• 유통과학연구
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• 제12권2호
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• pp.17-25
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• 2014

Purpose - This study used empirical methods to investigate the consciousness structure of vendors in the S marketing area, which is a commercial revitalization district in the country, and examined its effect on their business activities. Based on the results derived through the performance of an actual proof analysis, this study aims to facilitate the promotion of changes in the consciousness structures of traditional market vendors, with a view to allowing them to adapt to the current economic realities in the country. Further, this study aims to provide suggestions that would improve the efficiency of the commercial revitalization program of the government. Research design, data, and methodology - This study examined all the stores in the S marketing area using a questionnaire survey conducted over three weeks beginning on July 4, 2012, and involved the performance of a data analysis on 1,859 samples. The questionnaire consisted of two parts. The first part addressed the market revitalization and the second part addressed the store management strategies. Questionnaire responses were calibrated based on a Likert scale. Statistical analysis was conducted using PASW version 18.0. Results - The results of the analysis of the consciousness structure of merchants in the S marketing area have led to the discovery that they have a medium level of satisfaction with market revitalization. There was a difference in the perceptions of the concept of store management between merchants and customers. Merchants have poor strategies for store management, which do not go much beyond an imitation of the practices of large domestic discount stores. Conclusions - The appearance of big discount stores and the accompanying changes in people's consumption patterns have led to a decline in local market areas. The government has sought new ways to secure autogenic power for local markets. To create regional economies, the government enacted a revised "Law for creating traditional markets and shopping streets" in 2010 and introduced a commercial district revitalization program. This program, which originally supported only the S marketing area, has subsequently expanded into neighboring shopping districts so that the whole of the regional market can be revitalized. However, since the revitalization of the traditional market and the government support required for it were mostly limited to facilities, the result has not proved to be effective. Although there are several reasons why the government investment was characterized by poor efficiency, traditional market vendors' consciousness structure, which did not adapt well to the vagaries of time and its consequent changes, was a major cause. Only when vendors have a true merchant spirit can they have a real service focus that will enable them to clearly understand the distribution organization. This will have the effect of bring about complete customer satisfaction and will ensure the survival and development of traditional markets.

• 산경연구논집
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• 제8권7호
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• pp.71-81
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• 2017

Purpose - The purpose of this study is to investigate the relationship between customer trust and intention to return to the traditional market by using empirical analysis. Research design, data, and methodology - For the empirical analysis of this study, questionnaires were conducted for adults and over 20s. A total of 200 questionnaires were distributed to consumers with experience in traditional markets, and 163 of them were used for empirical analysis. In order to analyze the relationship between customer trust and return visit intention by consumers visiting the traditional market, variables were selected through 10 constructive concepts and revised based on previous studies. The SPSS for win 18.0 was used for data analysis. Results - In order to clarify the relationship between consumer's visit to traditional market and customer's trust, it was found that the tolerance values of both the visiting factors and the consumers' perceptions of traditional markets were higher than .01. In the relationship between visitor's visit to traditional market and customer's trust, price was positively related to customer trust at 0.1% level. Image, product quality and freshness of traditional market were 5% Positive effects were found. These results show that consumers who visit traditional markets gain customer's trust in price, image, product quality and reliability of traditional market. Conclusions - In this study, the results of this study are as follows: First, the effect of customer trust on customer satisfaction is affected by the image (emotion) consumers feel about traditional market, the trust level about the price of goods offered by the market, The confidence level of freshness, the reliability of consumers' connection with the local economy, the consumer's traditional marketplace, and the level of awareness of the service (kindness) of the variables on the independent variables. As a result of the analysis, it was found that among the influence variables of customer trust used in this study, consumers had a high level of confidence about the price of commodities offered by the market, quality of goods, and freshness, The same relationship, market environment such as hygiene or cleanliness, connection with a local economy, service (kindness) of traditional market did not affect consumers' trust in traditional markets.

