• Cross-Cultural Studies
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• v.23
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• pp.243-264
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• 2011

The results of 2000 Population Census explains the context of a series of incidents happening in the Latino television broadcasting market recently. That is, the rapid growth of Latino population so fast as overtaking the Black population has needed media as a means of Latino's own social interests and communication. In this context, the television broadcasting market as a marketing means of capitals targeting for the Latinos has experienced more rapid changes. In other words, there has been some changes in the Latino television broadcasting market which divided by two major networks, Univision and Telemundo. It was 1970s when Latino media started to be considered as an important framework to understand the problems of the Latinos in American society. Experiencing the human rights movement of the 1960s, the Latino communities' sense of identity realized the importance of media as an expression of themselves from the interest on the factors which directly determine the quality of their life such as the immigration, education, health, and employment. The anglo media plays a role in introducing the Latinos and forming the images of the Latinos to the non-Latinos. It can be possible to criticize that the anglo media propagates the unilateral image of the Latinos by the mainstream white society, the stereotyped images of the Latinos. The spanish media targeting for the Latinos has grown continuously, combining the inside needs of forming the identity of the Latinos and communication and outside needs of commercialism. On the other hand, the needs for the programs based on the American Latinos has been increased, along with the increase of the Latino media based on the dual languages or English. This paper reviewed the history of the Latino media briefly, and then examined the relationship between the Latinos and the media through the television broadcasting which influence the Latino's everyday life enormously.

• Korean Journal of Legislative Studies
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• v.25 no.1
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• pp.5-44
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• 2019

The 2018 midterm elections were considered a referendum for Trump Presidency, especially because Latino community has been feeling that the anti-immigration, anti-Latino policies of Trump administration are harmful to the community. News Media and pundits predicted the boost of the Latino turnout and its positive effects on Democratic candidates at all levels. The purpose of this paper is to provide an overview of Latino demographics and Latino public opinion and to analyze the election results with exit poll data and actual aggregate data. The data analysis shows that, compared to 2014 midterm elections, Latino turnout and the support for Democratic candidates actually increased in most counties and precincts, which is more salient in the areas with heavy Latino concentration.