• Asia Marketing Journal
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• v.19 no.3
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• pp.45-74
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• 2017

The current research proposes to fill a research gap by testing how reward uncertainty, different types of motivation, as well as individual risk-taking attitude affect consumers' promotion participation. Being offered with an uncertain reward, relative to individuals with extrinsic motivation, individuals with intrinsic motivation will have greater intention to participate in marketing promotion. In contrast, being offered with a certain reward, relative to individuals with intrinsic motivation, individuals with extrinsic motivation will have greater intention to participate in marketing promotion. This effect arises only among consumers having a low level of risk-taking attitude. For consumers having a high level of risk-taking attitude, their participation intention shows no significant difference between the two motivation type groups, under both certain and uncertain reward conditions. With an understanding of how consumer's response heterogeneously to promotions involving rewards, marketers can better understand not only how to use this promotional tactic more effectively, but also how to better allocate their budget for promotions.

• Educational Technology International
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• v.7 no.1
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• pp.59-79
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• 2006

The purpose of this study is to measure the impact of motivation on academic achievement and satisfaction of adult learners in an e-Learning environment, and to come up with strategies to improve the effectiveness of e-Learning for adult learners. In order to find answer, devices were developed, tested for validity and reliability, and use for testing variables for 289 adult learners. To measure the impact of achievement motivation on learning in job training, a multiple regression analysis was performed. The analysis results show that achievement motivation has an impact on academic achievement with significance level .001, but does not have an impact on a learner's satisfaction. Further analyses on the subcategories of achievement motivation show that individual-oriented motivation affects achievement with significance level of .001, while social-oriented motivation does not. From this finding, some strategies to boost individual-oriented motivation are suggested to enhance effectiveness of job training in e-Learning environment. Further strategies to boost individual-oriented motivation should be developed by studying various aspects of e-Learning such as learning environments, learning culture, learning modes and methods, and evaluation.

• Journal of Families and Better Life
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• v.22 no.6 s.72
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• pp.99-109
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• 2004

This study investigated the motivation of the institutional elderly to participate in the leisure programs the participation motivation and their leisure life satisfaction. A survey questionnaire was administered to 265 elderly in an institution for the elderly. The data was analyzed using frequency analysis, factor analysis, and regression analysis. Major findings are as follows: First, the motivation to participate in leisure programs on the part of the institutionalized elderly tended to be more external than internal. Second, regression analysis indicated that the main internal factors that affected participation were health condition, interaction with roommate, gender. education level, and interaction with institution's staff. The major external factors that affected the participation were health condition, interaction with colleagues, gender, and education level. Finally, the results of the regression analysis indicated that the main internal factors that affected the leisure life satisfaction were, intrinsic motivation to participate in leisure programs, interaction with their roommate, gender, and education level.

• International Journal of Computer Science & Network Security
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• v.21 no.5
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• pp.98-112
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• 2021

This study aimed at measuring students' interaction in distance education through the electronic platform among intermediate school students, by identifying the level of students' interaction in distance education and differences between them, as well as its impact on their motivation to learn. To achieve the aim of the study, two scales were designed for this purpose and were applied to a sample consisting of (268) individuals. The results showed that the level of students' interaction through the e-learning platform was at a high level. The results also showed that there was no statistically significant difference between the mean scores of males and females in the scale of students' interaction through the e-learning platform. There was no statistically significant difference between them in their motivation for distance learning via the online platform. There were also no statistically significant differences related to the grade variable in the level of interaction through the electronic platform and in the motivation to learn, while there was a positive statistically significant effect of interaction through the electronic platform on students' motivation to learn.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.11
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• pp.1870-1879
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• 2010

This study aimed at examining the career decision level of Clothing and Textile major college students in Seoul area. With the increasing rates of youth unemployment, preparing college students for their future career and guiding them in making career decision is imperative. Students' satisfaction with their major and motivation orientation were considered as influencing factors, as well as their demographic characteristics. A survey was conducted to 282 students majoring Clothing and Textiles at seven universities and 277 completed questionnaires were used for analysis. The questionnaire measured respondents' major satisfaction, motivational orientation, career decision level, and demographics (gender, age, school and department names, class standing, expected graduation date, subjective social status, and GPA). Descriptive statistics, K-means cluster analysis, one-way analysis of variance followed by Duncan multiple comparisons were conducted. The results indicated that Clothing and Textiles majors were overall satisfied with their major, but the satisfaction level was higher for female than male students. Those who were satisfied with their major were less likely to feel anxious about career decision-making. The High-Motivation group and the Intrinsic-Motivation group showed lower anxiety over career decision-making compared to Low-Motivation and Extrinsic-Motivation groups. This study has implications for college advisors in that it provides basic information on students' career decision level and the influencing factors.

