• Journal of Families and Better Life
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• v.26 no.4
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• pp.135-148
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• 2008

The purpose of this study was to investigate the impacts of family strengths perceived by children and self-esteem on friendship quality. The subjects of this study were 747 students in the 5th and 6th grade who are from 10 elementary schools in Incheon and Gyeonggi Province. The results are as follows: First, positive factor of the friendship quality had significant difference depending upon gender of child. That is, female have higher friendship quality than male. Also, general self-esteem, social-peer self-esteem and positive factor of friendship quality had significant difference depending upon father's educational level. Second, gender of child, self-esteem, family strengths what kind of effect should have gone mad to friendship quality, it examined. The variable of social-peer self-esteem is the most influence positive factor in friendship. The variable of school academic self-esteem is the most influence conflict in friendship. Most important factors that affected competition in friendship were family values. And most important factors that affected satisfaction in friendship were general self-esteem. In conclusion, variables effecting friendship quality include gender of child, self-esteem and family strengths. Therefore, family strengths and self-esteem are very important in order to improve the positive friendship quality of children.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.3
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• pp.401-410
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• 2010

This study identifies consumer satisfaction with medical services and the patient gowns of hospitals. Also analyzed are the elements that influence hospital satisfaction and the general satisfaction with patient gowns. A survey was conducted among Korean male and female ex-patients regardless of their age. A total of 513 responses were analyzed using descriptive statistics, paired t-test, correlations, regression, and factor analysis derived from data collected in April and May, 2009. The results are as follows. The general satisfaction with the hospital recently visited was higher than the general satisfaction with all of the hospitals visited. The satisfaction with medical services were high in good services, trustful medical examinations, easy access to utilities, and clean utilities. Hospital satisfaction was determined by good services, trustful medical examinations, easy access to utilities, patient gowns, and fresh indoor air. The satisfaction factors of general patient gowns were determined as functionality, fabric/design, sewing, and the management system factors. The most important factor explaining patient gown satisfaction was fabric/design, and this was the most unsatisfied factor at the same time.

• Journal of Fashion Business
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• v.3 no.2
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• pp.67-76
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• 1999

The purpose of the study was to investigate customer shopping orientations of non-store shoppers and identify differences shopping orientations among groups determined by amount and frequency of purchase by various direct marketing media. The subjects were male and female consumers who aged over twenty and resided in Seoul, Kungki or Masan area. A questionnaire was developed by the researchers, and distributed to 770 people. A sample of 747 consumers responded to the questionnaire, and 732 questionnaires were used for analysis. Frequency count and percentage, factor analysis, analysis of variance (ANOVA) and Tukey's test were used for statistical analysis. Consumer shopping orientations were classified into 4 factors: pleasure, economy/value, and convenience I & II. Among groups of heavy shoppers, light shoppers, and non-shoppers, there were significant differences in their shopping orientations. Also, within groups, there were significant differences among their shopping orientation factors. All three groups had significantly stronger orientation toward convenience I than pleasure and convenience II. Also, within other purchase groups (fashion-good purchasers, other-good purchasers, and non-purchasers) showed the same shopping orientations as the former groups. On the basis of the above results, this study is expected to be useful for catalog retailers to develope effective marketing strategies and provide their customers new buying motives.

• The Research Journal of the Costume Culture
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• v.19 no.3
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• pp.531-541
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• 2011

This study suggests basic data for the standardization of school uniform purchase by examining the statistics of purchasing practice school uniforms from information sources, purchasing methods, and consumer' perception about collaborative purchases. A survey was conducted with first grade male and female middle-school students, and their parents. A total of 344 questionnaires were returned and analyzed. The results were as follows: first, when making purchases, information sources were explained by parents, friends, senior students, or workers at uniform shops. The purchasing methods were popular brand uniforms or specialized uniform shops. Second, four factors were extracted from purchasing data for factor analysis. The factors were comfort, appearance, service, other external factors, and promotions. Third, the perception analysis and need of collaborative purchases were indicated by 90% of the students' parents, who were aware of collaborative purchase. Additionally, 71.2% answered collaborative purchase was necessary. Fourth, for future uniform purchases, 75.6% of the students answered to buy more popular brands, or products from specialized school uniform shops, while 54.4% of the parents answered positively to collaborative purchases. The results of the examination of consumer school uniform purchasing behavior will provide useful strategies for the standardization system for purchasing school uniforms.

• Fashion & Textile Research Journal
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• v.15 no.4
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• pp.543-553
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• 2013

This study analyzes the influence of price, product and promotion on clothing impulse buying according to internet shopping mall type. This study conducted a survey of 346 male and female consumers in their 20s-40s who have experienced clothing impulse buying from an internet shopping mall. Respondents were selected using convenience sampling through an online survey conducted in August 2012. For statistical analysis, descriptive statistics, reliability analysis, $X^2$-test, factor analysis, and regression analysis where carried out using SPSS for Windows 12.0. The results were as follows. First, there were significant differences for consumer gender, age, marital status, and education on clothing impulse buying according to shopping mall type. Second, there were differences for the influence of each component (price, product and promotion) on clothing impulse buying according to shopping mall type. Third, it was identified that influence of components (price, product and promotion) on clothing impulse buying were in the following order: low price, freshness, prize promotion, scarcity, open market price discount, prize promotion, freshness, fashionability, low price in general shopping malls, payment term benefit, freshness, and scarcity in fashion SOHO shopping malls. This study provides information for consumer management and promotion strategies according to each shopping mall type by understanding clothing impulse buying by consumers and factors according to shopping mall type.

