• Title/Summary/Keyword: library marketing

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Service Quality Model for Library and Information Center : Focusing on LibQUAL+ (정보 서비스 품질 평가모형의 적용 : 라이브퀄 플러스를 중심으로)

  • Kim, Yun-Sil
    • Journal of Information Management
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    • v.33 no.3
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    • pp.1-26
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    • 2002
  • The rapid change in almost every area of science at the turn of the 21st century have also affected libraries and information centers. Whatever the change, from the library users' perspective, the functions provided by the library, is perceived as "service" and the satisfaction of the users can only be measured by the quality of the service. The library and information center acting as a service provider aims to establish a framework for improvements in services by focusing on the user's perspective on service quality and classifying the factors that contribute to service quality. This study adopted the LibQUAL+ model, which is derived from SERVQUAL model for measuring quality of service in the field of Service Marketing.

A Study on User-Library Relationship with the Library Curation Service (도서관 큐레이션 서비스를 통한 이용자-도서관 관계형성에 대한 연구)

  • Kwak, Woojung;Noh, Younghee
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.31 no.1
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    • pp.137-162
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    • 2020
  • As the core task was selected in the 3rd Comprehensive Library Advancement Plan, 'Reinforcement of programs and services to strengthen future citizens' capacity required in the Fourth Industrial Revolution', the customized curation service of the library using artificial intelligence technology has recently been in the spotlight. The purpose of this study is to find out how the customized curation service affects the relationship between the library and the user. As a result, the library curation service was proved to have a statistically significant effect on user satisfaction and reliability. Satisfaction and reliability were also found to have a positive effect on library revisit, word of mouth intention, increased use, and new service intention. The results of this study can be used as basic data for the development and the operation of customized curation services based on user demand surveys, and could further contribute to enhancing the status of public libraries in Korea by mproving the competitiveness of libraries in the future society.

The Effects of Use Patterns and Service Quality on Performance and Use Satisfaction on Library Information System (도서관의 이용패턴과 서비스품질이 정보화성과지각 및 만족에 미치는 영향)

  • Jung, Hyung-Shik;Yeoum, Seoung-Yeoub
    • Journal of Global Scholars of Marketing Science
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    • v.18 no.4
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    • pp.217-244
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    • 2008
  • Consumers' overall satisfaction on a specific library use is inferred to be primarily accrued from their performance perception and use satisfaction on the library information service system as recent information technology is being rapidly improved and more libraries are being equipped with advanced information technologies. However, prior research has been conducted only on general library service quality and visitors' satisfaction, leaving the important aspects of visitors' library use and information performance perception. Thus, the objectives of this research are to examine the effect of library use patterns such as general visit for book reading and more professional information search, coupled with service quality, on the library users' performance perception on the information system that in turn, affects library use satisfaction on the same information system. More specifically, this study examines whether library visitors perceive differenltly the information system performance according to their library use patterns such that professional library users may have less positive on information system service due to their higher expectation or more positive perception on it due to variety of information uses and positive judgment on advanced information system. Next, three dimensions of service quality, consisting of interaction, outcome, and physical evidence quality in visitors' library use situations, are hypothesized to affect performance perception on library information system. Thirdly, the performance perception on library information system is hypothesized to influence the system use satisfaction while these two constructs are to affect visitors' overall satisfaction. we develop the following research model in accordance with the above theoretical reasoning. All variables used in this study(General Use Patterns, Professional Use Patterns, Interaction Quality, Outcome Quality, Physical Evidence Quality, Information Performance Perception, Information Use Satisfaction, Overall Satisfaction) were defined operationally based on the underlying prior studies. A survey was conducted with prepared questionnaires to about 400 visitors of a specific university library. Among them, 353 proper questionnaires were finally used for the analyses. Two-step approach was used to test the hypotheses. First, confirmatory factor analysis was conducted to guarantee the validity and reliability of variables. The results showed that all variables had not only convergent and discriminant validity, but also reliability. Then, research model was examined with a structural equation using LISREL 8.30 version. The fitness of the research model was found to be within the acceptable level. The findings of this study are as follows. The professional library use pattern was found to affect the users' performance perception on the library information system while the general library use pattern was not. Second, three dimensions of service quality (interaction, outcome, physical evidence) were found to influence the information system performance respectively while none of them was not to information use satisfaction. Third, library users' performance perception on the information system operation was found to affect the information system use satisfaction, both of which also influence users' overall satisfaction of the library. The findings of this study suggest that contemporary libraries strengthen their advanced information system operation in a way of user orientation and more importantly maximize their visitors' utilization of information system, accompanying proper material and various program development. This study conceptualized the new constructs of library users' performance perception on the information system and information use satisfaction which could better explain library users' overall satisfaction. Thus, furture study related with library service could utilize the constructs of information system performance and satisfaction as well as the variety of library use patterns in the users' viewpoints.

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A Study on the Case Analysis of Digital Materials in Children Library - Based on Nowon Children Library - (어린이도서관 디지털자료실의 사례분석 연구 - 노원어린이도서관을 중심으로 -)

  • Lee Kyung-Min
    • Journal of Korean Library and Information Science Society
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    • v.36 no.4
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    • pp.349-364
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    • 2005
  • The main Points of the 7th Education Program are: taking a serious view of development of children's individuality and creativity, and encouragement students their accord activity with applying digital reference for teaching and learning. It Is the suggestion of revitalization method of digital material room, afterward. by means of analyzation for satisfaction and demand and using status of children's library digital material room along with emphasis of self-loading learning and boosting self-solving ability based on computer and IT paradigm. The purpose is : providing foundation of active Information service and suggestion of revitalization method by means of analyzing operation and effective using children's library digital material room at Nowon Children's Library opened 2nd February, 2003. In 2nd chapter; thesis of conceptive model of children's library digital material room. In 3rd Chapter: Present status analysis of N. W. Children's library digital material room operation, and analysis of using and demand of public school 100 pupils. In 4th Chapter : Suggesting conclusion of revitalization of children's library digital material room based on utilization and demand appeared through this study.

