• 제목/요약/키워드: market activation

검색결과 365건 처리시간 0.021초

IMF 전 . 후의 국내 가구제조업의 활성화 방안에 대한 연구 (A Study on the Activation Plan of the Domestic Furniture Manufacture Before and After IMF Economic Crisis)

  • 김인호
    • 한국실내디자인학회논문집
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    • 제37호
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    • pp.103-109
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    • 2003
  • The purpose of this study is to present the advanced plans to get the activation of the domestic furniture manufacture, considering the conditions of the furniture market and business environments before and after IMF Economic Crisis. These are necessary to get over some problems which result in reduction of demand, consumption, and investment under the recession. The furniture manufacture should take the occasion as a pertinent opportunity to strengthen the competitive edge and step up the exploration of the international markets. It is reasonable to conclude that the advanced plans should be designed, implemented, and expanded through the inducement of the government, manufacturers, and foreign investors.

사업자간 관계 분석을 통한 핀테크 결제 활성화 방안 연구 (An Exploratory Study on the Activation of Fintech Payment through the Relation Analysis among Business Operators)

  • 길진세;김은진;김소담;김희웅
    • 한국정보시스템학회지:정보시스템연구
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    • 제26권4호
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    • pp.137-161
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    • 2017
  • Purpose In this study, the difficulties were analyzed with the field data from two domestic and interview with industry practitioners. And We presented initiatives with feasibilities to overcome the hurdle for progress of easy-payment. Design/methodology/approach We collected industry data from two domestic credit card companies and analyzed that data to prove 7 proposition in detail. Also We had interview data from industry practitioners who can understand the relationship between stakeholders. For this analysis, we used the causal loop diagram to find activation inhibition and activation elements about easy-payment. Findings The Fintech easy-payment industry has been organically involved in various partners such as customers, merchants, PGs, VANs, credit card issuers, banks, payment providers, terminal manufacturers, etc. and they have been competing against each other to hold leader position in the easy-payment market. Because of the reasons, the easy-payment does not spread out as much as it expects. In this study, the difficulties were analyzed with the field data and interview with industry practitioners and proposed five initiatives with feasibilities to overcome the hurdle for progress of easy-payment. This study helps to understand current situation and issues of Fintech and easy-payment for related research in future.

인터넷상 공예품 상거래의 신뢰성과 활성화 방안 연구 - 아트샵을 중심으로 - (- A Study on the Reliability and Activation Plan for Internet Electronic Commerce of Crafts - - With Centering Around Artshop -)

  • 이형규
    • 대한안전경영과학회지
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    • 제6권3호
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    • pp.109-120
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    • 2004
  • As an information-oriented era arrives, an environmental change of Internet marketing is going with high speed and such open door around the countries is providing worldwide companies with a new business opportunity. Now, Internet is a new communication tool for global network and is emerging as a new e-commerce market. Also, this trend is having an effect upon online site that sell crafts. Hence, this study aims to select artshop, which simultaneously operate off line and online while sell crafts, to research the present status, and analyze the problems to suggest the activation plans for effective Internet commerce. Accordingly, this study suggested six models for the settlement of these problem s and the activation plans as following: offer of the various works and the contents, security of price competition, reinforcement of marketing, establishment of brand recognition, management of customers and settlement of payment ways etc. The commerce of crafts in the artshop is only early stage today, but it is expected to grow into an universal connection way of information and buying which transcend space and to be briskly used for securing the competition of crafts in 21century.

구도심 재래시장의 특성 분석 연구 -공주 산성시장 및 중동상점가를 중심으로- (Analysis on the Characteristics of Traditional Markets in an Old Town Center - focusing Gongju Sanseong market and middle eastern shopping district -)