• 유통과학연구
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• 제11권4호
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• pp.23-35
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• 2013

Purpose - This paper attempts to identify the problems and limitations of a market maintenance project conducted according to the 「Special Act for the Development of Traditional Markets and Shopping Street」 and to present a revised direction for the special law and lay the groundwork for market maintenance projects to be promoted smoothly. Research design, data, and methodology - The revised direction for the legislation and the proposal were written based on an investigation of the problems and the legal system, and proposed measures for market maintenance operation and system improvements to derive the improvements needed for market maintenance projects. Results - A market maintenance project has been conducted as a means to reinvigorate traditional markets that are economically depressed, and to revive the local economy. It was largely conducted in the form of reconstruction and redevelopment and represents the interests of landowners and merchants. Thus, it is most likely to contribute to the gradual disappearance of traditional markets. First, as part of a market maintenance project, many companies are building multipurpose buildings or high-rise residential buildings to increase profits. In these high-rise buildings, they can raise rents, which may not be affordable for some existing small businesses. To solve such problems, the large-scale store registration requirement needs to be relaxed or abolished once the market maintenance project is completed. If the large-scale store registration requirement is to be abolished, the term 'large retail store' should be changed in the 「Special Act for the Development of Traditional Markets and Shopping Street」. After registration, the Small and Medium Business Administration should train merchants, offer consultations, and support events, to the extent that the existing traditional market management modernization project permits, and further continue to manage and support its ongoing activities. However, unless large-scale store registration is abolished, adding an exception clause in the special law to relax large-scale store registration criteria, and permitting changes to building use is another option. At the end of a market maintenance project, empty stores should be purchased by the Small and Medium Business Administration, and local government, etc., at the actual construction cost, to utilize them as public rental shopping areas, which in turn may be re-utilized as a temporary market for another market maintenance project. The second problem in market maintenance projects is merchant-protection. Currently, the special law prescribes that a temporary market be created for merchants to conduct business during the rental period of a market maintenance project. Conclusions - In reality, a market maintenance project is conducted usually in big metropolitan cities with 500,000 residents or more. The main building type created under these projects is a multipurpose building. For this reason, it is very difficult to secure a location for a temporary market in the surrounding area of such a project. To solve this problem, this study suggests 'public rental shopping areas' as mentioned above.

• 벤처창업연구
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• 제12권2호
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• pp.117-124
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• 2017

최근 불확실한 금융환경변화로 금융기관의 경쟁이 심화함에 따라 고객의 요구(needs)를 충족시키기 위해 지역 금융기관 또한 주민의 요구에 맞는 서비스 제공 등 다양한 노력을 하고 있다. 본 연구는 지역 금융기관의 상품 및 서비스품질 요인이 고객 만족과 충성도에 어떠한 영향을 미치는지를 살펴보고 제공된 상품 및 서비스품질 요인을 비교 분석하여 각 서비스요인의 상대적인 중요도를 살펴보았다. 표본은 2015년 10월 7일부터 10월 30일까지 서울지역의 새마을금고 및 신용협동조합에 방문고객을 대상으로 설문조사를 하였으며 표본을 분석한 결과는 다음과 같다. 지역 금융기관 상품요인 중 금리, 공제와 보험, 복지사업이 고객의 만족 수준에 유의한 영향을 미쳤으며 서비스 품질요인 중에는 접근성, 전문성 및 공감 성이 만족 수준에 유의한 영향을 미치는 것으로 분석되었다. 다음으로, 고객만족도는 고객 충성도에 유의한 영향을 미치는 것으로 분석되었다. 지역주민에게 금융 편의를 제공하면서 지역경제에 기여하는 지역 금융기관의 특성상 금리나 전문성 요인 이외에 공제와 보험 및 복지사업 그리고 공감성이 중요한 요인으로 분석된다. 본 연구는 지역 금융기관의 차별화된 이미지로 금융경쟁 시장에서 경쟁 우위를 가질 수 있다는 시사점을 제시하고 있다.

