• Journal of Fashion Business
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• v.22 no.3
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• pp.1-15
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• 2018

The purpose of this study is to address marketing strategies for the brand extension of university-licensed merchandise by investigating influences on intent to purchase a new university-licensed merchandise line, tartan. A survey questionnaire was developed and administered online to the major target market for university-licensed merchandise. Four hundred and fifty students and alumni from a US Midwestern university completed the survey. Respondents were asked to answer questions on university identification, perceived university prestige, perceived value of the university-licensed merchandise, intent to purchase a brand extension in university-licensed merchandise, and demographics. It was hypothesized that university identification (H1) and perceived university prestige (H2) are positively related to the perceived value of the university-licensed merchandise and that perceived value of the university-licensed merchandise is positively related to intent to purchase a brand extension in university-licensed merchandise (H3). The difference between students and alumni was also tested. Consumers with high university identification and high perceived university prestige highly valued the university-licensed merchandise. Consumers who perceived a high value of the current university-licensed merchandise displayed a strong intent to purchase a brand extension in university-licensed merchandise. There was no structural difference between the two groups. The study builds on existing research on the influences of attitudes toward the university and university-licensed merchandise on purchasing university-licensed merchandise, specifically investigating intent to purchase a brand extension in university-licensed merchandise. This study also extends previous brand-extension research into university-licensed merchandise.

• Journal of architectural history
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• v.30 no.5
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• pp.17-28
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• 2021

The Sijeon (Licensed Markets) legally permitted by the government along the Jongno and the Namdaemunro Avenues played a central commercial role in Hanyang. However, after the opening of the port in the late Joseon era, the Licensed Markets suffered a blow and declined due to the introduction of a new product of civilization and the appearance of foreign merchants. Although the Licensed Markets, which have been maintained without major changes for a long time, have played a major role in the urban spatial structure, the exact location has not been still determined, and researches until now has remained limited for such that. In this study, based on the 1912 land survey records, the location of the Licensed Markets pre-and post- 1910 is identified, and the spatial change of the dismantling process is investigated.

• Journal of the Korean Society of Costume
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• v.66 no.4
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• pp.18-31
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• 2016

This study examined the consumption of licensed sports fashion products by sports fans in order to provide useful information to apparel companies that are interested in sports sponsorship marketing. Grounded theory approach was adopted to explore consumers' attitude toward the sponsoring companies, and motives of buying licensed fashion products. In-depth interviews were conducted with female fans of professional baseball clubs. The main phenomena of interest was consumer purchase of licensed fashion product, with the emphasis on cultural consumption as a causal condition. Providing support for victory, vicarious consumption, social identification, and needs to differentiate were identified as strategies related to licensed product purchase. Economic situations and limitations to purchase are identified as the mediating conditions. The study identified the effects of the consumption on the fan as well as the sponsoring companies as consequences of the phenomena. Sports marketing strategies were suggested for apparel companies based on the analysis of the consumption rituals for licensed fashion goods.

• Journal of KIISE:Information Networking
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• v.37 no.3
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• pp.249-253
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• 2010

Resource of wireless frequency bandwidth is gradually going to be deficient due to explosive increase of traffic and saturated non-licensed frequency band such as ISM. In the contrary, many licensed frequency bands are revealed to be low in utilization by several measurement based researches. To alleviate this inefficiency, a concept of cognitive radio is suggested. Cognitive radio lets non-licensed user exploit the licensed frequency band as long as non-licensed user does not interfere licensed user and as a result, it is possible to harness wireless frequency more efficiently. IEEE 802.22 is the first standard network with cognitive radio technology and it employs Two-Stage channel sensing mechanism to accomplish both enough licensed user protection and efficient channel utilization. In this paper, we analyze the overhead of Two-Stage channel sensing mechanism and identify the influence of channel sensing time to the overhead.

• The Journal of Fisheries Business Administration
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• v.5 no.1
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• pp.9-42
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• 1974

Korea is a peninsular country surrounded by seas on three sides, and the fishing industry has carried out the service of suppling to the people with important anima protein. The distribution of fishery products has very complicated structures, because the production is in charge of small producers scattering along the coast all over the country, while consumpstion is made by separate homes in areas away from producing district. The relation between these two factors the structures make very complicated. The most typical and special structures of fishery distridution are distinguished in two, that is, one is landing market, the other is inland market. Landing markets have been monopolized by fishermen's cooperatives, providing with landing facilities and building sites. Fish markets played not only an important role in the landing, but distribution and price determination of catches by auction or tender. Inland markets are two types of wholesale market in consuming center, one is the terminal market for urban consumers, the other type is the local market for rural consumers. Fundamental functions of landing markets are gathering, assessment, and distribution functions. Gathering function is in charge of wholesaler in fishery cooperative. Gathering amounts are equal to gathering capacity of wholesaler and transact ability of licensed dealers as shown below model. Gathering amount=f.gathering capacity(=pre price.landing facility.account of wholesaler.distance of fishing ground.conveniency purchasing.home port)=fㆍ transact ability of licensed dealers≒f.population or port, and table 1 indicates these relationship. Assessment and distribution functions are in charge of licensed dealers in consumption side. Assessment function should bring the value in production activity through the auction between the cooperative seller and the licensed dealer as buyer. For fair trade transaction in auction, the free competition is supposed to be a prerequisite among the licensed dealers. The ideal condition for free competition is sameness in the scale of buying amount by licensed delaers, but it is almost impossible to attain its goal in actual marketing.

