• Title/Summary/Keyword: marketability

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Consumer-Perceived Information Quality on the Web : Analysis of Travel-related Information (사용자 중심의 인터넷 컨텐츠 정보품질 측정에 관한 연구 : 여행 관련 정보에 대한 분석을 중심으로)

  • 조남재;전효재
    • Journal of Information Technology Applications and Management
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    • v.11 no.1
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    • pp.1-14
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    • 2004
  • Increasing affectability of high-speed Internet and convenient access devices has made the Internet a major source of information search and sharing. As the provision of information has rapidly becomes an important and viable business model, the objective utility and marketability of information contents have become a focus of interest among many academicians and managers. Researchers have traditionally focused on the design of the interface, availability of resources, network accessibility, the format of web sites and their underlying systems. However, the usefulness of contents has been left as a little explored issue. To correctly diagnose and pursue the viability of contents provision business a shift of perspective is required : a shift from technology-oriented perspective toward user-oriented perspective, and a shift from form and design focus toward content focus. This research attempted to analyze consumer-oriented information quality in a more systematic way by focusing on a limited domain travel-related information contents. We proposed a relationship among consumers'behavior, characteristics of information, and the values of information measured by users. An empirical examination of the model was performed using a survey on Internet users in Korea. Implications are drawn for managers responsible for creating marketable contents.

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A Survey on the Plans to Market Traditional Korean Beverages as Take-Out Products (전통 음청류의 테이크아웃 음료 개발을 위한 소비자 조사)

  • Park, Eun-Young;Han, Young-Sil
    • The Korean Journal of Food And Nutrition
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    • v.20 no.4
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    • pp.501-508
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    • 2007
  • With the goal of searching for the ways to help market traditional beverages as take-out products, this study conducted a survey over men and women over 20 years of age in Seoul and Gyeonggi Province. Their perceptions of importance in choosing traditional beverages and conventional drinks were examined for difference. As a result, taste, reliability, health, flavor, and price were important at general beverage, while taste, health, flavor, reliability, price, and color were in choosing traditional beverages. The participants mentioned recovery from fatigue as the most favorable added feature of traditional beverages, which was followed by beneficial for adult diseases and facilitating digestion. Their preferences toward using them to satisfying a sense of hunger was relatively low. The participants preferred price range was $3,000{\sim}3,500$ won, their favorite ingredients were functional ones, and their favorite shop design was a traditional style. It seems that the marketability of traditional beverages as take-out products is high. The promotion and development efforts should involve marketing to women, differentiation strategies from other drinks, a graceful image, reliable drinks, and additional functions such as recovery from fatigue and can benefit adult diseases.

Analysis on productivity and stability of introduced sweet corn hybrids (도입종 단옥수수 교잡종에 대한 생산성 및 안정성 분석)

  • Na, Woong-Hyun;Ha, Ji-Hyoung;Lee, Jae-Heung;Lee, Hee-Bong
    • Korean Journal of Agricultural Science
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    • v.40 no.4
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    • pp.277-280
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    • 2013
  • This study was carried out to compare the productivity and to evaluate the stability for the introduced sweet corn hybrids; Sunnychocolat, 7168Y and Gammiok as a check hybrids. The used materials were planted at Anseong and Daejeon by randomized block design with 3 replications on 21 April, 2013. In productivity of the used hybrid corns, plant and ear height showed comparatively stable as a 183.5 cm to 226.5 cm and 45.8 cm to 80.9 cm, respectively. In yield per 10a, number of ears was higher in Sunnychocolat than check, while Gammiok was very poor in kernel setting length and marketability. Beside, stability of the used hybrids also showed highly in the introduced hybrids than check in the ratio of ear to plant height, tolerance to environmental stress and low lodging. As results above, we thought that these introduced hybrids will be well adapted in domestic cultivation and growth habit as like other hybrid corns.

