템 감리평가 품질 향상을 위한 정량화 방법)

  • Lee, Ki-Young;Kim, Young-Ho;Han, Ki-Joon
    • Journal of the Korea Society of Computer and Information
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    • v.17 no.4
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    • pp.173-184
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    • 2012
  • As a result of the compulsory of information system audit and a rise in audit demand, the quality improvement of information system audit is being emphasized. However, since the current information system audit heavily depends on the auditor's experience, skill, and subjective judgments, it incurs distrust in the objectivity and reliability of audit results from audit interest person. Furthermore, so far research activities aimed at securing the objectivity and reliability of audits have not been adequately carried out. Therefore, this paper presents a quantitative method for information system audit evaluation in order to contribute to the quality improvement of overall information system audit through securing compliance, objectivity, and reliability of information system audit. The quantitative method is largely composed of two sectors, such as evaluation areas and items, scores calculation for evaluation items, and can generally apply the information system audit standard to information system audit evaluation.

Capital Market Development: Evidence from the Role of Audit

  • Dashtbayaz, Mahmoud Lari;Mohammadi, Shaban
    • The Journal of Economics, Marketing and Management
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    • v.3 no.3
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    • pp.1-6
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    • 2015
  • Quality auditor and auditors of larger firms have a positive effect on profit is unusual. The auditors smaller negative effect on profit companies profit is unusual. Change to larger audit shows the quality of earnings and to respond more investors positive changes in income and increased costs and reduced profitability is less negative price changes. Similarly, switching to a smaller auditor confirms the low quality of earnings, resulting in a negative response to the market. In this article market reaction (response investors) the quality of the audit and the auditor were studied in the Tehran Stock Exchange. in general, information about companies in capital market accounting to investors and the capital market is considered to be valuable.

Auditor's Report and the Impact of Non-Audit Services, Audit Institutions

  • Mohammadi, Shaban;Dashtbayaz, Mahmoud Lari
    • The Journal of Economics, Marketing and Management
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    • v.3 no.2
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    • pp.1-8
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    • 2015
  • In this paper, the effects of auditor change on audit quality in companies accepted in Tehran stock exchange placed review and we assessed the presence or absence of a significant correlation between them. to assess the quality of data auditing and tax distortions, falsification of accounting estimates, distortion of rules, distortion caused by mistakes in applying accounting policies and other distortions are used as the dependent variable Is. the sample group consisted of 56 companies as experimental group and a control group of 56 other companies a 4-year period, during the years 2011 to 2014 were studied. data needed for research discovery success ratio distortion before and after the change of auditor. To test the research hypotheses paired comparison method is used.

On the marketing strategies of special libraries (전문도서관의 마케팅전략)

  • 최상기
    • Journal of Korean Library and Information Science Society
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    • v.23
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    • pp.147-182
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    • 1995
  • Marketing technique is used as effective management tool in library. The small size of the user group in special libraries provides good condition for marketing. Special libraries can accomplish the goals and objectives with using marketing technique. The purpose of this study is to examine key concepts and activity procedures of marketing, and marketing mix 4'P, and to suggest the information services which can be used in developing marketing strategies of special libraries. The conclusions are summarized as follows. 1. The key concepts and activity procedure of marketing for libraries consist of market segmentation, positioning, consumer analysis, marketing program and marketing audit. 2. The marketing mix 4P's that can be used in special libraries are examined. 3. The information services which can be used in marketing strategies are suggested.

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A study on information marketing (정보마케팅에 관한 연구)

  • 정춘화
    • Journal of Korean Library and Information Science Society
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    • v.26
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    • pp.235-259
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    • 1997
  • Marketing can assist libraries in determining their future and identifying quality products - services, programs and materials. Marketing provides a theoretical framework addressing the specific library and information science questions facing public, school, special and academic libraries in both the public and private sectors. The purpose of this paper is to analyse information marketing. For this purpose, characteristics of information, concept of marketing are to be studied, and then the process of information marketing program is analysed by market segmentation, marketing audit, marketing mix(products, pricing, place, promotion) and marketing system development. As a result, traditionally having focused on the undifferentiated and concentrated marketing strategies in the market segmentation, now they have to develope differentiated strategies in order to compete with other information centers.

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The Adoption of Marketing Strategies for School Libraries (학교도서관의 마케팅 전략)

    • Journal of Korean Library and Information Science Society
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    • v.30 no.3
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    • pp.151-174
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    • 1999
  • Recently, the Ministry of Education is striving to move education and school libraries toward the information age and to create an atmosphere open education. School libraries need to be furnished with lots of useful materials for the curriculum of open education. School libraries need to be furnished with lots of useful materials for the curriculum of open education. Therefore, school libraries should adopt the concepts and techniques of marketing. The results of this study can be summarized as follows. 1. Nonprofit organizations such as school libraries should adopt the concepts and techniques of marketing to solve the problems for the rational management of the system. 2. Marketing techniques can be adopted in the areas such as collection development, service fee, selection of the place of library, advertising, better library user organization etc. 3. School libraries should be total educational information centers to realize educational goal and the curricular. 4. Procedures for marketing strategies for school libraries are embodied in mission statement, environmental analysis, marketing audit, marketing mix, marketing segmentation, evaluation methods etc. 5. The 4 "Ps", product, price, place, promotion make up the marketing mix for school libraries.libraries.

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Strategic Management Process in Hospitals (병원의 전략경영과정)

  • Lee, Key-Hyo
    • Korea Journal of Hospital Management
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    • v.1 no.1
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    • pp.203-247
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    • 1996
  • This article reviews the art and practice of strategic management process in hospitals today, in order to help hospital administrators for managing strategic management system in their hospitals. The strategic management process model in this article is based on an integrated approach combining traditional environmental model with resource-based model of strategy. The components of the model are consisted of five steps: (1)formulating objectives, strategic assessment by external environmental analysis, internal capability analysis, TOWS analysis and marketing audit, (3)strategy choice considering context and criteria of choice, (4)program implementation through operational planning, resource allocation, and conversion, and (5)control by monitoring and evaluating hospital outputs. This article deals with many aspects of issues inherent in every step on this strategic management process.

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Various underwriting methods through case audit (증례점검 사례를 통한 다양한 언더라이팅 접근 방향 모색)

  • Choi, So-Yung
    • The Journal of the Korean life insurance medical association
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    • v.27 no.1
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    • pp.18-20
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    • 2008
  • I have taught various case audit underwriting methods to underwriters for many years. Underwriting requires specialized medical knowledge and experience of comprehensive individual risk analysis. Decisions in individualized underwriting depend on the insurance company's management philosophy and vision, marketing strategies, culture, product line etc. They also depend on the information acquired through proposal forms, inspection reports, laboratory results and disclosures. Underwriters match this acquired information to each insurance product, search appropriate medical resources, assess the probabilities of future claims, and decide what, if any, further medical information should be gathered. Sources include doctors' reports, medical records, biopsies, blood and urine tests, CT, MRI, Holter monitoring, sonography etc. Insurance medical directors help and teach underwriters to analyze individual medical risks and make effective.

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