• 아태비즈니스연구
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• 제14권4호
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• pp.115-128
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• 2023

Purpose - Due to the spread of COVID-19, non-face-to-face transactions are widely growing. In particular, the development of streaming and network technology has rapidly grown the one-person broadcasting market, an influencer market using YouTube and Instagram. However, prior research on the influencer in Mogolian market is very scarce. Therefore, this study aims to identify the factors influencing consumer purchasing behavior in Mongolian market. Design/methodology/approach - We tested a research model of our study through the analysis using survey data of experienced users in Mongolian influencer market. In this study, reliability test and factor analysis, multiple regression were conducted using SPSS. Findings - We found that the characteristics of an influencer and contents in Mogolian market are positively related with brand reliability and contents authenticity, respectively. In addition, the brand reliability and contents authenticity are positively associated with the customer's purchase intention. Research implications or Originality - Since it is the first study of the influencer market in Mongolia, it is expected that it will serve as a guide study for the follow-up studies in the future and serve as a reference for the strategic direction of related companies.

• 한국항만경제학회지
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• 제37권2호
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• pp.33-53
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• 2021

본 연구는 항만재개발사업의 경제적 가치를 추정하였다. 항만재발사업은 시장재화와 비시장재화간의 재화조합으로 구성되어 있다. 시장재화의 가치는 실물시장에서의 가격으로 측정이 가능하지만 비시장재화에 대한 가치 추정은 화폐가치로 환산하는 것이 어렵다. 따라서 본 연구에서는 조건부 가치측정법을 이용하여 부산북항 재개발사업을 대상으로 경제적 편익을 추정하였다. 추정모형은 하네만모형과 베이지 안접근법을 이용하여 단일경계 양분선택형을 이용하여 표본집단의 지불의사금액을 추정하고, 이를 토대로 부산북항 재개발사업의 경제적 편익을 산정하였다. 가구별 WTP을 추정한 결과, 하네만모형은 10,038.33원, 베이지안 접근법은 12,217.1원으로 추정되었다. 5개년 할인편익을 기준으로 항만재개발사업의 경제적 편익은 전국단위 기준으로 하네만모형이 9,207억원, 베이지안모형이 1조 1,205억원으로 추정되었다. 한편, 부산/경남/울산의 행정구역을 기준으로 5개년간 경제적 편익(할인편익)을 추정한 결과, 하네만모형이 1,404억원, 베이지안 접근법이 1,708억원으로 추정되었다.

• 한국지능정보시스템학회:학술대회논문집
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• 한국지능정보시스템학회 1999년도 춘계공동학술대회-지식경영과 지식공학
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• pp.403-413
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• 1999

Today's businesses are experiencing intensive global competition and the most accelerating pace of change ever. Competitors have sprung up that were not even on the business's radar. This environment impacts all decisions and strategies as business try to dominate their market or their marker or their industry merely to survive. So recently most of organizations are considering on building the data warehouse system to pursuit the business intelligence. We need the proper model to guide the approach to plan building data warehouse system when we want to plan it in considering the organizational status. Therefore we suggest a model to decide the approach to build data warehouse considering the project's environmental factors. First we review Ronald S. Swift(1998)'s five environmental factors that we have to consider when planing to build data warehouse. Then we propose a model to decide DW approach by the degree of those factors to be measured. DW approaches in this model are classified in conservative approach, increasing approach, enterprise wide approach, and ideal approach.

• 지능정보연구
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• 제21권1호
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• pp.161-177
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• 2015

