• Title/Summary/Keyword: leisure importance

검색결과 168건 처리시간 0.023초

자연휴양림과 체험마을 연계를 위한 이용객의 선택속성 인식 연구 (A Study on Users' Recognition of Selection Attributes for Connection between Recreational Forest and Rural Tourism Village)

  • 이용학;조영은;강은지;김용근
    • 한국조경학회지
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    • 제44권1호
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    • pp.16-28
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    • 2016
  • 본 연구는 자연휴양림과 체험마을 이용객의 여가목적지 선택속성에 대한 중요도와 만족도의 비교분석에 관한 연구로 이용객의 이용행태를 파악하여 자연휴양림과 체험마을의 연계 당위성을 확인하고 여가목적지 선택을 위한 물리적 선택소성, 프로그램 선택속성, 서비스 선택속성의 인식차이와 중요도-만족도분석(IPA 분석)을 통해 연계방안을 도출하였다. 주요 결과 및 시사점은 다음과 같다. 첫째, 자연휴양림은 가족단위의 이용객이 휴식 및 정서함양을 위해 방문하고 단순 산림공익적 기능을 활용한 체험프로그램 경험이 이루어지고 있는 반면, 체험마을은 가족, 친구 및 동료, 단체 및 동호회 등이 연중 다양한 프로그램을 경험하고 지역문화를 이해하기 위해 방문하고 있었다. 이를 통해 다변화한 국민의 여가수요 충족을 위한 자연휴양림과 체험마을의 연계 필요성을 확인하였다. 둘째, 단순 휴식이 주 방문목적이었던 자연휴양림 이용객에게 체험마을과 연계 시 긍정적인 방문의향이 나타났으며 체험프로그램 참여, 자녀교육, 안전한 숙박시설 확보 등 다양한 이용이 예측되었다. 즉, 자연휴양림과 체험마을의 연계는 실질적 수요와 이용객의 수준 높은 산림휴양활동을 야기하는 대안이라 할 수 있다. 셋째, 자연휴양림 이용객의 경우 모든 선택속성에 대하여 중요도보다 사후 만족도가 낮았으므로 전반적인 개선 필요했다. 특히, 프로그램의 다양성, 유익성, 홍보, 지역성(테마성)의 개선과 숙박 및 편의시설의 공급, 예약시스템 및 지역특산물 구입 체계 구축을 위한 노력, 운영관리인의 전문성 확보가 필요했다. 반면, 체험마을의 프로그램 선택속성의 만족도는 높았으므로 체험마을 프로그램 속성이 자연휴양림 이용활성화를 위한 주요 연계대상임을 알았다. 넷째, IPA 분석에서 이용객의 높은 기대와 만족을 주는 숙박 및 편의시설과 인근 관광지와의 적절한 연계는 유지해야 할 속성이었고 소득창출이 주요 목적인 체험마을의 목적을 달성하고 방문객의 예약시스템 및 특산품 판매기회 만족 증진을 위한 공동의 노력이 요구됐다. 이 외에 자연휴양림 이용요금 체계의 유지, 체험마을 프로그램의 다양성 및 지역성의 유지가 이용객의 여가목적지 선택유도를 위해 필요한 사항으로 고찰되었다.

경주 토함산과 남산 국립공원의 이용만족 평가 - 중요도-성취도 분석을 중심으로 - (Evaluation of Use Satisfaction for Tohamsan and Namsan National Parks in Kyongju - Focused on Importance-Performance Analysis -)

  • 이영경
    • 환경영향평가
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    • 제17권3호
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    • pp.153-165
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    • 2008
  • Recently the use demand for national parks has been rapidly increased due to the change of leisure patterns in Korea. The intensive use of national parks, however, can cause serious management problems both in resource conservation and in visitor satisfaction. In order to prepare the effective management plan for the sustainable use of national parks, it is essential to evaluate the visitor satisfaction. The purpose of this study is to provide important information for the management strategies for Namsan and Tohamsan national parks in Kyongju. Importance-performance analysis (IPA) was adopted to analyze the visitor expectation and satisfaction. The questionnaire survey was performed to the 420 visitors of the three sites (Namsan Sam-reung, Namsam Yong-jang, and Tohamsan) that are the most popular areas in Kyongju national park. The IPA for the 18 satisfaction items shows that all the values for importance are higher than those for performance in the three sites. This results indicates that visitors' satisfactions for the 18 items are lower than their expectations. The IP matrix reveals that the management effort should be concentrated on the educational opportunities for nature and culture in Yong-jang, on the convenient access to park in Sam-reung. and on the availability of cool drinking water in Tohamsan. Based on the results, several suggestions for the management strategies were summarized for the three sites in conclusion.

