• 인터넷정보학회논문지
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• 제6권5호
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• pp.143-154
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• 2005

본 논문은 무선 엑세스 포인트를 기반으로 사용자가 광고 컨텐츠 수신을 통해 무선 네트워크 접속 서비스를 받을 수 있는 인터넷 접근형 광고 시스템에서 신뢰적 멀티캐스트 전송에 관한 것이다. 본 논문에서는 무선 LAN 환경에서 신뢰성 있는 멀티캐스트를 위해 네트워크 상태에 따라 이동단말기의 전송량을 조절하는 응용 계층 멀티캐스트 프로토콜을 제안한다. 인터넷 광고란 상품 또는 서비스의 판매나 인지도를 높이기 위하여 인터넷의 운용 프로그램이나 서비스 등을 광고 매체로 제공하는 광고 메시지를 통칭한다. 기존의 인터넷 광고 시스템들은 대부분 유선 환경의 불특정 다수를 대상으로 광고를 하며, 사용자의 웹브라우저를 광고 표현 매체로 하기 때문에 임의로 접근하는 사이트에 따라 노출 빈도가 매우 달라지는 수동적인 방법이다. 더욱이 사용자가 광고를 보아야 하는 필연적인 이유가 없으므로 광고가 사용자들에게 얼마나 효과적으로 노출될 수 있느냐 하는 문제점을 가지고 있다. 본 논문에 따른 인터넷 광고 시스템을 사용할 때, 사용자들은 무선 인터넷을 무료로 이용하고 광고주들은 사용자들에게 타겟 마케팅을 위한 지역적(현장성), 시간적(즉시성), 카테고리별(개인성) 타겟 광고를 하며, 네트워크 인프라 소유자는 기존 네트워크 인프라의 변경을 최소화하여 저비용으로 인터넷 광고 시스템을 운영할 수 있다.

• 공학논문집
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• 제4권1호
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• pp.5-22
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• 2002

인터넷이 급속도로 발전하고 일반 텍스트 환경의 인터넷 서비스들의 WWW(World Wide Web)환경으로 바뀌어 가면서 쉬운 사용 환경으로 인한 인터넷 응용 서비스의 사용자들도 급속히 증가하고 있다. 따라서, 사용자들이 인터넷을 이용하면서 상대방에게 메시지를 보낼 수 있는 전자 메일 서비스를 이용하는 경우도 크게 증가하고 있다. 웹 기반 전자우편 시스템은 계정과 서비스를 제공하는 서버와 사용자와의 인터페이스 역할을 하는 클라이언트로 구성되며 웹 브라우저가 클라이언트의 역할을 담당한다. 즉, 일반 메일서버에 계정을 만들 수 없는 일반 사용자들이 웹 환경을 통하여 메일서비스를 제공받을 수 있도록 하는 것이다. 본 논문에서는 웹을 기반으로 하는 전자 우편 시스템을 설계하였으며, 인터넷 익스플로러(Internet Explorer)를 기반으로 하는 사용자 환경과 리눅스 시스템을 기반으로 기존 전자 우편 시스템의 문제점을 해결하고 저렴한 가격으로 큰 기대효과를 만족시켰다. 스팸으로 등록된 메일 처리, 다중 메일 처리 등을 통한 효율적인 사용자 편의성을 제공하고, 메일의 폭주와 사용자의 급증으로 인한 시스템 저하 현상을 극복하는 효율적인 메일 서비스 엔진을 구현해서 시스템의 안정성을 제공하는 전자 우편 시스템을 개발한다.

• 전자통신동향분석
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• 제14권6호통권60호
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• pp.51-63
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• 1999

IPSEC (Internet Protocol Security) is a network layer security protocol that is designed to support secure TCP/IP environment over the Internet considering flexibility, scalability, and interoperability. IPSEC primarily supports security among hosts rather than users unlike the other security protocols. Recently, IPSEC is emphasized as one of the important security infrastructures in the NGI (Next Generation Internet). It also has suitable features to implement VPN (Virtual Private Network) efficiently and its application areas are expected to grow rapidly. In this paper, the basic concepts and related standard documents of IPSEC will be introduced.

• The International Journal of Costume Culture
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• 제3권3호
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• pp.193-200
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• 2000

Recently Korean firms are increasingly interested in Internet business while the number of Internet users reaches more than 10 million in Korea. As e-commerce develops rapidly, customer-oriented marketing for online business becomes very important. The issue of how to achieve customer satisfaction in Internet business and how to plan a marketing strategy for online business faced managers of Internet business. Customer-satisfaction is much more important for Internet businesses than for traditional offline 'brick and mortars'. Marketing activities need to be carried out on customer-orientation to achieve high level of customer satisfaction. This paper will discuss how to develop customer-oriented marketing for online business. It will specifically study the characteristics and success factors of Internet business, differences between online marketing and traditional marketing, selection of target market, and online marketing-mix strategy for e-business in view of customer-orientation. Finally it will suggest a future direction for online fashion business by applying the customer-oriented marketing of Internet business to the fashion business.