Selecting strategic energy technology R&D programs applied to the AHP approach as planning a big-sized energy R&D program (대형과제 기획시 계층분석적 의사결정기법을 적용한 전략적 에너지기술 R&D 프로그램 선정)

  • Lee, Seong-Kon;Mogi, Gento
    • 한국신재생에너지학회:학술대회논문집
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    • 2007.11a
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    • pp.690-693
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    • 2007
  • The R&D budget of energy technology development has increased in the sector of Korean energy technology development continuously. In addition to that, KIER, the government invested research institute and unique energy technology R&D research institute, is trying to plan for a big-sized energy R&D program for the well focused R&D and excellent research outcomes. In the phase of R&D process, the planning is one of the most important sectors because it drives the direction of R&D. In this study, we suggest the assessment criteria to select a strategic energy technology R&D programs by the analytic hierarchy process, which is one of multi-criteria decision making method (MCDM). We structure 2 tiers of hierarchy for assessing a big-sized R&D program and also establish 6 criteria in the level 1, which are energy environment, economic spin-off, technical spin-off, marketability, KIER mission, and cost. We allocate the relative weights of criteria by checking the values of consistency ratio as making pairwise comparisons. The result of this research will provide the decision makers as they select a right well focused R&D program.

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A Study on the Plan for the Recycled Use of Temporary Housing applied 3R Concept (3R 개념을 적용한 임시주거의 재사용 활용방안에 관한 연구)

  • Kim, Eun-Young;Wang, Woo-Chul;Lim, Seok-Ho;Hwang, Eun-Kyoung
    • Journal of the Korean housing association
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    • v.26 no.5
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    • pp.1-8
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    • 2015
  • In South Korea, a certain number of temporary housings are pre-produced and stored in a warehouse, which are later relocated and installed in the areas damaged by disasters. Through the supply of temporary housings upon the occurrence of a disaster, disaster victims are able to rapidly go back to their everyday lives, and the social confusion formed after the occurrence of a disaster is reduced. Although temporary housings can be used for various purposes, they are currently being used only for helping disaster victims and are thus facing the difficulty of continuing technology development due to their low marketability. To increase the use of temporary housings, this study was conducted to formulate a plan for the recycled use of temporary housings in non-disaster situations. This study intended to open wide the possibility of operating temporary housings regardless of the type, period, and scale of the disaster, and to propose a plan for the reuse of temporary housings in non-disaster situations.

Field Test Assessment of Biological Recovering Agent for treating Oil Contaminated Soil (생물학적 유류오염토양 복원제의 현장 적용성 평가)

  • Kim, Soo-Hong;Song, Seung-Koo;Suh, Jung-Ho
    • KSBB Journal
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    • v.25 no.1
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    • pp.73-78
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    • 2010
  • In this study, recovering agent was produced with organic sludge and modified peat moss (MPM) in pilot plant mixer to recover oil contaminated soil, and field test of it was estimated using landfarming method. Oil contaminated soil recovering agent was thought to contain more microorganisms than raw waste sludge and was no problem to come onto the market because there were not any items of specified wastes. According to the results of TPH variation with time, it was observed the initial degradation velocity of oil with produced recovering agent was rapid up to 50% after 4 days, remarkably. Because the microorganisms in the organic sludge discharged from chemical plant already acclimated with oil, therefore, it could be estimated initial degradation velocity of recovering agent might be rapid. It was concluded that the oil contaminated soil recovering agent produced in this study have high marketability because of its two aspects on recycling of wastes and initial rapid degradation capacity.

Industrial Market Analysis System for Supporting Technology Commercialization of SMEs

  • Kim, Ji Hui;Jung, Ye Lim;Yoo, Hyoung Sun
    • International Journal of Contents
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    • v.16 no.3
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    • pp.33-44
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    • 2020
  • Small and medium enterprises need a wide range of information regarding technologies, industries, market conditions, other companies, and products to facilitate identification of new growth opportunities and to respond quickly to changes in the business environment. Collecting such information, however, requires the input of resources (human resources, cost, and time), and the lack of marketability resulting from the shortage of such resources is often cited as the reason small and medium often fail in their effort to commercialize their technology. The purpose of this study was to analyze the environmental factors such as market concentration and the current level of competition to enable companies to make the necessary decisions when considering market entry following R&D planning and technology commercialization, or after the development of a new product. Also, an expert-based 5FORCE analysis can be performed using the KMAPS, an industry and market intelligence system: this facilitates automatic production of analyses based on the corporate finance and transaction data. The key contribution of the study is that it facilitates conveniently and quickly analyzing the 5 Forces, which had been a difficult task in the environmental analysis, and that the outcomes of this study empower companies in the decision-making process.

