• Korean Management Science Review
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• v.20 no.2
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• pp.61-80
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• 2003

At the end of 2002, about 91% of mobile telecommunications service subscribers have mobile phones with the mobile internet access function. However, despite the rapid spread of mobile internet phones, the number of real mobile internet users is very small. In this situation, this paper focuses on the effect of consumer demographics such as sex, age, job, etc. and consumer life-style on the use of mobile internet. This study tries to find the answers about the following questions ; 1) Which consumer demographic variables affect the use of mobile internet\ulcorner 2) How can we categorize the consumers with the mobile internet phones\ulcorner 3) What are the characteristics of categorized groups and is there any difference in using the mobile internet\ulcorner For this purpose, an off-line survey was conducted over 1,500 consumers with the mobile internet phones. This study concludes as follows ; The important demographic factors of the use of mobile internet are age, job, marriage, academic career and personal spending money. Totally viewed in the consumer demographics, the typical type of mobile internet users can be described as the young student. On the other hand, sex and family income variables do not significantly affect the use of mobile internet. And the mobile internet users can be categorized by the life-style into four distinct groups, which are named as the innovation oriented group, the practicality oriented group, the conservation oriented group, the ostentation oriented group. These findings show that the consumer life-style have various effects on the use of mobile internet.

• Archives of design research
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• v.20 no.1 s.69
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• pp.143-154
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• 2007

The purpose of this study is to investigate fashion product image evaluation according to life-style groups of middle-aged women. The subject of investigation was 352 middle-aged women from 35 to 59 living in Daegu by random sampling method in April and May, 2005. The investigation was carried out by questionnaires which were composed of 3 sections: Fashion product image measure, Life style research and demographic variables(age, academic background, occupation, monthly clothing allowance, monthly income). The statistical methods to analyze the data were frequency, percentage, average, factor analysis, cluster analysis, ANOVA, Duncan's multiple range test. The results are summarized as follows: 1. As a result of factor analysis for fashion product image, the four factors including noble image, bold image, practical image, female image were extracted. 2. Middle-aged women were classified into four life-style groups including tradition oriented group, negative oriented group, activity oriented group and appearance oriented group. 3. Significant differences in fashion product image preferences according to life-style groups were found. Tradition oriented group preferred noble image and practical image. Negative oriented group tended to pursue practical image. Activity oriented group pursued a bold image. Appearance oriented group liked a noble image the best and then noble image, bold image in order.

• Korean journal of food and cookery science
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• v.23 no.3 s.99
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• pp.327-336
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• 2007

Life-style factors often include social relationships as well as consumption, entertainment and dress patterns. They also typically reflect an individual's attitudes, values and worldview. Life-style types have become and an important factor for segmenting customer markets ever since significant relationships between life-style and customers' behavior was proven. This study examined the relationships between the life-styles of young customers' and the important attributes of foodservice encounters. Factors analysis with VARIMAX and K-means cluster analysis were conducted to group the subjects by life-style. According to the factors analysis, four underlying dimensions were identified and labeled: (1) 'actively fashioned', (2) 'luxury picky', (3) 'healthy toward', and (4) 'utilitarian leisure'. Based on the factor scores derived from the factors analysis, the K-means cluster analysis classified three groups as statistically significant using ANOVA(p<0.05). The overall mean score for the 3rd cluster 'trendy-active picky' was higher than the other two clusters, and represented very picky attitudes about foodservice attributes. The 3rd cluster also seemed to apply higher standards to all of the foodservice attributes. By order of importance, the most important attributes of the 2nd cluster 'pursue-utilitarian leisure' were food serving time, automation systems, server's hygienes, employee kindness, time in line, and menu variety. In spite of low concerns for the life-style attributes, the first cluster 'passively indifferent' recognized menu variety, food sanitation, food serving time, server's hygiene, menu price, air circulation, and room temperature as important. These results suggest that young diners in Korea could be classified by their diverse life-styles that are represented as trendy, utilitarian, and indifferent and will hopefully contribute to the foodservice industry's ability to segment customer characteristics by different life-styles in Korea.