정보기술의 빠른 진화, 빅데이터의 등장, 분석기법의 고도화 등으로 인해 다량의 데이터로부터 의미있는 정보를 추출하는 데이터마이닝을 다양한 영역에 활용하고자 하는 시도들이 활발히 진행되고 있다. 그 중의 한 분야가 농산물 유통영역인데, 농산물에 대한 지속적인 수요 증가와 전자경매의 활성화 등으로 수도권 농산물 도매시장에서만도 연간 수천만건 이상의 거래가 이루어 진다. 그러나 급속한 거래량 증가와 더불어 과거로부터 관행적으로 이루어지고 있는 부정거래도 함께 증가하고 있는데 거래참가자들 사이의 결탁에 의해 발생하는 농산물 도매시장의 부정거래는 점차 지능화되는 추세이며, 이들을 감지하고 적발하기가 매우 어려운 실정이다. 이로 인해 농산물 유통환경의 공정거래 질서는 침해되고 시장에 대한 신뢰는 훼손되곤 한다. 따라서 거래투명성을 제고하고 유통비리를 구조적으로 개선하기 위한 과학적이고 자동화된 부정탐지시스템의 필요성이 어느 때보다도 절실히 요구되는 상황이다. 본 연구에서는 데이터마이닝의 의사결정나무를 이용하여 실제 발생하지 않은 거래를 실물 없이 거래한 것처럼 조작하여 대금을 정산하는 행위인 허위거래를 탐지하는 모형을 제시하였다. 이를 위해 실제 농산물 도매시장의 데이터를 수집하였고, 데이터의 정제 및 표준화 등의 선행작업을 수행하였다. 또한 변수 간의 상관관계 및 분포도 분석 등을 통해 데이터의 특성을 파악한 후 예측모형을 구축하여 허위거래와 정상거래를 분류하는 패턴을 도출하였으며, 최종적으로 시험용 데이터를 이용하여 모형을 평가하는 단계를 거쳐 결과의 적합성을 확인하였다. 향후 데이터마이닝을 이용한 부정탐지 모형을 허위거래뿐만 아니라 낙찰부정, 경매조작 등과 같이 다양화되는 부정거래에 적용하게 되면 보다 지대한 효과를 거둘 수 있으리라 사료된다.

• 아태비즈니스연구
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• 제8권1호
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• pp.33-44
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• 2017

The present study aims to examine the role of market orientation as an international partnership property. This property, labeled export-venture market orientation, is at the inter-firm level and is related to the new market development (NMD) activities of export-ventures. Specifically, this article is to define the export-venture market orientation; to argue that it is a major factor in NMD export-venture success; and to argue that the resource-advantage (R-A) theory of competition can provide a theoretical foundation for this concept and explain its contribution to export-ventures' international expansion success. This manuscript is conceptual in approach. In their efforts to strengthen relationships, export-ventures may tend to focus so much time on the partnership factors that they miss market opportunities. As a spanning process, NMD should be informed by both external and internal activities. In an export-venture, market orientation helps guide NMD activities from outside to inside and vice versa. As a dynamic and disequilibrium provoking process, the R-A theory can theoretically ground the concept of export-venture market orientation and explain its role in NMD export-venture success. The current study contributes to business marketing theory in three ways: it extends the concept of intra-organizational market orientation to an inter-organizational context; contributes to understanding the role of idiosyncratic resources in export-ventures; and theoretically explains the concept of export-venture market orientation. The present study is the first to extend the concept of market orientation into inter-organizational NMD framework and to examine the role of export-venture market orientation in NMD export-venture success.

• 기술혁신연구
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• 제9권1호
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• pp.149-165
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• 2001

This paper analyses characteristics of the numerical controller industry in market formation and the flow of information between users and producers and the characteristic of knowledge base of the industry and discuses the difficulties derived, from the characteristics, in accumulation of technological capability. In market formation between users and producers, the multi-layered market is not favorable to domestic producers in that lower end market is not large enough to provide cradle market to them which produce inferior quality and lower price than imported products. The credibility of the performance of a product is different to prove until a critical mass of products are sold. Therefore gaining market share is deterred by unproven credibility of the performance of the product. The flow of information between users and producers is limited. The flow of information on users environment through mass market to producers is essential for improving credibility of a product. The nature of knowledge base is tacit and the means of knowledge transmission is limited. Technological licensing and reverse engineering, which have been conventional means of knowledge transmission, are not useful in the numerical controller industry. These characteristics provide conditions of vicious circle in accumulation of technological capability of the numerical controller industry. This paper argues that these characteristics of the industry challenge existing approach to R&D management and framework of science and technology policy.