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Trends and Tasks of Library Management Research in Korea: Focused on Academic Papers 2014 ~ 2020 (한국 도서관경영 연구의 동향과 과제 - 2014~2020 학술논문을 중심으로 -)

  • Lee, Yong-Jae;Kim, Ji-Eun
    • Journal of the Korean Society for Library and Information Science
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    • v.55 no.1
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    • pp.209-230
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    • 2021
  • This study aims at analyzing research trends of library management and suggesting future tasks of this area in Korea. This is a study following the previous study which was done in 2014. For this purpose, this study analyzed 323 papers of library management area among the library and information science papers which have been published from 2014 to 2020 at the four academic journals of the National Research Foundation of Korea. As a result, it was found that 46 papers in library management had been produced annually. The amount of papers in library management has increased, compared to 36 papers annually published which were checked at the previous study. The analysis on the research trends of sub-fields of library management showed that high research performance has been done at the sub-fields like 'general management', 'human resource management', 'measurement and evaluation'. However, there has still been less performance in the sub-fields like 'marketing', 'organization management', 'budget management', which was also shown at the previous study.

A Study on Mobile Services Based on Smartphone Application in Academic Libraries (스마트폰 애플리케이션을 활용한 국내외 대학도서관의 모바일 서비스에 관한 연구)

  • Jung, Jong-Kee
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.22 no.1
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    • pp.171-191
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    • 2011
  • The purpose of this study is to introduce the concepts of smartphone and app, to review the theoretical researches and the representative service examples in academic libraries' mobile services based on smartphone apps, and to propose the proper mobile services methods based on smartphone apps in academic libraries of Korea. The ways for mobile app services in academic libraries are like these: 1) Libraries need to prepare the hybrid service system based on the combination of mobile web and app for smartphone. 2) Libraries have the guidelines for choosing apps which are applied to library services. 3) Libraries develop the apps for library marketing and education services and make use of existed apps to their own services. 4) Smartphone application bibliography service(Appography service) needs to be developed and serviced as an academic library service field.

A Study on Providing Business Information of Public Libraries : Focused on the Public Libraries of USA (공공도서관의 취업.사업정보 제공에 관한 연구 - 미국 공공도서관 사례를 중심으로 -)

  • Lee, Yong-Jae
    • Journal of Korean Library and Information Science Society
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    • v.44 no.3
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    • pp.211-234
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    • 2013
  • This study was done to provide the ways for public libraries to support customers' business activities. Research methods such as case study, participant observation, interviews in public libraries of USA were proceeded. And also interviews with some Korean librarians were done to suggest ways to develop business information services of the public libraries in Korea.

The Application of Customer Relationship Management(CRM) into Libraries (고객관계관리(CRM)의 도서관 도입)

  • Yoo, Kil-Ho
    • Journal of the Korean Society for Library and Information Science
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    • v.36 no.2
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    • pp.25-38
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    • 2002
  • Libraries today have to investigate the methods connecting the results from continuously collected customer information with their activities, policies, and procedures. In other to prevent customer secession and to obtain new customers, it is necessary to effectively offer the processes for every customer related service, that is, the contact, the reguest, satisfaction, etc. This is Customer Relationship Management(CRM). This study aims to introduce the concept, the constitution elements, and theories for importation and application of CRM, and to investigate the possibility for library application. Also, it is emphasized the necessity for new marketing strategy Putting the customer value Preferentially in libraries.

학술정보전달시스템으로서 대학출판부의 활성화 방안-부산대학교 출판부를 중심으로-

  • 송정숙
    • Journal of Korean Library and Information Science Society
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    • v.28
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    • pp.137-170
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    • 1998
  • The University Press, as a publishing division of the university, is a high quality and low cost scholarly communication system. In contrast to European and American university presses, Korean university presses publish very small amount of books. So the author took a case study of the Pusan National University Press(PNUP). She interviewed with faculty who had published or were going to publish. And then she analyzed why or why not the faculty at the Pusan National University selected PNUP as a publisher. On the basis Of the results, she identified problems of the PNUP and she made an activating program that can be a n.0, pplied to most of Korean university presses. This program involved setting up the mission of the press; a n.0, ppointing a professional to the staff and establishing a fund; encouraging high quality scholarly publishing, refined bookmaking and positive marketing; and increasing the expense of the library and improving community su n.0, pport of the university press.

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A Study on the Resources for Competitive Intelligence (경쟁정보를 위한 정보원에 관한 연구)

  • 이란주
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.13 no.1
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    • pp.5-25
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    • 2002
  • The purpose of this study is to give some motivation about competitive intelligence to Library an Information Science field in Korea. Several issues are introduced such as the concepts and process of competitive intelligence, and using Internet for competitive intelligence. In addition, the resources for competitive intelligence are provided with search strategy. Search results show that there are a few korean materials of competitive intelligence. At the end, the pathfinder of competitive intelligence is given, so that it will be useful for the people who are interested in this subject.

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