• Journal of Families and Better Life
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• v.32 no.4
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• pp.91-104
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• 2014

This study aims to understand how consumers consume by presenting the concept of 'consumption style' and the meaning of consumption for modern consumers. As modern consumers cannot lead their daily lives without engaging in consumption, their daily lives are deeply related to consumption. However, we have not been largely interested in how we manage consumption. It is a fact that marketing-oriented studies are focused on consumers for the establishment of corporate activities and strategies until now. For the analysis of the research, SPSS for Windows and AMOS were used. In order to examine the general characteristics of the investigation object, the technical statistics of frequency, percentage, average and standard deviation were obtained. To develop the research item analysis, Cronbach's ${\alpha}$, exploratory factor analysis, confirmatory factor analysis and cluster analysis were conducted. Based on the meaning of consumption through the consideration of preceding studies, the consumption style was extracted with 4 economic, socio-cultural, psychological and ethical perspectives. Also, 4groups were classified according to the type of consumption style: professional consumers, practical consumers, indifferent consumers and emotional consumers.

• Journal of Korean Academy of Nursing
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• v.39 no.4
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• pp.594-601
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• 2009

Purpose: The goal of this study was to evaluate the impact of life style characteristics on the prevalence risk of metabolic syndrome (MS). Methods: A total of 581 adults were recruited from a cardiovascular outpatient clinic. A newly developed comprehensive life style evaluation tool for MS patients was used, and patient data related to the MS diagnosis were reviewed from the hospital records. Results: The overall prevalence of MS was 53.2%, and the mean of MS score was 2.6 for patients at a cardiovascular outpatient clinic (78% of the patients had hypertension). Dietary habits among the life style characteristics had significant influence on the prevalence risk of MS and MS scores. And also interestingly, the classification and regression tree (CART) model suggested that the high prevalence risk groups for MS were older adults (61.5$\leq$age<79.4), and adults between 48.5 and 61.5 yr of age with bad dietary habits. Conclusion: This study indicates that nurses should focus on dietary habits of patients (especially patients classified as high prevalence risk for MS) for improvement and prevention of MS prevalence risk.

• Journal of the Korean Society of Costume
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• v.25
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• pp.201-213
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• 1995

The purposes of the study were (1) to seg-ment the female college apparel market based on fashion life style and (2) to develop a pro-file of each segment regard to self-concept, shopping orientation and patronage behavior. The data were collected through questionnaire by random sample of 526 female college students. By cluster analysis of lifestyle factors, three groups were identified, (fashion leaders, fashion followers and fashion aversion) Three groups were then compared through multivariate analysis of variance and chi-square statistics on 10 self-concept variables, 6 shopping statistics on 10 self-concept variables, 6 shopping orientation factors and 1 patronage behavior variable. Significant difference were found among the three groups on all these variables which indi-cate that fashion lifestyle can be a useful base for segmenting female apparel market and these groups are unique in terms of self-con-cept, shopping orientation and patronage behavior.

• The Research Journal of the Costume Culture
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• v.4 no.2
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• pp.125-143
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• 1996

The purposes of the study were (1) to segment the female college apparel market based on clothing shopping orientation and (2) to develop a profile of each segment regard to fashion life style, information sources, clothing selection criteria, the importance of store attributes and patronage behavior. The data were collected through questionaire by random sample of 526 female college students. By cluster analysis of shopping orientation factors, four groups were identified(apathetic apparel shopper, highly involved apparel shopper, economic apparel shopper, psycho-socializing apparel shopper). Four groups were then compared through multivariate analysis of variance and chi-square statistics on 3 fashion life style factors, 11 information sources, 10 clothing selection criterias, 9 store attributes and 1 patronage behavior variable. Significant difference were found among the four groups on all these variables which indicate that clothing shopping orientation can be a useful base for segmenting female apparel market and these groups are unique in terms of the above 5 variables.

