At the end of 2002, about 91% of mobile telecommunications service subscribers have mobile phones with the mobile internet access function. However, despite the rapid spread of mobile internet phones, the number of real mobile internet users is very small. In this situation, this paper focuses on the effect of consumer demographics such as sex, age, job, etc. and consumer life-style on the use of mobile internet. This study tries to find the answers about the following questions ; 1) Which consumer demographic variables affect the use of mobile internet\ulcorner 2) How can we categorize the consumers with the mobile internet phones\ulcorner 3) What are the characteristics of categorized groups and is there any difference in using the mobile internet\ulcorner For this purpose, an off-line survey was conducted over 1,500 consumers with the mobile internet phones. This study concludes as follows ; The important demographic factors of the use of mobile internet are age, job, marriage, academic career and personal spending money. Totally viewed in the consumer demographics, the typical type of mobile internet users can be described as the young student. On the other hand, sex and family income variables do not significantly affect the use of mobile internet. And the mobile internet users can be categorized by the life-style into four distinct groups, which are named as the innovation oriented group, the practicality oriented group, the conservation oriented group, the ostentation oriented group. These findings show that the consumer life-style have various effects on the use of mobile internet.
The internet is one of the modern facilities that has been diffused very rapidly in recent years and tremendously influenced on our life. Although the adolescents are major users of internet, the literature in clothing and textile area has not addressed the relationships between adolescents' internet use and clothing behavior, The purpose of this study was to examine the differences of adolescents clothing behavior. purchase evaluative criteria, and information source according to the use of internet. Descriptive statistics, t test, Analysis of Variance (ANOVA), and Duncan test were employed to analyze the data collected from the convenience sample of 572 middle and high school students in Gyeongnam, Korea. The use of internet was partially related to the adolescents' clothing behaviors. purchase evaluative criteria. and information source. Also, it was observed that the frequency and purpose of fashion website tended to be related more than the amount and purpose of internet did. Marketing implications from the results were suggested.
LIM, Kyu Yon;LEE, Hyeon Woo;NGUYEN, Hien;GRABOWSKI, Barbara
Educational Technology International
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제11권1호
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pp.69-92
/
2010
The purpose of this study is to examine middle school teachers' use of technology and problem-based learning (PBL) in their teaching practice. Factors related to teachers' use of technology and PBL are also investigated including: teachers' computer and Internet skills, feelings of preparedness to use the Internet, attitudes toward the use of web resources, pedagogical beliefs, science teaching efficacy, and the use of general teaching strategies. Twenty-seven middle school science, math, and technology teachers participated in the study. Research results describe the participants as slightly proficient in computer and Internet skills, positive toward use of web resources, and neutral on feelings of preparedness toward use of computer and the Internet. Participants also tended toward constructivist pedagogical beliefs and used various teaching strategies. They, however, reported low science teaching efficacy. Teachers' use of computers and the Internet correlated with pedagogical beliefs and feelings of preparedness toward the use of computers and the Internet. The study also found the relationships between the use of PBL and teachers' computer and internet skills, pedagogical beliefs, and the use of general teaching strategies. Also discussed are meaningful implications for teachers' professional development, especially for the programs designed to facilitate the use of web-enhanced PBL.
With the development of information technology (IT), various information systems (IS) such as Web-based systems and mobile systems have appeared utilizing different technologies. However, recent studies on IS use and user satisfaction rarely account for technological differences among IS and environmental characteristics where IS are intended to be used. The purpose of this research is to investigate the determinants of the use of Web-based ticketing systems for cultural activities and to empirically validate their relationships. Environmental psychology suggests that human beings respond to external stimuli from environments with their emotions, and their emotional states influence human actions, e.g., IS use in this research. Applying environmental psychology to the use of Web-based systems in the culture and entertainment industry, we propose that web site characteristics first influence a user's internal state of mind (i.e., flow) and then the flow state influences the IS use. Studies related to the state of flow collectively affirm the key role played by the flow construct in shaping individual attitudes and behaviors toward IS. Users' flow states are captured by their shopping enjoyment, perceived behavioral control, and the level of concentration on the IS use. Referring to social presence theory, we have included such web site characteristics as content quality, context of web site, and community quality. In our research model, a second order construct is utilized to represent web site quality, because flow theory suggests that holistic experiences with web-based systems (rather than individual characteristics of the web site) are important in explaining the IS use. Further, we have included trust as another important factor influencing the IS use since business transactions on the web encompass higher uncertainty comparing to offline transactions. In order to test our hypotheses, we have conducted an online survey which results in 1,141 valid responses in the final sample. The data were collected from respondents who have experiences in Internet ticketing systems. Although it was a convenient sample, the sample represents a wide variety of user demographics. Validity and reliability of the research instrument were tested and research hypotheses were examined using PLS Graph 3.0. The results indicate that web site characteristics significantly influence the level of user concentration, user's enjoyment in shopping, and perceived behavioral control. Further, the use of Internet ticketing systems is influenced by users' flow states and trust in the web channel. User satisfaction is turned out to be affected by the use of Internet ticketing systems. Unlike extant research on the relationship between web site characteristics and its use, our study has found that, in the culture and entertainment industry, the impact of web site characteristics on IS use is mediated by a user's flow state. This finding has a practical implication that web site design should include as many features that enhance shopping enjoyment and concentration. Other practical implications of these findings and future research implications are also discussed.
