• Title/Summary/Keyword: life aims

Search Result 2,526, Processing Time 0.029 seconds

A Study on Development Direction of Public Interest Contents through Gamification Case Analyses in Domestic and Foreign Environmental Fields (국내·외 환경분야 게이미피케이션 사례분석을 통한 공익 콘텐츠 개발 방향 연구)

  • Kim, Joo Woo;Jeong, Eui Jun
    • Journal of Korea Game Society
    • /
    • v.14 no.5
    • /
    • pp.161-182
    • /
    • 2014
  • As environmental problems such as global warming, and ecocide have a great influence on society, the attention to environmental pollution is being expanded. To solve the environmental problems, the awareness and practice of members of society in question is required. However, it has been found that few people are participating in practising environmental protection in real life. Our main goals are to show that Gamification has great potential in delivering messages for public interest and to suggest guidelines for researchers and public contents developers who engage in designing in relation to Gamification. Based on the domestic and foreign theoretical investigations, we found that Gamification mechanism made based on psychological mechanism of users aims at public interests' value by maximizing motivations of users and spreading social relationships among people. As shown in the case study, if contents are developed by reflecting the elements which stimulate challenging of users, the elements which can express their opinions, and the elements of altruism which form the sympathy in the development of public interest contents in the future, practical participation of people to solve social problems can be expected.

The Influence of Korean and Chinese Customers' Perception about Product Placement inserted into Korean TV Dramas on Brand Image and Purchase Intention - Focusing on the Foodservice Industry - (한국 드라마에 등장하는 PPL에 대한 인식이 한국과 중국 소비자의 브랜드이미지와 구매의도에 미치는 영향 - 외식업체를 중심으로 -)

  • Jang, Langun;Hwang, Donghee;Jeon, Min-Sun
    • Culinary science and hospitality research
    • /
    • v.21 no.4
    • /
    • pp.309-324
    • /
    • 2015
  • The foodservice industry is applying new marketing strategies, and advertisements are the best way to convey their distinctive brand images. The foodservice companies have been choosing a type of advertising called Product Placement(PPL) because it is unconsciously shown more often than other types of advertisements while customers are watching a movie or TV drama. Therefore, the aims of this research were to investigate the influence of the customers' perception of PPL inserted into TV dramas on brand image and purchasing intention. Additionally, present study performed to identify the differences between Korean and Chinese customers. For the survey, the study used both offline and online sampling methods, and the analyzed data was from 150 Korean and 150 Chinese respondents. As results, the more respondents were positive and familiar about PPL, the higher the brand image and purchasing intention. Chinese consumers had positive perception of PPL, which positively influenced the brand image and purchasing intention while Korean consumers' ethical awareness about PPL had a negative influence. Therefore, the Korean foodservice industry needs to differentiate the strategies for the PPL marketing between the Korean and Chinese market.

A Study of Teachers' Perceptions and Attitudes on Children from One-parent Families (한부모가족 아동에 대한 교사의 인식과 관련요인에 관한 연구)

  • Song, Da-Young;Sung, Jung-Hyeun;Han, Jeong-Won
    • Korean Journal of Social Welfare
    • /
    • v.52
    • /
    • pp.273-299
    • /
    • 2003
  • Children in one-parent families have difficulties from negative perception and prejudice in society in spite of increasing divorce rate and the substantial number of one-parent families. This research aims to provide basic setting-up materials of the equal educational environment to children in one-parent families by examining teachers' perception and attitudes towards those children, and also analysing which factors are associated with the teachers' perceptions and attitudes. In particular, by exploring teachers' internalized value system and stereotyped conception are closely related to the process of evaluating children's personality and behavior, this research suggests that social consciousness to one-parent families should be changed and improved in terms of equality. According to the research result, most teachers notice that children in one-parent families are increasing by number at schools, however, they do not seem to understand properly children's situations including psychological condition. Teachers' negative perception of children in one-parent families are not only influenced by teachers' socio-demographic characteristics, experience factors and children's school life, but also by teachers' own personal value of familism and divorce. Such teachers' attitudes towards one-parent family children are easily predicted to influence children's confidentiality and self-respect. Therefore, it is proposed that the change of social consciousness on one-parent families, the change of educational system and educational environment, development of educational training program for teachers, allocation of school social worker or school counsellor, and empowerment of one-parent family are necessary in order children in one-parent families to have more equitable opportunities at school.