• The Journal of Korean Academic Society of Nursing Education
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• v.12 no.1
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• pp.21-27
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• 2006

Purpose: This is a descriptive study to identify the relationship of quality of life and learning style of the elderly. Method: 106 elderly persons living in Seoul were surveyed using a questionnaire to identify their demographic characteristics, learning styles, and perceived quality of life. Results: 17% of the respondents were in the low quality of life (QOL). The QOL showed significantly different according to learning styles, gender, current health status, perceived level of current life happiness, and monthly pocket money. The highest average score of QOL was found in the Assimilator group, and the lowest average score was found in the Diverger group. Conclusions: Among the four categories significantly related to QOL, the case of learning style and current health status are the categories by which nurses can intervene to improve QOL. Thus, nurses should emphasize the relationship to improve the clients' QOL. Since the scores of QOL were high for the Assimilator and Accomodator groups, nurse should identify the learning style of the elderly as soon as possible and then help those who are under-developed, to further develop Assimilator and Accomodator learning styles.

• Korean Journal of Health Education and Promotion
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• v.25 no.3
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• pp.167-181
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• 2008

The prevention of life-style related diseases is an increasingly important issue in Japan, because not only have the number of patients with life-style related diseases increased but also medical care costs. This paper gives recent strategies for the prevention of cardiovascular diseases through life-style modification. Health objectives for the year 2010, called "Healthy Japan 21", were established in 2000 by the Ministry of Health, Labour and Welfare and the Health Promotion Act was enacted in 2002 to promote this health policy. However, the prevention efforts for life-style related diseases have not been effective in regard to the evaluation of the strategy objectives. The reform of the medical care system which included a new nationwide prevention strategy for life-style related diseases was presented in 2006. The new strategy starting from April 2008 included a "specific health checkup" and "specific health education" for those with metabolic syndrome. The specific health checkup is used to screen people according to criteria of the metabolic syndrome and divide them into 3 groups. These groups will receive specific health education. The purpose of this strategy is the early detection of those who have cardiovascular risk factors, and the early management of the clustering of cardiovascular risk factors of obese people aged 40-74 years old. It is mandatory for every insurer to conduct a specific health checkup and specific health education under the new Act. The implementation rate of the specific health checkup and the specific health education, and a reduction rate of individuals with metabolic syndrome among insured people will be evaluated every year. The national objective is to increase the rate of those undergoing the specific health checkup to 80% and the rate of those receiving the specific health education to 60% by the year 2015. The national objective also targeted a reduction rate of 25% for those with metabolic syndrome. This new strategy will be the biggest intervention trial in the world, and it will produce a big health care market in Japan. Not only public administrative institutions but also private institutions are now preparing to take part in this new strategy. However, various tasks remain, such as training more professionals in health education, developing more evidence based practices, and encouraging cooperation with various sectors, to enforce this new strategy.

• Science of Emotion and Sensibility
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• v.10 no.3
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• pp.419-431
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• 2007

The college students selected by random sampling were classified into several groups by their cosmetic impulse buying pattern, personality characteristics, and self-image that cause them. Their life styles, cosmetic impulse buying pattern, personality characteristics, and self-image were the subjects of comparative analysis. The results of this research can be summarized as follows. The lifestyles of college women are classified into seven styles; the style faithful to intellectual self, the style to participate actively in society, the style to pursue western value, the style to prefer decorating life, the style to pursue sound value, the passive others-oriented style and the style to pursue traditional life. Among them, the style faithful to intellectual self and the style to participate actively in society, and the style to pursue western value are shown to be important dimensions. When these lifestyles are classified, they are classified into the sound western-oriented style, the style to pursue conservative intelligence, the style to pursue active decoration, and the style to pursue traditional life. The western-oriented style and pursue active decoration style were more impulse buying orientated. But the pursue conservative intelligence style and pursue traditional life style showed quite different tendencies. These personality characteristics and self-image were supposd to contribute to their impulse buying.