• Title/Summary/Keyword: likelihood of success

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Global Fast Food Brands: The Role of Consumer Ethnocentrism in Frontier Markets

  • MUKUCHA, Paul;JARAVAZA, Divaries Cosmas
    • The Journal of Industrial Distribution & Business
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    • v.12 no.6
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    • pp.7-21
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    • 2021
  • Purpose: Modern globalization and Western markets saturation has catalyzed the growth of culinary globalization into developing countries. The question was whether fast food consumers in frontier markets of Sub-Saharan Africa (Zimbabwe), either upholds national gastronomic tendencies in terms of consumer ethnocentrism and buy local or they adopt global fast food brands. Demographic consumer profiles were also analyzed as antecedents of consumer ethnocentrism. Research design, data and methodology: A sample size of 400 fast food-adult consumers was surveyed in the City of Harare. Data was captured on SPSS and Analysis of Moment Structure (AMOS). Hypothesis testing was done using sample t test (H1), logistic regression (H2) and multiple regression (H3, 4, 5) analysis. Results: Consumer ethnocentrism in Zimbabwe was marginally above average and no statistically significant relationship between the levels of consumer ethnocentrism and adoption of foreign fast food brands was noted. Age had an inverse relationship; income had a positive association whilst gender had no statistical significance with consumer ethnocentrism. Conclusions: Despite the Zimbabwean consumers being marginally ethnocentric, international restaurateurs should invest in the Zimbabwean fast food market since their nature of being foreign has got an exotic appeal to the Zimbabwean consumers thereby enhancing their likelihood of success.

Locational Analysis of Rural Industrial Estates and Chonbuk Economic Development Strategies (농공지구 입지분석 : 전라북도의 경우)

  • 박임구;백영기;장재우
    • Journal of the Korean Regional Science Association
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    • v.9 no.2
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    • pp.103-119
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    • 1993
  • This research examines the spatial development of rural industrial estates (Nong-gong Jigu) in Chonbuk province and gives insight into the strategies for economic development in the entire region. Selected location factors which are likely to pull new investment into the estates are examined by using questionnaires. Few loction factors except nonlocal factors can be found in explaining why location choices are made. The irrelevance of the analysis based on location factors suggests that an alternative approach should analyze changes in the spatial development of the rural industrial estates. Such an alternative is to understand the dynamics of the spatial organization of production by focusing on characteistics of plant closing in the rural industrial estates. To take into account of the characteristics of plant closing we provide the hypothesized relationships between employment size, organizational structure, inter and intra industrial linkage, characteristics of production processes, and availability of local labor market and the likelihood of closing. A logit model is then made to identify the selected factors which might influence the probability of plant closing. The results from the logit analysis and their implications suggest that the policy should be more concerned with the characteristics of firms, such as size and ownership, as well as of the local labor markets. Given that the Chonbuk region has experienced rapid population decline, together with its poor industrial base, it seems that the success of the policy in the declined rural areas in less certain.

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Integration of Palliative Care in the Hospital Setting

  • Wozencraft, Colin;Tucker, Rodney O.;Howell, Stephen
    • Journal of Hospice and Palliative Care
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    • v.15 no.4
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    • pp.188-192
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    • 2012
  • Palliative medicine has shown demonstrated benefit for patients with serious illness, their families, and hospital systems. As such, the demand for palliative care services is growing at a fast pace, and health care facilities frequently struggle to develop and implement effective and sustainable methods of providing this care. As with any new system, challenges and barriers naturally exist to instituting palliative care. Undertaking careful assessment, planning, and resource allocation can provide the greatest likelihood of success when developing these novel yet much needed models of care. This summary paper offers a qualitative overview of the potential benefits and the rationale to implement robust palliative care systems. We briefly review the history of palliative medicine in the broadest sense and address several seminal works from the US palliative care literature. Core practices to establish and advance palliative medicine are suggested. Commentary is provided on some of the particular barriers to palliative system development that may need to be addressed in the context of Korean medical culture. Collectively, we hope this overview can contribute to a framework within which such research and development can occur, leading to increasingly effective and sustainable palliative medicine in Korea.

