• Archives of design research
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• v.18 no.3 s.61
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• pp.139-148
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• 2005

Generally, the brand has its life cycle as the product has. This life cycle is classified into the stages; introduction, growth, maturity and decline. Since the brand is little different from that of the product's, we can find some differences when it applies to the brand. The most effective method to perceive the brand to the consumers is advertisement, therefore in the advertisement design, it is important to figure out the current stage in the brand life cycle and use the most ideal design strategy in that stage. This study suggests the concept of the brand life cycle and the most effective strategy in each stages of the advertisement design. In the stage of the brand introduction, we apply the 'What is it? Strategy' which introduces the brand itself. In the stage of the growth, 'How does it Differ from? Strategy' is suggested as the advertisement strategy emphasizing the positioning which shows its differential competitive advantages among brands because in this stage there are many competitive brands in the market. In the stage of the maturity, we focus on the 'What does it Convey of? Strategy' stressing on the delivery of brand's value to consumers as consumers they purchase the brand. Finally in the stage of the decline, 'What does it Stand for? Strategy' is suggested in order to emphasize the generation of brand's symbolical meaning rather than to emphasize it's attributes or benefits. Therefore the advertisement design needs the contingent ideal design strategy according to the stages of brand life cycle and the effective brand management through it.

• Journal of Digital Convergence
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• v.18 no.5
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• pp.145-155
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• 2020

The purpose of this study investigates the relationship between business strategy and cost behavior according to the corporate life cycle. To do so, I first examine the relationship between cost behavior and business strategy. And then, I analyze the effect of the business strategy on cost behavior conditional upon corporate life cycle based on listed Korean firms from 2000 to 2019. Specifically, the business strategy index is calculated by using the six continuous financial factors and the Prospector and Defender was defined on the score. Also, the corporate life cycle is distinguished based on the cash flow pattern. I find the evidence that the Prospector firms are likely to strengthen the asymmetry of cost behavior (cost stickiness), and examined that such a relationship was most strongly represented in the Introduction. This study is meaningful in that this is a more comprehensive analysis by examining business strategy and cost strategy according to the corporate life cycle and expand the application of financial information by using financial indicators to distinguish business strategies.

• Smart Media Journal
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• v.12 no.5
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• pp.111-121
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• 2023

The purpose of this study is to find methods for logo renewal design according to the brand life cycle, considering the logo as an important visual tool that represents the brand identity in terms of brand management. This study was conducted through literature study on brand life cycle and brand renewal strategy, an expert survey on logo renewal design, and logo analysis of 35 food and beverage brands with statistical data to determine brand life cycle. The results of the study are three. First, the four stages(introduction, growth, maturity, and decline) of brand life cycle characteristics and renewal strategies were derived. Second, four brand renewal strategies(partial change, total change, repositioning, new image creation) and methods for logo renewal design were proposed based on the life cycle of the brand. Based on this, renewal characteristics for each life cycle were proposed. Third, visual elements of identity that are important depending on the brand life cycle and brand renewal strategy were found. It was found that the addition and subtraction of graphic elements and change of color tone are important in the partial change strategy of the growth period and maturity period, and that the change of signature color is important in the repositioning strategy and the creation of the new image.

• International conference on construction engineering and project management
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• 2005.10a
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• pp.748-753
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• 2005

In a super-highrise residence project, a project manager needs to form the long-term risk management plan which covers the problems from the beginning of project to the time of demolition. The cause and responsibility for a risk are clarified and quantitatively evaluated through the life cycle of a project. Development of the system which supports a risk strategy effectively is needed as a project becomes complex. In this paper, through the life cycle of a specific super-highrise residence project, a risk phenomenon is specified from a viewpoint of each participant, and the mathematical model is formulated choosing the combination of the optimal strategy against a risk quantitatively within a fixed risk strategy budget.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.26 no.6A
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• pp.1023-1032
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• 2006

In this paper, a new method for the bridge maintenance is proposed to overcome the limit of the existing methods and to implement the preventive bridge maintenance system. The proposed method can establish the lifetime optimum maintenance strategy of the deteriorating bridges considering the life-cycle performance as well as the life-cycle cost. The lifetime performance of the deteriorating bridges is evaluated by the safety index based on the structural reliability and the condition index detailing the condition state. The life-cycle cost is estimated by considering not only the direct maintenance cost but also the user and failure cost. The genetic algorithm is applied to generate a set of maintenance scenarios which is the multi-objective combinatorial optimization problem related to the life-cycle cost and performance. The study examined the proposed method by establishing a maintenance strategy for the existing bridge and its advantages. The result shows that the proposed method can be effectively applied to deciding the bridge maintenance strategy.