  • 박훈
    • 한국농촌건축학회논문집
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    • 제15권1호
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    • pp.1-11
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    • 2013
  • The Gongju Sanseong Traditional Market, the subject of this study, was formed in the early 1900's, and along with the development of Gongju, it has been constantly changed and expanded up until now. The Sanseong Traditional Market located in Gongju, the Korea's representative historic city, exhibits merits in the aspects as a city based on the symbolic significance of the city where it is located and historical characteristics; however, it also presents some problems as well in consideration of user convenience and accessibility. Thereupon, this study conducted literature review on traditional markets, field research with a field trip, and a survey in order to analyze the spatial characteristics of the market environment and grope for the methods of activation. The conclusion suggested through this is as written below: First, the changes of types regarding spatial use according to the modernization project of traditional markets are essential, so about the spatial use according to the spatial changes, it is needed to distribute it balancedly considering the central space of the market. Second, with the understanding of the spatial types of traditional markets, it is needed to build a plan for alternation in the types of physical space based on that. Third, it is necessary to suggest the methods of integrated spatial use among standing markets and 5-day markets. In particular, through the approaches from the aspects of architectural and urban design and through reasonable spatial planning, a systematic approach considering the convenience of the users and merchants using it as their living space should be prioritized. And lastly, it is needed to reorganize the space according to the physical and non-physical methods in order to figure out the methods of activating traditional markets in agricultural areas and minor cities. With the complex approaches above, we can grope for the methods of activating traditional markets.

공공공사 직접구매 조달품목 재분류 및 성능기준 제안 (A Suggest on the Reclassification and Performance Criteria of Construction Material in Korean Public Procurement - Based on the Law of Purchasing Policy for Market Support of Small and Medium Business -)

  • 양진국;최용호;이은하;이상범
    • 한국건설관리학회논문집
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    • 제15권3호
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    • pp.31-37
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    • 2014
  • 중소기업제품 구매를 확대하여 중소기업의 경영안정을 지원하는 취지에 의해 2006년 제정된 "중소기업제품 구매촉진 및 판로 지원에 관한 법률"은 제도의 활성화를 위해 최근까지 거듭되어 개정되었다. 이에 따라 중소기업청장에 의해 지정된 설계품목에 대해 공공공사 직접구매를 의무화하였다. 그러나 120여개에 달하는 직접구매대상 품목으로 인해 품질확보 및 납기지연, 현장 자재 담당 근무자의 업무과중 등 문제가 발생하고 있다. 법의 제정 취지는 최근 정부의 대기업과 중소기업의 동반성장이라는 여건에는 부합하지만 현장에서 위법을 기반으로 근무를 하는 담당자들의 입장과 자재 품질 확보, 적기 공급, 비용상승 등을 유발하는 것으로 나타났다. 본 논문은 "공사용 자재 직접 구매제도"의 문제점 파악 및 검증을 통해 향후 효율적이고 합리적으로 적용이 될 수 있도록 기여하고자 한다.

The Relationships among CEO's Role, Internal Marketing, Market Orientation, Patient Satisfaction, and Hospital Image

  • Shin, Seung-Hee;Shin, Jae-Ik
    • 한국컴퓨터정보학회논문지
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    • 제26권1호
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    • pp.189-199
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    • 2021
  • 본 연구는 내부마케팅, 시장지향, 환자만족, 병원이미지 간의 관계를 조사하고 특히 지역 국립대학 병원의 내부 마케팅에 대한 CEO의 역할의 영향에 초점을 둔다. 편의표본추출법으로 설문조사를 실시하였으며, 불성실한 답변을 제외한 222개의 설문지가 가설 검정을 위해 최종 분석에 사용되었다. 수집된 데이터의 기본 분석은 SPSS 21.0을 사용하였으며, AMOS 21.0을 사용하여 신뢰성과 타당성을 검정하기 위해 확인요인분석을 실시하였다. 가설 검정을 위해 경로분석을 실시하였다. 본 연구의 결과는 다음과 같다. 첫째, CEO의 역할은 내부마케팅에 긍정적인 영향을 미쳤다. 둘째, 내부마케팅은 시장지향성에 긍정적인 영향을 미치며 리더십은 내부 마케팅의 가장 영향력 있는 요인이다. 셋째, 시장지향성은 비재무적 조직성과인 환자만족과 병원이미지에 긍정적인 영향을 미쳤다. 따라서 내부마케팅은 시장지향성 및 환자만족과 병원이미지의 향상에 중요한 역할을하며, 내부마케팅 활성화는 병원 CEO의 지원에 달려있는 것으로 확인된다.

