• 패션비즈니스
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• 제22권3호
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• pp.1-15
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• 2018

The purpose of this study is to address marketing strategies for the brand extension of university-licensed merchandise by investigating influences on intent to purchase a new university-licensed merchandise line, tartan. A survey questionnaire was developed and administered online to the major target market for university-licensed merchandise. Four hundred and fifty students and alumni from a US Midwestern university completed the survey. Respondents were asked to answer questions on university identification, perceived university prestige, perceived value of the university-licensed merchandise, intent to purchase a brand extension in university-licensed merchandise, and demographics. It was hypothesized that university identification (H1) and perceived university prestige (H2) are positively related to the perceived value of the university-licensed merchandise and that perceived value of the university-licensed merchandise is positively related to intent to purchase a brand extension in university-licensed merchandise (H3). The difference between students and alumni was also tested. Consumers with high university identification and high perceived university prestige highly valued the university-licensed merchandise. Consumers who perceived a high value of the current university-licensed merchandise displayed a strong intent to purchase a brand extension in university-licensed merchandise. There was no structural difference between the two groups. The study builds on existing research on the influences of attitudes toward the university and university-licensed merchandise on purchasing university-licensed merchandise, specifically investigating intent to purchase a brand extension in university-licensed merchandise. This study also extends previous brand-extension research into university-licensed merchandise.

• 건축역사연구
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• 제30권5호
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• pp.17-28
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• 2021

The Sijeon (Licensed Markets) legally permitted by the government along the Jongno and the Namdaemunro Avenues played a central commercial role in Hanyang. However, after the opening of the port in the late Joseon era, the Licensed Markets suffered a blow and declined due to the introduction of a new product of civilization and the appearance of foreign merchants. Although the Licensed Markets, which have been maintained without major changes for a long time, have played a major role in the urban spatial structure, the exact location has not been still determined, and researches until now has remained limited for such that. In this study, based on the 1912 land survey records, the location of the Licensed Markets pre-and post- 1910 is identified, and the spatial change of the dismantling process is investigated.

• 복식
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• 제66권4호
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• pp.18-31
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• 2016

This study examined the consumption of licensed sports fashion products by sports fans in order to provide useful information to apparel companies that are interested in sports sponsorship marketing. Grounded theory approach was adopted to explore consumers' attitude toward the sponsoring companies, and motives of buying licensed fashion products. In-depth interviews were conducted with female fans of professional baseball clubs. The main phenomena of interest was consumer purchase of licensed fashion product, with the emphasis on cultural consumption as a causal condition. Providing support for victory, vicarious consumption, social identification, and needs to differentiate were identified as strategies related to licensed product purchase. Economic situations and limitations to purchase are identified as the mediating conditions. The study identified the effects of the consumption on the fan as well as the sponsoring companies as consequences of the phenomena. Sports marketing strategies were suggested for apparel companies based on the analysis of the consumption rituals for licensed fashion goods.

• 한국정보과학회논문지:정보통신
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• 제37권3호
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• pp.249-253
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• 2010

폭발적인 트래픽 양의 증가와 함께 ISM 대역과 같이 라이선스가 필요 없는 주파수 대역의 포화상태로 인하여 무선네트워크의 주파수 자원이 점점 부족해지고 있다. 그러나 반대로 라이선스 주파수 대역의 이용률은 극히 저조한 상태라는 것이 여러 실험결과를 통해 알려졌다. 이러한 라이선스 주파수의 비효율적인 측면을 완화하기 위해 최근 인지라디오 기술이 제안되고 있다. 인지라디오는 비록 라이선스가 없는 사용자라도 라이선스 사용자를 방해하지 않는 한에서 라이선스 주파수 대역을 사용할 수 있도록 하는 기술로써 라이선스 주파수 대역을 좀 더 효율적으로 사용할 수 있게 하는 기술이다. IEEE 802.22는 인지 라디오를 기반으로 하는 첫 번째 표준 무선네트워크이다. IEEE 802.22는 라이선스 사용자의 충분한 보호와 주파수 대역 사용의 효율성을 극대화 하기 위해 Two-Stage 채널 센싱 기법을 제안하고 있다. 본 논문에서는 Two-Stage 채널 센싱의 오버헤드를 분석하고 센싱에 사용되는 시간이 오버헤드에 미치는 영향을 알아보고자 한다.

