• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2018.10a
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• pp.124-125
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• 2018

The purpose of this study was to explore the sensibilities of audiences about the buildings and backgrounds in the movie with Harry Potter, a magic movie. For this purpose, the sensibility vocabulary suitable for the background of the movie was derived. I expect that the building background of the movie will have an sensibility impact on the audience and I hope that it will help to understand the Western classical Gothic style and culture in an emotional aspect.

• (The) Korean Journal of Advertising
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• v.29 no.7
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• pp.7-27
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• 2018

This study explored the effects of three-wall (3-W) movie screen on advertisement viewers' feelings of physical presence, perceived pleasure, and evaluation of advertisements. The findings from an experiment (N = 188) in a real movie theater demonstrate that 3-W screen enhances the feelings and perception toward the advertisements, with physical presence presenting the mediating effects. Of note is that the effects of 3-W screen were presented differently depending upon the types of the advertisements; the dynamic one and the static one. The effects were mostly applied to the dynamic advertisement, but not to the static one. Given the high costs of installing 3-W screen in movie theaters, the study's findings suggest more elaborate designs of advertisements to enhance the applicability of 3-W screen.

• Journal of Fashion Business
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• v.20 no.1
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• pp.82-97
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• 2016

This study attempted to summarize the characteristics of fashion in the 1930s which were the background of 'Bonnie and Clyde' and analyze how fashion in the 1930s was expressed through costume in the movie, focusing on some critical scenes. For this, previous studies and domestic & foreign books, magazines and DVDs relating to movie costume were examined. For analysis of movie costume, 'Bonnie and Clyde (1967)' DVD was referred to. In the movie, meaningful scenes were captured using a GOM Player. Then, the study results found the followings: First, in terms of women's fashion in the 1930s, adult look and slim & long silhouette which naturally revealed breast, waist and hip with a long skirt, a military look with strong shoulders and tailored costume were found. In terms of men's fashion, in contrast, the Duke of Windsor Style (a slim silhouette jacket and loose pants) was popular. Second, in the movie, Bonnie's costume started with a slim linen H-line dress at her first meeting with Clyde. While committing crimes and becoming a famous gangster, she displayed the fashion styles which were in vogue in the 1930s such as fancy and luxurious slim dress, tailored suit and trench coat. Third, in terms of Clyde's costume, from his first meeting with Bonnie to his first crime, he put on common costume (ex: pants, vest, shirts, etc.) which revealed his open and unconventional character. After he became a famous gangster, he would wear the Duke of Windsor style (jacket, vest and pants). The study results well describe movie costume's role as visual language which expresses characters' inner circumstances and outer situations that reflect socio-cultural background.

• Asia Marketing Journal
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• v.16 no.3
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• pp.77-100
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• 2014

Many researchers have analyzed the relationship between the financial success patterns of a motion picture and many other factors, such as the production cost, marketing, stars, awards, reviews, genre, and rating. Through these studies, many researchers and investors concluded that big budgets to make a blockbuster movie can serve as an insurance policy to meet their ROI; thus the box office is dominated by blockbuster movies. High-budget blockbuster movies are more likely to receive attention because these movies are more recognizable given their high expenses for production and casting. Therefore, audiences choose blockbusters in an effort to reduce the searching cost and to mitigate the possibility of a regrettable choice. This behavior of consumers, in turn, causes distributors to allocate screens for blockbusters, resulting in "concentration of blockbuster consumption." As such, low-budget films cannot easily become popular due to the lack of distribution. Indeed, low-budget films released on a small number of screens often end up becoming dismal failures. However, there are exceptional examples which are contrary to the general idea in the movie industry that a big budget and showings on a large number of screens can guarantee the success of a movie. Although researchers have attempted to analyze the performances of movies with small budgets, such movies are likely to be regarded as outliers and then be entirely discarded, as they are far from the 'three-sigma' range, especially given that previous research methodologies could not explain the financial success of such unique examples. This study attempts to explain the financial success at the box office of low-budget movies by applying the concept of the tunnel effect in quantum mechanics, as the phenomenon found in the movie industry is similar to a particle's movement in quantum physics. The tunneling effect is a phenomenon by which a particle without enough energy to pass over a potential barrier tunnels through it. Adopting the analogy, this study draws a tunneling probability function and cultural constant to forecast other outliers using the Schrödinger equation. Moreover, the study finds that word-of-mouth creates in the movie industry this phenomenon of finding outliers.

