• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.2
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• pp.125-135
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• 2011

This study compares the expected values of appearance management for the suit buying behavior of men in two age groups: (20s-30s and 40s-50s) to investigate the effect of male consumers' expected values in regards to appearance management on the purchase behavior of men's suits between two generations. A survey was carried out with male consumers between the ages of 20 and 50; a total of 135 responses were analyzed by descriptive analysis, factor analysis, a reliability test, an independent samples t-test, MANOVA, ANOVA, and regression analysis. The results of this study were as follows: 1) From a result of the factor analysis on male consumers' expected value of appearance management and the information sources and purchase evaluative criteria for buying men's suits, each of three variance assessments clearly showed factorial structures. 2) There were significant differences between those in their 20s-30s and those in their 40s-50s in terms of male consumers' expected values of appearance management, their information sources, and their purchase evaluative criteria when buying men's suits. 3) As a result of looking at the differences in the effects of expected values of appearance management on men's suit buying behavior according to age (generation), the younger generation in this study showed that men's suit purchasing tendency was affected by the managing appearance factor for internal reasons such as enjoyment and self-satisfaction. On the other hand, the assessment of the older generation revealed that appearance management for external reasons such as showing social power, good human relationships, and conformity influenced their suit purchase behaviors.

• The Research Journal of the Costume Culture
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• v.24 no.4
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• pp.457-470
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• 2016

The purposes of this study were to: 1) identify sub-factors of fashion shopping orientation (FSO) in adults aged 20 through 39, and analyze the differences among those FSO factors according to classified groups, which were based on gender and purchase frequency in a mobile shopping mall, and 2) to investigate the effects of FSO factors on mobile purchase intention according to the same classified groups. The questionnaire was conducted from November 10, 2015 to November 20, 2015 and its 432 respondents were classified into four groups, which were male/heavy purchaser, male/light purchaser, female/heavy purchaser, and female/light purchaser. The results of this study were as follows: First, fashion shopping orientation consisted of five sub-factors, which included "conspicuous brand pursuit", "economic pursuit", "pleasure/trend pursuit", "impulse shopping", and "convenience pursuit". Second, There were significant differences in three factors of FSO between male purchasers and female purchasers. Male purchasers showed higher tendency than female purchasers in "conspicuous brand pursuit", while female purchasers showed higher tendency than male purchasers in "economic pursuit" and "convenience pursuit". All the factors of FSO showed significant differences among the classified groups. Third, "economic pursuit", "pleasure/trend pursuit" and "convenience pursuit" affected mobile purchase intention in the case of male purchasers while "economic pursuit" and "conspicuous brand pursuit" had a influence on mobile purchase intention in the case of female purchasers. Fourth, the factors of FSO affected mobile purchase intention partly in each group. In conclusion. "economic pursuit" was proven to be the main influential factor to induce consumers to have a mobile purchase intention.

• Korean Journal of Child Studies
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• v.26 no.3
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• pp.141-161
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• 2005

The 612 4th- and 6th-grade subjects completed a self-administered questionnaire. Data were analyzed by t-test one- and two-way ANOVA, Pearson's r, and multiple regression analysis. Perceived mother's emotional abuse and neglect predicted child's depressive tendencies(DT). Abusive mothers were hostile and showed lack of concern for children's safety. Male children reported more neglect by mothers than female children. Younger mothers were more abusive. Higher maternal education was negatively related to neglect and positively related to lower DT. Mother's having a job was positively related to neglect. Mother's emotional abuse and neglect was the greatest predictor of child's self-regulation; children who experienced more emotional abuse had lower self-regulation capacity and higher DT. Self-regulation of male children was positively while that of female children was negatively correlated with age.

• Journal of the Korean Home Economics Association
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• v.44 no.6 s.220
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• pp.35-45
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• 2006

The purpose of this study is to investigate productive activities effect on psychological well-being in the elderly. As people grow older, the level of physical function and psychological well-being is decreased. But We verified maintaining productive activities could make buffering effect on psychological well-being. And We investigate what kind of productive activities could effect on psychological well-being by gender. As a result, there were differences in self efficacy belief, life satisfaction and depression by age, education, absence of spouse, subjective economic status and physical function. Group activity and domestic labor had on affirmative effect on self efficacy belief in male and female elder. Learning activity had on positive effect on life satisfaction in female. Depression was negative influenced by voluntary activity and domestic labor in female and pay work, group activity and domestic labor in male.

• Korean Journal of Human Ecology
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• v.13 no.1
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• pp.85-90
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• 2004

The purpose of this study was to investigate the awareness and preference for the commercial Korean traditional foods among college students in Chungbuk area. There was no significant difference between male and female strudents in frequency and occasion of utilization of the commercial Korean traditional foods. Grilled and pan fried foods were the most preferred items and most frequently used by both male and female students They disliked cooked rices and soups most. The major reason why they liked or dislike them was due to whether they were palatable or not. The flavor seemed to be the most important factor for consumer's preference and it should be improved to increase the consumption of the commercial Korean traditional foods.