• Journal of Fashion Business
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• v.23 no.2
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• pp.89-109
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• 2019

The purpose of this study was to develop licensed fashion products based on the analysis of Korean professional baseball licensing. This study reviewed the introduction of sports marketing, licensing programs, and analyzed the current status of licensing brands and products in Korean baseball clubs. Based on this analysis, high value added licensed products were developed for Korean professional baseball clubs. The results of this study were as follows. First, all Korean baseball clubs operated offline shopping malls in their home stadiums and posted online shopping mall links on their websites. Moreover, licensed products were developed through agreements with sports and licensing companies, and sales were being done through official shopping malls, open markets, and shopping malls. Various marketing for specific events or targets were not done well. Second, licensed products were mostly fashion products such as clothing and hats. Most of them were unisex wear, but the proportion of fashion products for women was not large. Also, while the licensed products used elements that made the baseball team feel symbolic throughout, they sometimes sold products that did not reveal the identity of the professional baseball team, with an emphasis on motifs that were unrelated to the team. Third, this study selected KIA Tigers and developed 27 kinds of women's licensed fashion products including textile designs. Through this research, it was derived that there is the need for integrated marketing of Korean professional baseball, diversification of consumer-based licensing products, and enhanced entertainment products for the Korean baseball cheering culture.

• Culinary science and hospitality research
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• v.11 no.4 s.27
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• pp.150-163
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• 2005

If a licensed cook of a special-deluxe hotel restaurant and n family restaurant receives stress psychologically and physically, it will influence the interaction with customers who eat their food. Job stress is known to affect the kitchen operation and cause negative formation of interior and exterior customer management. This study wishes to present the method that can minimize the negative effect caused by stress, leading to an elevation of service quality that is offered to customers by removing those factors related to the stress of a licensed cook. This study established the range of targets to compare the cooks of super-deluxe hotel restaurants and those of family restaurants and to apply result of this research to whole licensed cooks is considered to have some limitations. Therefore, estimating job stress and turnover intention of general licensed cooks through comparison with tourist hotels and general restaurants should be significant hereafter.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.31 no.7B
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• pp.632-641
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• 2006

Recently FCC has considered about the unlicensed device operation in licensed bands. However, this operation can give the harmful interference to the existent licensed system while unlicensed devices operate. Therefore, there should be strict requirements to protect licensed system. So in this paper we propose dynamic frequency selection method in the MAC layer, which is based on the cognitive radio technology. The proposed dynamic frequency selection method creates channel lists after sensing the licensed channels. And it helps the CR base station immediately to moves the current channels that are used by the unlicensed system to other available bands dynamically when a licensed system's signal is detected. This method can reduce interference that is caused by unlicensed devices. In addition, it can maximize channel utilization with enabling coexistence of unlicensed system and licensed system.

• Journal of Korean Academy of Nursing
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• v.47 no.6
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• pp.828-841
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• 2017

Purpose: This study aimed to analyze the impact of increasing the supply of newly licensed nurses on improving the hospital nurse staffing grades for the period of 2009~2014. Methods: Using public administrative data, we analyzed the effect of newly licensed nurses on staffing in 1,594 hospitals using Generalized Estimating Equation (GEE) ordered logistic regression, and of supply variation on improving staffing grades in 1,042 hospitals using GEE logistic regression. Results: An increase of one newly licensed nurse per 100 beds in general units had significantly lower odds of improving staffing grades (grades 6~0 vs. 7) (odds ratio=0.95, p=.005). The supply of newly licensed nurses increased by 32% from 2009 to 2014, and proportion of hospitals whose staffing grade had improved, not changed, and worsened was 19.1%, 70.1%, and 10.8% respectively. Compared to 2009, the supply variation of newly licensed nurses in 2014 was not significantly related to the increased odds of improving staffing grades in the region (OR=1.02, p=.870). Conclusion: To achieve a balance in the regional supply and demand for hospital nurses, compliance with nurse staffing legislation and revisions in the nursing fee differentiation policy are needed. Rather than relying on increasing nurse supply, retention policies for new graduate nurses are required to build and sustain competent nurse workforce in the future.

• (The) Research of the performance art and culture
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• no.25
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• pp.211-251
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• 2012

I attempted to study the resolution of how I can show the essence of an original musical production to audience, the possibilities of how recreate impossible elements according to Korean musical environment because of cultural and linguistic differences, and verify the meaning of adjusting an original production to Korean one through directorial approaches to licensed musical production. I mainly exemplified 2009 Korean production (Charlotte Theatre, March ~ August, 2009) that I directed. The purpose that I wanted to analyze the case of Korean production mainly is able to prove a wide variety of possible challenges rather than simply licensed ones because the former was recreated in 30 years after the first original production. Recreation and coaching to acting through fine and precise analysis of an original production, Koreanizing Western culture of the licensed musical, resolving the problem of linguistic nuances are the important ways to direct licensed musical. For licensed musical director, cooperation with original creative team and Korean production company must be the most important job.