• Title/Summary/Keyword: male fashion preferrence

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A Comparative Analysis of the Characteristics of Male Consumers Segmented by Fashion Leadership (유행선도력에 의해 세분화된 남성 소비자 집단의 특성비교)

  • 김찬주
    • Journal of the Korean Society of Costume
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    • v.37
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    • pp.89-102
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    • 1998
  • This paper has main purpose of identifying the difference of the characteristicss of male consumers who have different levels of fashion leadership. 538 male consumers living in Seoul area was surveyed using questionnaire. Sam-ples were surveyed using questionnaire. Sam-ples were segmented as 3 groups by fashion leadership and named fashion leader, fashion follower and fashion retards. Various character-isticss in terms of personality, attitudes, life-estyle activities, magazined readership, use of fashion information sources, shopping behavior, risk perception and demographics analysis among 3 segments. 3 groups showed significant differences in many characteristics such as venturesomeness, cosmopoliteness, ex-tensity of travel, art/culture activity for offtime, reading of male-oriented magazines, in-formation search through fashion magazine, fashion knowledged, shopping preferrence, clot-hing expense. Based on major characteristics of each segment, some tips for marketing strategies were suggested.

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Men's Street Fashion in World Fashion-Leading Cities : Classification and Style Analysis (세계 퍼션선도 도시들의 남성 스트리트 패션 연구-유형분류와 tm타일 특성 분석을 중심으로-)

  • 김찬주
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.3_4
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    • pp.298-309
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    • 2003
  • This paper was done to identify the types and the characteristics of street fashion of men living in world fashion-leading cities. 608 male photos taken on the main streets of 4 world fashion-leading cities such as London, New York, Paris, Tokyo were used as data. Photos were viewed by students and classified according to overall images and the common aspects of characteristic style. Fashion images of male were classified into 11 groups, which were suits, casual, hip-hop, rockers/punks, hippies, ethnic, western, military, new romantic, skirt, androgynous. Frequency distribution showed that casual image was mostly preferred and 1311owe4 by suit, rocker/punks. Military and hippies were least favored. In each category, almost every style looked unique and creative as a result of mixing and cross-coordination of different clothing items.