• Journal of Industrial Convergence
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• v.5 no.2
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• pp.33-51
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• 2007

environmental has given rise to a world where consumer persue satisfaction in quality and quantity of products. From this point of view, a study of the impact of logo design on brand association and consumer emotions is very important and useful. For this study, we investigate on the basis of preceding studies. Finally, it is thought that it will be necessary to conduct a more specific study on the relation between brand association and consumer emotions.

• TTA Journal
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• s.91
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• pp.164-168
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• 2004

• TTA Journal
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• s.99
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• pp.146-151
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• 2005

• 물류대상수상사례집
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• s.13
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• pp.233-252
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• 2005

• The Journal of the Korea Contents Association
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• v.10 no.7
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• pp.459-469
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• 2010

Knowledge-based society requests the ability to reuse existing knowledge beyond acquirement and utilization of universal knowledge. The present education of computer, on the other hand, is biased only teaching how to use software. But it does not appropriate for the education to boost various and creative thinking. Thus, this paper carried out research on creativity to be treated in the goal of the 7th Educational Curriculum. Also it selected and analysed computer programming languages-'LOGO' and 'Scratch'. Furthermore, it develops a training material and applies to elementary students in schools. The result that it compares and analyzes the effect that each languages influence to creativity of students, both of them help to develop creativity. Especially 'LOGO' made a positive impact on fluency, 'Scratch' did on ness and resistance.

• Journal of Internet Computing and Services
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• v.9 no.1
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• pp.33-41
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• 2008

Due to the advantage of wavelet transform such as the compatibility with JPEG2000, multi-resolution decomposition, and application of HVS(Human Visual System), watermarking algorithm based on wavelet transform (DWT) is recently mast interesting research subject. However, mast of researches are focused on theoretical aspects for the robustness rather than practical usage, and. may be not suitable too much complicated to use in practice. In this paper, robust logo watermarking algorithm based on DWT is proposed for large and huge data processing. The proposed method embeds the logo watermark by mapping of $8{\times}8$ blocks in order of the number of '1' of the original image and the randomized watermark image with LFSR. The original image is transformed by 2 level wavelet. The experimental results shows that the watermark is embedded successfully, and the proposed algorithm has the valuable robustness from the image processing like JPEG compression, low pass filter, high pass filter and changes in brightness and contrast.

• The Journal of Korean Association of Computer Education
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• v.12 no.3
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• pp.23-30
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• 2009

Most previous studies on programming learning effect is limited to measuring the enhancement degree of creativity and problem solving ability. This study is to find out indexes related to programming ability, other than creativity and problem solving ability by the specialty-aptitude test(SAT) in the elementary school. For this, 4th grade elementary students took LOGO programming class and the achievement test. As a result, among 4 regions of SAT, all five indexes of intellectual ability is highly related to programming ability, indicating that students with high intelligence rather than creativity have higher programming ability and that for our experiment settings the reverse of the previous result stating that programming education positively affects the development of problem solving ability and creativity does not hold.

• The KIPS Transactions:PartB
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• v.18B no.4
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• pp.181-192
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• 2011

A mobile phone is becoming no longer a voice communication tool due to smartphones and mobile internet. Also, it now becomes a total entertainment device on which we can play game and get services by variety applications through the Web. As smartphones are getting more popular, their usages are also increased, which makes the interest of advertising industry in mobile advertisement increased but it is bound to be limited by the size of the screen. In this paper, we suggest an augmented reality logo system based on Android platform to maximize the effect of logo advertisement. After developing software and mounting it on a real smartphone, its performances are analyzed in various ways. The results show the possibility of its application to real world but it's not enough to provide real time service because of the low performance of hardware.

• Journal of the East Asian Society of Dietary Life
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• v.18 no.2
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• pp.165-171
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• 2008

The purpose of this study was to measure tourists' preference for alternative restaurants with different combinations of attribute levels: grown area logo, origin description, traditional food, fusion food, national food, and price. A total of 210 questionnaires were completed. A conjoint experimental method was used to develop hypothetical restaurants, and an ordinal probit model was used to measure the effects of the attribute levels on tourists' preference. The ordinal probit model analysis results for the data indicated an excellent model fit. The effects of the attribute levels on tourists' preferences were statistically significant. As expected, estimates of the marginal willingness to pay were statistically significant Moreover, the tourists were more willing to pay for grown area logo as compared to the other attribute levels. The tourists also considered the grown area logo as a very important attribute. Withe regard to developing and testing conjoint models in the design of choice experiments involving multifactor alternatives, this study may approach a deeper understanding of the conjoint experiment. Greater understanding of the conjoint experiment can improve the managerial diagnoses of the problems as well as the opportunities for different marketing strategies including local branding programs and menu development and marketing communications.

• Journal of the Korean Society of Costume
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• v.44
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• pp.153-167
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• 1999

The purpose of this study was to supply the opportunity of being used as a material which can predict future fashion. This study had been divided the symbolic meaning into three parts. The first part was the symbolic expressions in the materials of modern fashion, and the second part was symbolic meaning which was expressed in the accessories, and the last part was the symbolic meaning which was expressed in the physical ornament. The results could be summarized as follows. First, among the forms of heraldry were expressed in modern Fashion, were such as animals like a lion and eagle, which evoked the powerful and lively mood. A vegetable heraldry was expressed on a pattern of textile fabric to pursue the beauty of dress, represented female and classical beauty. A inanimate object heraldry was included all natural material that didn't have all lives the world, represented the mystery and intensity of nature as using the design that sets off the idea through color and figure. Second, in the case of being the forms of heraldry used as a mark or logo in modern fashion, it was visualized the fashion of traditional sense, marine look and military look. This mark or logo had important characteristics of symbolic in that the product had a special meaning and function by trade mark. Third, tattos were used to heighten the people's union in the various subordinate cultures. By ornamenting their bodies, they expressed their special identity and consciousness. Tattos represented a unique menas, which effected a mood of fashion.