• Journal of Family Resource Management and Policy Review
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• v.11 no.1
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• pp.83-107
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• 2007

The objective of this study is, first of all, to investigate the positive and the negative interaction between the work and family lives of married company employees. Secondly, it is to investigate the variables affecting this matter. The conclusion drawn by the result acquired through process is as follows. First, married company employees feel positive more than negative because of the influence that their families have on their work. Secondly, male employees feel more of the positive influence that family has on their work more than the female employees do. Thirdly, with respect to the type of business, self-employed individuals and specialized managers seemed to have negative influences on the interaction between work and family. Fourthly, it was found that the managerial ability of the individual is a variable that affects both directions. Fifthly, it was observed that variables related to family affect the interaction between work and family in the positive direction. Finally, the negative influence between work and family was decreased by family coherence.

• Journal of Families and Better Life
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• v.26 no.5
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• pp.61-74
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• 2008

This research aims to examine and analyze behavior of consumers in pursuit of safety the basis of data Korea Consumer Agency in 2007 2,000 male and females older than 20 years old in Korea. In particular, this study investigates the impact of and life styles of consumers in pursuit of safety. Results of this research could be summarized as follows. First of all, Korean consumers tend to place emphasis on factors such as price and freshness rather than safety in the purchase of vegetables, meats, rice, and fruit.Second, the safety consciousness of consumers is high among female young consumers among consumers showing intermediate positions for the issue of opening domestic markets for foreign agricultural products. Third, this study also examines the impact of life styles on consumers' behavior in pursuit of safety. Such behavior is high among consumers emphasizing values on family and current consumption and showing negative attitudes opening domestic markets for imported foreign agricultural products. Finally, behavior in pursuit of safety is high among female, high school graduated, family-oriented consumers and valuing leisure and showing negative attitudes opening domestic markets for foreign agricultural products. However, safety consciousness of consumers do not generate direct impact on patterns of pursuing safety.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.2
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• pp.185-198
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• 2012

This study aims to find out the influential factors and the relative power of these factors on the clothing purchase decision in internet shopping mall. For this purpose, this study surveyed 500 male and female consumers in their 20's~40's for empirical analysis who have ever purchased clothing through internet shopping malls. Respondents are selected using the convenience sampling through internet survey in August 2011. For statistical analysis descriptive statistics, reliability analysis, factor analysis and regression analysis are carried out using SPSS for Windows 12.0. The results are as follows. First, purchase decision is significantly affected by the expressional/physical properties of the product and product pictures. Second, purchase decision is significantly affected by the usefulness of shopping mall and the importance of purchase. Third, in consumer related factors, product value awareness, reliability of shopping mall, clothing involvement, psychological/economical perceived risks and age affect purchase decision. Fourth, in the regression analysis of the above significant variables on purchase decision, the order of power of these influential factors is expressional/physical properties of product, the importance of purchase, product picture, age and clothing involvement. The results of this study will help internet fashion enterprises to handle the variables of product, shopping mall, and consumer related for enhancing the purchase rate.

• Journal of the Korean Academy of Esthetic Dentistry
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• v.23 no.2
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• pp.95-104
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• 2014

This study is about the basis of satisfactions by patients : One is 'what factors of the marketing by dental medical service have an effect on consumers dental clinic' The other is 'what is the most important part when consumers choose the dental medical ser Seoul and Gyeonggi area unintentionally. Finally 446 people were analyzed. 6 general questions, 5 selective form questions when consumers choose the dental service, 11 satisfactions questions after treating and thought of reuse the dental service 6 (Likert scale) questions. Whether the choice of hospital dental marketing by dental analysis, both male and female hospital medical marketing and use of selected highly suggests that it does not respond. The resulting satisfaction analysis using the Hospital Dental Marketing consumer access to medical care, and then, a full explanation, comfort, quality and level, health care costs, treatment management, and symptom improvement were higher satisfaction with the item, select the dental healthcare after the analysis of the marketing of recycled doctors are otherwise subject the person selected from all entries equal to or higher than the average consumer satisfaction showed a higher medical doctor also higher reuse. Consequently, Through the use of marketing to choose the best dental healthcare need to providing quality care.

• Journal of the Korean Home Economics Association
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• v.42 no.12 s.202
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• pp.231-251
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• 2004

The purpose of this study us to determine the adolescents' leisure activity pattern, leisure constraints and leisure satisfaction and to identify the relevant variables. The subjects were middle and high school students. The data was collected by using the questionnaire and the final 741 cases were analyzed by SPSS Win 10.0 program. The major findings were as follows: 1. The adolescents' leisure activity hours were 2.27hours/day(weekday), 4.20hours/day(Saturday) and 5.35hours/day(Sunday). On weekdays, female students spent more time for leisure activity than male students. The most frequent activities were watching TV and playing computer. 2. The adolescents' leisure constraints were social-economic, psychological and situational. The degree of the adolescents' situational constraint was the highest. 3. The adolescents' leisure satisfactions were leisure use, leisure condition and leisure meaning. The adolescents' degree of leisure meaning satisfaction was relatively high. 4. The major related variable influencing the leisure satisfaction were psychological constraint, situational constraint and gender.