• 수산경영론집
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• 제5권1호
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• pp.9-42
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• 1974

Korea is a peninsular country surrounded by seas on three sides, and the fishing industry has carried out the service of suppling to the people with important anima protein. The distribution of fishery products has very complicated structures, because the production is in charge of small producers scattering along the coast all over the country, while consumpstion is made by separate homes in areas away from producing district. The relation between these two factors the structures make very complicated. The most typical and special structures of fishery distridution are distinguished in two, that is, one is landing market, the other is inland market. Landing markets have been monopolized by fishermen's cooperatives, providing with landing facilities and building sites. Fish markets played not only an important role in the landing, but distribution and price determination of catches by auction or tender. Inland markets are two types of wholesale market in consuming center, one is the terminal market for urban consumers, the other type is the local market for rural consumers. Fundamental functions of landing markets are gathering, assessment, and distribution functions. Gathering function is in charge of wholesaler in fishery cooperative. Gathering amounts are equal to gathering capacity of wholesaler and transact ability of licensed dealers as shown below model. Gathering amount=f.gathering capacity(=pre price.landing facility.account of wholesaler.distance of fishing ground.conveniency purchasing.home port)=fㆍ transact ability of licensed dealers≒f.population or port, and table 1 indicates these relationship. Assessment and distribution functions are in charge of licensed dealers in consumption side. Assessment function should bring the value in production activity through the auction between the cooperative seller and the licensed dealer as buyer. For fair trade transaction in auction, the free competition is supposed to be a prerequisite among the licensed dealers. The ideal condition for free competition is sameness in the scale of buying amount by licensed delaers, but it is almost impossible to attain its goal in actual marketing.

• 패션비즈니스
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• 제23권2호
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• pp.89-109
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• 2019

The purpose of this study was to develop licensed fashion products based on the analysis of Korean professional baseball licensing. This study reviewed the introduction of sports marketing, licensing programs, and analyzed the current status of licensing brands and products in Korean baseball clubs. Based on this analysis, high value added licensed products were developed for Korean professional baseball clubs. The results of this study were as follows. First, all Korean baseball clubs operated offline shopping malls in their home stadiums and posted online shopping mall links on their websites. Moreover, licensed products were developed through agreements with sports and licensing companies, and sales were being done through official shopping malls, open markets, and shopping malls. Various marketing for specific events or targets were not done well. Second, licensed products were mostly fashion products such as clothing and hats. Most of them were unisex wear, but the proportion of fashion products for women was not large. Also, while the licensed products used elements that made the baseball team feel symbolic throughout, they sometimes sold products that did not reveal the identity of the professional baseball team, with an emphasis on motifs that were unrelated to the team. Third, this study selected KIA Tigers and developed 27 kinds of women's licensed fashion products including textile designs. Through this research, it was derived that there is the need for integrated marketing of Korean professional baseball, diversification of consumer-based licensing products, and enhanced entertainment products for the Korean baseball cheering culture.

• 한국조리학회지
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• 제11권4호
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• pp.150-163
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• 2005

If a licensed cook of a special-deluxe hotel restaurant and n family restaurant receives stress psychologically and physically, it will influence the interaction with customers who eat their food. Job stress is known to affect the kitchen operation and cause negative formation of interior and exterior customer management. This study wishes to present the method that can minimize the negative effect caused by stress, leading to an elevation of service quality that is offered to customers by removing those factors related to the stress of a licensed cook. This study established the range of targets to compare the cooks of super-deluxe hotel restaurants and those of family restaurants and to apply result of this research to whole licensed cooks is considered to have some limitations. Therefore, estimating job stress and turnover intention of general licensed cooks through comparison with tourist hotels and general restaurants should be significant hereafter.

