• Journal of the Korea Society of Computer and Information
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• v.27 no.8
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• pp.233-240
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• 2022

In this paper, we propose a marketing strategy for traditional markets that lays the foundation for regional economic development by developing traditional markets as regionally specialized tourism resources. This study conducted a survey of local residents and tourists, who are market users, and conducted a factor analysis to establish a market brand strategy using SPSS 25 and a reliability analysis to verify internal consistency. In addition, correlation analysis was performed to verify the significance to confirm the relevance. The analysis results of Anyang Central Market brand tourism products for traditional market marketing strategies are as follows. First, it is necessary to establish a brand identity that activates brand elements and brand criteria and brand positioning. Second, it is required to improve brand awareness, which can elicit brand awareness and brand information and brand memory. Third, it is necessary to improve the brand image that can increase brand association and brand loyalty. Fourth, it is necessary to make efforts to improve brand equity, which can improve brand value, brand concern, and brand life. By developing and proposing marketing policies for traditional markets by utilizing market brand strategies, it can be expected to revitalize traditional markets and local economies as specialized local tourism resources.

• Journal of Korean Society of Rural Planning
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• v.22 no.4
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• pp.13-24
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• 2016

Tourism is often considered as one of the main industries to promote development and modernization in small South Pacific islands countries. In Fiji, this was recognized in the 1960s, and resulted in large-scale resort based tourism development in coastal areas. While tourism has obvious advantages to the economy, a lot of problems such as exclusive foreign control of the main hotels and resorts, considerable overseas leakage of earnings, the limited participation by indigenous resource owners, and localized environmental damages to reefs and mangroves are emerging. For sustainable tourism development, it is needed to set growth objectives and targets for tourism in terms of benefits to Fiji, and to concentrate support on 'Rural Tourism' such as community-based tourism that have lower leakage and put more into local economies. Through case study in this paper, to develop rural tourism at the local level, several recommendations are as follows: 1) to introduce various rural tourism programs such as experiencing Fiji's traditional culture, participating in activities, picking fruits and harvesting agro-products, 2) to enhance aggressive promotion and marketing strategies, 3) to build the capacity of local communities for improving the quality of tourism services, and 4) to provide the infrastructure for tourism business such as road accessing, water supply and disaster prevention.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2009.11a
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• pp.219-224
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• 2009

Construction industry is an important key industry and many measures to revitalize it as local economy has been stagnant. However, construction industry works combined with governmental policies, global and local economies, populations, construction companies and many other related factors, and it is very hard for those counter-plans to meet every need and goal of the related. In this study, interviews and questionnaires of the professionals of the construction industry in Busan, were carried out, to find the cause of the inactivity of the construction market, the problems of the policies and regulations, and the problems of the construction companies in Busan and the solutions were suggested. The realistic master-plans and the reduction of the cost price for the problems of the redevelopment business having no feasibility, the reasonable relaxation of the restrictions for the problems of the governmental policies, the professional training and education for the lack of the high-quality human resources and the working system changes for the problems of the local construction companies turned out as results. The results of the study will be a chance to understand the different ideas of the professionals, and help with the plans to improve and to revitalize the local construction industry. The results of the study will be a chance to understand the different ideas of the professionals, and help with the plans to improve and to revitalize the local construction industry.

• 지역과문화
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• v.6 no.2
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• pp.77-104
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• 2019