Multi-Purpose Hybrid Recommendation System on Artificial Intelligence to Improve Telemarketing Performance

  • Hyung Su Kim;Sangwon Lee
    • Asia pacific journal of information systems
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    • v.29 no.4
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    • pp.752-770
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    • 2019
  • The purpose of this study is to incorporate telemarketing processes to improve telemarketing performance. For this application, we have attempted to mix the model of machine learning to extract potential customers with personalisation techniques to derive recommended products from actual contact. Most of traditional recommendation systems were mainly in ways such as collaborative filtering, which predicts items with a high likelihood of future purchase, based on existing purchase transactions or preferences for products. But, under these systems, new users or items added to the system do not have sufficient information, and generally cause problems such as a cold start that can not obtain satisfactory recommendation items. Also, indiscriminate telemarketing attempts can backfire as they increase the dissatisfaction and fatigue of customers who do not want to be contacted. To this purpose, this study presented a multi-purpose hybrid recommendation algorithm to achieve two goals: to select customers with high possibility of contact, and to recommend products to selected customers. In addition, we used subscription data from telemarketing agency that handles insurance products to derive realistic applicability of the proposed recommendation system. Our proposed recommendation system would certainly solve the cold start and scarcity problem of existing recommendation algorithm by using contents information such as customer master information and telemarketing history. Also. the model could show excellent performance not only in terms of overall performance but also in terms of the recommendation success rate of the unpopular product.

Negative Word-of-Mouth Behavior and Intentions of the Public Library Users in Taegu Metropolitan City (공공도서관 이용자의 부정적 구전에 관한 연구 - 대구지역 공공도서관 이용자를 중심으로 -)

  • Oh, Dong-Geun
    • Journal of Korean Library and Information Science Society
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    • v.35 no.4
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    • pp.129-147
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    • 2004
  • This study is to investigate extensively the negative word-of-mouth responses and intentions of the public library users. It selects and analyzes empirically some of the antecedents of the complaining behaviors including severity of dissatisfaction attitude toward complaining, difficulty of the complaining, likelihood of success, product/service importance, external attributions, loyalty, and former experience of complaining. Final data through questionaries are obtained from 497 unsatisfied adult public library users in Taegu Metropolitan City, 443 of them analysed with SPSS 12.0 for Windows.

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Use Case Elicitation Method Using "When" Sentences from User Reviews

  • Kim, Neung-Hoe;Hong, Chan-Ki
    • International journal of advanced smart convergence
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    • v.9 no.4
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    • pp.198-202
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    • 2020
  • User review sites are spaces where users can freely post and share their opinions, which are trusted by many people and directly influence sales. In addition, they overcome the limitations arising from existing requirements collection and are able to gather the needs of large numbers of different people at a low cost. Therefore, such sites are attracting attention as new spaces for understanding user needs. In a previous study, a user review analysis was attempted using 5W and 1H, and we inferred that a sentence containing "when" has special information based on the user experience. In addition, the requirements of the derivative activities in a user review can identify more user needs than the general requirements of derivative activities. In this paper, we propose a systematic method of deriving "when" sentences contain meaningful information from user reviews and converting them into use cases, which is one of the requirements of a specification method. This method converts unstructured data into structured data such that it can be included as the user requirements during software development from user comments expressed in natural language. This method will reduce project failures and increase the likelihood of success by enabling an efficient collection and analysis of user needs from valuable user reviews.

