• Journal of KIISE:Databases
• /
• v.33 no.7
• /
• pp.708-714
• /
• 2006

The World Wide Web has become an entrenched global medium for storing and searching information. Most people begin at a Web search engine to find information, but the user's pertinent search results are often greatly diluted by irrelevant data or sometimes appear on target but still mislead the user in an unwanted direction. One of the intentional, sometimes vicious manipulations of Web databases is Web spamming as Google bombing that is based on the PageRank algorithm, one of the most famous Web structuring techniques. In this paper, we regard the Web as a directed labeled graph that Web pages represent nodes and the corresponding hyperlinks edges. In the present work, we define the label of an edge as having a link context and a similarity measure between link context and the target page. With this similarity, we can modify the transition matrix of the PageRank algorithm. A motivating example is investigated in terms of the Singular Value Decomposition with which our algorithm can outperform to filter the Web spamming pages effectively.

• Journal of Fashion Business
• /
• v.27 no.3
• /
• pp.50-62
• /
• 2023

The e-commerce fashion market has experienced a remarkable growth, leading to an overwhelming availability of shared information and numerous choices for users. In light of this, chatbots have emerged as a promising technological solution to enhance personalized services in this context. This study aimed to develop user-product attributes for a chatbot-based personalized fashion recommendation service using big data text mining techniques. To accomplish this, over one million consumer reviews from Coupang, an e-commerce platform, were collected and analyzed using frequency analyses to identify the upper-level attributes of users and products. Attribute terms were then assigned to each user-product attribute, including user body shape (body proportion, BMI), user needs (functional, expressive, aesthetic), user TPO (time, place, occasion), product design elements (fit, color, material, detail), product size (label, measurement), and product care (laundry, maintenance). The classification of user-product attributes was found to be applicable to the knowledge graph of the Conversational Path Reasoning model. A testing environment was established to evaluate the usefulness of attributes based on real e-commerce users and purchased product information. This study is significant in proposing a new research methodology in the field of Fashion Informatics for constructing the knowledge base of a chatbot based on text mining analysis. The proposed research methodology is expected to enhance fashion technology and improve personalized fashion recommendation service and user experience with a chatbot in the e-commerce market.