This study examines the efficiency of using local cultural resources in local governments. The study does so by DEA(Data Envelope Analysis) using data from the year 2017 for 17 local governments in Korea. In addition, this study tries to estimate environmental efficiency of local cultural resources. For this, the 'Total Efficiency' including the output variables related to the local cultural resource environment was analyzed. After than It compared the 'Total Efficiency' with the 'Utilization Efficiency', to estimate the 'Environmental Efficiency' of local cultural resources. The followings are results which are significant statistically. Firstly, it was evaluated that five of the 17 local governments utilized the local cultural resources efficiently. Secondly, it was result that the inefficiency of the other local governments was relatively influenced by the economies of scale than PTE(Pure Technical Efficiency). Thirdly, It has been confirmed that environmental aspects such as cultural properties and cultural infrastructure have a considerable impact on the increase or decrease of efficiency in local governments. The difference in the efficiency of local governments are influenced by the population density. In order to improve the efficiency in the future, it is necessary to adjust the appropriate level of input according to the local population estimate, which is a major consumer of the local cultural resource utilization. In addition, the local festivals and village festivals held by local governments should be checked to improve in quality by eliminating inefficiencies. Also, it should be considered of environmental factors together, when analyzing the efficiency of the local cultural resource in local governments.

• The Journal of the Korea Contents Association
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• v.8 no.12
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• pp.168-175
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• 2008

As the travel industry grows and becomes increasingly more competitive, municipal governments have undertaken great efforts to maximize limited resources and develop their local economies by initiating and developing cultural festivals. Such festivals and events have become an efficient mechanism to enhance their image, increase tourism, and ultimately, stimulate their economy. However, marketing efforts to scale globally typically falter due to various factors: lack of originality, poor quality of contents, and a scarcity of competitive power. Hence, I wish to propose a model for developing cultural semiology and visual literacy, with storytelling utilized as a means of strategically illustrating local cultural festival contents. Subsequently, it is expected that such a model can underpin the importance of developing coherent edutainment content while illustrating the true meaning/value of local festivals.

• Korean journal of communication and information
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• v.34
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• pp.275-305
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• 2006

The main research question of this paper is as follows: How can broadcasting both cause the crisis in democratic participation and yet also offer the solution? The contradiction in broadcast localism has never been adequately resolved in spite of regulation at all in practice, in that localism simply cannot account for the diversity of modern life and for the external forces that incorporate local communities into much larger economic and communications network. The concept of locality in local television, however, has been multiplied and enlarged in order to adjust to "time-space compression". Recently the local television have been "interface" combining and negotiating the globalization of media market and the decentralization of political power, the economies of scale and the activation of local democracy, consequently aiming at the horizontal-cooperative network instead of old vertical-dependent one.

• The Journal of Fisheries Business Administration
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• v.53 no.3
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• pp.17-26
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• 2022

This study attempted to estimate the amount of expenditure per capita of visitors to the Mongsanpo fishing village tourism festival, and quantitatively measure how much the festival contributes to the local and national economy through input-output model. The analysis data used 302 questionnaires, excluding missing questionnaires, surveyed on festival visitors from April 21 to May 7, 2018, during the 9th Mongsanpo port webfoot octopus and seafood festival. The main results of this study can be summarized as follows. First, analyzing the average expenditure per person of festival visitors, it shows that the average one-person festival visitor consumes KRW 129,519: entertainment costs KRW 5,672 (4.4%), accommodation costs KRW 16,860 (13.0%), food costs KRW 74,791 (57.7%), transportation costs KRW 21,646 (16.7%), shopping costs KRW 6,788 (5.2%), and other costs KRW 3,762 (2.9%). Among the expenditures of festival visitors, the proportion of food expenses was the highest, and transportation costs and accommodation costs were in order. Second, based on the actual expenses spent by visitors at the fishing village tourism festival, the direct economic effect of the Mongsanpo fishing village festival was estimated be approximately KRW 14.8 billion. Third, as a direct and indirect economic impact effect of the Mongsanpo fishing village tourism festival in 2018, the amount of production induced in the local and national economies was estimated at KRW 33.3 billion, and the amount of value-added inducement was estimated at 11.3 billion won, and employment inducement reached 272 people, which is considered to contribute greatly to the national economy. This study quantitatively analyzes and provides the extent to which the fishing village tourism festival using local specialized fisheries directly or indirectly contribute to the local and national economy. Thus, it is expected to serve as useful information by providing basic information on business feasibility required for budgeting for local fishing tourism festivals.