  • PDF

A Study on Job Creation and Spatial Mismatch in Jeollabuk-do: An Evaluation of Korean Regional Employment Survey Micro-data (전라북도 14개 시군의 일자리 창출과 직주불일치에 관한 연구 -지역별고용조사 자료를 중심으로-)

  • Lee, Chung Sup;Eun, Seog In
    • Journal of the Korean Geographical Society
    • /
    • v.48 no.2
    • /
    • pp.239-258
    • /
    • 2013
  • This study aims to examine that Jeollabuk-do 14 cities and counties's job creation policy would lead to a virtuous circle of the local economy through measuring the ratio of spatial mismatch. We suppose that the higher proportion of spatial mismatch in a city or county is, the lower multiplier effect contributes the local economy, especially in the income of residents and the influx of population. For the analysis, this study uses Korean Regional Employment Survey Micro-data and calculates the labor demand self-sufficiency(LDSS) rate of every local labor market for measuring the degree of spatial mismatch. Also we calculate the LDSS rate of employment status, industry, job classification and wage for testing the independency of local labor market. After analyzing, just Jeonju, Gunsan, Iksan, and Namwon could be regarded as independent local labor market where LDSS rates are above 75% in most criteria. But other local labor markets depend on outer labor supplies. For the development of regional economy, it is necessary to consider the creation of 'good jobs' that can induce the labor in parallel with the quantitative increase of employment.

  • PDF

Constructing a Heterotopia of Migrant Space: 'Weekend Flat' of Filipino Migrant Care-givers in Tel Aviv, Israel (헤테로토피아로서의 이주 공간: 텔아비브 필리핀 노인돌봄노동자들의 '주말아파트'를 중심으로)

  • Lim, Anna
    • Journal of the Korean Geographical Society
    • /
    • v.51 no.6
    • /
    • pp.799-817
    • /
    • 2016
  • This article aims to reveal the ways in which a "space of difference" is produced and interpret the space as a heterotopic space, drawing the case of Filipino elderly care-givers in Israel. The in-betweens and temporariness of the migrants'experiences in the Israeli society lead to the creation of a heterotopic space. Paying attention to their particular life rhythm as live-in care-givers, namely weekdays-workplace and weekend-flat, this article explores how the migrant care-givers build their own society through a variety of spatial practices and multiple social relations based on the flat. In making the flat a perfect form of a lifestyle for their own, the migrants inscribe their presence in the flat in unique ways for different purposes, in a way different to that which surrounds it. However, the structure of flat not only signifies the migrants' marginality but also reflects the challenging position. The flat has functions in relation to all other space that remains, even if such connection often creates effects of contrast and difference. In this light, the flat is not merely an alienated and circumscibed exotic migrant enclave but a heterotopic space which is dynamically constructed in relation to other sites in the wider societal order.

  • PDF

The Consumer Financial Quotient and Demand on Financial Consumer Education of University Students (대학생 소비자의 금융 이해력 및 금융소비자교육 요구도 분석)

  • Kim, Mi-Lee;Kim, Si-Wuel
    • Journal of Families and Better Life
    • /
    • v.29 no.4
    • /
    • pp.109-123
    • /
    • 2011
  • The importance of finance in our society is truly absolute, and the of financial consumers who cope with the financial environment is becoming. Recently, many authorities in Korea to perceive the absence of serious economic or financial consumer education in order to find a fundamental solution for such a phenomenon, there is a growing need to introduce financial consumer education. This study aims to review the comprehension power of finance among consumers are college students in this society the importance of finance is becoming greater, and to a way promote financial consumer education by analyzing the demand level for The main results obtained from the include the following. First, as a result of reviewing the characteristics of respondents, their average age was 21.8 years old, and on average they each had 4.16 credit cards. Most of them had no experience of receiving financial consumer education in their teenage years, and their interest level in investment was shown to be above average. Second, as a result of reviewing their comprehension power of finance, it was shown to be 64.10 points on average their comprehension of the income area was the highest, their comprehension money management was shown to be the lowest. Third, as a result of reviewing the perception level of the provision of financial consumer education, it was shown to be very low the perception level of on-line and off-line financial consumer education provided by the YMCA was shown to be the highest. Fourth, as a result of reviewing the level financial consumer education, it was shown to be very high. For the level for institutions financial consumer education, financial institutions the highest. For the level for the method of financial consumer education, respondents chose practical experience the most and education books the least. For the intention of participating in financial consumer education, most respondents that they would participate, and most of them answered that the starting period should be the teenage years and childhood Therefore, as a result, most university student's consumers have concerned on financial education and financial inportance, it need to educate for the university student's consumers, and it need to develop technical tools and contents for ficancial education.

Study on the character design of monster in game - Focused on the comparison with Korea, China and Japan (게임 요괴 캐릭터 디자인에 관한 연구 - 한국, 중국, 일본 비교를 중심으로)

  • Ji, Xiao Ou;Seo, Gapyuel
    • Journal of Digital Contents Society
    • /
    • v.18 no.8
    • /
    • pp.1649-1659
    • /
    • 2017
  • China, Korea and Japan are all neighbors, but there are quite a few differences in monster culture. In this article, through studying of Korea games highest export countries--China and Japan, as well as analysis on their historical origin of development of "Monster culture", so as to explore the similarities and differences between development of monster culture. In addition, combining these differences and similarities, through the study of "monster culture" related game works, it aims to explore the impact of these countries' monster culture on modern life culture and the development characteristics of all kinds of monsters under the background of modern culture. Besides, based on above analysis, developed a monster character design that can form a bond of sympathy in three countries by comparing and combining the most popular parts of the monster characters in this three countries. The final aim is to create a game monster character that both in rich ancient culture charm and loved by all people, so as to being taken as an example to illustrate the significance and value of promoting the development of monster culture. The result of this research will help to design monster characters in game production in the future.