• International Journal of Human Ecology
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• v.17 no.1
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• pp.1-14
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• 2016

This paper presents a series of path models that were developed to test whether financial risk tolerance mediates the association between the following four variables and investing behavior: (a) male and married, (b) female and married, (c) male and single, or (d) female and single. Data for this study were obtained from a proprietary consumer survey of risk-tolerance attitudes. Four path models were developed to test relationships among the variables in 2008, 2009, 2010, and 2011. These years were chosen to represent the depth and recovery periods in the Great Recession. The total number of respondents was 29,641. Findings showed that financial risk tolerance was positively associated with risky investing behavior (i.e., equity ownership) in each of the four periods. The associations among the gender-marital status variables and investing behavior were mixed; however, findings did indicate that risk tolerance mediates these relationships by sometimes amplifying and occasionally attenuating risky behavior. Based on the findings, implications and limitation are presented.

• Journal of the Korean Home Economics Association
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• v.42 no.3
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• pp.79-90
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• 2004

The purpose of this study was to investigate the relationship between social perception reflected in product advertisement and consumerism toward commodification of sex among college students. Subjects of this study were 1,100 college students in the Daegu metropolitan areas. Social perceptions were assessed by questions such as attitudes toward beauty contests, degree of commodification of sex in product advertisements and buying patterns. Consumerism was assessed by the Korean Featherstone version of consumer culture. Major findings of this study were as follows: a significant difference in the social perception of commodification of sex was found between male and female college students, showing that female students were more negative toward commodification of sex than male students. Higher scores were found for consumerism when subjects had higher perceptions for commodification of sex. Hence, the degree of commodification of sex was positively related to the degree of consumerism. In conclusion, consumerism enforced commodification of sex among college students, resulting negative effects on the sex culture in general.

• Korea Trade Review
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• v.44 no.5
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• pp.17-28
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• 2019

Although brand love is a major interest in global business, very little is known about how the effects of brand love are affected by relevant constructs. This study examines how the brand love-loyalty link is moderated by shopping value (hedonic vs. utilitarian) and how the moderated moderation effect of gender difference influences the consumer-brand relationship. Based on a unique dataset of 254 Chinese consumers of Korean cosmetic brands in China, we tested our proposed hypotheses using Regression PROCESS macro (model = 3). One of our novel findings is that brand love has a positive influence on brand loyalty. However, this relationship is sensitive to moderators. Regarding the brand love-loyalty linkage, consumers who seek hedonic shopping value is higher than consumers who seek utilitarian shopping value. In particular, female consumers are more passionate and loyal than male consumers. Finally, male consumers seeking hedonic shopping value feature greater brand love-loyal linkage than other consumers; however, this effect is very limited.

• Journal of Family Resource Management and Policy Review
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• v.10 no.3
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• pp.131-148
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• 2006

The purpose of this study is to examine the allocation of time between work and leisure by the rural elderly in Korea. The data used for this study are collected from fm households during the peak ($17^{th}\;to\;30^{th}$ June) and off-peak ($28^{th}$ November to $10^{th}$ December) farming seasons of 2005 using time diary. The sample for this study consists of 120 elderly over 65 years old living in rural area in eight provinces. The major findings are as follows. (1) The time spent of farm work by rural elderly in much longer than average work hours of elderly in general regardless of farming season. The indicates that the elderly farmers are the sustaining forces of agriculture as the urban industrial sector absorbs the younger labor force rural area. (2) There are significant differences in the work time(including form work, housework, and farm work plus house work) by gender, age, education, marital status, living arrangements. (3) The rural elderly spends less time in leisure compared to the elderly in general even during the off-peak season. (4) Especially during the peak season, time allocation between work and leisure by the rural elderly is heavily skewed, resulting in an inadequate amount of time for reproduction of labor. (5) There is only significant age difference in the amount leisure time regardless of farming season. (6) Male elderly farmers work approximately 30 minutes to 1 hour longer on farm than the females do, but the total work time (farm work plus housework) of female elderly is longer than that of the male elderly. There is no significant gender difference in the amount of leisure time during the peak season, whereas the men have more leisure than the women during the off-peak season. To conclude, the gender differences in time allocation among the rural elderly are minimal. However, the rural elderly of both genders suffers from excessive work hours and heavy workload compared to the urban counterpart.

• Journal of the Korean Society of Costume
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• v.62 no.5
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• pp.171-180
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• 2012

Purchasing behavior of brand clothes in internet shopping mall is largely used on the purpose of having a good quality of clothing, price advantage and shopping efficiency. This study aims to find out consumer's evaluation on the properties of brand clothes in internet shopping mall according to consumer's brand attitude(brand identification and brand pursue value). The influences consumers' evaluation of the properties of brand clothes on the purchase satisfaction and off-line brand image evaluation were also investigated. This study surveyed male and female consumers in their 20s~40s for empirical analysis in August 2011 who have purchased brand clothing through internet shopping malls. The survey was conducted on 254 subjects who were selected through online convenience sampling. Data were analyzed by using SPSS for Windows 12.0, and descriptive statistics, reliability analysis, factor analysis, and regression analysis were done as well. The results are as follows. First, it was identified that consumers' brand identification and brand pursue value had significant influence on the evaluation of physical, functional, and expressional product properties. Second, it was identified that consumers' evaluation on the brand clothing properties significantly influenced on internet purchase satisfaction and brand image evaluation. Especially, expressive property of brand clothes appeared to be the most influential factor on purchase satisfaction and brand image evaluation. The results of this study will help clothing companies with prestigious brand names to administer the product qualities with differentiation policy from off-line sales and satisfy the consumer needs in internet shopping, hence enhancing the brand image of the company.