• Korean Journal of Materials Research
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• v.9 no.6
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• pp.635-653
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• 1999

The present work considers work considers research strategies to address global warming. Specifically, this work considers the development of technologies of importance for the reduction of greenhouse gas emission and, especially, the materials that are critical to these technologies. It is argued that novel materials that are essential for the production of environmentally friendly energy may be developed through a special kind of engineering: interface engineering, rather than through classical bulk chemistry. Progress on the interface engineering requires to increase the present state of understanding on the local properties of materials interfaces and interfaces processes. This, consequently, requires coordinated international efforts in order to establish a strong background in the science of materials interfaces. This paper considers the impact of interfaces, such as surfaces and grain boundaries, on the functional properties of materials. This work provides evidence that interfaces exhibit outstanding properties that are not displayed by the bulk phase. It is shown that the local interface chemistry and structure and entirely different than those of the bulk phase. In consequence the transport of both charge and matter along and across interfaces, that is so important for energy conversion, is different than that in the bulk. Despite that the thickness of interfaces is of an order to a nanometer, their impact on materials properties is substantial and, in many cases, controlling. This leads to the conclusion that the development of novel materials with desired properties for specific industrial applications will be possible through controlled interface chemistry. Specifically, this will concern materials of importance for energy conversion and environmental monitoring. Therefore, there is a need to increase the present state of understanding of the local properties of materials interfaces and the relationship between interfaces and the functional properties of materials. In order to accomplish this task coordinated international efforts of specialized research centres are required. These efforts are specifically urgent regarding the development of materials of importance for the reduction of greenhouse gases. Success of research in this area depends critically on financial support that can be provided for projects on materials of importance for a sustainable environment, and these must be considered priorities for all of the global economies. The authors of the present work represent an international research group economies. The authors of the present work represent an international research group that has entered into a collaboration on the development of the materials that are critical for the reduction of greenhouse gas emissions.

• Journal of Agricultural Extension & Community Development
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• v.12 no.2
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• pp.163-172
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• 2005

Since the financial turmoil in 1997, both the national and local governments have initiated a variety of policy measures to support small and medium-size firms to strengthen the national and regional economies. It is no doubt that such policies contributed to establish better business environment for them. However, many analytical reports and academic studies in recent years diagnose that the economy conditions for the small and medium-size firms are in crisis because many policy measures are made based on the supply-side approach rather than demand-side consideration. In order for the governments' efforts to be more realistic and effective, it is necessary to see what the policy target groups(that is. the small and medium-size entrepreneurs) want. This study surveyed entrepreneurs in Hwaseung city, Kyonggi-do, which has more than three-thousands of small and medium-size firms. It finds that in spite of locational advantages and a variety of policy supports from the provincial and local governments, they need more financial supports, more effective mass transportation system for commuting workers. less bureaucratic barriers, and so on.

• Culinary science and hospitality research
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• v.6 no.3
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• pp.193-223
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• 2000

It has become a common things that great capital were needed in the past development stage which infrastructure is primary factors, but nowadays it is changing to money saving software-oriented strategics to flourish various regional cultural festivals and events in terms of the development of tourism resource. it is because not to destroy environments, to harmonize natural resources with its surroundings and traditional events. Its purpose is to give some activities to depressed local economies and develop characteristics of local governments and its inhabitants' benefits for the special tourism products, events. and service enhancement searching for. keeping, and maintaining regional culture as unique and attractive image. As folk festivals are in full flourish, it is proper time to advertise korean's traditional and valuable food heritage and produce a food on a international commercial sale. It is strongly not also connected with globalism but proof an excellent worldwide things. To achieve this papers' purpose the followings should be solved in the near future. and so as to carries culture on food and regional specialities as valuable inheritances. It involves (1) the similarity in food taste, (2) the assistances of governmental support (3) adjusting to the taste of foreigner and visitors from other countries. (4) to participate in cooking process.