Complaining Intentions and Its Antecedents of Academic Library Users (대학도서관 이용자의 불평의도와 그 선행요인에 관한 연구)

  • 오동근
    • Journal of Korean Library and Information Science Society
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    • v.33 no.4
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    • pp.61-83
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    • 2002
  • This study is to investigate extensively the complaint responses of the academic library users, with a special regard to those in Daegu Metropolitan City and in Kyungpook Province. It selects and analyzes empirically some of the antecedents of the complaining intentions including perceived severity of dissatisfaction perception of free use, attitude toward complaining, cost of the complaining, likelihood of success, product/service importance, external attributions and loyalty; and complaint intentions including exit intention, voice(redress seeking) intention, negative word-of-mouth intention and third party complaints intention of the academic library users, based on the theoretical backgrounds. Final data through questionnaires are obtained from 582 unsatisfied academic library users in 5 universities in those areas, 542 of them analysed with SPSS 11.0 for Windows.

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Complaining Behavior and Its Antecedents of Academic Library Users (대학도서관이용자 불평행동의 영향요인에 관한 실증적 연구 - 대구경북지역 대학생이용자를 중심으로 -)

  • Oh, Dong-Geun
    • Journal of the Korean Society for Library and Information Science
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    • v.36 no.4
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    • pp.123-145
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    • 2002
  • This study Is to investigate extensively the complaint responses of the academic library users, with a special regard to those in Daegu Metropolitan City and in Kyungpook Province. It selects and analyzes empirically some of the antecedents of the complaining behaviors including perceived severity of dissatisfaction, perception of free un, attitude toward complaining, cost of the complaining, likelihood of success, product/service importance, external attributions and loyalty : and complaint responses including exit, voice(redress seeking), negative word-of-mouth and third party complaints, of the academic library users, based on the theoretical backgrounds. Final data through questionaries are obtained from 582 unsatisfied academic library users in 5 universities in those areas, 542 of them analysed with SPSS 11.0 for Windows.

Extraction of Potential Area for Block Stream and Talus Using Spatial Integration Model (공간통합 모델을 적용한 암괴류 및 애추 지형 분포가능지 추출)

  • Lee, Seong-Ho;JANG, Dong-Ho
    • Journal of The Geomorphological Association of Korea
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    • v.26 no.2
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    • pp.1-14
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    • 2019
  • This study analyzed the relativity between block stream and talus distributions by employing a likelihood ratio approach. Possible distribution sites for each debris slope landform were extracted by applying a spatial integration model, in which we combined fuzzy set model, Bayesian predictive model, and logistic regression model. Moreover, to verify model performance, a success rate curve was prepared by cross-validation. The results showed that elevation, slope, curvature, topographic wetness index, geology, soil drainage, and soil depth were closely related to the debris slope landform sites. In addition, all spatial integration models displayed an accuracy of over 90%. The accuracy of the distribution potential area map of the block stream was highest in the logistic regression model (93.79%). Eventually, the accuracy of the distribution potential area map of the talus was also highest in the logistic regression model (97.02%). We expect that the present results will provide essential data and propose methodologies to improve the performance of efficient and systematic micro-landform studies. Moreover, our research will potentially help to enhance field research and topographic resource management.

The Significance of Contract Law for Efficient Mergers and Acquisitions (M&A) Procedure

  • Eungoo KANG
    • East Asian Journal of Business Economics (EAJBE)
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    • v.11 no.4
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    • pp.41-50
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    • 2023
  • Purpose - This study aims to examine the role of contract law in mergers and acquisitions (M&A) and to examine whether or not contract law is necessary in M&A. The study also discusses how contract law can be utilized in M&A, as well as some of the problems that arise from the use of contracts in this area. Research design, data, and methodology - To minimize bias and errors, this study used only peer-reviewed articles and book excluding internet news articles, conference papers, and dissertations. For a well-organized screen and selection process, the author conducted the extraction procedure thoroughly to eliminate some duplicated resources. Result: This study indicates that complex deals carry a high risk but also have the potential to yield substantial revenue for stakeholders. Thus, contract law is essential to the success of M&A because it helps to define the (1) terms of the transaction, (2) reduces risk, (3) offers legal safeguards, and ensures that the (4) agreement is enforced. Conclusion - This study concludes that an understanding of contract law is essential to the profitable merging of two businesses. The application of contract law provides a mechanism for enforcing the agreement, which can increase the likelihood that the stipulations of the M&A will be satisfied.