An Investigation of Perceived Value of Physical Exercise In Aging Baby Boomers: Marketing Implications in the Sporting Goods Context at a Store Level

  • George, Spais;Konstantinakos, Pantelis;Avgerinou, Vasiliki
    • 마케팅과학연구
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    • 제17권4호
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    • pp.175-199
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    • 2007
  • The linear regression method was used to model the relationship among a set of perceptions regarding to the importance of physical exercise and the perceived value of physical exercise (as a leisure activity) for aging baby boomers. In terms of a pilot study, we developed two alternative models tested at two different convenience samples. The first sample consisted of 82 aging baby boomers aged 55.65 (sample 1) and the second one consisted of 458 citizens aged 18.45 (sample 2). Through this research approach, we intended to lead to a better understanding of perceived value of physical exercise in the sporting goods marketing context for aging baby boomers. We addressed the core research themes of our study using a convenience survey. Data was collected by means of face to face interviews during the seven week period. The research results showed that the "model 2" better predicts perceived value of physical exercise as a leisure activity for aging baby boomers. We believe that the final findings of our research try can recognize the differences in buying behaviors between aging baby boomers and other target markets and advance marketers of sporting goods strategic tries regarding to consumer strategy management at a store level.

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소비자의 의복 쇼핑동기와 관여도에 따른 점포 선택기준과 점포에 대한 태도 (A Study on the Store Choice Criteria and Store-Related Attitudes of Consumers in accordance with the Clothing Shopping Motives and Involvement of Customers)

  • 홍금희;강혜리
    • 한국의류산업학회지
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    • 제5권4호
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    • pp.363-371
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    • 2003
  • This study is designed to identify the dimensions of clothing shopping motives and clothing involvements which influence consumers' store choice behaviors and to find out what variables have a direct influence on the attitudes of customers toward stores. The empirical research was made through the survey on 300 female and male shoppers who purchased clothing. The major results of this study are as follows : 1. The dimension of clothing shopping motives is composed of leisure-related shopping motive, products-related shopping motive, and economy-related shopping motive. And the dimension of clothing involvement consists of pleasure involvement factor, fashion involvement factor, and symbol involvement factor. 2. The dimension of the store choice criteria is composed of such five factors as promotion, products, prices/salespersons, service, and location. 3. There is a positive correlation of the products-related shopping factor and the leisure-related shopping motive only. And the store choice criteria have a positive correlation with all the factors of clothing involvement. 4. The high-shopping-motive group turns out to pay more importance to such factors as products and location than the low-shopping-motive group. 5. The variables which have influences on the attitudes of customers toward stores tum out to be such factors as fashion involvement, promotion in the store choice criteria, and gender.

소비자의 의류쇼핑동기유형과 점포에 관한 연구 -선호점포와 점포분위기- (A Study on Clothing Shopping Motivations and store - Preferred Stores and Store Atmosphere -)

  • 박수경;임숙자
    • 한국의류학회지
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    • 제20권3호
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    • pp.414-428
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    • 1996
  • This study intends to ascertain the importance of store atmosphere when construcing store marketing strategies for store differentiation. And it is studied by classifying consumer groups according to clothing shopping motivations, comparing store atmosphere assessment and emotion response of preferred stores, and analyzing the influence store atmosphere has on store preference or impulsive purchase. The subject of this study are women in their twenties living in Seoul, 255 career women and 233 college students totaling 458, and model sampling is done by convenient sampling taking into account the type of their occupation and major. Modified survey based on references and former studies is used, and using SAS packages, methods. The results of data analysis are as follows. 1. Consumer groups are classified into the following four subdivisions: shopping involvement, leisure pursuit, financial, and shopping unconcern group. The stores women in twenties use most frequently for shopping are department stores, speciality stores, common market, discount stores, and wholesale markets, and significant difference are shown between consumer groups. 2. Consumer responses for store atmosphere preferences are shown significantly among groups when concerned with store preferences. 3. Images of store atmosphere as factor analyzed into environment factor, kindness factor, and decoration factor, Environment factor is most highly estimated in speciality stores, kindness factor in department stores, and decoration factor in common markets. 4. Leisure pursuit group is assessed to be most influenced by store atmosphere in store seleciton, impulsive purchase, and after-purchase shopping behavior, and impulsive purchase is shown highly in department stores and speciality stores.

