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Perception Survey about SMEs Employment of University Students in Chungbuk Area: Based on Text-mining (충북지역 대학생의 중소기업 취업에 대한 인식조사: 텍스트마이닝을 기반으로)

  • Choi, Dabin;Choi, Wooseok;Choi, Sanghyun;Lee, Junghwan
    • Korean small business review
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    • v.42 no.4
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    • pp.235-250
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    • 2020
  • This study surveyed the perception of university students about employment in Small and Medium-sized Enterprises(SME) in the Chungbuk area to prepare improvement measures. In particular, the data were collected in descriptive questions along with the existing survey methods, and the perception of SME and decent work was identified using text-mining. As a result of the analysis, there are positive perceptions of jobs at SME such as various work experiences and low job competition rates, while there are generally many negative perceptions in pay, work and welfare. However, as a result of co-occurrence network analysis of responses to decent jobs, 'Information' was derived as a keyword. Currently, college students' negative perception of SME is affected by the lack of sufficient information, which needs to be improved first. To solve this problem, it was proposed to establish and operate a platform that can provide information on employment of SME and select necessary personnel.

Future Direction and Prospect for Education of Persons Conducting Clinical Trials Through Survey Analysis of Real-Time Untact Education of Persons Conducting Clinical Trials (Kyung Hee University Hospital) (실시간 비대면 임상시험 종사자 교육(경희대학교병원) 설문 조사 결과 분석을 통한 향후 임상시험 종사자 교육의 지향점과 전망)

  • Kang, Su Jin;Maeng, Chi Hoon;Lee, Sun Ju
    • The Journal of KAIRB
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    • v.3 no.1
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    • pp.11-18
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    • 2021
  • Purpose: The purpose of this study is to investigate a satisfaction survey of untact education and platforms that can be used for untact education to provide recommendations on future development of Education of Persons Conducting Clinical Trials. Methods: Online survey was distributed among students who have taken Untact Education of Persons Conducting Clinical Trials. The result was separated according to topic and descriptive statistics was used for analysis. The satisfaction survey used 10-point scale. Results: Of the 1,720 students who received the survey, 1,347 (78.3%) responded to the lecture satisfaction survey. The satisfaction level for broadcasting program (Kakao TV), an untact educational platform for the education of clinical trial workers at Kyung Hee University Medical Center, was relatively high with 8.09±1.99 points. Average score respondents recommending Kyung Hee University Untact Education of Persons Conducting Clinical Trials was 8.03±1.83 and customer recommendation score (Net Promotor Score) was 27.1%. Satisfaction level of the preferred training time was divided into weekday-morning (8-11 AM) (8.16±1.75), weekday-afternoon (12-4 PM) (7.73±2.07), weekday-evening (5-9 PM) (7.78±2.22), and weekend-morning (9-11 AM) real-time untact education (8.48±1.76) and analyzed. There was a noticeable difference between weekend-morning and weekday-afternoon (p<0.0001) and weekend-morning and weekday-evening (p=0.0001) real-time untact education. When asked about conducting education after COVID-19 pandemic ends, 79.2% (1,012 of 1,279) of the respondents answered that they prefer real-time untact education while 20.8 % (266 of 1,279) preferred face-to-face education. Conclusion: Online education, without time and space constraint, is expected to be the mainstream market in Korea for Education of Persons Conducting Clinical. Kyung Hee University Untact Education of Persons Conducting Clinical has achieved above average satisfaction using Kakao TV. Kyung Hee University Real-time Untact Education of Persons Conducting Clinical Net Promotor Score is 27.1%, which is above industry average, communication with trainees should be considered to improve Net Promotor Score.

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Design of WebZine for Marketing of the Presidential Archives: Based on 'On-Gi', a Newsletter of the Presidential Archives (대통령기록관 마케팅을 위한 웹진(WebZine)의 설계 제안 - 대통령기록관 '온기(On-記)'를 기반으로 -)

  • Jang, Hyo-Jeong;Lee, Yong-Jae;Kim, Na-Kyung;Jeong, Jin-Gyeong
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.33 no.3
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    • pp.267-293
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    • 2022
  • A webzine issued by a public institution not only plays a role in communication between members of the institution and its users, but is itself a meaningful record. In addition, as one of the management techniques of the archives, there is a growing awareness that active marketing is needed to promote the service and allow potential users to visit the archives. Therefore, efforts should be made to increase user satisfaction by identifying user needs, composing content reflecting them, and selecting user-centered interfaces appropriately. The purpose of this study is to design 'On-Gi', a newsletter of the Presidential Archives, as a user-participating smart platform in a smart device environment. As a research method, we first looked at the current status of webzine publication by relevant domestic institutions. Next, we compared and analyzed the issue of 'On-Gi' provided by the Presidential Archives and major contents. Based on this, a design model of the webzine for the marketing of the Presidential Archives was proposed. This can be used as a key marketing strategy for the Presidential Archives in the new user environment of technological innovation of smart devices.