In order to correctly understand the Internet fashion shopping mall, which is expected to continuously grow up, and to strengthen marketing activities in cyber space, a more scientific and systematic research is necessary. Most of the early researches of the Internet fashion shopping mall were focused on technical parts so they studied the environmental and physical characteristics of the Internet fashion shopping mall, but recently, the Internet fashion shopping mall is activated and accordingly, the interest in Internet shopping users is going up. Under this circumstance, the research to understand the characteristics of Internet shopping consumers becomes necessary. Therefore, the research was conducted by a survey, focusing on college students who use Internet a lot. The survey covered the experience and the type of using the Internet fashion shopping mall, the extent of satisfaction, strengths, and weaknesses of the Internet fashion shopping mall, the use of a cyber fitting system, and the possibility of the development of the Internet fashion shopping mall having a cyber fitting system. As a result of the study, it was found that: most of the students used the Internet fashion shopping mall; they used a fashion-specialized mall most; they pointed out economy of time as the biggest strength of using the Internet fashion shopping mall; they thought the biggest weakness of the Internet fashion shopping mall is that they can not try on clothes so they can not check whether clothes go well with them or not; and regarding the intention to use a cyber fitting system if available and the possibility of the development of the Internet fashion shopping mall, they replied that they would use it and the malls with the system would be developed. Based on the results, this study proposes a cyber fitting system as an improvement of the Internet fashion shopping mall.
The purpose of this study was to analyze the internet usage patterns among adolescents and to provide basic data for the development of internet addiction prevention program. The subjects of this study were 1169 students in middle and high school students in Seoul, Korea. Self-administered questionnaires were employed and data were analysed by SPSS 12.0. Major conclusions were as follows: 1. Most of the students were found to be the normal internet users. On the other hand, potential risk group was 8.2% and high risk group was 4.7%. Every students have had an experience of inter use. The 90.6% of the students' households had internet links. The percentage of students who were using internet more than 3 hours a day was 25.7%, and The most popular type of website was entertainment. 2. Male students showed greater percentages of potential risk and high risk group than female students. The students having parents in divorce, remarriage and separation were more likely to be in potential risk group than those having normal parents. The staying alone in home after school and small sleeping time were positively related to high level of internet addiction. 3. The characteristics of the students in potential risk and high risk group were longer duration of the internet use, internet use through the whole week, frequent internet use late at night, frequent use of pornographic site, main purpose of internet use for entertainment and shortage of rest during internet use. This study results had an limitation of generalizing to entire Korean adolescents because the sample of this study was middle and high school students living in Seoul. Future study was needed for the analysis of internet use behavior of the entire Korean adolescents, and for the identification of the accurate predictors for adolescents' internet addiction.
Purpose: Previous studies focused on the negative effects of Internet use such as obesity, depression, and addiction. However, few studies investigated whether the Internet use for an appropriate time has positive effects on adolescents' health. Thus, the purpose of the study was to examine the dose-response relationship between Internet use for non-academic purposes (NAP) and happiness/stress in adolescents. Methods: This study used data from the 2013 Korea Youth Risk Behavior Web-Based Survey. A total of 72,435 adolescents were included. Rao-Scott ${\chi}^2$ and multiple logistic regression were conducted. To test the dose-response relationship, this study examined how happiness/stress changed with increase in the time of Internet use for NAP. Results: After controlling for general characteristics, the odds ratios for being unhappy and stressful were lowest in adolescents using the Internet for NAP for more than 0 hour and less than an hour a day. Interestingly, students who did not use the Internet for NAP had a significantly higher risk of being unhappy/stressful than those using for more than 0 hour and less than an hour a day. Conclusion: Internet use for NAP for more than 0 hour and less than an hour a day has positive effects on happiness/stress in adolescents.
Journal of the Korean Academy of Child and Adolescent Psychiatry
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제17권2호
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pp.141-148
/
2006
Objectives : Internet became essential component in these days. This study primarily tried to find out the characteristics of high risk internet users through using the communication scale. Methods : We investigated levels of internet addiction using Internet Addiction Scale in 1,193 high school and middle school students. Participants were divided into 3 groups (high risk user group, potential risk user group, normal user group) according to the results from internet addiction scale. We additionally surveyed characteristics of internet use, and patterns of communication and Communication Scale based on Satir theory in 614 from 1,193 participants. Results : Boys showed higher tendencies for internet addiction than girls in internet addiction scale. There were significant differences in mean computer using time especially during weekends among 3 internet user groups. The distribution of communication types in each internet user group was similar and this finding coincided with previous study results. However high risk user group showed higher scores in each inadequate communication pattern such as placating, blaming, super-reasonable and irrelevant stance. Conclusion : These results suggest that adolescents who use internet in addictive patterns may have more problematic communication styles and these may be associated with poor interpersonal relationships.
Objectives : To evaluate the degree of adolescent internet addiction, and investigate its relationship to the general characteristics, internet environments, and contents, especially the stress measured by the psychosocial wellbeing index-short form(PWI-SF). Methods : The data was obtained from self-administered questionnaires from 886 11th grade urban area students. The questionnaires consisted of general characteristics, internet user's environments, frequencies by internet contents, internet addiction test and PWI-SF. Results : The possible rate of internet use at home was 95.1%, and the area of most internet use was the home. The frequencies of internet game and porno site use were higher in males, with web searching and community uses higher in females. The total mean of internet addiction score was 56.8, and was higher for male than for female students. From multiple regression, as analyzed by the internet addiction score as a dependent variable, on-line friends, internet use times, years of internet use, frequencies of internet game, & porno site use, and PWI-SF scores were significant in male. Internet use times, the frequencies of internet game, chatting, community use, and PWI-SF score were significant in female. Four PWI-SF subscales(social role & self reliability, depression, general health & vitality, and sleep disturbance & anxiety) and internet addiction were significantly correlated in both male and female students, with depression having the most correlation. Conclusion : The results of this study suggest that intervention should be provided to prevent internal addiction, especially for coping with stress in Korean teenage students.
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