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독신 가구의 주거계획 방향에 관한 연구 (A Study of Housing Design Guidelines for the Single Household)

  • 조명은
    • 가정과삶의질연구
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    • 제20권6호
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    • pp.219-227
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    • 2002
  • This study was conducted to examine housing preferences among single-person households and to propose guidelines for housing design choices for single people. One hundred and sixty responses to the questionnaire developed by this researcher were analyzed utilizing frequencies, percentages, and t-tests. There were significant differences between single households and non-single households in various aspects of housing preferences. Differences were found in the desired type and size of housing, needed amount of space, and the importance of space itself. Single persons wanted to live in a small apartment, about 83.45$m^2$ (25.29 pyung) size. They consider the bathroom and the master bedroom more important than the living room and kitchen. They prefer to have specifically function-oriented rooms such as shower, home office, computer room, exercise room, or leisure space. Single persons consider information-technological facilities within an apartment very important. They would like to adopt automatic and electronic technology in the house, such as optical communication network, automatic air-cleaning system, and internet TV. Housing preferences differ significantly according to socio-demographic variables such as gender and age. I propose in this study a small-sized, information-, high-tech- and leisure-oriented design that corresponds with the actual housing preferences of the single-person households.

The Relationship between scuba diving participant's selective attribute, emotional response, and empirical value

  • Lee, Yoo-Chan;Jung, Sang-Ok
    • International Journal of Internet, Broadcasting and Communication
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    • 제13권3호
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    • pp.84-91
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    • 2021
  • The purpose of this study is to investigate the structural relationship between resort selection attributes, emotional responses, and empirical values of scuba diving participants. The general population who enjoys scuba diving in Korea was selected as the population. Using the convenience sampling method, 553 of the 600 questionnaire samples were extracted as the final valid sample. For data processing, frequency analysis, exploratory factor analysis, and Cronbach's α test were performed using SPSS 23, and confirmatory factor analysis and structural equation model analysis were performed with AMOS 18. The results are as follows: First, among the sub-factors of selection attributes, equipment, facility environment, and diving point showed a positive effect on emotional response, but staff service did not have any significant effect. Second, the emotional response positively affected by the selection attribute showed a positive effect on all factors of service excellence, consumer utility, fun value, and aesthetic value of empirical value. Therefore, scuba diving resort managers must recognize the importance of equipment, facility environment, and diving point among these selection attributes of customers. And to satisfy the customer needs the resort must accurately identify the needs for diving equipment, facility environment and diving point. Various methods for this should be explored through the needs of the identified customers, and efforts should be made to provide safe equipment, comfortable facilities, and various diving points.

도시 중년 남성의 스트레스 정도와 식습관 및 웰빙 관련 태도에 관한 연구 (A Study of Stress, Food Habits and Well-Being Related Attitudes in Urban Middle-Aged Men)

  • 명춘옥;남혜원;박영심
    • 동아시아식생활학회지
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    • 제19권2호
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    • pp.157-168
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    • 2009
  • The principal objective of this study was to provide basic data regarding health care services for middle-aged men, via an analysis of the relationships among stress level, food habits and well-being-related attitudes with social-demographic characteristics and health-related factors. The main findings of this study were as follows. The average age of the participants was $48.7{\pm}5.2$. With regard to health status, 18.8% of the participants were diagnosed with digestive diseases within the past year. Stress levels were higher in the participants with lower levels of educational attainment. Furthermore, participants who had become divorced or lived separately from their families, participants who did not have their own houses, and participants who reported low marital satisfaction also had high levels of stress. Our food habits scores revealed meaningful differences among the study subjects, and were shown to vary with marital satisfaction, occupation, and residence type. In terms of both the importance and practice level of well-being-associated food habits, the most frequent response in this study was 'Consume home-made food rather than processed or ready-to-eat food' ($4.30{\pm}0.86$, $3.68{\pm}1.04$). In terms of importance level, the factors most relevant to well-being in terms of food habits were education level, marital satisfaction, residence type, self-assessed health status, smoking, drinking, regular exercises and leisure activities. With regard to practice levels, the degree to which subjects engaged in food habits targeted toward well-being differed meaningfully depending on marital status, marital satisfaction, residence type, family type, self-assessed health status, smoking, drinking, nutritional supplement intake, regular exercises and leisure activities. After analyzing the correlation among stress level, food habit score and the attitude towards well-being-related dietary habits (importance and practice level), we observed a meaningful relationship between the four factors at the level of p<0.001. According to the above result, continuous attention to health, including the appropriate control of smoking and drinking, as well as, stress management, via regular exercises and appropriate food habits is expected to exert a positive influence on the prevention of disease, and is also expected to improve quality of life. For all well-being-associated items, the importance level was shown to be higher than the practice level. Thus, in order to foster health-oriented food habits, we recommend that a new plan be designed, targeted toward ease of active practice for middle-aged men.