• Smart Structures and Systems
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• v.4 no.5
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• pp.641-653
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• 2008

This paper proposes a practical and realistic method to establish an optimal lifetime maintenance strategy for deteriorating bridges by considering the life-cycle performance as well as the life-cycle cost. The proposed method offers a set of optimal tradeoff maintenance scenarios among other conflicting objectives, such as minimizing cost and maximizing performance. A genetic algorithm is used to generate a set of maintenance scenarios that is a multi-objective combinatorial optimization problem related to the lifetime performance and the life-cycle cost as separate objective functions. A computer program, which generates optimal maintenance scenarios, was developed based on the proposed method using the life-cycle costs and the performance of bridges. The subordinate relation between bridge members has been considered to decide optimal maintenance sequence and a corresponding algorithm has been implemented into the program. The developed program has been used to present a procedure for finding an optimal maintenance scenario for steel-girder bridges on the Korean National Road. Through this bridge maintenance scenario analysis, it is expected that the developed method and program can be effectively used to allow bridge managers an optimal maintenance strategy satisfying various constraints and requirements.

• Proceedings of the Korea Database Society Conference
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• 1999.06a
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• pp.75-84
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• 1999

본 논문에서는 지식에 대한 개념을 정의하기 보다 지식의 life-cycle을 통한 지식의 생성과 소멸을 모델화함으로 지식을 설명하려 한다. 본 논문은 노나카의 지식 창조 모델을 기반으로 하고 기존의 KMS들을 분석하여 일반적인 지식 life-cycle 모델을 도출하였으며, 기존 모델의 문제점을 보완하여 새로운 지식 life-cycle 모델을 만들었다. 이 모델과 앞으로의 지식관리 시스템 발전 방향을 고려하여 지식 관리 시스템 아키텍쳐를 제시하였다. 본 논문에서는 이 아키텍쳐를 근거로 지식 관리 시스템을 구현하기 위한 6개의 컴포넌트를 도출하였다 6개의 컴포넌트는 지식 생성, 지식 분배, 지식 측정, 지식연결, 지식 검색, 지식 저장이다. 이 컴포넌트들로 지식 관리 시스템의 prototype을 구현해 본 결과 지식life-cycle을 단계적, 부분적으로 지원하지만 부족한 부분이 있는 것을 발견하였다. 향후에는 지식 생성과 지식 연결 컴포넌트를 강화하여 전체적인 지식 life-cycle을 지원할 예정이다.

• KIEAE Journal
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• v.15 no.4
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• pp.37-43
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• 2015

Purpose : The study applied control strategy to reduce through optimal control and operation of pump by applying control on variable speed to the circulation pump of HVAC system in the office building. The study has the purpose to review validity of control on variable speed as ESMs(Energy Saving Measures) and establish the control technology on variable speed pump. The study performed reduction analysis of building energy and economic evaluation of pump through energy effectiveness control strategy of HVAC system. Method: The study sought possible reduction through energy control strategy which can provide proper flow fitting to building load by applying control on variable speed pump. The study applied control strategy to reduce through pressure differential set-point control and operation of pump by applying control on variable speed to the circulation pump of HVAC system in the office building. Result : The results showed that about 16-35% of pump energy could be saved by using these optimal control strategies. In the result of analysis on 10 years life cycle cost of analysis on payback period of initial investment pump, variable speed pump control showed 5.1 years.

• The Korean Journal of Food And Nutrition
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• v.25 no.1
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• pp.205-213
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• 2012

This study investigated the life cycle of menus and made suggestions on the appropriate time for when new menus should be developed. For this purpose, a total of 636 customers who visited 'T' Restaurant more than 25 times in the past three years were used for analysis. After estimating product life cycles based on sales and selling period, an empirical study was conducted. In terms of product life cycle, a growth stage was observed in the category of pasta and pizza in both stores A and B, whereas sales in the rice category stayed constant. Regarding trend in seasonal sales, a big difference was detected between the two stores. While store A was already in the decline stage of the life cycle in all menu categories, store B remained in the growth stage. In terms of menu life cycle, the product life cycle of long-lived products was observed in the pasta category in both stores A and B. While the pizza category was in the growth stage, the product life cycle of long-lived products was observed in the rice category. It is expected that the results of this study could be useful in development of new menus and product life cycle management to fulfill diverse customer needs in the dining-out business.

• Journal of the Korea Institute of Building Construction
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• v.8 no.6
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• pp.99-105
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• 2008

Resent, requirement of residents is socially increasing for apartment. Apartment housing os developed to reduce the housing shortage caused by urbanism after industrialization in Korea. The Purpose of this study is to analyze the casual relationships of housing satisfaction, living Life-Cycle on all residents of apartment housing. This study develops a theoretical model based on the previous studies, and testifies the hypothesis through analyzing to questionnaires form 643 residents of apartment housing. Then, the data were analyzed by SPSS12+ program package in terms of frequency, correlation analysis and multiple regression analysis. The results of this study is summarized as the followings: The perceived quality had positive effects on the factor of living Life-Cycle and housing satisfaction. Finding of this study can provide valuable information for a criterion of decision making to consumer and a marketing strategy of housing construction company.