• 유통과학연구
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• 제11권5호
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• pp.55-62
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• 2013

Purpose - This study aims to determine the problems and limitations of the Commercial Area Activation System, which was created by a special law for promoting traditional markets and shopping districts to revitalize and efficiently manage the central commercial area in different regions. We also suggest different options for its improvement. Research design, data, and methodology - We also look into the problems of which is being promoted as a demonstration project, from the aspects of legal text and guidelines. Results - The current commercial area activation system has several problems. First, the establishment of a comprehensive basic plan on the commercial area activation is not a requirement. Second, the benefit principle should be established to prevent the moral laxity of merchants who serve important roles in the main components of the commercial area activation business when they conduct their business. Third, the current special law constrains the commercial management organization, as under the civil law yields a limitation on finding a profitable business model. Fourth, to efficiently, constructing a system that links the other central government businesses and is needed. into a regional development budget or a budget for funding small businesses that the central government can control, which is effective. Further, we offer some suggestions for medium- and long-term policies. First, an integrated coordination mechanism at the central office level should be installed while setting the basic policy to revitalize the Based on this policy, local governments need a system that exclusively based on the after establishing a comprehensive plan for urban regeneration and getting approval from the integration organization. Second, a system that enables an understanding of the problems with business promotion by monitoring the procedure of supporting projects and regularly assessing business achievements is needed. Third, a plan is needed for resolving conflicts between various interested parties that adopts the commercial area activation system for carrying out a total redevelopment of the commercial area where small shops are densely located. A market maintenance project has been conducted as a means to recover our traditional market, which was economically depressed, and to revive the local economy, but it is mostly conducted in the form of reconstruction or redevelopment and represents the interests of landowners and merchants. Thus, it is most likely to lead to a gradual disappearance of traditional markets. Conclusions - This study looks primarily into the problems that appeared in the legal text or the guidelines regarding the direction of improvement of the commercial area activation business that has been going on as a demonstration project since 2011 and suggests some solutions.

• 한국콘텐츠학회논문지
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• 제18권11호
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• pp.277-284
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• 2018

본 연구는 전통시장의 먹거리에 대한 대학생들의 인식에 관하여 심층적이고 본질적인 의미에 접근할 수 있는 질적 분석방법의 하나가 되는 Q연구방법을 활용하여 연구하였다. 최근 지방자치단체에서 전통시장활성화를 위해 젊은층을 겨냥하여 다양한 관광상품을 개발하고 있는 상황을 감안하여 대학생들을 대상으로 전통시장의 먹거리에 대한 인식을 유형별로 분류해서 이들 간의 특성을 알아보고, 향후 젊은층이 지속적인 방문을 할 수 있도록 마케팅전략 수립의 기초자료로 활용하여 전략적 시사점을 제시하고자 한다. 이를 위해 진술문 카드를 작성하여 P샘플을 선정하고 분류작업을 거치는 Q-sort를 PC QUANL프로그램을 이용하여 요인 분석을 통해 분석하였다. 분석결과 총 3가지의 유형으로 분류되었다. 제 1유형(N= 21):추억추구형, 제 2유형(N= 6):지역문화자원추구형, 제 3유형(N= 5):지역성추구형으로 요인명을 설정하였다. 각 유형마다 서로 다른 특징이 있는 것으로 나타났다. 분석을 통하여 추출된 각각의 주관적인 인식은 추후 다양한 연구의 기초 자료로 할용 할 수 있을 것이다. 분류된 3가지 유형에 따른 각 각의 마케팅 전략수립을 통해 전통시장의 나아갈 방향을 제시하고 물리적으로 낙후 되어있는 전통시장의 먹거리에 대한 대학생들의 요구를 수용하여 지역 관광자원으로써의 가치 있는 다양한 먹거리를 개발을 통해 전통시장 활성화에 이바지 할 것으로 기대한다.