• The Journal of the Korea Contents Association
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• v.10 no.7
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• pp.420-428
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• 2010

The advancement of the Science for complex systems enables the analysis of many social networks. We constructed and analyzed a Korean movie star network as one of social networks, based on the 100 Korean movie selection for a main data source. Until now, the research trend has been the structural analysis of network, focused on link numbers, such as degree, betweenness and clustering coefficient. But it is time that the research is not limited by the structural analysis of networks only. Rather, the research goal should be aimed to an information analysis, performed by identifying and analyzing central modules that are regarded as the core of complex networks, using k-core analysis method. In this research, we constructed a network of movie stars who have appeared in 100 Korean movie selection, provided by Korean movie database, also we analyzed its core modules with and without weights, and the trend of seasonal expansion of the network. We expect our findings can be used as the basic data applicable to a model for understanding of the expansion and evolution of networks.

• Journal of Fashion Business
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• v.10 no.5
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• pp.28-44
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• 2006

The purpose of this study is to study the movie costume and color image through the movie "The Aviator". Firstly, looking at the costumes of main characters and their color images expressed in the movie, one extreme of Hughes' image to another was expressed in order to show his extreme inner world by using the light-dark contrast rather than specific colors as the base. The gold color used to express the image of Hepburn represented an image expressing her intellectual elegance. As for her dress silhouette, the taste of intellectual elegance was displayed by a dress whose back was exposed with a grownup-style feminine silhouette or one with drapes and pleats ornaments. To express Gardner's image; that is, her alluring charm and glow, a vivid red color was used. As for her costume, her splendid and fascinating image was expressed by the 40s' rectangular- shouldered tailored suit, exotic peasant blouse and showy accessories. Secondly, the color image expressed in the background in the movie as a special space for Hughes. The red color image of screening room was shown to be as a space for passion and desire and the green color image of men’s room as a space for stability and rest.

• Journal of Fashion Business
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• v.7 no.1
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• pp.135-151
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• 2003

This study was carried out in order to become that it helped a base of education to train creation of movie costume. The object is the movie costume of the movie, The Age of Innocence that got the Academy award in movie costume. This study analyzed the costume and color symbolism of the film based on the novel, The Age of Innocence written by Edith Wharton who is a realism writer, and a master of manners and customs novel, is the first Pulitzer Prizewinner as a woman. And this study created the movie costume and hair-style of two heroines, May and Ellen who lead the huge irony that is principal stream of a novel. May stands for 'irony of innocence' and Ellen does for 'absolute innocence'. And each image represents on a display of the front and back of 'innocence' symbolically. The costume design of them was planned along the character which was analyzed and interpreted irony of a drama in a viewpoint of Wharton through this study and expressed with illustration. And using 57cm Porcelain doll, produced a hair-style and costume.

• The Journal of the Korea Contents Association
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• v.14 no.5
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• pp.74-84
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• 2014

The places of the movie are not a just backdrop, are discribed by the character. Imagetelling movie is a character movie by itself. One of the famous korean director which made a imagetelling movie is a Kim-kiduk. Most of his movies are the lonely people who lives a insulated locale like a island. The is also lonely people who lives in insulated area in Seoul, Korea. The is the best movie of all his film life. This Thesis will explain how to make a narrative using a chunggye industrial tools center more effectively and define the power of the locale in the movie.

• Journal of Fashion Business
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• v.16 no.2
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• pp.163-179
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• 2012

Among diverse cultural types which can be shown in movie, 'Subculture' is young culture that resist to major culture. It shows its belief and identity via its own style. Their 'Subcultural Style' became popular with mass media and has been affected to major cultures. Therefore, in this research, with times background as postmodernism in end of 20th century and mainly with movie which is about sexual minorities, I analyzed categories of costumes in the movie. Hedwig's rock costume shows combined fashion with hippie, punk, glam, kitsch, goth styles from the impact of postmodernism in mid 20th century. Tommy, showed his relief and defiant intention against old generations with grunge casual and graffiti styles. After he realized Hedwig's identity and showed defiant goth rock style as a famous rocker. The band, "Angry Inch", showed dissatisfaction and cynical attitude against the American society through subculture styles. Through this research, the fact that movie costume used a tool to show human's identity and value. Also, I can see that movie costume shows times and cultural phenomenon in the end of 20th century and through this, it was confirmed that this contributes to crease new fashion style through them.

• Fire Science and Engineering
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• v.20 no.4 s.64
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• pp.116-124
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• 2006

Multiplex movie cinemas are cultural spaces where an indefinite number of people from a variety of classes and ages can enjoy movies, food, and leisure all together in one place at the same time. Those facilities which a great number of people use together like multiplex movie theaters are relatively vulnerable to fire safety, compared with other facilities to protect from fire. Considering the special nature and vulnerability of multiplex movie theaters from a fire safety standpoint, this study aims to seek measures to acquire fire safety performance of the specific facilities by selecting exemplary models of local multiplex movie theaters, performing fire and evacuation simulations for them, and reviewing and analyzing their present problems in evacuation safety as well as the relevant regulations of many countries.