• Journal of the Korean Society for Library and Information Science
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• v.51 no.3
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• pp.133-161
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• 2017

As a foundational research for formulating a comprehensive operation plan for Ulsan Library, this study has been undertaken to develop directions for the future library services by performing surveys on the users and library staffs. Consequently, first, the users have demonstrated such a high demand for collaborative services, such as make possible variable library services using a single membership ID across the nation. Second, there is a significant difference in the awareness among the two groups in regards to the awareness of promotional methods for the facilitation of the use of public library in Ulsan. That is, while the staffs highly preferred the use of media such as newspaper, magazines, and radios, users demonstrated the converse and, instead, preferred field trip programs. Third, there seemed to be a certain level of agreement by and among the users and staffs in respect of the library's roles such as that of providing diverse education and programs on reading activities, and that of enabling diverse cultural activities such as arts and culture.

• Journal of Information Management
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• v.39 no.1
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• pp.199-220
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• 2008

Most people choose Internet search engine first more than the library for their information search in these days. Many users do not know library homepage's content. How to improve the users in library homepage? This study aims to suggest the direction of library homepage service in Web 2.0. For this study the author analyzed library homepage that is introducing some representative Web 2.0 and other Web 2.0 sites. AJAX, RSS, Open API, MashUp, Wikis, Blog are the main technologies in Web 2.0. Those technologies become a tool that can do user centered library homepage. But, more important thing is information production that introduce to users. Web 2.0 suggests good information transfer for users. It needs to produce the information that stimulates the library user. It means that Web 2.0 give a good opportunity for libraries as an information production.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.33 no.1
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• pp.499-519
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• 2022

This study empirically analyzed how users and librarians perceive the roles and functions of the future public library through a survey and suggested what should be considered in establishing the future direction of the development of future library. As a result of the analysis, both librarians and users aware that contents were the most important aspect in the operation of future public libraries. In addition, users perceive the importance of information services higher than librarians, which shows that future public libraries require to develop and offer various information services. In contrast, the adoption of the latest information technology showed relatively low awareness of its importance in future public libraries. Therefore, the use of content and the provision of various channels and tools to satisfy information needs were perceived as more important than the adoption of information technologies.

• International Journal of Knowledge Content Development & Technology
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• v.13 no.3
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• pp.95-123
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• 2023

This study intended to discover the communicative characteristics of libraries, such as locality, communality, interactivity, and organic vitality, and measure as to whether the components constituting them were appropriate, and based on the research results, it was intended to establish the role of public libraries based on communicative characteristics. As a result of the study, it finally turned out that the libraries had the four communicative characteristics of 'locality', 'communality', 'interactivity', and 'organic vitality'. The four communicative characteristics may be classified into 16 factors and 63 detailed factors accordingly. Examining the characteristics of library communication, first, locality means that local residents create and maintain the identity of a social, historical, and cultural locality while sharing the space of a library. In the library, the users can receive local life information or create a cultural identity of the locality through communication between the users. Second, communality is a fundamental factor in forming a community of local residents and represents the characteristics of a group formed based on place and geographical characteristics, culture and belief system, and interests. Third, interactivity refers to a kind of behavior in which users interact with other users, information providers, and books and information in the library to give and receive influence. The actions in which two or more objects share knowledge, thoughts, emotions, and opinions may be seen as being accomplished through interaction. Lastly, organic vitality means seeking the continuous maintenance and development of the community, and creating a lasting characteristic even in the changing environment of the library.

• Journal of Korean Library and Information Science Society
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• v.48 no.4
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• pp.181-207
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• 2017

The purpose of this paper is to provide values and effectiveness to libraries making a new social network service marketing model and strategy. According to study, when libraries entice library users with social network services, the users become loyal customers who give libraries long-term supports. For method of study, it establishes 15 hypotheses and proves those hypotheses with 157 responders. After inspecting hypotheses, 13 hypotheses are adopted and 3 hypotheses are dismissed. During the research, it is verified that usefulness perceived by library users is the most important factor of user satisfaction and continuous use intention which increased library users' intention to continue visiting the library. In addition, effectivness of marketing and cause are found in order of system quality, information quality, reliability, interactivity, subjective norms. In other words, the study found that library users found their information for using social network services and this attribute affects user satisfaction and ultimately continuous use intention in a positive way.

• Journal of the Korean Society for Library and Information Science
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• v.54 no.3
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• pp.115-139
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• 2020

The purpose of this study is to evaluate the effectiveness of the theme collection service in public library from the user's perspective. To this end, based on prior research, the effect elements of the theme collection were derived from the service use, librarian, and library level. A questionnaire survey was conducted on 294 users of A public library. The collection satisfaction of users who know the theme collection was higher than those who did not, and showed high recognition for the satisfaction with the use of new and unexpected books. In addition, it was found that the positive recognition tended to be high among users who have been using the library for a long time and frequently use the library service. Based on the users' perception and evaluation of the theme collection, the direction of development of the theme collection service was suggested in terms of collection development, collection use and information service, user-centered classification, and awareness improvement of libraries and librarians.

• Journal of the Korean Society for information Management
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• v.39 no.3
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• pp.133-163
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• 2022

This study aims to analyze the effect of marketing using Chinese public library WeChat official accounts on the perception of the library and loyalty. For this purpose, research possibilities were explored, and a questionnaire was developed through in-depth interviews with users who subscribed to the Chinese public library WeChat official accounts and those who did not. A survey was conducted with the questionnaire for public library users in six regions of China. As a result, it was confirmed that the characteristics of the official account operation had a positive effect on the perception of the libraries and users' loyalty. This study is meaningful in that it verified how Chinese public library marketing using SNS affected users' purpose on the use of libraries, perception of libraries, and users' loyalty, and suggested how to deal with WeChat official accounts among SNS types.

• Journal of the Korean Society for information Management
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• v.32 no.3
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• pp.237-260
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• 2015

This study attempts to investigate the perception of professionalism of librarians in public libraries and difference in that regard between librarians and library users in terms of branding and brand communication. To achieve this goal, a series of statistical analysis was conducted using a questionnaire survey of librarians in public libraries and library users. The results showed that brand communication between public librarians and library users is inactivated for each element. Therefore, they need external branding that relates to the public libraries and librarians characteristics in professionalism for library users and internal branding that relates to librarian's professionalism and the expertise of librarians so as to improve brand communication further.

• Journal of the Korean Society for information Management
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• v.28 no.3
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• pp.377-392
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• 2011

This paper aims to examine how users view information services that use today's rapidly expanding smart phones and what their demands are. The research focus is specifically on public libraries where related studies or the provision of services is still lacking. For this study, users of public libraries were targeted for surveys and interviews. The results that Public library users showed positive views on using library information services and e-contents service on smart phones. But the users viewed smart phones as another point of access in accessing information services, not as something revolutionary to the existing library information services.

• Journal of the Korean Society for Library and Information Science
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• v.36 no.4
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• pp.123-145
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• 2002

This study Is to investigate extensively the complaint responses of the academic library users, with a special regard to those in Daegu Metropolitan City and in Kyungpook Province. It selects and analyzes empirically some of the antecedents of the complaining behaviors including perceived severity of dissatisfaction, perception of free un, attitude toward complaining, cost of the complaining, likelihood of success, product/service importance, external attributions and loyalty : and complaint responses including exit, voice(redress seeking), negative word-of-mouth and third party complaints, of the academic library users, based on the theoretical backgrounds. Final data through questionaries are obtained from 582 unsatisfied academic library users in 5 universities in those areas, 542 of them analysed with SPSS 11.0 for Windows.