• 한국통신학회논문지
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• 제31권7B호
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• pp.632-641
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• 2006

최근 FCC에서는 허가된 무선 통신 시스템의 비어 있는 주파수에 대해 허가되지 않은 통신 시스템의 중복 사용에 대한 내용을 고려하고 있다. 하지만 허가된 시스템과 비허가 시스템의 공존으로 인해 기존의 허가된 무선 통신 사용자에게 유해한 간섭을 주어 심각한 통신 성능 저하를 초래할 우려가 있다. 이와 관련하여 본 논문에서는 우선 인지 기술(cognitive radio technology)을 기반으로 MAC(Medium Access Control) 계층에서의 동적 주파수 선택 방법에 대하여 제안한다. 동적 주파수 선택 방법은 기지국과 단말의 센싱을 통해 획득한 감지 정보를 바탕으로 비어 있는 주파수 대역을 검출하여 채널 리스트를 생성하고 허가된 무선 통신 시스템을 감지하면 능동적으로 사용 가능한 채널로 이동을 수행하는 방법으로, 이는 기존의 허가된 무선 통신 시스템에 간섭으로써 영향을 줄일 수 있는 동시에 비허가 시스템과 허가된 시스템의 공존을 가능하게 함으로써 채널의 효율성을 극대화시킬 수 있다.

• 대한간호학회지
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• 제47권6호
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• pp.828-841
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• 2017

Purpose: This study aimed to analyze the impact of increasing the supply of newly licensed nurses on improving the hospital nurse staffing grades for the period of 2009~2014. Methods: Using public administrative data, we analyzed the effect of newly licensed nurses on staffing in 1,594 hospitals using Generalized Estimating Equation (GEE) ordered logistic regression, and of supply variation on improving staffing grades in 1,042 hospitals using GEE logistic regression. Results: An increase of one newly licensed nurse per 100 beds in general units had significantly lower odds of improving staffing grades (grades 6~0 vs. 7) (odds ratio=0.95, p=.005). The supply of newly licensed nurses increased by 32% from 2009 to 2014, and proportion of hospitals whose staffing grade had improved, not changed, and worsened was 19.1%, 70.1%, and 10.8% respectively. Compared to 2009, the supply variation of newly licensed nurses in 2014 was not significantly related to the increased odds of improving staffing grades in the region (OR=1.02, p=.870). Conclusion: To achieve a balance in the regional supply and demand for hospital nurses, compliance with nurse staffing legislation and revisions in the nursing fee differentiation policy are needed. Rather than relying on increasing nurse supply, retention policies for new graduate nurses are required to build and sustain competent nurse workforce in the future.

• 공연문화연구
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• 제25호
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• pp.211-251
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• 2012

필자는 현재 국내에서 제작되는 뮤지컬 공연의 절대 다수를 차지하는 라이선스 뮤지컬의 연출방법에 대한 연구를 통해, 어떻게 국내 관객들에게 오리지널 뮤지컬 프로덕션 그대로를 전달할 수 있는가에 대한 해답과, 문화적 언어적 차이로 인해 전달이 불가능한 부분을 국내 환경에 맞게 어떻게 새롭게 창작할 수 있는가의 가능성, 그를 통해 오리지널 공연을 진정한 한국적 프로덕션으로 정착시키는 것이 라이선스 공연의 본질임을 확인하는 연구를 진행하였다. 본 연구를 위해 필자가 한국연출을 맡았던 2009년 <드림걸즈> 한국 프로덕션(2009년 3월 ~ 8월, 샤롯데 씨어터)을 중심사례로 다루고자 한다. <드림걸즈>를 주된 예로 사용하고자 하는 이유는, 30년 만에 새롭게 재창작되는 라이선스 뮤지컬 프로덕션으로서 다양한 연출적 시도를 생생한 사례를 통해 보여줄 수 있기 때문이다. 세밀하고 정확한 오리지널 프로덕션의 분석을 통한 재창작과 연기에 대한 코칭, 라이선스 뮤지컬에 담겨있는 서구 문화의 한국화, 언어적 뉘앙스의 문제를 해결하는 것이 라이선스 뮤지컬 연출에 중요한 방법론으로 판단되며, 라이선스 뮤지컬 연출가에게 제작사와 오리지널 크리에이티브 팀과의 협업은 무엇보다 중요한 과제임을 이번 연구를 통해 확인하였다.