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마리나 개발 적정수요와 입지선정의 중요도에 관한 연구 (Marina Development on the Importance of Optimum Demand and Location Selection Study)

  • 이재형
    • 해양환경안전학회지
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    • 제18권5호
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    • pp.406-415
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    • 2012
  • 본 연구는 현재 지방자치단체에서 개발 예정중인 마리나와 관련하여 우리나라에 필요한 마리나의 적정수요와 마리나 개발시 입지의 중요도를 심층적으로 분석한 후 정부 및 각 지방자치단체에게 연구의 결과를 제공하고자 하는데 목적을 두며 연구의 결론은 다음과 같다. 첫째, 국내의 마리나 개발 시 적정 수요는 대략적으로 49개 정도로 나타났다. 자세하게 언급하면 지역을 광역권으로 구분한 후, 마리나를 구간별로 네트워크화시켜 연안역 마리나의 개념으로 개발을 하여야 하며, 반드시 대형, 중형, 소형 마리나의 구분을 하여야 한다. 권역별로 10개는 대형(리조트형)마리나를 수도권(2), 충청권(1), 전라권(2), 경상도(3), 강원권(1), 제주권(1) 등에 개발하고, 17개는 중형(레포츠형)마리나를 수도권(3), 충청권(2), 전라권(2), 경상권(6), 강원권(2), 제주권(2) 등에 개발을 하여야 한다. 그리고 22개의 소형(지역 거점형)마리나는 수도권(2), 충청권(1), 전라권(6), 경상권(9), 강원권(2), 제주권(2) 등에 개발해야 한다. 둘째, 국내에 적합한 마리나 개발 입지의 중요도는 마리나 관련 전문가 그룹이 제시한 5개(접근성, 시장성, 이용성, 타당성, 자연환경)요인을 대상으로 종합적인 중요도를 분석한 결과 1순위는 이용성으로 나타났고, 2순위는 접근성, 3순위는 자연환경, 4순위는 시장성, 5순위는 타당성 요인으로 나타났다.

공기주입식 로드스키 디자인에 관한 연구 (A study on Road Ski Design of Air-Inflated Tires)

  • 윤재우
    • 디자인학연구
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    • 18호
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    • pp.53-60
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    • 1996
  • 국민 소득 증대에 따른 삶의 질적향상을 위한 인간의 욕구는 레저 스포츠 생활에 보다 많은 비중을 갖게 된다. 본 연구는 레저 스포츠 생활을 보다 효율적이고 다양하게 즐길 수 있는 도구의 디자인 개발에 목적이 있다. 이를 위한 구체적인 연구를 위하여 1) 국내에 도입된 지상용 레저 스포츠 용품의 실태를 조사 분석하여 대안을 제시하며 2) 수요자의 연령별 라이프 스타일과 소비자 환경 변화의 분석을 통하여 사용 대상층의 확대 기능성을 확인 하였으며 3) 한국의 전통놀이 문화를 세계적인 레저 스포츠용품으로서의 개발 가능성을 발견하였다. 이러한 조사 분석을 토대로 디자인된 "공기주입식 로드스키"는 신체의 균형있는 발달을 도모하고 실 내외 겸용이 가능하며 다양한 방법으로 즐길 수 있는 다목적성과 남 녀 노 소 누구나 사용할수 있는 새로운 유형의 레포츠 용품으로 개발하고자 제안하였다.하고자 제안하였다.

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