온라인시장에서 안경산업 마케팅 활성화 전략 (Glasses Industry Marketing Activation Strategy in Online Market)

  • 이현창;서신림;신성윤
    • 한국컴퓨터정보학회:학술대회논문집
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    • 한국컴퓨터정보학회 2013년도 제48차 하계학술발표논문집 21권2호
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    • pp.191-192
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    • 2013
  • 안경 산업은 현대사회의 복잡성에 따라 사용자가 매우 가파르게 증가하고 있는 실정이다. 기존 안경 산업은 주로 오프라인에서 사용자의 필요에 따라 사용하는 필요성에 의한 산업구조인 반면에, 최근의 안경 산업은 고객들의 선호도에 따라 다르게 착용함으로써 외적 미모를 위한 개성 연출을 위한 도구로서 활용도가 다양화되고 급증하고 있는 추세이다. 이에 본 연구에서는 젊은층 및 노년층의 구분없이 다양한 계층에서 활용도를 유도할 수 있도록 개인 맞춤형 안경산업의 온라인 사업에 초점을 둔 온라인 안경사이트 구축에 관한 연구이다. 이를 위해서 기존의 대표적인 안경 산업의 특징과 산업 서비스 분석을 통해 차별화된 전략을 제시하고자 한다. 본 연구를 통해 서비스 개발과 실용적인 접목이 이루어진다면 비즈니스 모델의 새로운 가치를 도모할 수 있을 것으로 기대된다.

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Forecasting of new businesses after restructuring of power industry

  • Koo, Young-Duk;Kim, Eun-Sun;Park, Young-Seo
    • Journal of information and communication convergence engineering
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    • 제2권2호
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    • pp.116-118
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    • 2004
  • In the power industry after restructuring of Power industry will be appeared on-site type business, power retail sales business, and power wholesales business, power dealing business, customer inclination business & delivery of power facilities. Among them, power trade business, customer inclination business and on-site type business will be rapidly increased and occupied attention. In addition, it is forecasted to advent the broker, provider, market place, power marketer, system operator and generator as a main player. Meanwhile, it needs protection of existing power industry and activation of new energy market for accomplishment of restructuring of power industry.

Bitcoin Algorithm Trading using Genetic Programming

  • Monira Essa Aloud
    • International Journal of Computer Science & Network Security
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    • 제23권7호
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    • pp.210-218
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    • 2023
  • The author presents a simple data-driven intraday technical indicator trading approach based on Genetic Programming (GP) for return forecasting in the Bitcoin market. We use five trend-following technical indicators as input to GP for developing trading rules. Using data on daily Bitcoin historical prices from January 2017 to February 2020, our principal results show that the combination of technical analysis indicators and Artificial Intelligence (AI) techniques, primarily GP, is a potential forecasting tool for Bitcoin prices, even outperforming the buy-and-hold strategy. Sensitivity analysis is employed to adjust the number and values of variables, activation functions, and fitness functions of the GP-based system to verify our approach's robustness.

The Activation of University Entrepreneurship Education for Market Distribution: Implication for the Developing Countries

  • CHOI, Jong-In;LEE, Won-Cheul
    • 유통과학연구
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    • 제19권6호
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    • pp.41-50
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    • 2021
  • Purpose: The importance of entrepreneurship education is increasing as interest in entrepreneurship is increasing around the world. In addition to the US and Europe, which operate advanced entrepreneurship education programs, Korea is also investing a lot of government resources for university centered entrepreneurship education. On the other hand, developing countries, which have high interest in Korea's economic development, are also trying to benchmark this Korean university entrepreneurship education. Research design, data and methodology: This study systematizes experiences such as training on entrepreneurship, science park management, and policy consulting for science, technology parks, and universities in developing countries. Through this, the needs of the relevant countries are analyzed based on the results of previous research, related theories, and policies. Results: As a result of the analysis, four key elements were derived for the establishment of entrepreneurship education and entrepreneurship ecosystem in developing countries. In addition, the details that these elements can be used in the university entrepreneurship ecosystem are presented in the form of tasks in stages. Conclusions: This study presents factors, including entrepreneurship-based leadership and human resources, structure and program, domestic and international network, and budget as a plan for revitalizing entrepreneurship education in developing countries.