• 기술경영경제학회:학술대회논문집
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• 기술경영경제학회 2000년도 제17회 하계학술발표회 논문집
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• pp.47-64
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• 2000

This paper analyses characteristics of the numerical controller industry in market formation and the Flow of information between users and producers and the characteristic of knowledge base of the industry and discusses the difficulties derived, from the characteristics, in accumulation of technological capability In market formation betweenusers and producers, the multi-layered market is not favorable to domestic producers in that lower end market is not large enough to provide cardle market to them which produce inferior quality and lower price than importer products. The credibility of the permance of a product is difficult to prove until a critical mass of products are sold. Therefore gaining market share is deterred by unproven credibility of the performance of the product. The flow of information between users and producers is limited. The flow of information on users environment through mass market to producers is essential for improving credibility of a product. The nature of knowledge base is tacit and the means of knowledge transmission is limited. Technological licensing and reverse engineering, Which have been conventional industry. These characteristics provide conditions of vicious circle in accumulation of technological capability of the numerical controller industry. This paper argues that these characteristics of the industry challenges existing approach to R&D management and framework of science and technology policy.

• 응용통계연구
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• 제29권1호
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• pp.75-83
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• 2016

본 연구에서는 금융시장 통합화에 따른 금융 시장 전염을 생물학적 전염개념에 기초하여 분석하는 검정 방법론을 제시하였다. 금융 시장 통합화를 측정하기 위하여 U-통계량을 사용하였고, 금융 시장 전염 검정을 위하여 단일방정식 오차수정 모형을 중심으로 잠재 요인모형, 분위수 회귀모형과 런검정을 사용하였다. 시뮬레이션결과 단일방정식 오차수정 모형이 자기상관을 갖는 오차항을 포함한 선형 회귀모형에서 비교적 높은 수준의 적합도를 일관성 있게 보여 주고 있다.

• 한국기술혁신학회:학술대회논문집
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• 한국기술혁신학회 2001년도 춘계학술대회:발표자료
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• pp.411-430
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• 2001

This Paper analyses characteristics of the numerical controller industry in market formation and the flow of information between users and producers and the characteristic of knowledge base of the industry and discusses the difficulties derived, from the characteristics, in accumulation of technological capability In market formation between users and producers, the multi-layered market is not favorable to domestic producers in that lower end market is not large enough to provide cradle market to them which produce inferior quality and lower price than imported products. The credibility of the performance of a product is difficult to prove until a critical mass of products are sold. Therefore gaining market share is deterred by unproven credibility of the performance of the product. The flow of information between users and producers is limited. The flow of information on users environment through mass market to producers is essential for improving credibility of a product. The nature of knowledge base is tacit and the means of knowledge transmission is limited. Technological licensing and reverse engineering, which have been conventional means of knowledge transmission, are not useful in the numerical controller industry. These characteristics provide conditions of vicious circle in accumulation of technological capability of the numerical controller industry. It is conjectured that these characteristics are derived from the fact that the numerical controller is the result of IT based technological convergence in controlling machining process. This paper argues that these characteristics of the industry challenges existing approach to R&D management and framework of science and technology Policy.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.77-88
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• 2021

The stock markets in the BRICS (Brazil, Russia, India, China and South Africa) countries are the leading emerging markets globally. Therefore, it is pertinent to ascertain the critical drivers of stock market development in these economies. The currrent study empirically investigates to identify the linkages between stock market development, key macro-economic factors and institutional factors in the BRICS economies. The study covers the time period from 2000 to 2017. The dependent variable is the country's stock market development and the independent variables consist of six macroeconomic variables and five institutional variables. The study employs a panel cointegration test, Fully Modified OLS (FMOLS), a Pooled Mean Group (PMG) approach and a heterogeneous panel non-causality test.The findings of the study indicate co-integration among the selected variables across the BRICS stock markets. Long-run estimations reveal that five macroeconomic variables and four variables related to institutional quality are positive and statistically significant. Further, short-run causalities between stock market capitalization and selected variables are detected through the test of non-causality in a heterogeneous panel setting. The findings suggest that policymakers in the BRICS countries should enhance robust macroeconomic conditions to support their financial markets and should strengthen the institutional quality drivers to stimulate the pace of stock market development in their countries.