• Title/Summary/Keyword: market status

Search Result 1,478, Processing Time 0.03 seconds

A Study on the Propensity to Consume Oriental Herbal Cosmetics (한방 화장품 소비성향에 관한 연구)

  • Choi, Yoon-Jung;Kim, Ju-Duck
    • Journal of the Society of Cosmetic Scientists of Korea
    • /
    • v.32 no.4 s.59
    • /
    • pp.283-298
    • /
    • 2006
  • The domestic market of oriental herbal cosmetics has rapidly grown in the last few years. In this study, we investigated female consumers' cosmetics-buying behavior to know their appreciation of oriental herbal cosmetics. We also tried to deduce the strategies for growth and development of the oriental herbal cosmetics market in the future. A survey was conducted with women ranging in age from 20 to 50, who resided in Seoul; a total of 400 questionnaires were distributed and then 344 copies of those. were collected and analyzed statistically. This study provides basic information about the present status of oriental herbal cosmetics market and the real state of the cosmetic consumption. The consumers needs identified in this study, provides basic data in setting a marketing strategy for the oriental herbal cosmetics market.

Status of Sub-Orbital Space Tourism Business (지구 저궤도를 목표로 하는 우주여행 사업 현황)

  • Kim Kyoung-Ho
    • Journal of the Korean Society of Propulsion Engineers
    • /
    • v.9 no.3
    • /
    • pp.145-152
    • /
    • 2005
  • Worldwide there is strong interest in the field of commercial space business, especially 100km altitude sub-orbital Space Tourism. This was soared to by the two-times flight success of SpaceShipOne by Scaled Composites Inc. It reached an altitude of 100km at Oct. 4, 2004. This demonstrates a paradigm change from government-driven space challenge and exploration to commercial space business. Therefore this report provides various insights into the commercial space tourism market, such as current demand for space travel, size of the market, growth potential of the market, technology, etc.

A Corroborate Study for Brand Positioning Strategy - Focusing on Bridge Line Imported Handbag Brands - (브랜드 포지셔닝 전략(戰略)에 관(關)한 사례(事例) 연구(硏究) - 브릿지 라인 수입(輸入) 핸드백 브랜드를 중심(中心)으로 -)

  • Jang, Ji-Hye;Cho, Kyu-Hwa
    • Journal of Fashion Business
    • /
    • v.9 no.5
    • /
    • pp.96-113
    • /
    • 2005
  • The purpose of this study was to examine acutely effective marketing strategies for bridge line imported handbag brands in order to succeed in launch and establishment in local market. Based on the successful bridge line imported handbag brands status in local market, this selected the brands, "LeSprotsac", "Longchamp", "Sequoia" that execute brand strategy including positioning strategies such as basic concept, prices, materials, promotion, distributions in order to succeed in local launching. For corroborate analysis, three staffs in each brands, consecutive in-person interviews and continuous telephone interviews, mail survey were used for this study. The results were as follows; First, differentiate brand positioning strategy that has considered accurate analysis of niche market and domestic market environment when brand launch effects on brand value enhancement. Second, marketing mix activity based on positioning strategy effects on establishing brand image and spreading brand awareness. Third, marketing activity based on positioning strategy should be executed based on consistent brand strategy.

Domestic/overseas Market and Technical Issues of Natural Fiber-reinforced Polymer Composites (자연 섬유 복합재료의 국내외 기술 및 시장 현황)

  • Yi, Jin-Woo;Lee, Jung-Hoon;Hwang, Byung-Sun;Kim, Byung-Sun
    • Composites Research
    • /
    • v.20 no.2
    • /
    • pp.32-38
    • /
    • 2007
  • Natural fibers can refer to all types of fibres only produced by nature. Their lengths vary from particles to long strands. Natural fibers are categorized roughly by six types, depending on the types of sources; base, leaf, seed, grasses, fruit and wood. Of these fibers, jute, flax, sisal and ramie are the most commonly used as reinforced materials in preparing polymer composites. In development and improvement of these composites, many studies have been implemented to overcome the drawbacks such as incompatibility, moisture problems and so on. The range of industry sectors of natural fiber-reinforced polymer composites becomes more extensive gradually and many of the companies all over the world are engaged in fabrications or applications. This paper mainly discussed the recent status of the domestic/overseas market and research issues of natural fiber-reinforced polymer composites. We made an exception of wood-polymer composites market which have played a great role because they had been often dealt with.