• Research in Mathematical Education
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• v.27 no.1
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• pp.129-150
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• 2024

This study utilized South Korean elementary and middle school student data to examine the longitudinal change trajectories of learning motivation types according to the longitudinal change trajectories of mathematics academic achievement. Growth mixture modeling, latent growth model, and multiple indicator latent growth model were used to examine various change trajectories for longitudinal data. As a result of the analysis, it was classified into 4 subgroups with similar longitudinal change trajectories of mathematics academic achievement, and the characteristics of the mathematics subject, which emphasize systematicity, appeared. Furthermore, higher mathematics academic achievement was associated with higher self-determination and higher academic motivation. And as the grade level increases, amotivation increases and self-determination decreases. This study suggests that teaching and learning support using this is necessary because the level of learning motivation according to self-determination is different depending on the level of mathematics academic achievement reflecting the characteristics of the student.

• Korean Journal of Social Welfare Studies
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• v.40 no.3
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• pp.125-148
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• 2009

This study suggests hypothetic models and tests about the mediating effect of volunteer motivation which effects on the personal characteristic of hospice volunteer the participation level of volunteer activities and durability. Also, this study suggest a theoretical base for the seeking of hospice volunteer participation revitalization. This research participated 200 volunteers who attended the Autumn Conference in 2007 and 132 volunteers from five hospice organizations. The summary of research results is that the volunteer motivation of self-protection, career, social, understanding and value are endogenous variable and the 8 paths of Agreeable${\rightarrow}$self-protection, Agreeable${\rightarrow}$career, Neuroticism${\rightarrow}$career, Agreeable${\rightarrow}$social, Agreeable${\rightarrow}$understanding, Agreeable${\rightarrow}$value, Neuroticism${\rightarrow}$value, Extroversion${\rightarrow}$value valid. The path of social motivation${\rightarrow}$the participation level of volunteer activities, understanding motivation ${\rightarrow}$ the participation level of volunteer activities, value motivation${\rightarrow}$the participation level of volunteer activities are valid in the participation level of volunteer activities as an endogenous variable. The path of understanding motivation ${\rightarrow}$ the durability level of volunteer activities, value motivation ${\rightarrow}$ the durability level of volunteer activities, the participation level of volunteer activities ${\rightarrow}$ the durability level of volunteer activities are valid in the durability level of volunteer activities as an endogenous variable. Also, this study test the mediating effect an attended direct effect as the central figure and based on the these results, the revitalizations of hospice volunteer participant are suggested as an proposal.

• Journal of the Korean Home Economics Association
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• v.48 no.3
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• pp.115-124
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• 2010

The purpose of the present study was to investigate the effects maternal employment history, achievement motivation and gender egalitarianism in job on university students' negative beliefs about the consequences of maternal employment. A total of 338 university students in Seoul, Kyungki, and Kyungnam area, provided information for the study. Analyses results showed that male students had higher level of negative beliefs about the consequences of maternal employment and achievement motivation and lower level of gender egalitarianism in job than female students did. Mothers' history of employment during the student's middle and high school period and higher job egalitarianism predicted lower negative beliefs about maternal employment. As male and female students were compared, male students with history of mothers' employment, lower level of achievement motivation and higher level of gender egalitarianism showed low level of negative beliefs about maternal employment. For female students, mothers' employment significantly predicted their beliefs about negative consequences of maternal employment.

• Journal of Korean Library and Information Science Society
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• v.25
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• pp.339-375
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• 1996

This study is to identified the motivation level which university librarians in Korea perceived as motivating them, and to examine relationship between those motivation level and the demographic characteristics of university librarians. The results of this study are summarized as follows : (1) The factors that the motivation level is higher than the average (3.000) are shown to be human relation (3.399), working itself (3.198), and supervision (3.050), but the other factors : recognition (2.995), communication (2.985), salary (2.892), job evaluation (2.622), job environment (2.619), and promotion (2.126) are shown to be lower than the average. (2) In the results of X$^{2}$ test about the differences of the motivation level among 6 demographic attributes of the population, the attributes shown a significant difference are as follows : Salary : rank ; working terms ; sex ; national university or private one ; qualification. Promotion : rank ; sex ; national university or private one ; qualification. Recognition : rank. Human relation : no significant differences among 6 attributes. Work itself : rank ; sex. Communication : rank ; working terms ; sex ; education background ; qualification. Job evaluation : sex ; education background ; qualification. Job environment : sex ; national university or private one. Supervision : rank ; working terms ; sex ; education background ; qualification.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.7
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• pp.1293-1302
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• 2001

The purpose of this study was to investigate the characteristics of apparel purchase motivation in the sense of tonic activation. 746 female apparel consumers answered the questions about the apparel purchase motivation, apparel purchase behavior; frequency of apparel purchase and monthly clothing budget, and demographic variables. There were three factors in the apparel purchase motivation; preference of apparel shopping, priority of apparel purchase to other purchase to other products, interest in clothing. Apparel purchase motivation affected apparel purchase behavior especially in thee monthly clothing budget. Demographic variables such as age, income, education level, job status, and marital status affected apparel purchase motivation.