• 비교문화연구
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• 제23권
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• pp.243-264
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• 2011

The results of 2000 Population Census explains the context of a series of incidents happening in the Latino television broadcasting market recently. That is, the rapid growth of Latino population so fast as overtaking the Black population has needed media as a means of Latino's own social interests and communication. In this context, the television broadcasting market as a marketing means of capitals targeting for the Latinos has experienced more rapid changes. In other words, there has been some changes in the Latino television broadcasting market which divided by two major networks, Univision and Telemundo. It was 1970s when Latino media started to be considered as an important framework to understand the problems of the Latinos in American society. Experiencing the human rights movement of the 1960s, the Latino communities' sense of identity realized the importance of media as an expression of themselves from the interest on the factors which directly determine the quality of their life such as the immigration, education, health, and employment. The anglo media plays a role in introducing the Latinos and forming the images of the Latinos to the non-Latinos. It can be possible to criticize that the anglo media propagates the unilateral image of the Latinos by the mainstream white society, the stereotyped images of the Latinos. The spanish media targeting for the Latinos has grown continuously, combining the inside needs of forming the identity of the Latinos and communication and outside needs of commercialism. On the other hand, the needs for the programs based on the American Latinos has been increased, along with the increase of the Latino media based on the dual languages or English. This paper reviewed the history of the Latino media briefly, and then examined the relationship between the Latinos and the media through the television broadcasting which influence the Latino's everyday life enormously.

• 의정연구
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• 제25권1호
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• pp.5-44
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• 2019

2018년 11월에 실시된 미국의 중간선거는 트럼프 행정부의 중간평가라는 의미를 가지고 있다. 트럼프 행정부의 이민정책은 미국의 라티노들에게 많은 영향을 미치고 있다. 많은 미디어에서 중간선거에서 라티노의 투표율이 증가할 것이며, 민주당후보들의 당선에 커다란 영향을 미칠 것이라고 예측했다. 본 논문의 목적은 라티노의 인구학적 특성, 지리적 인구분포 및 라티노 여론 등에 대한 논의를 바탕으로 중간선거에서 나타난 라티노의 투표행태를 살펴보는 것이다. 현재까지의 제한된 데이터를 분석한 결과 2014년 중간선거와 비교하여 대부분의 선거구에서 라티노의 투표율은 실제로 급격한 상승폭을 보였으며, 이는 민주당후보에 대한 지지로 나타났다. 이러한 현상은 라티노 인구비가 높은 지역에서 더욱 두드러지게 나타났다.