Research on the Senior Food Industry and Revitalization: focusing on HMR products

  • JeungSun LEE;Seong Soo CHA
    • The Korean Journal of Food & Health Convergence
    • /
    • v.9 no.5
    • /
    • pp.1-5
    • /
    • 2023
  • As the elderly population is rapidly increasing not only domestically but also globally, convenience foods for the elderly population are receiving attention. Therefore, the senior food market continues to grow rapidly both domestically and overseas. In relation to this, this study seeks to explore convenience food preferences through the growth status of the convenience food market and the demand for convenience food among the elderly population. We would like to consider various factors that influence the increase in convenience food consumption among the elderly population. This study uses meta-analysis and systematic literature research to find ways to revitalize the convenience food market targeting the elderly population. As a result of the analysis, it was mentioned that in order to revitalize the convenience food market for the elderly population, it is important to develop products with high nutritional value, suitable for the physical characteristics of the elderly population, and low price, and to consider convenience and accessibility. Through a multifaceted approach, we aim to increase the need for convenient food products that meet the needs of the elderly population, contribute to improving the health and well-being of the elderly, and further efficiently manage the health of the elderly nationally and globally.

A Study on Factors Affecting Workable Youth's Poverty Transition -Focused on Employment Stability and Employment Status- (청년층의 근로빈곤 요인에 관한 연구 -고용불안정과 고용상태가 빈곤이행에 미치는 영향을 중심으로-)

  • Byun, Geum-Sun
    • Korean Journal of Social Welfare
    • /
    • v.64 no.3
    • /
    • pp.257-279
    • /
    • 2012
  • This study examined how employment status changes affects poverty transition of workable youth using 3years panel data from KoWePS(Korea Welfare Panel Study, 2007-2009). Findings and implications of this study as follows. First, although relative poverty rate of aged 18-34 is lower than other age groups, significant amount of youth experienced poverty once in 2007-2009(14.59%). This means that there are some of youth suffering for poverty and the aspect of youth poverty is very dynamic. Second, much of workable poor of youth had high level of education(45.9% in 2009) and they were unemployed or inactive in labor market(55.3% in 2009). These findings consistent with previous studies of youth poverty or youth employment. Third, workable youth who had changed employment status from employed to unemployed or inactive in labor market were likely to enter poverty and less likely to exit from poverty. Moreover youth who were non-standard employed had more possibility to be poor and less possibility to be not poor. These show that employment instability makes youth vulnerable to economic hardship, poverty. The result of this study suggest that anti-poverty programs which are related with the work-related programs and active labor market policy, should consider workable youth who have high level of human capital comparing other ordinary working poor. Because of much of youth are not poor in fixed time point, they can't be supported from existing social assistance program, like National Basic Livelihood Protection Program. As youth who experienced poverty in changing time need social support to prevent long-term poverty, government should contemplate adopting assistance program for workable poor youth.

  • PDF

An Analysis of the Status Change of Korean Oriental Medicine (한의학의 지위 변화 요인에 대한 분석)