• 대한지리학회지
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• 제29권2호
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• pp.166-182
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• 1994

본 연구에서는 고등학교 지리수업이 안고 있는 대학입시 지도와의 관련성, 기초개 념의 중복성, 수업시간의 제한 등 세가지 문제점을 해결하기 위해 수업을 구조화하여 고등 사고 기능을 기를 수 있는 수업을 설계하고자 하였다. 그러기 위해서 행동이론과 구조분석 을 통합한 지리수업 설계에 대하여 단계적으로 다음과 같이 정리해 볼 수 있다. 우선, 제 1 단계로서, 학습자는 경험적인 현상의 기술인 자료를 조사하고, 과학자의 시점에 따라서 객관 성과 정확성을 유지하면서, 가설-검증의 과정을 통하여 說明的 知識에 이른다, 제 2단계에 서는, 추론적인 진술에 대한 비판적 사고를 통하여 공간구조를 분석하는 것으로 槪念的 知 識을 이론적으로 설명한다. 제 3단계에서는, 지역주민의 행위를 둘러싸고 있는 상황을 파악 하기 위해 자료를 비판적으로 다시 검토하여 사회 제도 간의 관계까지 實踐的 解釋에 이른 다. 제4단계로서는, 정보를 활용하는 능력을 기르기 위해 事例地域 學習에 대해 주체적으로 참여한다. 따라서, 행동이론과 구조분석의 통합을 통한 지리수업의 설계에서 본다면, 수업이 구조화되고 실증론에 대한 인식론적 입장에서 전개될 것이다.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2006년도 춘계학술발표대회 논문집
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• pp.179-182
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• 2006

Since the middle of 1990's, domestic apartment building suppliers have set up brand images to overcome the difficulties in financial situation after IMF foreign exchange crisis. The main trends in recent apartment buildings could be classified generally into several types, such as 'Ubiquitous Intelligent(standing for High-tech)', 'Walkable Community(community-friendly)', 'Eco-friendly', 'Ergonomic Humanity(Human Engineering)', 'e-easy Home through Internet(Digital Home)'. With those brand images, construction enterprises have been making inroads into local apartment markets, especially one of the region around Dae-gu. It is meaningful and worth researching and analyzing the local residents' preferences and tendencies to form marketing strategies of brand images. Here, this research and analysis is of pre-examination before getting down the study of this subject.

• 한국의류산업학회지
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• 제24권4호
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• pp.408-417
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• 2022

This study developed a structural model to examine the relationships among consumer traits, self-brand connections, and purchase intentions for local fashion brands under "Guochao" consumption in China. An online survey with a self-administered questionnaire was undertaken through Chinese SNS tools to collect the data. A total of 276 usable responses were obtained from Chinese consumers who are residents in China. More females(n=174, +63%) than males (n=102, 37%) participated, and they were aged from 18 to 45 years old. The measurement model was confirmed to be reliable and valid. In the estimated structural model, the consumer traits of ethnocentrism and cultural affinity positively affected the self-brand connection, leading to purchase intentions for the local fashion brands. Specifically, the ethnocentrism factor indirectly affected the purchase intentions by mediating the self-brand connection, while the cultural affinity factor had significant direct effects on purchase intentions. Thus, a partial mediating effect of self-brand connection was found in the relationship between the consumer traits(ethnocentrism and cultural affinity) and purchase intentions of local fashion brands in the cultural "Guochao" consumption context. This study provides insights into extending the cultural theory of ethnocentrism relevant to self-brand connections and discusses the managerial implications for developing strategic global branding in the Chinese fashion markets.

• Journal of East Asia Management
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• 제3권2호
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• pp.1-19
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• 2022

This study suggests an integrated theoretical framework for the relationship between political risk and multinational corporation (MNC) subsidiary's performance in the emerging market. The political risk would have a negative impact on MNC subsidiary's performance in the emerging countries that are developing in Asia, the Commonwealth of Independent States, Africa, and South America. The major reason is that political risks could generate a loss of benefit or a loss of control for MNC's subsidiary. In this study, I suggest that corporate social responsibility (CSR) strategy would be a solution to overcome various political risks. Specifically, the affiliated firms with diversified industries or greater financial resources could mitigate the negative impact of political risk than unaffiliated firms. Because they can use their tangible or nontangible asset such as information, technology, and construction in order to gain legitimacy and trust from local government, local community, and local firms in the emerging market. Finally, I claimed the costs of the affiliated firms would exceed the benefits at the initial stages, while the benefits of affiliated firms would exceed the costs over time when political risks become higher. The reason is that the trust gained from local stakeholders accumulates over time and the impact of CSR strategy would become an important solution to overcome the risks in and unstable context.