A Study on Perceptions and Purchase Intention on Fair-Trade Products of Korean University Students (우리나라 대학생의 공정무역에 대한 인식과 구매의도 간의 관계 연구)

  • Hong, Song-Hon
    • International Commerce and Information Review
    • /
    • v.14 no.4
    • /
    • pp.109-130
    • /
    • 2012
  • In recent years, the volume of global fair trade has been increased rapidly. As the quality of life improves, consumers are increasingly concerned about fairness and environment and show positive attitudes toward ethical products. Fair trade is a social movement that aims to set fair prices for products, alleviate poverty, and assist producers marginalized by the traditional economic model. The study attempt to investigate empirically fair trade products purchase intention, so consumers attitude toward fair trade product purchase, normative belief, fairness restoration expectation, ethical responsibility are defined and their impacts on the purchase intention were analyzed. The statistical method used to test the hypotheses was multi-regression using SPSS 18 for window. The results of this study are follows. Purchase attitudes toward fair trade products and ethical responsibility had a significant effect on the purchase intention. The Effectiveness of the ethical responsibility had greater than that of the purchase attitudes. The result of the empirical study provides important implications for the fair trade related organizations and businesses.

  • PDF

Enactment of the Fundamental Act on Cooperatives and Its Implications for Rural Development Policy (협동조합기본법 제정 및 시행의 시사점과 농촌 정책의 과제)

  • Kim, Jeong Seop;Ma, Sang Jin;Kim, Mee Bok
    • Journal of Agricultural Extension & Community Development
    • /
    • v.20 no.1
    • /
    • pp.1-39
    • /
    • 2013
  • The Cooperatives Act was enacted. This enabled people to establish easily cooperatives at various fields. A cooperative is an important vehicle for rural community development. Therefore, the enactment of the Cooperatives Act can be a significant chance for rural policy. The Cooperatives Act have made three significant changes. First, cooperatives can start businesses at all the fields except for financial and insurance business. Second, requisites for people to establish cooperatives have been alleviated exceptionaly. Third, the Cooperatives Act introduced a new cooperative organization, social cooperative which aims to serve the socially excluded class. The self-help approach places rural community members at the core of a development process with two goals: to improve the quality of life within the community and to facilitate the community's capacity building. Community cooperatives contribute to accomplish those goals. One of the roles for cooperatives is to provide products and services at competitive prices. Providing a good or service at a competitive price bcomes increasingly important in some rural communities declines. Cooperative development processes have bic impacts on the ablility of community members to increase human asset and social capital. We conducted a survey targeting rural community businesses to grasp inclinations toward establishing cooperatives. The Cooperatives Act has gained low level of recognition. But so many community businesses wanted to establish cooperatives. This means there is a possibility for many community businesses to establish cooperatives without sufficient understanding. We suggested some policy issues for coping with this situation, as followings. First, the governments should provides rural community residents with opportunities to learn about cooperatives. Second, the current legal systems and regulations about business and social service should be reviewed to do away with the possible discrimination between the new cooperatives and the other forms of incoporation. Third, the cooperation of cooperatives should be encouraged and facilitated in rural communities.

High School Teachers' and Students' Perceptions on the Purpose of Science Learning based on the Semantic Network Analysis (언어네트워크분석에 기초한 과학학습의 목적에 대한 고등학교 교사와 학생들의 인식)

  • Park, Kyeong-Jin;Chung, Duk-Ho;Ha, Minsu;Lee, Jun-Ki
    • Journal of The Korean Association For Science Education
    • /
    • v.34 no.6
    • /
    • pp.571-581
    • /
    • 2014
  • This study aims to investigate how high school teachers and students perceive the purpose of science learning. Participants were high school science teachers and students from one hundred and sixty high schools nationwide, which were selected through proportional stratified sampling method. Teachers and students responded on open-ended questionnaires about the purpose of science learning. The data were analyzed using the semantic network analysis method. Our study illustrates three major finding: First, teachers recognized the intrinsic value related to cognitive domain as the more important purpose of science learning, while students recognized the extrinsic value related to personal usefulness domain as more important. Second, teachers' responses were significantly different depending on the teaching career. Beginning teachers believed both intrinsic and extrinsic values were equally important, while experienced teachers believed the cognitive domain about understanding of scientific knowledge was more important than intrinsic values. In other words, the differences in perception of the purpose of science between teachers and students, the experienced teachers is greater than the beginning teachers. Finally, students' responses were different depending on their academic track. Humanity major students recognized that learning science made their everyday-life easier while science major students recognized that learning science should be related to their future careers. In conclusion, the results of this study is expected to be of use as the basic data to identify the characteristic of teachers and students related to science.