Development of Maternity Wear Trousers with Improved Body Fit (신체적합성이 높은 임부복 하의 디자인 개발)

  • Kim, Myoung-Ok;Suh, Mi-A;Lee, Youn-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.5
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    • pp.715-725
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    • 2010
  • This study suggests through an examination of maternity wear sold in domestic markets a design for maternity wear trousers that integrate functionality, aesthetics, and marketability. This study targeted women who had maternity wear experience to obtain basic information for the design of maternity wear trousers. This study conducted questionnaire research on maternity wear and surveyed the growing on-line maternity market. The results are as follows. First, in the questionnaire research on wearers of maternity wear, women 26-35 years old were the main consumers and emphasized comfortableness as the significant reason for buying and using maternity wear. Second, the centering on pants were evaluated to be the most uncomfortable item among maternity wear and confirms the necessity for a maternity wear design whose bodily fitness is high according to the trouser panel. Third, a standard for the specific design was established to solve maternity wear problems based on the analyzed information. This was established by having a concept as a minimal motive in 'new naturalism' that is the aesthetics of slackness for the $21^{st}$ century. A specific design was developed with 6 kinds for skirts and 9 kinds for pants.

Problem Analysis to Secure Stability of Bitcoin (비트코인에 대한 안정성 확보를 위한 문제점 분석)

  • Choi, Heesik;Cho, Yanghyun
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.13 no.3
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    • pp.1-9
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    • 2017
  • Recently, Bitcoin which is digital currency and cryptocurrency is getting worldwide attention since Bitcoin has an ability to replace legal tender unlike other existing cyber currency. Especially, most Bitcoin trading is done between two traders such as P2P method and it does not require a third-party to make sure reliability and it records every transaction details, so it is more transparent then traditional financial trade, so the number of users is increasing. However, Bitcoin, which has been recognized for transparency, confidentiality and stability among traders has recently been threatened by illegal transactions such as money laundering and the attack on the exchange. These threats to Bitcoin are becoming social problems. At first, it seems that most of the digital currency is difficult to get hacked due to the Blockchain technology. However, threats such as digital money leaks by user account hacking and paralyzing the servers are increasing. In this paper, it will examine the features of the Bitcoin and the threatening elements to secure marketability of digital currency such as Bitcoin and receive more interest from public in domestic. The paper will examine the problems of Blockchain technology on speculative transactions and fraudulent behavior by analyzing the problems of Bitcoin transaction. Lastly, it will propose ways to make transparent and secure digital currency transactions.

A Study on the Investment Strategy of the IT R&D using Portfolio Analysis and AHP Method (포트폴리오 분석과 계층화분석기법(AHP)을 활용한 정부 IT분야 연구개발 투자 전략 연구)

  • Kim, Yun-Jong;Jung, Uk;Yim, Seong-Min;Jeong, Sang-Ki
    • Korean Management Science Review
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    • v.26 no.1
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    • pp.37-51
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    • 2009
  • Korean IT industry has been given much weight in national R&D management. A negative side of this fact is that Korean economy is likely to become vulnerable to a condition of the export business in certain items of IT industry which has a serious influence on the national economy. A customized investment strategy through the analysis of technology competitiveness and R&D status in each technology of IT field is required in order to rectify the structural vulnerability and pursue a continuous growth. In this research, a strategic direction to set up an efficient investment strategy is presented. In this process, it draws a portfolio analysis with two axes of technology level and technology life cycle. It also derives a priority order of the national investment considering the degree of technological impact, marketability, and adequacy of public support from AHP (Analytic Hierarchy Process) method by a survey of IT experts. A portfolio analysis in the prior stage helps the respondents in AHP become more familiar with the alternatives' characteristics so that their decision making process more corresponds with national R&D strategies.