• International Journal of Human Ecology
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• 제3권1호
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• pp.1-19
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• 2002

This paper examines internet addiction from the perspective of consumer studies. Internet addiction could be an interesting issue for consumer studies because it is a sort of consumer behavior that has drawn a lot of social concerns in rapidly informatized era. First, the paper explores the status quo of internet addiction in Korea through the analysis of a questionnaire survey. Secondly, it explains causes of internet addiction focusing on alienation in addition to personality and demographic factors. Thirdly, it describes the characteristics of the behavior of internet-addictive users clustered by internet addiction degree. Based on these descriptions and analyses, the study provides suggestions for establishing more effective consumer policies and educational programs to help limit the growth of internet addiction.

• 대한가정학회지
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• 제42권1호
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• pp.153-166
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• 2004

The purpose of this study was to examine the internet shoppers' new purchase behavior, to examine the general purchase behavior(i.e., purchase pattern, preference), and to examine the related factors to promotion strategies(i.e., e-mail, event) of internet shopping mall. Focus group interviews were done with 40 internet shopping-mall users on May, 2003 for the data collection. Data were analyzed by content analysis and descriptive statistics(i.e., frequency, percent). The results of this study were as following. First, competitive price, accurate product and service information and convenience were considered as important factors in the new purchase behavior among internet shoppers. Second, the more frequent purchasing time through the internet shopping mall were on weekdays rather than weeekends and the most preferred information search engine were category type, item type, and price type in order. Third, e-mails from internet shopping mall were most likely opened by internet shoppers, that is to say, e-mail can be the efficient communication tool as well as the possible promotion strategies. Specifically, the title of email was considered as an important factor to approach the target consumers.

• 연구논문집
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• 통권28호
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• pp.173-182
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• 1998

We, ICOMM(Information Center Of Machinery & Materials), make efforts to apply the EC to support the Internet Marketing for Small and Medium Enterprises, and at the base of experience are carrying out diffusing the internet minds, applying the CALS, searching the internet information, education for internet and supporting the EC-hosting to count of first importance for 6,000 Manufacturing Industries located in KYOUNGNAM. Traditional Business-to-Business depends on the EDI by using VAN. As the Internet is lively and the Internet users incredibly increasing, the total marketing strategies of Enterprises are cyberized, and Enterprises try finding the new business partner by using Internet technologies, At the base of this Environments, this paper proposes the Internet Marketing Server (that is called EC-Business Server) that consists of the staging server to establish the Mall, the search engine for resembled manufactured goods, and so on. EC-Business Server supports Business-to-Business as in electronic commerce.

• 디지털융복합연구
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• 제1권1호
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• pp.235-253
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• 2003

In this research, we have developed a model that can explain the potential customer's needs for the potable Internet service, a concept with 'QoS guaranteed lower-price high speed mobile Internet service. Based on the developed model, we have also derived some empirical implications for the business firms interest in the potable Internet market. The developed model is incorporating a survey result, answering of potential customer's attitude for the portable Internet service, from the subscribers to the Internet service, wireless LAN service, and mobile Internet service. As a result, we have found that a very innovative group, such as wireless LAN users and 20's age group using mobile Internet service, could be the most attractive market segment. Moreover, the aspects of the service coverage and the price competitiveness at the service launching stage could be the most critical success factors for the portable Internet service.

• 경영정보학연구
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• 제3권1호
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• pp.73-82
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• 2001

• 한국IT서비스학회지
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• 제13권1호
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• pp.147-159
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• 2014

Recently, the quantity of information that is accessible from the Internet is being dramatically increased. Searching the Web for useful information has therefore become increasingly difficult. Thus, much research has been done on web robots which perform internet information filtering based on user interest. If a web site which users want to visit is found, its content is searched by following the searching list or Web sites links in order. This search process takes a long time according as the number of page or site increases so that its performance need to be improved. In order to minimize unnecessary search with web robots, this paper proposes an efficient information collection system based on compare and merge method. In the proposed system, a web robot initially collects information from web sites which users register. From the next visit to the web sites, the web robot compares what it collected with what the web sites have currently. If they are different, the web robot updates what it collected. Only updated web page information is classified according to subject and provided to users so that users can access the updated information quickly.