  • Lee, Hyun-Ji;Sung, Hyun-Jea;Cho, Byong-Hee
    • Korean Journal of Oriental Medicine
    • /
    • v.5 no.1
    • /
    • pp.133-139
    • /
    • 1999
  • Korean Oriental Medicine has experienced a dramatic status change since the 19th century. Korean Oriental Medicine had been the only authentic medicine, but lost its status and fell as an illegal medicine through the Japanese rule, and recently revived successfully. The dramatic change of Korean Oriental Medicine needs an explanation. This paper explored the cause of the dramatic change and found the following things. First, the medical policy of the State directly influenced to the status of Korean Oriental Medicine. During the Japanese rule, the medical policy for Korean Oriental Medicine was very oppressive. After Liberation, a kind of noninterference policy was carried out. The change of the medical policy gave direct influence to the status of Korean Oriental Medicine. Second, the needs for medical service have been expanded. At the same time, the concern for tradition has been increased. And the supply of Korean Oriental Medicine has also increased by the establishments of Korean Oriental Medicine departments. Third, the internal growth of Korean Oriental Medicine brought to elevating the status of Korean Oriental Medicine. After 1945, Korean Oriental Medicine endeavored to strengthen the organization and to activate the academic society. Based on the above factors, Korean Oriental Medicine has achieved a remarkable status change during last several decades. We can not skip Korean Oriental Medical doctors' desperate efforts to enhance the status of Korean Oriental Medicine. Korean Oriental Medicine achieved the modernization. It's difficult to find similar case. It can be a model of modernization of tradition.

  • PDF

A Market Status of Message Chair and Technical Analysis of Future IT Convergence (안마의자 시장 현황 및 IT를 융합한 미래 기술 분석)

  • Kim, Ki-Bong
    • Journal of the Korea Convergence Society
    • /
    • v.6 no.3
    • /
    • pp.29-36
    • /
    • 2015
  • In order to have market competitiveness in the area of massage chair in domestic, it is necessary to establish a tactical promotion plan in terms of developing new technology and rethinking competitiveness. So, this research addresses four things, The first is to report an analysis that is for external environment changes and competitors the current situation through surveying the market trends of massage chair. The second is current technology of massage chair through surveying current technical trends of massage chair. In the basis of the surveying, the third is to establish alternative future technology for the chair. Finally, the last is to establish a counter-plan by analysing internal status and competitive power of each enterprise. On the basis of four things above, the future promote strategy and subject are proposed in this paper by producing the four strategic subjects.

A Study for Analyzing Status of Korean Minority Media Market and Promoting its Competitiveness (해외 한국어 방송사 실태 분석 및 경쟁력 제고 방안 연구)

  • Lee, Moon-Haeng
    • The Journal of the Korea Contents Association
    • /
    • v.17 no.10
    • /
    • pp.686-695
    • /
    • 2017
  • Advancement in media technology has brought about changes to the scene of ethnic minority media. As now platforms started to convey information about mother country as well as new nation. This study examines the actual status of Korean minority broadcasting companies and promoting its competitiveness through interviews and survey of media companies. The result shows that Korean ethnic broadcasting market is facing severe competition and decrease in profit by entering Korean terrestrial TV companies. Therefore, supports of Korean government is essential for promoting competitiveness of Korean minority media companies. Through voces of Korean minority media companies, we will search for find out solutions : support of production cost, supply of Korean programs, and training programs for promoting the capability of production staffs.

Changes in patient-centered medical services: focused on improvements on communication between doctors and patients (환자 중심의 의료서비스 변화: 의사와 환자의 커뮤니케이션 개선을 중심으로)

  • Kim, Yong
    • Journal of Science and Technology Studies
    • /
    • v.13 no.2
    • /
    • pp.71-110
    • /
    • 2013
  • As a patient has recently been recognized as not a passive object but a subject of medical services, various attempts are being made to strengthen the status of a patient. Medical communication which has been led by a doctor so far is being made with a focus on a patient due to sovereignty of a consumer and activation of medical information. The purpose of this paper is to investigate the process to strengthen the status of a patient as a consumer of health care service through a patient association and consumer movement as medical information becomes public. As the patient centered medical service is creating a variety of health care service market using IT technologies, it has contributed to the improvement on asymmetry of medical information. As the expansion of IT fusion health care market is bringing the fundamental change into the traditional relationship between a doctor and a patient, the medical service market is being re-organized. A patient centered medical service such as expansion of mobile health care model led by a patient is being accelerated.

  • PDF